Swiss Ski & Snowboard School Hoch-ybrig

What Swiss Ski & Snowboard School Hoch-ybrig does

Schweizer Ski- und Snowboardschule Hoch-Ybrig is a privately-held Swiss ski and snowboard school founded in 1932 and headquartered in Oberiberg, Canton Schwyz, in the Hoch-Ybrig ski area of Central Switzerland (Zentralschweiz). It is the second-largest ski school in Central Switzerland, a founding member of the Verband der Schweizer Skischulen, and operates under the legal/brand variants "Schweizer Ski- und Snowboardschule Hoch-Ybrig," "Schweizer Ski- und Snowboardschule Ybrig," and the shorthand "SSSY." The school runs group and private ski and snowboard lessons, weekend courses, group courses with pickup service, freeride/backcountry tours, and corporate or group events, plus the specialized Race Academy Hoch-Ybrig sub-brand for competitive youth racing and Swiss Snowsports continuing education courses for instructors. Service delivery is anchored by approximately 80 certified snow sports instructors and a four-person leadership team (Fränzi Taugwalder, Alexander Taugwalder, Hannes Hubli, Karin Hubli), all of whom hold the highest Swiss federal qualification (Eidgenössisch diplomierte Schneesportlehrperson). Alexander Taugwalder also serves on the Swiss Snowsports board.

The underlying technology is modest and operationally focused: a TYPO3-based website (Waldhart Software) with an integrated online booking and shop system, supplemented by a dedicated English-language mirror site, email newsletter, and social media presence on Facebook and Instagram. The school offers no mobile app, no public API, and no proprietary digital products. Distribution is direct-to-consumer through on-site meeting points at the Hoch-Ybrig resort, the online booking portal, and phone/email for corporate and group inquiries; no reseller or third-party channel partners are indicated.

The business model is a professional services revenue engine with three primary streams: ski and snowboard instruction (group and private lessons, weekend courses, Race Academy training — tickets are personal and non-transferable, lift access not included), gift certificates (Wertgutscheine), and customized corporate/group events. Pricing is not publicly disclosed on the website; bookings are completed online or via phone (+41 55 414 16 88) and email. The customer base mixes individual leisure guests of all ages and skill levels, organized corporate and group clients, and competitive youth racers. The company is actively operating, with ongoing 2025/2026 season preparations, a planned instructor accommodation modernization (summer 2026), and a partner-driven resort upgrade (new 10-person gondola opening December 2025) that materially expands on-slope capacity.

Name

Swiss Ski & Snowboard School Hoch-ybrig

Legal name

Schweizer Ski- und Snowboardschule Hoch-Ybrig

Website

https://www.skischulehochybrig.ch

Company type

Private

Operating status

Operating

Short description

Swiss Ski & Snowboard School Hoch-Ybrig is a privately-held, 1932-founded ski and snowboard school in Oberiberg, Switzerland, serving individual guests, corporate groups, and competitive youth through group and private lessons, freeride tours, and its Race Academy sub-brand, supported by ~80 certified instructors.

Ownership category

akta.pro rank

Product category

Snow Sports Instruction

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industries

Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

Keywords

• Ski school services
• Snowboard instruction
• Freeride guiding
• Race training academy
• Snow sports education

Headquarters

HQ city

Oberiberg

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Ski and Snowboard Lessons: Revenue generated through group ski/snowboard lessons, private lessons, weekend courses, and Race Academy training programs. Lesson tickets are personal and non-transferable. Lift access is not included in course tickets.
2. Gift Certificates: Value vouchers (Wertgutscheine) sold for snow sports lessons and services.
3. Corporate/Group Events: Organized company and group winter events including ski races, mountain apéros, and custom packages.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Swiss Ski & Snowboard School Hoch-ybrig is a federally certified Swiss snow sports school operating in the Hoch-Ybrig ski region of Central Switzerland since 1932. It sells instructor-led ski and snowboard lessons in both group and private formats, plus specialized courses including a Race Academy, freeride and tour courses, corporate and group events, gift vouchers, and federally accredited continuing education for snow sports instructors. Service delivery is carried out by more than 60 qualified instructors, supported by an on-site training pool that was modernized in 2014.

