Styled By Lissy

Name

Styled By Lissy

Legal name

Styled By Lissy

Website

https://lissy.nz

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Personal Styling Services

NAICS

Personal Care Services (8121)

akta.pro primary industry

Personal Color Analysis & Style Consulting (HSACAJAD)

Keywords

• Personal styling services
• Wardrobe consulting
• Personal shopping
• Image consulting
• Fashion styling

Headquarters

HQ city

East Tamaki

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Personal Styling Services: One-time service packages for individual consumers including wardrobe audits, personal shopping sessions, complete styling packages, and comprehensive wardrobe revamps. Revenue is generated through upfront payment for booked services. Additional hourly rates apply for time beyond quoted package durations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Styled By Lissy is a sole-operator personal styling business that provides in-home styling services to individual clients in Auckland, New Zealand. Core offerings include wardrobe audits (decluttering and reorganising clothing), personal shopping sessions, bundled complete packages combining audit and shopping, and a premium Ultimate Wardrobe Revamp for full seasonal wardrobe overhauls with follow-up support. Services are delivered one-on-one at the client's home and booked via email or website contact form.

Product overview

Styled by Lissy is a personal styling service based in Auckland, New Zealand, operated by Melissa. The company offers a portfolio of styling services including Wardrobe Audit, Personal Shopping, Complete Package, and Ultimate Wardrobe Revamp. Services are priced as standalone offerings or as bundled packages, with the Complete Package providing the best value by combining wardrobe audit, personal shopping, and outfit coordination. The Ultimate Wardrobe Revamp represents the premium tier, offering a comprehensive seasonal overhaul with ongoing support. The company primarily serves Auckland clients with additional travel costs for clients outside Auckland Central.

Differentiator

Problem solved

Functional benefit

Products and services

• Wardrobe Audit At-home wardrobe consultation involving decluttering and reorganising clothing and accessories, creating outfits with existing pieces, and identifying wardrobe gaps. Priced at $289 incl GST, up to 3 hours, for individual clients in Auckland.
• Personal Shopping Assisted shopping session, approximately 3 hours, to find missing wardrobe pieces or new outfits. Includes honest advice on styles, colours, and trends, and works with all budgets. Priced at $289 incl GST for individual clients.
• Complete Package Combined wardrobe audit, personal shopping experience, and at-home outfit coordination session completed over 2-3 days. Priced at $489 incl GST, positioned as the best-value package, up to 3 hours each for wardrobe audit and shopping plus 1.5 hours for outfit coordination.
• Ultimate Wardrobe Revamp Comprehensive seasonal wardrobe overhaul including wardrobe audit, full style consultation, personalised shopping, styling session, and follow-up session 3-5 months later. Priced at $1,600 incl GST, valid for 6 months, for clients needing a complete wardrobe reset.
• Gift Certificates Gift certificates available for purchase for personal styling services, purchased via email at [email protected] to give to friends, family members, or partners.

Quantifiable outcome

• Clients report gaining wardrobe clarity and confidence in outfit selection

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Cladwell: App-based personal styling and outfit recommendation platform that helps users build wardrobes and outfits. Comparable in addressing personal styling and wardrobe curation, though delivered via a digital/app-driven model rather than in-person service.
• Daily Look: Online personal styling service that delivers curated clothing selections to a monthly subscriber base. Comparable as a consumer-facing personal styling service, though with a subscription delivery model rather than episodic in-home consultations.

Direct peers

• Wishi: Online personal styling service connecting customers with stylists for one-on-one outfit curation. Comparable in offering personalized styling services to individual consumers, with a similar tiered, service-based revenue model.
• PS Department: Personal styling service offering curated shopping experiences and styling advice to individual consumers. Comparable as a direct-to-consumer personal styling business with a similar boutique feel and individualized service orientation.
• Edit New York: Personal styling and closet-edit service offering in-home wardrobe consultations, personal shopping, and styling sessions. Directly comparable in service mix (wardrobe edits, personal shopping, outfit curation) and consumer target market.

Broad incumbents

• Wantable: Online styling service offering personalized clothing and accessory edits with human stylist input. Comparable consumer-facing personal styling offering, though delivered via e-commerce rather than in-home consultations.
• Stitch Fix: US-based online personal styling subscription service that combines algorithmic recommendations with human stylists. Comparable as a direct-to-consumer personal styling service, though operating at much larger scale via a digital/algo-driven delivery model rather than in-home consultations.
• Trunk Club: Personal styling service owned by Nordstrom that pairs customers with stylists for curated clothing selections. Comparable personal styling service targeting individual consumers, with broader scale and a digital-first delivery model.

Regional players

• Front Row (formerly Frontrow Beautyperks): Personal styling service operating in select markets with concierge-style shopping experiences. Comparable as a personal styling service targeting style-conscious consumers, though operating in different geographies than Auckland.
• Style Counsel (Australia/NZ): Australia/NZ-based personal styling and image consulting firm offering wardrobe audits, personal shopping, and corporate styling. Closest geographic and service-mix peer to Styled By Lissy given the Australasian footprint and similar personal styling offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/styledbylissy
• Facebookfacebook.com/Styled-By-Lissy-103882248940490
• LinkedInlinkedin.com/company/lissyclothing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Styled By Lissy