TONNELLERIE VICARD

What TONNELLERIE VICARD does

Tonnellerie Vicard, founded in 1922 in Cognac, France, is a French cooperage that manufactures oak barrels, casks, puncheons, foudres and tanks for the wine and spirits industries. The company operates as part of Groupe Vicard (a privately held SAS) and serves producers across more than 40 countries through a direct B2B sales model, with a dedicated US distribution hub (Vicard USA) launched in 2016. Two vertical segments are addressed in parallel: wineries (oak aging, fermentation, flavor development) and distilleries / Cognac houses (long-term maturation of eaux-de-vie and brandies).

The product architecture spans four cooperating sub-brands. Tonnellerie Vicard houses traditional cooperage lines (Traditional barrels, Eaux-de-vie / second-hand barrels, Jean Vicard Premium, Vinificator, Exception). Vicard Generation 7 is the innovation layer, featuring barrels sorted by tannin potential and a molecular toasting methodology and includes the Ovonum egg-shaped vessel; the line received the SITEVI Innovation Award in 2017. The ECO line (ECO 3, ECO 27 / ECO SELECT) addresses sustainability-focused producers. The weOAK alternatives line (weSTAVE, weSTAVE Mini, weBLOCK, Copeaux & Éclats de chêne) targets budget-conscious or experimental wineries seeking controlled oak integration without full-barrel commitment. Vicard Foudrerie produces large casks, tanks and "Innovative Casks" with its own research unit.

Revenue is generated almost entirely through direct hardware sales of cooperage products; pricing is not publicly disclosed and quotes are provided on request, varying with specification, volume and customization. The firm retains forest-to-barrel traceability and holds OEA customs certification (2022). It is family-controlled with no disclosed institutional external investment, no public listing, and no M&A history within the supplied data.

Name

TONNELLERIE VICARD

Legal name

GROUPE VICARD

Website

https://groupe-vicard.com

Company type

Private

Founded year

1922

Operating status

Operating

Short description

Tonnellerie Vicard is a French cooperage founded in 1922 in Cognac, manufacturing oak barrels, casks, foudres and tanks for winemakers, distilleries and Cognac houses in 40+ countries through direct B2B sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Cognac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Barrels and Casks Sales: Direct sales of oak barrels, puncheons, casks, and tanks to wine and spirits producers. Products include traditional barrels, premium lines (Jean Vicard Premium, Exception), and innovative solutions (Vinificator, Ovonum). Revenue is generated through one-time hardware sales with potential for repeat purchases and refurbishment services.
2. Oak Alternatives: Sale of oak alternatives including weSTAVE, weSTAVE Mini, and weBLOCK products for wineries seeking controlled oak integration without full barrel investment

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Tonnellerie Vicard is a French cooperage that manufactures oak barrels, casks, puncheons, foudres, and tanks used by wineries and distilleries to age wines and spirits. The product range spans traditional 225L barrels, premium lines, innovative barrel systems with tannin-potential classification and molecular toasting, large-format casks and tanks, and precision oak alternatives such as staves and blocks. The company operates as part of Groupe Vicard from its base in Cognac, France.

Product overview

Tonnellerie Vicard (part of Groupe Vicard) is a traditional cooperage offering a comprehensive portfolio of oak barrel and cask products for the wine and spirits industry. The portfolio consists of three core barrel lines: Tonnellerie Vicard (traditional barrels including Jean Vicard Premium, Vinificator, and Exception sub-brands), Vicard Generation 7 (innovative barrels sorted by tannin potential with molecular toasting), and ECO (eco-conscious barrels). The weOAK® alternatives line includes weSTAVE®, weSTAVE Mini®, and weBLOCK® products as precision oak alternatives. Vicard Foudrerie produces large casks, tanks, and innovative cask solutions. This multi-brand architecture serves winemakers from traditional bulk aging to precision vinification needs.

