Tech Terrace Real Estate, L.C.

What Tech Terrace Real Estate, L.C. does

Tech Terrace Real Estate, L.C. is a privately held Texas limited liability company headquartered at 2607 Boston Avenue in Lubbock, Texas, providing residential property management, real estate sales and brokerage, investor services, and vacation rental management. The company was founded by John Winker, a former commercial real estate appraiser and Vice President / Chief Appraiser at a $64 billion bank holding company, and is led as Broker of Record by Shawn Cannon, who joined in 2010 and is credited with growing the firm into the largest single-family property management company focused on housing around the Texas Tech campus. Operations are tightly concentrated in the Lubbock metropolitan area, with particular specialization in the Tech Terrace neighborhood and Texas Tech campus-edge submarkets.

The company's service portfolio covers full-service residential property management (tenant screening, rent collection, maintenance coordination, and compliance), buyer and seller brokerage, an investor services arm aimed at portfolio buyers and sellers, and a vacation rentals business marketed to visitors, including parents of Texas Tech students. Customer acquisition combines local brand and referral strength with a digital presence that includes an IDX Broker-integrated MLS search site (search.techterrace.com), ManageBuilding-powered tenant and owner portals for online rental applications and operations, an educational property management blog, Instagram activity, and email outreach. Technology is built entirely on third-party SaaS platforms rather than proprietary systems, with no disclosed AI/ML components.

The business model is multi-stream: recurring managed-services revenue from percentage-based property management fees across a portfolio of managed single-family homes and small multi-family properties; transactional commission revenue from residential sales brokerage; and managed-services revenue from vacation rentals. The firm operates with a small team of approximately 1-10 employees, including property managers, sales associates, and a broker of record, and is independently founder-owned with no evidence of external institutional investment, parent company affiliation, or public-market listing.

Name

Tech Terrace Real Estate, L.C.

Legal name

Tech Terrace Real Estate, L.C.

Website

https://techterrace.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tech Terrace Real Estate is a privately held Lubbock, Texas-based real estate firm providing residential property management, sales and brokerage, investor services, and vacation rentals, with specialization in the Tech Terrace neighborhood and Texas Tech campus-edge areas.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Student/Academic Serviced Residences (THAGAEAF)

Keywords

• Residential property management
• Real estate brokerage
• Vacation rental management
• Investor real estate services
• Rental property listings

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Services: The company provides property management services for residential investment properties in Lubbock, collecting management fees from property owners. Services include tenant screening, rent collection, maintenance coordination, and compliance management.
2. Real Estate Sales/Brokerage: The company earns commissions on residential property sales and purchases in Lubbock. They list homes for sale and assist buyers in finding properties throughout the Lubbock market area.
3. Rental Income: The company manages vacation rentals in Lubbock, booking stays for visitors and students' families. Contact for vacation rentals is Riley at [email protected].

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tech Terrace Real Estate provides residential property management, real estate sales and brokerage, investor services, and vacation rental management in Lubbock, Texas. Its offerings are concentrated on single-family houses in the Tech Terrace neighborhood and Texas Tech University campus-edge area, covering tenant placement, rent collection, maintenance coordination, home buying and selling, investor advisory, and short-term vacation stays.

Product overview

Tech Terrace Real Estate, L.C. is a local Lubbock, Texas real estate company offering a unified portfolio of property-related services. The core offerings consist of Property Management (residential management for landlords), Sales/Brokerage (buying and selling homes), and Investor Services (for portfolio investors). These are complemented by Vacation Rentals (short-term stays) and consumer-facing For Rent and For Sale listing platforms. All services are tied to the Lubbock market, with particular specialization in the Tech Terrace neighborhood and Texas Tech campus-adjacent areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management
• Sales / Brokerage
• Investor Services
• Vacation Rentals
• Lubbock Homes for Rent
• Lubbock Homes for Sale

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Keller Williams Realty: Largest US real estate franchise offering residential brokerage and property management services through agent-led offices, directly overlapping with Tech Terrace's brokerage and PM stack in secondary markets.
• RE/MAX: Global real estate franchise with agent-owned offices delivering residential brokerage, PM-adjacent services, and investor representation — directly comparable to Tech Terrace's service mix.
• Coldwell Banker: Major residential real estate franchise where Tech Terrace's Broker of Record previously worked; offers similar brokerage and property management services through independent agent offices.
• Century 21: Global real estate franchise with residential brokerage and PM services delivered via independent agent networks, comparable in scale and service mix to Tech Terrace.
• Berkshire Hathaway HomeServices: National residential brokerage franchise competing for the same buyer, seller, and investor clients that Tech Terrace serves in Lubbock.

Emerging players

• Compass: Tech-forward residential brokerage expanding into secondary markets; competes with Tech Terrace on agent productivity, brand, and lead-generation technology rather than local specialization.
• Vacasa: Largest US vacation rental management company; comparable to Tech Terrace's vacation rental stream and a potential acquirer or competitor for short-term rental supply near Texas Tech.
• Evolve Vacation Rental: Vacation rental manager with a low-touch, owner-aligned model directly comparable to Tech Terrace's vacation rental management offering in a college-town micro-market.

Others

• AppFolio: Property management software provider serving residential and student-housing portfolios; a current/adjacent technology vendor versus the third-party stack Tech Terrace runs on.
• Buildium: Residential property management software platform serving small and mid-sized managers; a like-for-like technology vendor to Tech Terrace's ManageBuilding-based workflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/techterracerealestate
• LinkedInlinkedin.com/company/tech-terrace-real-estate-l.c.

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tech Terrace Real Estate, L.C.