State of Life

What State of Life does

State of Life is a UK-based wellbeing economics consultancy, founded in 2014 and headquartered in Manchester with a London presence, that measures and values social impact for public-sector, charitable, sports, faith, and corporate clients. Its core offering is a three-step methodology—Outcomes (validated survey instruments from UK datasets), Impact (causal evidence via control-group comparison), and Economic Value (monetisation aligned with HM Treasury Green Book guidance)—pioneering the WELLBY (Wellbeing-adjusted Life Year) measure at a value of £13,000–£15,300 per unit. The firm's intellectual anchoring as a named advisor on the HM Treasury 2021 Green Book supplementary guidance, led by Chief Economist Dr. Allan Little (a guidance author), supplies a regulatory and methodological moat that competitors cannot easily replicate.

The product surface spans free resources (Step-by-Step Guide, Measure Up open value bank, Where's WELLBY technical guide), self-serve DIY calculators (Value FC for football clubs, Belong Estimator for community groups, House of Good Local for churches), and a 200+ validated Survey Outcomes Bank. Technology is delivered via a progressive web app that supports offline data collection and WhatsApp sharing—a deliberate choice to lower friction for frontline organisations. Distribution combines enterprise consulting with channel partners (Sport England consortium, National Churches Trust, Essex FA, Belong Network) that embed State of Life tools directly into sector workflows.

The commercial model is a tiered professional-services funnel: free initial guidance and planning (up to £5k), £25–50k first-order social value estimation using existing client data, and custom multi-year contracts for full three-step evidence generation plus in-house training. Named clients include Sport England (£100+ billion social value of sport model), National Churches Trust (£12.4–62.8 billion church valuation), parkrun (£150 million annual wellbeing impact), Ofcom (Online Safety Act feasibility study), UK Government Economic Services (Treasury methodology training), Duke of Edinburgh, Girlguiding, GM Active, Tearfund (8-country international study), Essex FA, and StreetGames. The firm operates as a privately held, bootstrapped consultancy with no external funding rounds disclosed.

Name

State of Life

Legal name

State of Life

Website

https://stateoflife.org

Company type

Private

Founded year

2014

Operating status

Operating

Short description

State of Life is a UK-based wellbeing economics consultancy that helps charities, governments, sports bodies, and corporates evidence social impact using the WELLBY measure, in line with HM Treasury Green Book guidance, through a three-step methodology supported by training, DIY calculators, and progressive-web-app survey tools.

Ownership category

akta.pro rank

Product category

Social Impact Consulting

NAICS

Other Individual and Family Services (62419), Services for the Elderly and Persons with Disabilities (62412), Child and Youth Services (62411)

SIC

Services-Management Consulting Services (8742), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Economic Evaluation & Health Technology Assessment (Public Programs) (HLAJANAL)

akta.pro secondary industries

Family & Child Benefits Administration (Child Allowance, Parental Leave) (BPAIAKAD), Social Care & Long-Term Care Benefits Administration (BPAIAKAK)

Keywords

• Wellbeing economics consulting
• Social impact measurement
• Social value evaluation
• WELLBY methodology
• Public value assessment

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consulting and Research Services: Full-service social impact measurement using the three-step methodology (Outcomes, Impact, Economic Value). Pricing starts at £25-50k for social value estimation with existing data, and custom pricing for full evidence generation.
2. Training Services: End-to-end support and training to help organisations understand, value and demonstrate their social impact. Train in-house data teams to use State of Life methodology and technology.
3. Technology/Tools Licensing: Sector-leading progressive web app technology for data collection licensed to clients and integrated into custom apps and estimators.
4. Product Sales: Sale of Where's WELLBY poster and technical 'WELLBY value guide' showing how different factors compare in terms of value to lives.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

State of Life provides wellbeing economics consulting and impact evaluation services that measure and value social impact in line with HM Treasury Green Book guidance. The core offering is a three-step methodology (Outcomes, Impact, Economic Value) using the pioneered WELLBY measure, delivered alongside proprietary digital tools (progressive web apps, online social value estimators), a survey outcomes bank of 200+ validated questions, and end-to-end training for client in-house teams.

