Sun Tail Mermaid, Llc
Sun Tail Mermaid, LLC is a family-owned Rigby, Idaho e-commerce company that designs, manufactures, and sells patented swimmable mermaid tails, monofins, and related swim accessories to children, teens, adults, and gift buyers worldwide via its Shopify storefront and exclusive European distributors.
- Company typePrivate
- Founded-
- HeadquartersRigby, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sun Tail Mermaid, Llc does
Sun Tail Mermaid, LLC is a privately held, family-owned direct-to-consumer e-commerce company headquartered in Rigby, Idaho, that designs, manufactures, and sells swimmable mermaid tails and related swim accessories. The company sells through its Shopify storefront to consumers worldwide, supplemented by exclusive distribution partnerships in Europe (mjss.eu) and Switzerland (mjss.ch). Its customer base spans children (ages 2-12), teens and adults, gift-buying parents, and a small niche of professional mermaids.
The company's core product platform is built around patented monofin technology, covered by two US patents (US 9561401 for the monofin swim flipper and US 9925416 for monofin improvements), which enables a realistic mermaid swimming motion. Product offerings include child (Keiki) and teen/adult (Nunui) monofins, bundled tail-and-monofin sets priced from $69.95 to $79.95, standalone tail skins from $29.95, shark fins, mermaid swimsuits, leggings, t-shirts, and themed accessories priced $3.95-$25.00. The company has also introduced a proprietary Mer-Shield Coating as a differentiated product feature.
The business was founded via a Kickstarter crowdfunding campaign and operates with 11-50 employees under a family-owned structure. Revenue mechanics rely on direct e-commerce sales of mid-priced consumer goods with seasonal/gift-driven demand characteristics, augmented by regional distributor channels that reduce direct fulfillment burden in international markets. The company has expanded its catalog through adjacent product launches (toddler tails, adult sizing, apparel, accessories) and maintains active content marketing (blog output through Q2 2025) to support organic customer acquisition.
Sun Tail Mermaid, Llc firmographics
Firmographics- Name
- Sun Tail Mermaid, Llc
- Legal name
- Sun Tail Mermaid, LLC
- Website
- https://suntailmermaid.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sun Tail Mermaid, LLC is a family-owned Rigby, Idaho e-commerce company that designs, manufactures, and sells patented swimmable mermaid tails, monofins, and related swim accessories to children, teens, adults, and gift buyers worldwide via its Shopify storefront and exclusive European distributors.
- Ownership category
- akta.pro rank
Sun Tail Mermaid, Llc industry classification
Industry- Product category
- Swimwear and Aquatic Accessories
- SIC
- Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Swim & Surf Performance Wear (CRAAAEAG)
- akta.pro secondary industries
- Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
Keywords
Where Sun Tail Mermaid, Llc is headquartered
LocationHeadquarters
- HQ city
- Rigby
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sun Tail Mermaid, Llc business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Direct-to-consumer sales of physical mermaid tails, monofins, swimsuits, shark fins, and accessories through their e-commerce platform. Revenue is generated through one-time product purchases with optional bundle/combo discounts. The company offers financing through Sezzle payment plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mermaid Tail + Monofin Sets |
| Unit Pricing | Pay-as-you-go | Mermaid Tail Skins (standalone) |
| Unit Pricing | Pay-as-you-go | Monofins |
| Unit Pricing | Pay-as-you-go | Mermaid Bikini Sets |
| Unit Pricing | Pay-as-you-go | Mermaid Leggings |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Clearance Products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Sun Tail Mermaid, Llc product offering
Product offeringCore offering
Sun Tail Mermaid, LLC designs, manufactures, and sells swimmable mermaid tails, patented monofins, shark fins, matching swimwear (swimsuits and leggings), and mermaid-themed accessories through its own e-commerce storefront. The company originated from a Kickstarter campaign and operates as a family-owned business based in Rigby, Idaho, serving children, adult swimmers, and mermaid performers.
Product overview
Sun Tail Mermaid offers a comprehensive portfolio of swimmable mermaid tails and accessories. The core product line includes realistic scale mermaid tails in two forms: complete Tail + Monofin Sets (featuring the patented Keiki child monofin or Nunui teen/adult monofin) and individual Tail Skins for customers who already own a monofin. Supporting products include matching Mermaid Swimsuits/Bikini Sets, Toddler Mermaid Tails designed for ages 2-5 without monofins, Shark Fins for boys, and Mermaid Leggings & T-Shirts for on-land wear. The accessory line includes necklaces, dive toys, monofin backpacks, and foot pocket replacements. The company also offers clearance items at discounted prices and has introduced a Mer-Shield Coating feature to protect tails from wear. All tails and monofins are designed for actual swimming use, not just costume/dress-up purposes.
Differentiator
Problem solved
Functional benefit
Products and services
- Mermaid Tail with Monofin A swimmable mermaid tail made from fabric/fin materials bundled with the company's patented monofin, designed for children and adults who want to swim like a mermaid. Available in different sizes and color/pattern options.
- Mermaid Monofin A patented single-blade swim fin (monofin) that fits both feet and is inserted into the mermaid tail, enabling mermaid-style swimming. Protected by US Patent 9,561,401 and US Patent 9,925,416.
