Texas Renaisance Festival Inc.

What Texas Renaisance Festival Inc. does

Texas Renaissance Festival, Inc. (legally Texas Renaissance Festivals, LLC) operates one of the largest and longest-running Renaissance-themed festivals in the United States, founded in 1974 and currently in its 52nd season (2026). The company runs a seasonal destination event held across eight themed weekends plus Thanksgiving Friday, from October 10 through November 29, 2026, at its 21778 Farm to Market 1774 grounds in Todd Mission, Texas. Its core offering is festival admission tickets, augmented by a broad portfolio of premium experiences including the King's Feast dinner theatre, RenMead mead tastings, Royal Bourbon & Rum and Scotch tastings, Pub Crawl, Tea & Strumpets high tea, Wyrmwood Public House events, Odin's Table dining, locker rentals, parking, and on-site camping at The Fields of New Market Campground. The festival also offers weddings and private event hosting and engages a network of 400+ vendor and merchant positions each season.

The business runs on a direct-to-consumer model, selling tickets and reservations through its texrenfest.com website powered by the third-party Saffire ticketing platform (cdn.saffire.com), supplemented by an on-site box office. Revenue streams span festival admission, premium 21+ experiences, locker rentals, camping and accommodations, vendor and merchant booth rentals (a marketplace component), and a charitable donation program. Marketing relies on the website, email newsletter, Instagram (@texrenfest), Facebook, an in-house podcast, and a press kit. Year-round office operations (1–10 core employees per firmographic data) support a much larger seasonal workforce filling 400+ vendor and staff roles during the eight-week operating window.

The company is a privately held Texas LLC with no disclosed parent company, institutional investors, or funding rounds, and it maintains no disclosed patents, trademarks, or formal awards. The customer base is highly fragmented across families, 21+ adults, returning season-pass holders, campers, vendors, and nonprofit donation recipients. No AI, API, mobile app, or proprietary software investments are evident; technology stack is limited to the Saffire ticketing/commerce infrastructure and standard social media channels.

Name

Texas Renaisance Festival Inc.

Legal name

Texas Renaissance Festivals, LLC

Website

https://texrenfest.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Texas Renaissance Festival, Inc. operates a large, long-running annual Renaissance-themed festival in Todd Mission, Texas, selling themed-weekend admission tickets and premium experiences (tastings, dinner theatre, camping) directly to consumers via its website and on-site box office.

Ownership category

akta.pro rank

Product category

Live Entertainment Events

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

akta.pro secondary industries

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG), Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH)

Keywords

• Renaissance festival events
• Themed entertainment weekends
• Live performance experiences
• On-site festival camping
• Medieval themed dining

Headquarters

HQ city

Plantersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Festival Admission Tickets: Primary revenue stream from weekend admission tickets to the seasonal festival running October through November. The festival operates 8 themed weekends plus Thanksgiving Friday.
2. Premium Experiences: Upsell experiences including Royal Bourbon & Rum Tasting ($40.80-$42.40), Scotch Tasting, King's Feast dining theatre ($137.84-$251.41), Pub Crawl ($56.30-$61.43), Tea & Strumpets high tea service ($44.92-$70.72), Wyrmwood Public House events, and Odin's Table dining.
3. Locker Rentals: Daily, weekend, and full-season locker rentals for patron belongings, ranging from $49.96 per day for large lockers to $218.26 for full season, plus concierge package pickup services.
4. Camping & Accommodations: On-site camping with reservations available, including The Fields of New Market Campground and The New Market Village. Camping passes and reservations generate additional revenue.
5. Vendor & Merchant Rentals: The festival features over 400 vendor/merchant positions, with vendors renting booth space to sell merchandise, food, and beverages. The festival acts as a marketplace operator.
6. Donations & Charity: The festival accepts donation requests from organizations including 501C3 nonprofits, with donations open until September 1 for each season.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Texas Renaissance Festival Inc. operates a large seasonal Renaissance-themed festival in Todd Mission, Texas, running eight themed weekends plus Thanksgiving Friday from October through late November each year. The festival offers general admission tickets, premium dining and beverage experiences (King's Feast dinner theatre, Scotch/Bourbon/Rum tastings, high tea, pub crawls), on-site camping at The Fields of New Market Campground, locker rentals, and on-site vendor shopping. The 52nd season runs October 10 through November 29, 2026.