Product overview

Swiss Ski & Snowboard School Hoch-Ybrig is a snow sports instruction service provider that operates as a single unified offering rather than a platform-plus-modules architecture. The core services include group ski and snowboard lessons, private lessons, and specialized programs such as the Race Academy for competitive training and freeride tours for advanced skiers. The school also offers corporate/group event organization, gift vouchers, and continuing education courses for snow sports instructors. The school was founded in 1932 and is the second-largest ski school in Central Switzerland, with approximately 80 snow sports instructors.

Differentiator

Problem solved

Functional benefit

Brands

• Race Academy Hoch-Ybrig: Specialized racing training program with dedicated trainer team, private training, and winter training offerings
• Swiss Bikeschule Hoch-Ybrig (SBSHY)

Products and services

• Group lessons (ski and snowboard) Instructor-led group lessons in skiing and snowboarding, organized by ability level, for resort guests and families visiting Hoch-Ybrig.
• Private lessons (ski and snowboard) One-to-one or small-group private instruction in skiing and snowboarding, tailored to individual goals and pace, delivered by certified instructors.
• Race Academy Structured race preparation and race-line training sessions for amateur competitive skiers, delivered by the school's race-experienced certified instructors.
• Freeride and tour courses Guided freeride and ski touring courses, including snowpark coaching, aimed at guests looking to progress beyond groomed piste skiing.
• Corporate and group events Structured team-building, incentive, and group experiences on snow, organized and led by the school's instructors for corporate clients and organized groups.
• Gift vouchers Prepaid vouchers that can be redeemed for school lessons and courses, used as gifts or incentive rewards.
• Continuing education for snow sports instructors Federally accredited instructor training and continuing professional education, delivered by four federal instructor trainers (Tjeerd Menalda, Jan Graf, Roman Sifrig, Dario Peruzzo), aimed at aspiring and active snow sports instructors.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Hoch-Ybrig Ski AreacoreStrategic or Co-development Partner · 18 June 2025The ski school operates in partnership with the Hoch-Ybrig ski resort. A new 10-person gondola lift is under construction, scheduled to open December 2025, which will enhance access for ski school guests.
• Verband der Schweizer Skischulen (Swiss Association of Ski Schools)coreStrategic or Co-development PartnerFounding member of the Swiss Association of Ski Schools. Benefits from national training standards, certification alignment, and industry representation.
• Swiss SnowsportscoreStrategic or Co-development PartnerThe ski school aligns with Swiss Snowsports standards for training and certification. Management team member Alexander Taugwalder serves on the Swiss Snowsports board, providing direct knowledge transfer and access to latest teaching methodologies. The school also hosts Swiss Snowsports continuing education courses.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Schweizer Ski- und Snowboardschule Flumserberg: Another Central Switzerland ski school and Verband member offering ski, snowboard and race instruction. Same regional competitor pool and same instructor certification standards.
• Skischule Engelberg-Titlis: Swiss member ski school offering lessons, race programs and corporate events at a Central Swiss resort. Operates under identical Swiss Snowsports training frameworks and competes for similar regional guest base.
• Skischule Davos Klosters: Member of the Verband der Schweizer Skischulen operating at the Davos Klosters resort area. Offers near-identical service portfolio: group/private lessons, race training, children programs and corporate events.
• Swiss Ski School Verbier (ESI Verbier): Swiss/Verbier-based ski school in the same Swiss Snowsports ecosystem, providing group and private lessons plus freeride and race programs at a large Swiss resort. Closely comparable product mix and regulatory framework to Hoch-Ybrig.
• Schweizer Skischule Zermatt: One of Switzerland's largest ski and snowboard schools operating at a major alpine resort. Directly comparable Swiss Ski School member offering group/private lessons, Race Academy equivalents, and instructor certification under the same Swiss Snowsports framework.
• British Ski and Snowboard School Zermatt: English-language ski school at Zermatt operating alongside the local Swiss school. Comparable instruction and race-training services but differentiates via language/customer mix — useful benchmark for international guest segment at Hoch-Ybrig.

Broad incumbents

• École du Ski Français (ESF): France's national ski school network and Europe's largest organized ski school operator. Comparable in core offering (group/private lessons across alpine resorts) but at vastly greater scale and as the dominant incumbent in the European snow sports instruction category.

Emerging players

• Snowlimit Skischule: Swiss ski school group with multiple resort locations. Comparable multi-resort and instructional model to Hoch-Ybrig, with broader geographic reach but similar service mix.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookde-de.facebook.com/skischuleybrig
• Instagraminstagram.com/skischuleybrig/?hl=de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Ski & Snowboard School Hoch-ybrig