- Shark Fin
Quantifiable outcome
- 1-year warranty - free replacements for rips, tears, and breaks
- +1 more outcomes
Companies that use Sun Tail Mermaid, Llc
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Sun Tail Mermaid, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sun Tail Mermaid, Llc partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- mjss.eucoreExclusive European distributor for Sun Tail Mermaid products serving all European countries. Handles all European customer orders, shipping, and support.
- mjss.chcoreExclusive Swiss distributor for Sun Tail Mermaid products. Handles all Swiss customer orders, shipping, and support.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Sun Tail Mermaid, Llc competitors and assessment
Company assessmentDirect peers
- Magical Tail Co: Magical Tail Co sells swimmable mermaid tails with monofins targeted at children and teens via e-commerce. It overlaps with Sun Tail on product format, customer segment, and distribution channel (DTC e-commerce), making it a close direct peer.
- Mertailor: Mertailor is one of the original and most established swimmable mermaid tail brands, offering silicone and fabric tail solutions to both consumer and professional mermaid markets. It is a direct competitor to Sun Tail Mermaid in the same mermaid-tail product category with overlapping customer segments including children, adults, and professional performers.
- Fin Fun Mermaid: Fin Fun is a major direct-to-consumer competitor selling swimmable mermaid tails and monofins with a similar bundle model (tail skin + monofin). It targets the same children-and-family demographic with comparable pricing tiers and competes head-to-head for the same gift-giving customer.
Broad incumbents
- Finis: Finis is an established swim-training equipment brand offering monofins, training fins, and snorkels. While not a mermaid-specific brand, its monofin technology and swim-training positioning make it adjacent to Sun Tail's patented monofin product line and a potential cross-category competitor.
- Speedo: Speedo is a global incumbent in competitive and recreational swimwear, swim fins, and aquatic gear. Its broad swim apparel and accessories portfolio overlaps with Sun Tail's swimsuit and water-play categories, and its brand and retail reach make it a broad incumbent competitor for the family swim customer.
- Roxy: Roxy is a women's surf-and-swim apparel brand offering swimwear, rashguards, and beachwear. It competes with Sun Tail's swimsuit and leggings categories for the same female teen and adult customer interested in water sports and beach lifestyle.
- Body Glove: Body Glove is a heritage water-sports brand offering wetsuits, rashguards, swimwear, and water-play accessories. It is a broad incumbent overlapping with Sun Tail's marine apparel and water-play product lines, especially for the family and gift-buyer segment.
- Cressi: Cressi is a long-established manufacturer of snorkeling, diving, and swimming equipment including monofins and swim fins. It is a broad incumbent in the aquatic equipment category where Sun Tail's monofin product competes, particularly with adult and professional customers.
- Aqua Lung: Aqua Lung is a global incumbent in snorkeling, diving, and water sports equipment, including swim fins and snorkeling gear. It competes broadly with Sun Tail in the water-sports equipment category rather than directly in mermaid tails.
Emerging players
- 7th Wave Mermaid: 7th Wave Mermaid is a smaller emerging DTC brand in the swimmable mermaid tail niche, focused on customizable tails and monofins. It competes with Sun Tail in the same niche with overlapping customer segments, representing an emerging peer with partial overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sun Tail Mermaid, Llc social profiles
Digital presenceSun Tail Mermaid, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun Tail Mermaid, Llc leadership team
Management profileNumber of profiles
Sun Tail Mermaid, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun Tail Mermaid, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun Tail Mermaid, Llc
What does Sun Tail Mermaid, Llc do?
Sun Tail Mermaid, LLC designs, manufactures, and sells swimmable mermaid tails, patented monofins, shark fins, matching swimwear (swimsuits and leggings), and mermaid-themed accessories through its own e-commerce storefront. The company originated from a Kickstarter campaign and operates as a family-owned business based in Rigby, Idaho, serving children, adult swimmers, and mermaid performers.
Is Sun Tail Mermaid, Llc a public or private company?
Sun Tail Mermaid, Llc is a private company. It is classified as family owned and is currently operating.
When was Sun Tail Mermaid, Llc founded?
Sun Tail Mermaid, Llc was founded in -1. It employs 11 to 50 people.
Where is Sun Tail Mermaid, Llc based?
Sun Tail Mermaid, Llc is headquartered in Rigby, United States, in the North America region.
How does Sun Tail Mermaid, Llc make money?
One revenue line is on record: product Sales.
Who are Sun Tail Mermaid, Llc's main competitors?
Direct peers on record are Magical Tail Co, Mertailor and Fin Fun Mermaid. Broad incumbents are Finis, Speedo, Roxy, Body Glove, Cressi and Aqua Lung. 7th Wave Mermaid is listed as an emerging player.
Does Sun Tail Mermaid, Llc have an API?
No public API is recorded for Sun Tail Mermaid, Llc.
What industry is Sun Tail Mermaid, Llc in?
Sun Tail Mermaid, Llc's product category is Swimwear and Aquatic Accessories. Its primary akta.pro industry code is CRAAAEAG, Swim & Surf Performance Wear, with a secondary code of CRAMAIAC, Water Sports Equipment Retail (Wake, Ski, Tow, Tubes). Its SIC code is 5600.