SPCD

What SPCD does

SPCD (São Paulo Companhia de Dança) is a professional dance company based in São Paulo, Brazil, presenting classical and contemporary dance productions through annual seasons at Teatro Sérgio Cardoso, national touring across São Paulo state municipalities, and international tours to markets including France and Germany. The company is managed by Associação Pró-Dança (APD), a private non-profit association qualified as an Organização Social de Cultura under Lei Complementar Estadual 846/1998, operating under Contrato de Gestão nº 002/2024 with the Secretaria de Cultura e Economia Criativa do Estado de São Paulo. SPCD employs approximately 30 professional dancers contracted under Brazil's CLT labor regime, selected through periodic auditions, and is led by artistic director Inês Bogéa.

The organization's product portfolio spans live performances (original creations and classical remounts), video dance productions (Videodanças), an annual subscription program at Teatro Sérgio Cardoso, and an extensive educational division including free performances for students and seniors, school outreach (SPCD na Escola), dance workshops, educator lectures, and accessibility services (audio description, Libras interpretation, and subtitles). Digital content is distributed via YouTube and Spotify. The company has no proprietary technology development, relying on standard audiovisual equipment for production and documentation.

SPCD's revenue model combines core government cultural funding through the management contract, ticket sales and subscription programs for live performances, international touring revenue (funded by foreign cultural buyers), and educational outreach funded through government contracts and potentially Lei Rouanet incentive programs. The company maintains no disclosed pricing for individual tickets and offers free admission to students and elderly audiences through the educational program. Free performances for students and elderly, SPCD na Escola, and Meu Amigo Bailarino programs are delivered to schools and social institutions at no cost to participants.

Name

SPCD

Legal name

Associação Pró-Dança

Website

https://spcd.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Short description

SPCD is a São Paulo-based professional dance company presenting classical and contemporary productions at Teatro Sérgio Cardoso, on national tours, and internationally. Managed by the non-profit Associação Pró-Dança under a state government contract, it serves general audiences, students, and elderly communities through performances and educational outreach.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Dance Companies (711120), Dance Companies (71112), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Performances (THAJAFAD)

akta.pro secondary industries

Contemporary & Modern Dance (MPAGADAB), Dancers, Choreographers & Dance Troupes Booking (HSACAHAD)

Keywords

• Professional dance company
• Contemporary dance performances
• Dance education programs
• Performing arts outreach
• Classical ballet repertoire

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Government Cultural Funding: Core funding through Contract of Management with the Secretaria de Cultura e Economia Criativa do Estado de São Paulo under Lei Complementar 846/1998 and Decreto 43.493/1998, managed by Associação Pró-Dança.
2. Performance Revenue: Ticket sales for performances at Teatro Sérgio Cardoso and other venues. Subscription programs offer discounted tickets with advance seating and exclusive benefits.
3. International Tour Sponsorship: International touring costs are covered by international cultural market buyers, not Brazilian government resources.
4. Educational and Social Programs: Free performances for students, elderly, and social institutions, funded through government cultural contracts and potentially Lei Rouanet incentive programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

São Paulo Companhia de Dança (SPCD) is a professional dance company presenting classical and contemporary dance productions at Teatro Sérgio Cardoso in São Paulo and on national and international tours. The company also delivers educational and social outreach programs, including free performances for students and seniors, dance workshops, school visits, and accessibility services such as audio description and Libras interpretation.

Product overview

SPCD (São Paulo Companhia de Dança) is a professional dance company managed by Associação Pró-Dança, operating under the Secretary of Culture and Creative Economy of São Paulo State. The organization offers a comprehensive portfolio of performing arts services centered on professional dance productions and extensive educational outreach programs. Core offerings include live dance performances (both original creations and classical remounts), video dance productions (Videodanças), and the annual subscription program at Teatro Sérgio Cardoso. The educational division encompasses free performances for students and seniors, dance workshops, school outreach (SPCD na Escola), educator lectures, and accessibility services including audio description and Libras interpretation. The company also produces documentaries, podcasts, and educational materials, operating from headquarters in São Paulo with national and international touring activities.

Differentiator

Problem solved

Functional benefit

Products and services

• SPCD Performances (Espetáculos)
• Videodanças
• O Som da Chuva
• ATÔMICO
• play!ground
• Programa de Assinaturas (Subscription Program)
• Oficinas de Dança (Dance Workshops)
• SPCD na Escola
• Espetáculos Gratuitos para Estudantes e Terceira Idade
• Acessibilidade (Accessibility Services)

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Secretaria da Cultura, Economia e Indústria Criativas do Estado de São PaulocoreOthers · 1 January 1998Primary government partner through which SPCD operates as an Organização Social de Cultura qualified under Lei Complementar 846/1998 and Decree 43.493/1998. The government provides funding and institutional support through Contract of Management.
• Pró-Dança (Associação Pró-Dança)coreOthersAssociação Pró-Dança is the managing entity of São Paulo Companhia de Dança and São Paulo Escola de Dança. It is a private law association qualified as Organização Social de Cultura.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Royal Winnipeg Ballet: Long-established Canadian ballet company with a similar blend of classical and contemporary work plus educational outreach. Comparable as a publicly supported professional dance company with both national and international touring.
• Hamburg Ballett: City-subsidized German ballet company with a broad repertoire and international guest choreographer program. Comparable as a publicly funded dance institution with mixed classical/contemporary programming.
• Nederlands Dans Theater: Internationally renowned state-subsidized contemporary dance company. Comparable as a publicly funded dance organization with classical/contemporary hybrid repertoire, strong international touring brand, and educational programming.
• Alvin Ailey American Dance Theater: Established US dance company with deep educational and community outreach programming alongside touring productions. Comparable in combining high-art touring with broad social/educational mission.

Direct peers

• Balé do Theatro Municipal do Rio de Janeiro: Historic classical ballet company resident at Theatro Municipal do Rio de Janeiro. Comparable as a state/municipal-funded professional dance ensemble presenting classical and contemporary repertoire in Brazil.
• Cisne Negro Cia. de Dança: Brazilian professional dance company based in São Paulo with extensive national and international touring. Comparable in scale, repertoire mix, and São Paulo operating base.
• Quasar Companhia de Dança: Brazilian contemporary dance company based in Goiânia with strong international festival presence. Comparable as a Brazilian contemporary ensemble combining national touring, international export, and educational outreach.
• Balé da Cidade de São Paulo: Municipal-level professional dance company based in São Paulo, presenting classical and contemporary works. Operates as a direct peer — same city, same mixed classical/contemporary repertoire model, similar audience, and competing for São Paulo's dance patron base.
• Companhia Nacional de Dança: Brazilian national-level professional dance company presenting classical and contemporary repertoire. Closest national analog to SPCD in mission, repertoire mix, and public-sector funding model.
• Grupo Corpo: Renowned Brazilian contemporary dance company based in Belo Horizonte, internationally touring. Comparable in repertoire style, Brazilian cultural identity, and international export activity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/spciadedanca
• YouTubeyoutube.com/user/AudiovisualSPCD
• Facebookfacebook.com/pages/S%C3%A3o-Paulo-Companhia-de-Dan%C3%A7a/183791651689230
• LinkedInlinkedin.com/company/sao-paulo-companhia-de-danca
• Instagraminstagram.com/saopaulociadedanca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPCD