Sveriges Marknadsförbund

What Sveriges Marknadsförbund does

Sveriges Marknadsförbund is a Swedish non-profit trade association founded in 1919 and headquartered in Stockholm. The organization provides membership-based services to professionals working in marketing, communication, and media, operating a small staff of 1-10 employees through its website at svemarknad.se. As a private, non-listed entity, it functions as an industry body rather than a commercial enterprise, with no parent company, subsidiaries, or external funding rounds disclosed in the available data.

The association's core offerings center on four service categories: training programs for marketing practitioners, industry events, professional networking forums, and advisory services. These are delivered under a membership model, implying recurring dues supplemented by event fees and program-specific charges, though no public pricing disclosures are available. The business is concentrated geographically in Sweden with no documented international footprint, geographic restrictions, or multi-market operating geographies in the input data.

Detailed financial, technology, and product data is sparse: the website source yielded only a verification/loading page with no substantive company information, and no funding rounds, leadership team details, customer logos, partnerships, awards, patents, or product launches are documented. Consequently, the association's revenue scale, technology stack, customer composition, and recent strategic activity cannot be triangulated from the available data beyond the basic firmographic profile.

Name

Sveriges Marknadsförbund

Website

https://svemarknad.se

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

1–10 employees

Short description

Sveriges Marknadsförbund is a Stockholm-based non-profit trade association, founded in 1919, that delivers membership-based training, events, networking, and advisory services to professionals in Sweden's marketing, communication, and media sectors.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (81392), Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

akta.pro secondary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Marketing association services
• Professional development training
• Industry networking events
• Communications media advisory
• Membership education programs

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

Sveriges Marknadsförbund is a non-profit, membership-based association that delivers training programs, industry events, professional networking opportunities, and advisory services to practitioners in marketing, communication, and media. Founded in 1919 and based in Stockholm, the organization operates as a small (1-10 employee) specialist industry body serving Sweden's marketing and communications community.

Differentiator

Problem solved

Functional benefit

Products and services

• Association Membership Membership program providing marketing, communication, and media professionals in Sweden with ongoing access to association services, training, events, and networking.
• Training Programs Education and training offerings delivered to members and practitioners in the marketing, communication, and media fields.
• Industry Events Events for Sweden's marketing, communication, and media community, including industry gatherings and member-facing programming.
• Networking Services Peer networking services connecting marketing, communication, and media professionals within the Swedish market.
• Advisory Services Advisory services provided to members and stakeholders in the marketing, communication, and media fields.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Sveriges Kommunikationer: Swedish professional association for corporate communications practitioners. Comparable as a Sweden-based membership body offering training, events and networking in the adjacent communications discipline.
• IAB Sweden: Swedish chapter of the Interactive Advertising Bureau focused on digital marketing and advertising. Comparable as a Swedish industry body providing standards, training and events for the marketing and media community.
• Sveriges Annonsörer (Swedish Advertisers): Swedish advertiser-side trade association representing brands as marketing buyers. Directly comparable as a domestic membership body serving the Swedish marketing ecosystem with similar training, events and policy work.

Regional players

• Deutscher Marketing Verband (DMV): German professional marketing association providing training, networking and advocacy. Comparable as a national-level European peer operating with the same membership-based services model in a different geography.
• The Marketing Association (New Zealand): New Zealand's professional body for marketers, offering training, events and the NZ Marketing Magazine. Comparable as a smaller national marketing membership organization with a similar service mix outside the Nordics.

Broad incumbents

• American Marketing Association (AMA): The largest professional marketing association in the US, offering training, certification, events and publications. Comparable as a much larger incumbent in the same professional marketing membership category globally.
• Association of National Advertisers (ANA): US-based association representing the marketing community, especially brand marketers. Comparable as a large membership organization offering training, events, research and advocacy for marketing practitioners and organizations.
• 4A's (American Association of Advertising Agencies): US trade association for advertising agencies providing member services, training, advocacy and industry events. Comparable as a long-established marketing/advertising membership body focused on the agency side of the industry.
• Chartered Institute of Marketing (CIM): UK-based chartered body for the marketing profession, providing qualifications, training and member services. Comparable as a larger, established marketing membership organization with a similar training-and-events model.

Emerging players

• LinkedIn Learning: A digitally native, on-demand professional learning platform that overlaps directly with the training portion of the association's offering. Comparable as an emerging alternative channel for marketing upskilling that competes for members' training budget and attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sveriges-marknadsf-rbund-swedish-marketing-federation-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sveriges Marknadsförbund