Product overview

State of Life is a consultancy specializing in wellbeing economics and social value measurement. Rather than a single software product, the offering is a service-based portfolio combining proprietary methodology with sector-leading technology tools. The core is the Three-Step Methodology (Outcomes, Impact, Economic Value) for evidencing social impact aligned with HM Treasury Green Book guidance. This is supported by free resources (Step by Step Guide, Measure Up, Where's WELLBY poster/technical guide), web-based calculator tools (Value FC Estimator, Belong Estimator, House of Good Local), a validated Survey Outcomes Bank of 200+ questions, and training services. The company trains clients including UK Government Economic Services, Essex Council, Duke of Edinburgh Awards, and Girl Guiding.

Differentiator

Problem solved

Functional benefit

Products and services

• Three-Step Methodology (Outcomes, Impact, Economic Value) A consulting framework for evidencing social impact: (1) Outcomes via validated survey measures consistent with UK data sets, (2) Impact via causal evidence with control groups, (3) Economic Value monetised in line with HM Treasury Green Book guidance. Sold to charities, local government, corporates and sports bodies.
• Training Services End-to-end training delivered to client in-house data teams to use State of Life methodology and technology. Used by UK Government Economic Services, Essex Council, Duke of Edinburgh Award, Girlguiding, and Cherwell Council.
• Social Value Estimator Tools (Value FC Estimator, Belong Estimator) Self-serve web-based calculators that estimate social value of activities using national open data, including the Value FC Estimator for grassroots football clubs and the Belong Estimator for community organisations.
• House of Good Local A social value calculator for churches and religious buildings that communicates their economic value to congregations, communities and councils.
• Measure Up Value Bank A free, open, transparent bank of guide values pioneered by State of Life for valuing social and wellbeing impacts.
• Where's WELLBY Poster and Technical Guide A published technical guide and poster showing how different factors like loneliness, jobs, apprenticeships, and physical activity compare in terms of their value to lives, using the WELLBY measure endorsed by HM Treasury.
• Step by Step Guide to Social Impact and Value A free introductory guide helping organisations understand and measure social impact, walking through the fundamentals of social value measurement in line with HM Treasury Green Book guidance.
• Survey Outcomes Bank A validated survey bank of over 200 questions from UK data sets suitable for all ages and abilities, covering trust, belonging, loneliness, wellbeing, health, anti-social behaviour, and physical activity.

Quantifiable outcome

• Church buildings provide £12.4-62.8 billion social value in UK, with £3.74-£18.10 return per £1 invested
• +7 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core, flagship and key.

