THE BALANCED KID, INC.

What THE BALANCED KID, INC. does

The Balanced Kid, Inc. is a therapist-founded and operated private pediatric occupational therapy practice headquartered in Naperville, Illinois, serving children and adolescents with diverse developmental, sensory, motor, and social-emotional needs across the Western Suburbs of Chicago. Founded in April 2018 by Christine Jurjovec, OTR/L, the practice delivers individual occupational therapy, small group therapy, parent support services, summer social groups, and educational programming (Parent Talk Series), all grounded in Ayres Sensory Integration Theory and relationship-based approaches such as DIRFloortime. The practice operates two physical clinic locations — Naperville (534 W 5th Ave) and Westmont (825 N Cass Ave #109) — and additionally provides offsite services including home visits, school observations, and attendance at educational meetings.

The business model is fee-for-service professional healthcare delivery: the practice generates revenue through direct occupational therapy services billed to insurance and out-of-network payors, supplemented by group programs and educational content. Customer acquisition is community-led and relationship-based, anchored by a complimentary 30-minute discovery call with the founder and senior therapist, supported by Parent Talk Series webinars, downloadable parent resources, and SEO/website content. The clinical team comprises approximately 8 licensed OTR/L occupational therapists plus billing and people operations staff, and the practice is explicitly described as "intentionally small" to preserve deep, individualized client investment.

The company's stated vision is to become the top occupational therapy provider in the Chicagoland area and a broader community resource for parent and professional education on Ayres Sensory Integration and relational approaches. There is no evidence of institutional funding, M&A activity, partnerships, or external investors; ownership is concentrated with the founder. The firm has no disclosed AI/ML capabilities, no proprietary software products, and no mobile applications — its competitive differentiation rests entirely on clinical expertise, methodology, and therapist-client relationships.

Name

THE BALANCED KID, INC.

Legal name

THE BALANCED KID, INC.

Website

https://thebalancedkid.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Balanced Kid, Inc. is a therapist-founded pediatric occupational therapy practice operating clinics in Naperville and Westmont, Illinois, delivering individual and group OT, parent support, and educational programming rooted in Ayres Sensory Integration and DIRFloortime approaches to children and adolescents across the Western Suburbs of Chicago.

Ownership category

akta.pro rank

Product category

Pediatric Occupational Therapy

NAICS

Other Individual and Family Services (624190), Educational Support Services (611710)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Pediatric/School-Based Occupational Therapy (OT) (EDAKAFAA)

akta.pro secondary industries

Sensory Integration & Regulation Services (EDACAFAI), Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ)

Keywords

• Pediatric occupational therapy
• Sensory integration therapy
• Child development services
• Family caregiver support
• Group therapy sessions

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Pediatric Occupational Therapy Services: Revenue generated through direct occupational therapy services including individual therapy, group therapy, and parent support consultations. Practice accepts insurance and offers out-of-network billing options based on available resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Balanced Kid, Inc. is a therapist-founded private pediatric occupational therapy practice that delivers individual one-on-one therapy, small group therapy, and family/caregiver support services for children and adolescents. Services are grounded in Ayres Sensory Integration Theory and relationship-based models (DIRFloortime), addressing sensory processing, self-regulation, postural organization, praxis, social-emotional learning, and participation in daily activities.

Product overview

The Balanced Kid, Inc. is a therapist-founded pediatric occupational therapy practice offering a unified portfolio of services centered on individual therapy, group therapy, and family support. The core Individual Occupational Therapy service provides comprehensive one-on-one therapeutic intervention, while Group Therapy delivers small-group sessions for social-emotional and sensory-motor skill development. The Parent Support Community and Parent Talk Series provide family education and caregiver resources. The practice integrates Ayres Sensory Integration Theory and relationship-based approaches (DIRFloortime) across all services. The company operates physical clinic locations in Naperville and Westmont, Illinois, serving the western suburbs of Chicago.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Occupational Therapy
• Group Therapy
• Parent Support Community
• Parent Talk Series
• Summer Social Groups
• Complimentary Discovery Call

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Easterseals: Large national nonprofit delivering pediatric OT, PT, and speech services across many U.S. markets. Overlaps with TBK in sensory and developmental therapy delivery but operates at substantially greater scale and breadth.
• Ann & Robert H. Lurie Children's Hospital of Chicago: Major Chicago pediatric hospital system that includes OT and developmental therapy services. Overlaps with TBK on patient population and service category but delivers through a hospital-based, multi-specialty model rather than a community private practice.
• Northwestern Medicine Pediatrics: Large Chicagoland health system providing pediatric therapy services including OT within an integrated medical network. Comparable to TBK on patient geography and therapy category, though embedded within a much larger hospital and ambulatory footprint.

Direct peers

• Cortica: Integrated pediatric therapy platform combining OT, speech, ABA, and medical services for children with neurodevelopmental differences. Comparable to TBK in sensory/integration focus and family-centered positioning, but with a much broader service model.
• Blue Bird Day: Chicago-area pediatric therapy program offering individualized OT, speech, and ABA services with a strong sensory and relationship-based philosophy. Closest geographic peer to TBK with a near-identical clinical approach and family-engagement model.
• Hopebridge: Multi-site pediatric therapy provider with a strong emphasis on autism and sensory/neurodevelopmental services, offering individual and group therapy across multiple states. Directly comparable to TBK in target population and clinical modalities, though at significantly larger scale.
• CST Academy: Chicagoland pediatric therapy provider offering OT, speech, ABA, and social-skills group programming for children with developmental needs. Directly comparable to TBK on geography, customer base, and the mix of individual plus group services.

Emerging players

• PediaPlex: Multi-disciplinary pediatric therapy provider focused on autism, speech, and OT services with a smaller, regional footprint. Comparable to TBK in clinical niche and family-centered care model, though operating at a smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-balanced-kid-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE BALANCED KID, INC.