Eesti People to People

What Eesti People to People does

Eesti People to People is a non-governmental, non-profit organization registered in Estonia in 1997 (with activities since 1993) that operates as a national chapter of People to People International. The organization delivers adult education, youth work, and international projects promoting civic engagement, intercultural dialogue, digital literacy, and media literacy across Estonia and Europe. Its service portfolio comprises EU-funded projects (Erasmus+, CERV, Interreg, Nordplus) producing training curricula, toolkits, web applications, and community workshops targeting adults (NEETs, migrants, refugees, seniors 55+), youth aged 13–30 (including those with fewer opportunities), and adult educators/youth workers.

The organization's product surface includes OnlineCombat (AI-assisted disinformation training for adult educators), Trust in Truth Web-app (digital literacy tools using informal logic and media content analysis), E-HEALTH4SENIORS (eHealth literacy toolkit for older adults in rural areas), Positive Digital Parenting Toolkit, Voices of Change (civic engagement for migrant youth girls), Nordic-Baltic Youth Digital Resilience Initiative, HATE-LESS (combating hate speech), and Global Education Week. Underlying technology combines non-formal education methodologies with light digital tooling; there is no unified commercial software platform.

The business model is grant-dependent: primary revenue comes from EU institutional funding programs (Erasmus+ KA1/KA2/KA3, Lifelong Learning Programme, EuropeAid, DAPHNE III, Nordplus, NORDEN, Europe for Citizens, CERV, Interreg), supplemented by organizational membership contributions. The organization is governed by three board members (Ruta Pels, Aleksei Smulski, Leonid Smulskiy), has ten organizational members, and leverages over 100 volunteers, operating with a lean core team that scales delivery through pan-European project consortia.

Name

Eesti People to People

Legal name

Eesti People to People

Website

https://ptpest.ee

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Eesti People to People is an Estonian non-profit NGO delivering adult education, youth work, and EU-funded international projects in digital literacy, media literacy, eHealth, and civic engagement for adults, youth, and educators across Estonia and Europe.

Ownership category

akta.pro rank

Product category

Non-formal Education Services

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Basic Digital Literacy (Device, Internet, Email) (EDAAAAAC)

akta.pro secondary industry

Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL)

Keywords

• Adult education programs
• Youth civic engagement
• Digital literacy training
• Intercultural dialogue
• Non-formal education

Headquarters

HQ city

Estonia

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. EU Project Funding: Primary revenue through Erasmus+ KA1, KA2, KA3 projects, Lifelong Learning Programme (Grundtvig, Leonardo da Vinci, Youth in Action), EuropeAid, DAPHNE III, Nordplus, NORDEN, Europe for Citizens, CERV, and Interreg projects
2. Membership Contributions: Revenue from organizational members and potentially member fees

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Eesti People to People is a non-governmental, non-profit organisation that designs and delivers adult education, youth work, and EU-funded international projects. Core offerings include digital literacy programs, media literacy training, digital health literacy for seniors, civic engagement initiatives, and intercultural dialogue activities, delivered through projects, toolkits, web applications, training curricula, and community workshops.