• Pro Bono EconomicscoreStrategic or Co-development Partner · 1 January 2016Delivers training for UK Government Economic Services on wellbeing economics. Data First Aid offer for initial client support. Long-standing partnership for sector education.
• UK Government Economic Services (GES)coreStrategic or Co-development PartnerState of Life delivers training on wellbeing economics and Treasury Green Book methodology to government officials.
• London School of Economics (LSE)coreStrategic or Co-development PartnerPartnership with LSE academics including Chris Krekel and Dr. Allan Little. Co-developed C-WELLBY methodology for children's wellbeing. Multiple joint publications including World Happiness Report 2025.
• National Churches TrustflagshipStrategic or Co-development PartnerFlagship partnership producing House of Good studies (£12.4-62.8 billion value), House of Good Health (£8.4bn NHS relief), and House of Good Local tool.
• Duke of Edinburgh AwardkeyImplementation/ SI/ Consulting PartnerClient receiving training on wellbeing economics and social impact measurement methodology.
• GirlguidingkeyImplementation/ SI/ Consulting PartnerClient receiving training on social impact measurement.
• Essex CouncilkeyImplementation/ SI/ Consulting PartnerTraining for in-house data teams to use State of Life methodology and technology.
• Canal & River TrustkeyTechnology or IntegrationImplemented progressive web app technology for data collection on wellbeing impacts.
• parkrunkeyTechnology or IntegrationTechnology implementation partner. Published WELLBY analysis showing £150 million annual wellbeing impact.
• Sport for Development CoalitionkeyTechnology or IntegrationImplemented progressive web app technology for data collection.
• Sport EnglandflagshipStrategic or Co-development PartnerConsortium with Sheffield Hallam, Manchester Metropolitan, and LSE. Developing social value model for sport showing £100+ billion annual value.
• Sheffield Hallam UniversitykeyStrategic or Co-development PartnerPart of consortium for Sport England social value model development.
• Manchester Metropolitan UniversitykeyStrategic or Co-development PartnerPart of consortium for Sport England social value model development.
• TearfundflagshipStrategic or Co-development Partner8-country Church and Community Transformation study (Rwanda, Sierra Leone, Tanzania, Zimbabwe, Bangladesh, Burundi, Malawi, Nigeria). Featured in World Happiness Report 2025. $13-29 social return per $1 invested.
• GM Active (Greater Manchester Active)keyStrategic or Co-development PartnerResearch partnership on exercise referral programmes showing £21,800 per person annual social value. Data from 8 boroughs, 3,000+ respondents.
• Sport for ConfidencekeyStrategic or Co-development PartnerResearch showing 12x more cost-effective than NHS. £22k per person annual value through physical activity in NHS settings.
• TASO (What Works Centre for Higher Education)keyStrategic or Co-development PartnerThree-year research project on value of higher education using LEO data. Partnership with Mime Consulting.
• StreetGameskeyStrategic or Co-development PartnerAnalysis showing £13,000 per person potential social value for sport in underserved communities.
• Belong NetworkkeyStrategic or Co-development PartnerCo-developed Belong Social Value Estimator tool for community organisations. Partnership on mediation analysis for community participation.
• Essex FAkeyStrategic or Co-development PartnerCo-developed Value FC Social Value Estimator tool for grassroots football clubs.
• Sporting AssetskeyStrategic or Co-development PartnerStudy on Sporting Capital Fund showing £1 to £12 social cost-benefit ratio using blended finance model.
• Youth Sport TrustkeyStrategic or Co-development PartnerResearch on value of free physical education in schools.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pro Bono Economics: Pro Bono Economics is a UK charity that helps other charities and social enterprises measure impact using economic techniques, including a 'Data First Aid' offer that overlaps State of Life's free planning tier. They are also an explicit partner co-delivering UK Government Economic Services training with State of Life.
• New Philanthropy Capital (NPC): NPC is a UK charity consultancy that advises charities and funders on impact measurement, analytics, and evidence-based strategy. It serves the same charity and social-sector buyer as State of Life and competes for impact evaluation engagements.
• Simetrica: Simetrica is a UK-based social value and wellbeing economics consultancy that measures social impact using techniques including WELLBY. It is the closest direct competitor to State of Life in wellbeing valuation for public sector and charity clients.

Broad incumbents

• Behavioural Insights Team (BIT): BIT is a global social purpose company applying behavioural science and randomised evaluation to public policy. It is a broader incumbent that operates in the same evidence-based policy evaluation space and works with many of the same UK and international government clients as State of Life.
• New Economics Foundation (NEF): NEF is a UK think tank promoting economic wellbeing, inequality, and environmental sustainability. It overlaps with State of Life in championing wellbeing metrics beyond GDP and publishing research that shapes the same policy audience.
• The Social Value Portal: The Social Value Portal provides a widely used social value measurement platform and consultancy aligned with the UK Social Value Act. It is a broader incumbent with established tooling that competes for the same local authority and corporate buyers.

Emerging players

• Sheffield Hallam University Sport Industry Research Centre (SIRC): SIRC is a sport-focused research centre that co-developed the Sport England social value model with State of Life. It competes and partners in sport-related wellbeing valuation and impact measurement work.
• Newzoo / Cordis Bright: Cordis Bright is a UK consultancy providing social research, evaluation, and impact analysis for the public and charity sectors. It is a niche peer for the same impact evaluation buyers State of Life serves in health, justice, and community services.
• What Works Wellbeing: What Works Wellbeing is an evidence centre focused on wellbeing research and translating findings into policy and practice. It overlaps with State of Life's wellbeing economics and measurement remit, particularly for UK public-sector evidence users.
• TASO (What Works Centre for Higher Education): TASO is an evidence centre evaluating what works in higher education access and outcomes. State of Life is already a research partner for TASO's LEO-data study, but TASO could also commission competing evaluators for similar education-sector wellbeing work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stateoflife

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about State of Life