Differentiator

Problem solved

Functional benefit

Brands

• Vicard Génération 7: Innovative barrel line featuring tannin potential classification and molecular toasting methodology.
• weOAK
• Vicard Foudrerie
• Jean Vicard Premium
• ECO

Products and services

• Tonnellerie Vicard Cooperage (Traditional Barrels) Traditional French oak barrel cooperage line used by wineries and distilleries for wine aging, eaux-de-vie maturation, fermentation integration, and premium aging programs. Sub-lines include Jean Vicard Premium, Vinificator, and Exception for differentiated oak profiles.
• Vicard Generation 7 Innovation-focused barrel line featuring barrels sorted by tannin potential with molecular toasting methodology, allowing winemakers to match oak barrels precisely to wine style objectives; includes the Ovonum egg-shaped vessel variant.
• ECO Barrel Line Environmentally responsible oak barrel line including ECO 3 and ECO 27/ECO SELECT variants for wineries seeking sustainable cooperage solutions without compromising oak influence.
• weOAK Precision Oak Alternatives Range of precision oak alternative products (weSTAVE, weSTAVE Mini, weBLOCK) used by winemakers to integrate controlled oak influence without the full investment of traditional barrels; sold as standalone consumable oak formats.
• Vicard Foudrerie (Casks & Tanks) Large-format oak casks, foudres, and tanks produced for wine and spirits aging, including innovative cask solutions and accessories used by larger wineries and distilleries.
• Copeaux & Éclats de chêne (Oak Chips and Fragments) Oak chips and fragments sold as cost-effective oak influence products for wineries seeking flexible oak integration in winemaking.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Studio PRYSMEminorImplementation/ SI/ Consulting PartnerWeb design and development agency based in Bordeaux, France (17 rue de Rivière, 33000 Bordeaux) responsible for Groupe Vicard's website design and production

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Boisé Amérisque: Oak alternatives producer specializing in oak chips, staves, and blocks for the wine industry. Comparable through the precision oak-alternative category that overlaps with Vicard's weOAK product line, though focused exclusively on non-barrel formats.

Direct peers

• Tonnellerie François Frères: Burgundy-based French cooperage producing oak barrels primarily for fine wine producers. Comparable as a premium-positioned cooperage with similar grain-selection and toasting methodologies, serving the same winery customer base.
• Tonnellerie Nadalie: French cooperage producing oak barrels and oak alternatives for the wine industry. Directly comparable through its focus on barrel technology innovation and oak-integrated solutions for winemakers.
• StaVin: US-based cooperage producing oak barrels and adjuncts for wines and spirits. Comparable in product range (barrels and oak alternatives) and in serving the US premium winery and distillery customer base.
• Tonnellerie de l'Adour: French cooperage producing oak barrels primarily for the Armagnac and broader spirits industry. Comparable as a regionally focused cooperage serving spirits producers with similar barrel and cask product offerings.
• Seguin Moreau: Major French cooperage producing oak barrels for wines and spirits, owned by Oeneo (Euronext-listed). Directly comparable in product portfolio, customer base, and geographic reach, with similar premium and oak-alternative product lines.
• Demptos: International French cooperage group producing oak barrels for wines and spirits globally. Comparable as a multi-region competitor serving the same premium wine and Cognac/spirits customer segments.
• Radoux: French oak specialist and cooperage operating across oak procurement, barrel production, and oak alternatives. Directly comparable through integrated forest-to-barrel traceability and competing premium and alternative-oak product lines.
• Canton Cooperage: Kentucky-based cooperage focused on barrels for the American whiskey and spirits industry. Comparable as a regional premium cooperage serving spirits producers with oak maturation products.
• Tonnellerie Sirugue: Burgundy-based family cooperage producing oak barrels for fine wine producers. Comparable as a premium-positioned family-owned French cooperage serving similar winery customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-vicard-tonnelleries

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TONNELLERIE VICARD