Product overview

Eesti People to People is a non-profit organization (registered 1997) focused on international understanding through educational and cultural activities. The organization does not offer a unified commercial software platform but rather operates a portfolio of educational projects and resources. Core offerings include digital literacy programs (OnlineCombat, Trust in Truth Web-app, Positive Digital Parenting), health education (E-HEALTH4SENIORS with eHealth Literacy Toolkit), youth empowerment initiatives (Nordic-Baltic Youth Digital Resilience Initiative, Voices of Change), and media literacy training (HATE-LESS, Global Education Week). These are delivered through EU-funded projects (Erasmus+, CERV, Nordplus), with outputs including training curricula, web applications, toolkits, and community workshops targeting adults, youth, seniors, migrants, and educators across Estonia and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• OnlineCombat An educational initiative that equips adult educators with AI tools to strengthen digital literacy and counter online disinformation among vulnerable adults.
• Global Education Week An annual international initiative co-funded by the EU and Council of Europe that engages schools, NGOs, and communities in global citizenship education through solidarity, sustainability, and educational activities.
• HATE-LESS An Erasmus+ strategic partnership project focused on combating hate speech and disinformation through media literacy and technology.
• Voices of Change (VOC) A CERV project supporting democratic participation of migrant youth girls by stimulating reflection, debates and developing practical links with the policymaking process.
• Nordic-Baltic Youth Digital Resilience Initiative A project empowering youth with digital resilience, critical thinking, and responsible digital skills through educational modules and international hackathons.
• E-HEALTH4SENIORS A project enhancing digital health literacy for adults 55+, especially in rural areas, through toolkits, educator training, and community workshops to support confident use of eHealth tools.
• Trust in Truth Web-app A Web-application developed as part of the Trust in Truth project, providing digital literacy resources for youth workers to help young people analyze media content and distinguish trustworthy from untrustworthy sources.
• Positive Digital Parenting Toolkit A family learning toolkit providing age-appropriate materials for digital media literacy education, online safety, and responsible internet usage for parents and children.
• eHealth Literacy Toolkit Training material toolkit for older seniors and educators covering digital health systems, including assessment tools, lesson plans, and modules for effective use of eHealth services.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• People to People InternationalcoreStrategic or Co-development PartnerParent organization affiliation - Eesti People to People operates as a chapter of People to People International, providing access to global network and shared mission of international understanding through educational and cultural activities.
• North-South Centre Global EducationcoreStrategic or Co-development PartnerAffiliated network partner for global education initiatives, particularly relevant for Global Education Week projects and sustainable development activities.
• Anna Lindh FoundationcoreStrategic or Co-development PartnerNetwork partner for intercultural dialogue and Euro-Mediterranean cooperation, enhancing cross-cultural understanding initiatives.
• SkillmanminorStrategic or Co-development PartnerNetwork partner for skills development and vocational education initiatives.
• Youth4MediaminorStrategic or Co-development PartnerNetwork partner focused on youth media literacy and digital skills development.
• OnlineCombat Consortium PartnerscoreStrategic or Co-development PartnerErasmus+ cooperation project focusing on AI tools for adult educators to counter online disinformation among vulnerable adults.
• Voices of Change ConsortiumcoreStrategic or Co-development PartnerCERV project with 20+ partners across Europe supporting democratic participation of migrant youth girls. Includes Tia Formazione (Italy), universities, cultural foundations, and NGOs from Belgium, Cyprus, Romania, Poland, Spain, Bulgaria, Greece, Netherlands, Germany, France, Slovenia, Denmark, Lithuania.
• E-HEALTH4SENIORS ConsortiumcoreStrategic or Co-development PartnerErasmus+ project (2025-1-EE01-KA210-ADU-000356010) coordinated by Eesti People to People with THE HIVE P.C. (Greece) and INSTITUT EMONICUM (Slovenia) focusing on digital health literacy for seniors 55+.
• EmoSeniors ConsortiumcoreStrategic or Co-development PartnerErasmus+ project (2021-1-PL01-KA220-ADU-000033484) on emotional support for seniors. Partners include CENTRUM SPOTKAN EUROPEJSKICH SWIATOWID W ELBLAGU (Poland), INDEPCIE SCA (Spain), Association of Young Psychologists in Bulgaria, Igor Vitale International srl (Italy), Innovation Frontiers IKE (Greece).
• Craftsmen Digital Empowerment ConsortiumminorStrategic or Co-development PartnerErasmus+ strategic partnership (2022-1-PT01-KA220-VET-000086009) with Guerreiro & Silveira (Portugal), CLAAI FORM (Italy), Antalya Muratpasa Azize Kahraman Halk Egitimi Merkezi (Turkey), Udruga za prevenciju stigmatizacije (Croatia).
• Arts Against Addictions ConsortiumminorStrategic or Co-development PartnerErasmus+ project (2021-2-RO01-KA210-ADU-000051453) with ASOCIATIA PENTRU STIINTA (Romania), Centrul Regional de Educație Estetică (Romania), MITRA FRANCE (France).
• SSSGAUE ConsortiumminorStrategic or Co-development PartnerCERV-2022-CITIZENS-TOWN project (101089457) on sustainable urban environments. Partners include GENISTA RESEARCH FOUNDATION (Malta), INSTITUTE FOR TECHNOLOGICAL TRANSFER AND INNOVATION (Bulgaria), municipalities and NGOs from Malta, Poland, Germany, Bulgaria, Croatia, Italy.
• Build it Together ConsortiumminorStrategic or Co-development PartnerCERV-AG-LS project (101136806) on EU citizenship rights and diversity. Coordinator: Kunsill lokali Birgu (Malta). Partners include municipalities and NGOs from Poland, Bulgaria, France, and associated partners from Ireland, Italy, Romania, Bosnia, Serbia, Portugal.
• Trust in Truth ConsortiumminorStrategic or Co-development PartnerErasmus+ cooperation project (2021-1-DE04-KA220-YOU-000030309) focused on digital literacy for youth workers. Partners from multiple European countries working on informal logic approach and media content analysis.
• Nordic-Baltic Youth Digital Resilience Initiative ConsortiumcoreStrategic or Co-development PartnerRegional project (Prosperous Future 4th Round) coordinated by Kūrybinių technologijų akademija (Lithuania) with What The Finland (Finland), focusing on digital resilience among Nordic-Baltic youth through educational modules and hackathons.
• Ride the Vibe ConsortiumminorStrategic or Co-development PartnerEU-funded project (LiveMX call) coordinated by Dürer-part Kft. (Hungary) on cycling culture in European music clubs, promoting sustainable transportation and community building.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• European Digital Education Action Plan implementers (European Schoolnet): Larger network of European education ministries and stakeholders working on digital education and digital literacy — overlapping thematic focus with OnlineCombat and Trust in Truth.
• Lifelong Learning Platform: European civil society platform covering all sectors of lifelong learning, including adult education and youth; comparable EU-level advocacy and Erasmus+ engagement.
• European Association for the Education of Adults (EAEA): Umbrella European NGO representing 130+ organizations in adult learning; comparable focus on adult education policy and Erasmus+ programming, but operating at a broader advocacy level.
• SALTO-YOUTH: EU-co-funded resource centers supporting youth work and non-formal education across Europe; similar Erasmus+ Youth in Action ecosystem and target audience (youth workers and young people).

Direct peers

• Eurodesk: European youth information network active in Erasmus+ and youth mobility programs across EU member states, with a comparable mission of empowering young people through non-formal education and civic engagement.
• Youth4Media Network: European network focused on youth media literacy and digital skills — directly comparable to Eesti People to People's Positive Digital Parenting and youth digital resilience work, and already a listed partner.
• Skillman Alliance: European skills network for advanced manufacturing and vocational education; an existing network partner of Eesti People to People with overlapping EU-funded project activity and cross-border consortium model.
• ALL DIGITAL: Pan-European network promoting digital inclusion and digital literacy for adult learners, including seniors and disadvantaged groups — directly comparable target audience and EU-funded project model.
• People to People International: Global parent organization and chapter network. Direct peer given shared mission of international understanding through educational and cultural exchange; Eesti People to People is an affiliated chapter.
• Anna Lindh Foundation: Euro-Mediterranean network promoting intercultural dialogue; Eesti People to People is already a partner, and the foundation shares a comparable mission of cross-cultural civic engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eesti People to People