Product overview

Texas Renaissance Festival Inc. operates a themed Renaissance festival held weekends from October through November in Todd Mission, Texas. The company offers a core product of festival admission tickets with eight themed weekends (Oktoberfest, 1001 Dreams, Pirate Adventure, All Hallows Eve, Heroes & Villains, Barbarian Invasion, Highland Fling, and Celtic Christmas), supplemented by value-add experiences including Weekend Passes, Season Passes, and Stay & Play packages. Premium dining and beverage experiences include the King's Feast dinner theatre, Odin's Table, RenMead, and various 21+ alcohol tastings (Scotch, Bourbon, Rum). On-site camping, locker rentals, and the Wyrmwood Public House and Tea & Strumpets venues provide extended-stay and entertainment options. The product architecture is a festival admission platform with bundled and add-on experiences, all powered by the Saffire ticketing infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival Admission Tickets Weekend admission tickets to the Texas Renaissance Festival, with eight themed weekends including Oktoberfest, 1001 Dreams, Pirate Adventure, All Hallows Eve, Heroes & Villains, Barbarian Invasion, Highland Fling, and Celtic Christmas. Sold to individual consumers and families visiting the festival.
• Weekend Pass Multi-day pass allowing entry across a specific festival weekend with all-day access to festival grounds for individual attendees and families.
• Season Pass Unlimited admission pass covering all eight weekends of the festival season plus Thanksgiving Friday, intended for returning visitors attending multiple themed weekends.
• Stay & Play Package Combined ticket package offering festival admission plus camping or lodging accommodations for visitors seeking multi-day stays.
• Parking Pass Pre-purchased parking access at the festival grounds in Todd Mission, TX for visitors driving to the event.
• Camping Tickets & Reservations On-site camping at The Fields of New Market Campground with various accommodation options including tent camping and RV sites for multi-day visitors.
• King's Feast Two-hour Renaissance-themed dinner theatre experience with a multi-course meal and live entertainment, priced at $137.84-$251.41 per person depending on seating tier. Festival admission required separately.
• Wyrmwood Public House 21+ venue offering The Green Hour, Absinthe Tastings, Time Traveler's Pass, VIP Table Reservations, and Grand Parade Matinée experiences for adult festival attendees.
• Pub Crawl 21+ guided pub tour visiting multiple taverns within the festival grounds, meeting at THE TAP booth #162, with three time slots (11am, 2pm, 5pm). Priced at $56.30-$61.43 per person; festival admission required separately.
• Tea & Strumpets Formal high tea (Saturday, $70.72 per person) and lighter Renaissance tea service (Sunday, $44.92 per person) perched on a covered dining deck in trees. Festival admission required separately.
• Royal Bourbon & Rum Tasting 21+ tasting experience featuring 4 of 6 bourbons or 4 of 6 rums, located in the Enchanted Forest at Shop 20EF with tastings every hour from 10 AM to 7 PM. Priced at $40.80 per person; festival admission required separately.
• Royal Scotch Tasting 21+ guided tasting experience featuring 4 scotches out of 6 options, held on the hour from 10 AM to 7 PM at Shops 61 & 521. Priced at $40.80-$42.40 per person; festival admission required separately.
• Odin's Table Dining experience offering food and beverage service within the festival grounds for festival attendees.
• RenMead Beverage tasting experience featuring mead and related drinks for festival attendees.
• Locker Rentals Daily, weekend, and full-season locker rentals with USB charging ports for patron belongings, including large lockers ($49.96/day), XL lockers ($60.26-$65.26/day), hooks for oversized items ($49.96/day), full-season lockers ($218.26), and concierge package pickup services ($48.50-$59.65).
• Weddings & Private Events Renaissance-themed wedding ceremonies and private party/event hosting at the festival venue for couples and private groups.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Saffire (SaffireTix)coreTechnology or IntegrationSaffire provides the ticketing platform infrastructure for texrenfest.com, powering online ticket sales, reservations, and order management. The CDN (cdn.saffire.com) hosts event images and promotional materials.
• TRF Sponsors (General)minorGTM or Marketing PartnerVarious sponsors are listed on the 'Our Sponsors' section of the website footer. Specific sponsor names and details are available through the Media/Sponsors page. No individual sponsor details provided in current source content.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sherwood Forest Faire: A Texas Renaissance faire located in Paige, TX, operating across multiple themed weekends during the season. It competes directly with Texas Renaissance Festival for Texas-based Renaissance-festival attendees and has a comparable ticketed festival format.
• Pennsylvania Renaissance Faire: A long-running Pennsylvania-based Renaissance festival (since 1980) with themed weekends, costumed performers, and artisan vendors. Highly comparable to Texas Renaissance Festival in format, theme-weekend structure, and ticketed-event revenue model.
• Minnesota Renaissance Festival: The Minnesota Renaissance Festival is generally regarded as the largest Renaissance festival in the United States, operating on multiple themed weekends during summer and fall. Highly comparable to Texas Renaissance Festival in concept, scale, and ticketed themed-weekend structure.
• New York Renaissance Faire: A New York-based Renaissance festival operating across themed weekends with costumed performers and artisan merchants. Comparable to Texas Renaissance Festival in format, themed-weekend rotation, and seasonal ticketed event operations.
• King Richard's Faire: A New England Renaissance festival (Massachusetts) operating across multiple themed weekends each fall. Directly comparable to Texas Renaissance Festival in Renaissance theme, themed-weekend cadence, and ticketed immersive experience model.
• Scarborough Renaissance Festival: A Texas-based Renaissance festival held in Waxahachie, TX. As the most direct in-state competitor to Texas Renaissance Festival, Scarborough Renaissance Festival competes for the same Texas Renaissance-festival audience with a similar themed-weekend format and live entertainment.
• Bristol Renaissance Faire: A Wisconsin-based summer Renaissance festival with themed weekends, performers, and artisan marketplace. Comparable to Texas Renaissance Festival in Renaissance theme, themed weekends, and ticketed family entertainment model.
• Carolina Renaissance Festival: A fall seasonal Renaissance festival operating across themed weekends in North Carolina. Comparable to Texas Renaissance Festival in seasonal operating window, themed-weekend rotation, and family-focused immersive entertainment.
• Arizona Renaissance Festival: The Arizona Renaissance Festival is one of the largest Renaissance fairs in the US, operating across multiple themed weekends in the Southwest. Operated by Royal Faires (same parent as several other US Renaissance festivals), it competes directly for the same Renaissance-themed festival audience as Texas Renaissance Festival.
• Maryland Renaissance Festival: The Maryland Renaissance Festival is a long-running (since 1977) Renaissance-themed festival with themed weekends, live entertainment, crafts, and food. It is a direct comparable in scale, theme weekends, and operational format to Texas Renaissance Festival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/texrenfest
• Instagraminstagram.com/texrenfest
• LinkedInlinkedin.com/company/texas-renaissance-festival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Renaisance Festival Inc.