TOGETHER TRANSFORMING BEHAVIOUR LTD

What TOGETHER TRANSFORMING BEHAVIOUR LTD does

Together Transforming Behaviour Ltd is a UK private limited company operating as a behaviour-management consultancy and coaching practice, founded and led by Tracey Campbell. The company delivers solution-focused training and coaching built around a proprietary '4 Cs' methodology — Clarify, Communicate, Commend, Continue — that was developed from Tracey Campbell's 20+ years in education and 10 years as a specialist behaviour consultant, including her standing as one of the UK's first Advanced Skills Teachers in Behaviour Management.

The product portfolio spans three tiers. For individual parents, the company sells the 'Behaviour Basics for Parents' online course (a six-webinar series delivered via a password-protected Stripe-powered portal on the Wix website) and 'Behaviour Basics Up Close' one-to-one coaching in Premium (6 sessions), Deluxe (9 sessions plus phone support and a book) and Super Deluxe (one-week in-person intensive) packages. For schools, it offers the 'Be the One' whole-school behaviour training programme, behaviour policy and practice reviews, and the 'Live Your Dreams' Year 6 secondary transition programme. Supporting the services are two published books ('Behaviour Basics for Parents' and 'Will You Be the One?') and a keynote-speaking offering targeted at education conferences. Distribution is exclusively UK-domestic, primarily direct via the company website, with supplementary reach through LinkedIn, Facebook, Twitter/X, YouTube, and earned media appearances on Channel 4, ITV's This Morning and BBC Radio 5 Live.

The business model is a hybrid of one-time digital product sales, tiered professional-services coaching packages, and direct enterprise contracts with schools. The company is bootstrapped and self-funded, with no disclosed institutional investment, no parent company, no app, no API, no published headcount, and no disclosed revenue. All brand equity and service capacity are concentrated in the founder, making this a single-practitioner micro-enterprise with a content library and media presence but without the structural indicators of scale.

Name

TOGETHER TRANSFORMING BEHAVIOUR LTD

Legal name

Together Transforming Behaviour Ltd

Website

https://togethertransformingbehaviour.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Together Transforming Behaviour Ltd is a UK founder-led behaviour management consultancy delivering the 4 Cs coaching methodology, online parent courses, 1-1 coaching packages, whole-school training, and two published books to UK parents, schools, and education conferences.

Ownership category

akta.pro rank

Product category

Education and Behaviour Management Consultancy

NAICS

Educational Support Services (61171), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Management Services (8741)

akta.pro primary industry

Behavioral Support & Intervention Services (PBIS/Behavior Coaching) (EDAJALAH)

akta.pro secondary industry

Family-School Collaboration & Inclusion Planning Support (EDAKABAK)

Keywords

• Behaviour management consulting
• Parent coaching services
• Teacher training programmes
• Education consultancy services
• Classroom behaviour training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Behaviour Basics for Parents Online Course: Series of six online webinars providing behavioural tools from schools for parents. Sold as a standalone online course accessible via password-protected portal after purchase.
2. Behaviour Basics Up Close Coaching: One-to-one personalised coaching sessions with Premium (6 sessions), Deluxe (9 sessions with additional phone support and book), and Super Deluxe (1 week intensive in-person support) packages.
3. Book Sales: Sale of 'Behaviour Basics for Parents: Giving You the Tools from Schools' book, accompanying the parent training course.
4. Will You Be the One Book: Sale of the book 'Will You Be the One?' focused on behaviour management for educators.
5. Keynote Speaking: Keynote speeches on behaviour management topics offered to conferences and events.
6. Whole School Training: Be the One: Whole School Behaviour Training programme for schools, helping school teams reframe behaviour and ensure students have a place to belong.
7. School Consultancy Services: Behaviour Policy and Practice Reviews partnering with schools to help them gain and sustain radical, relational behaviour change.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Together Transforming Behaviour Ltd is a UK-based behaviour management consultancy offering solution-focused coaching, training programmes, and consultancy for parents and schools. The core methodology is the proprietary 4 Cs framework (Clarify, Communicate, Commend, Continue) delivered through online parent courses, one-to-one coaching packages, whole-school teacher training, behaviour policy reviews, keynote speaking, and accompanying published books.

Product overview

Together Transforming Behaviour Ltd operates as a service-based consultancy offering behaviour management solutions for both schools and parents. The core offering includes training programmes (Be the One Whole School Training), consultancy services (Behaviour Policy and Practice Reviews), and parent-focused programmes (Behaviour Basics for Parents Course and Up Close Coaching). The company also publishes books including 'Behaviour Basics for Parents' and 'Will You be the One?' to accompany its training services, and provides keynote speaking engagements. The product portfolio is designed to address behaviour management from classroom level through to individual family coaching.

Differentiator

Problem solved

Functional benefit

Brands

• Behaviour Basics for Parents: A series of six online webinars teaching parents the behavioural tools from schools needed to understand reasons and remedies for misbehaviour, based on the 4 Cs: Clarify, Communicate, Commend, and Continue.
• Behaviour Basics Up Close Coaching
• Be the One - Whole School Behaviour Training
• Will You Be the One?
• Behaviour Basics for Parents (Book)

Quantifiable outcome

• Parents move from confusion to clarity and from despair to hope

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• The Centre for Emotional Health: Australia-based provider of parent and teacher training programmes addressing child behaviour and emotional health; comparable in curriculum and target customer (parents and educators) but operating in a different geography.

Others

• Challenging Behaviour Foundation: UK charity providing information, support and training around challenging behaviour for families and professionals; a thematic adjacency rather than a direct competitor, given its non-profit, advocacy-driven model.
• ParentKind: UK membership body supporting parent associations and school engagement; adjacent rather than competitive, providing infrastructure for parent-school engagement that intersects with TTB's family-school behaviour work.
• Kidslox: Consumer software company helping parents manage children's screen time and device behaviour; addresses one of TTB's specific named pain points (screen time conflicts) via a productised digital tool rather than coaching.
• Family Lives: UK charity offering parent helplines, advice and family support services; serves a similar parent pain-point around children's behaviour but via a free, charity-funded delivery model rather than paid coaching.

Direct peers

• Supernanny (Jo Frost): Parenting behaviour brand offering coaching, books and digital content for parents of children with behaviour challenges, directly comparable to TTB's Behaviour Basics parent course and 1:1 coaching tiers.
• Pyramid Educational Consultants (PECS): UK arm of Pyramid Educational Consultants, providing behaviour analysis-based training and consultative support to schools and families, comparable to TTB's behaviour management coaching and consultancy offerings.
• Pivotal Education (Pivotal Approach): UK-based provider of behaviour management training and consultancy for schools and educators, operating in the same school-facing behaviour training niche as Together Transforming Behaviour's 'Be the One' programme.

Broad incumbents

• Triple P (Positive Parenting Program): Large, evidence-based parenting programme offering tiered interventions from universal media through to intensive family coaching; overlaps with TTB's parent-facing tools and school/educator training routes.
• Incredible Years: Established group-based parent, teacher and child training programmes addressing behaviour and conduct, comparable in target audience (parents and educators) and methodology (structured behaviour training) to TTB.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TransformingBeh?lang=en-gb
• YouTubeyoutube.com/channel/UCFMmmHMKEGlbdgXl8FepPWw?view_as=subscriber
• Facebookfacebook.com/TogetherTransformingBehaviour
• LinkedInlinkedin.com/company/together-transforming-behaviour-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOGETHER TRANSFORMING BEHAVIOUR LTD