Safina Society

What Safina Society does

Safina Society is a 501(c)(3) nonprofit Islamic education and community-service organization founded in 2010 and headquartered in North Brunswick, New Jersey. The organization operates a portfolio of faith-based educational programs delivered primarily in person at the New Brunswick Islamic Center (NBIC) and online via the Arkview platform, targeting a full age spectrum from grade-school children through adults. Core products include NextGen (grades 1-5, $100-$180/month), Explorers (grades 6-8, $50-$90/month), Deen Essentials (grades 9-12), Uwaylim (adults 17+, $100-$180/month), Alcove Hifz Academy (Quran memorization, $67-$92/month), Darul Fath Seminary (part-time theological college), and Arkview online courses ($20-$40/month). Programs are taught by credentialed instructors including scholar Dr. Shadee Elmasry and Qari Zahid Rafique, who holds over 22 years of Quran teaching experience.

The business model is a hybrid of monthly subscription tuition (billed over 6-7 month academic terms with family and need-based discounts) and donor contributions (501(c)(3) fundraising via Zelle, online donations, and a CharityStack campaign for La Cocina Soup Kitchen construction). Secondary revenue comes from merchandise sales at safinasociety.shop. Go-to-market is community-led and direct-to-consumer, leveraging local mosque partnerships (NBIC), email enrollment, and a multi-channel content presence through the Nothin' But Facts livestream on YouTube, TikTok, Spotify, Apple, and Google Play. Geographic reach is hyperlocal for in-person programming (New Brunswick/North Brunswick NJ) but global for online offerings via Arkview.

Beyond education, Safina Society runs La Cocina Soup Kitchen (a weekly community meal at 367 Somerset St, New Brunswick, currently under construction) and the Umrah for Youth pilgrimage program. The organization employs 11-50 staff and operates as an independent nonprofit with no parent company, institutional investors, or disclosed financials. There is no proprietary technology platform; digital delivery depends on the third-party Arkview platform and a Squarespace-hosted website.

Name

Safina Society

Legal name

Safina Society

Website

https://safinasociety.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Safina Society is a 501(c)(3) nonprofit that delivers Islamic education programs across all age groups plus community services in New Brunswick, New Jersey, through in-person classes at NBIC, online courses via Arkview, a soup kitchen, and a multi-platform livestream.

Ownership category

akta.pro rank

Product category

Religious Education Services

NAICS

Colleges, Universities, and Professional Schools (6113), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Islamic Colleges & Sharia/Fiqh Institutes (EDAHAKAI)

Keywords

• Islamic education
• Quran memorization
• Religious instruction
• Theological seminary
• Community services

Headquarters

HQ city

North Brunswick

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit, Safina Society relies on donor contributions to fund its programs including Darul Fath Seminary, La Cocina Soup Kitchen, Hifz Academy, and Umrah for Youth initiatives.
2. Educational Program Fees: Monthly tuition fees for various Islamic education programs including NextGen, Uwaylim, Explorers, Deen Essentials, and Hifz Academy. Programs billed monthly over 6-7 month academic terms.
3. Merchandise Sales: Online shop (safinasociety.shop) selling program merchandise and registration for academic years.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Safina Society delivers Islamic education across all age groups through in-person classes at the New Brunswick Islamic Center (NBIC) and online via the Arkview platform. Programs include youth Islamic curricula (NextGen, Explorers, Deen Essentials), adult scholarship (Uwaylim), Quran memorization (Alcove Hifz Academy), and part-time theological training (Darul Fath Seminary). The organization also operates La Cocina Soup Kitchen for community meal distribution and produces the Nothin' But Facts livestream content series.

Product overview

Safina Society is a 501(c)(3) nonprofit Islamic education organization offering a multi-tiered product portfolio of educational programs. The core offerings include Arkview (online classes), the Alcove Hifz Academy (Quran memorization), Darul Fath Seminary (theological college), and age-segmented youth programs (NextGen for kids, Explorers for tweens, Deen Essentials for teens, Uwaylim for adults). Additional initiatives include La Cocina Soup Kitchen (community service) and the Nothin' But Facts livestream content platform. Programs are primarily delivered in-person at NBIC in North Brunswick, New Jersey, with online components through Arkview.

Differentiator

Problem solved

Functional benefit

Brands

• Arkview: Online Islamic classes including Essentials, Advanced, and Arabic courses
• Alcove Hifz Academy
• Darul Fath Seminary
• La Cocina Soup Kitchen
• NextGen
• Deen Essentials
• Explorers
• Uwaylim
• Nothin' But Facts

Products and services

• NextGen Islamic learning program for children in grades 1-5 featuring interactive lessons in Fiqh and Sira, monthly Kahoot games, and activities such as horseback riding and calligraphy. Held Sundays 9:15am-12:15pm at NBIC.
• Explorers Dynamic Islamic program for middle schoolers (tweens, grades 6-8) taught by Gabriel Shaban featuring classes, group outings, and discussions in Fiqh, Sira, and Dhikr. Held Thursdays 5:30pm-7pm.
• Deen Essentials Islamic program for high schoolers (grades 9-12) led by Dr. Shadee Elmasry offering engaging classes, group outings, and discussions to build foundational faith knowledge.
• Uwaylim Introductory scholarship program for adults (17+) taught by Dr. Shadee Elmasry covering Aqida (Keys of Paradise textbook), held Sundays 1pm-4pm at NBIC with on-site childcare provided.
• Alcove Hifz Academy Quran memorization program for all ages (7+) led by Qari Zahid Rafique with over 22 years of experience. Offers Intermediate (2x weekly) and Advanced (4x weekly) tracks held Monday-Thursday 4:30pm-8:00pm at NBIC.
• Darul Fath Seminary Part-time theological college in New Jersey offering scholarship programs in aqida and fiqh using Arabic texts. Classes held three times weekly at NBIC; registration opens July 20.
• Arkview Online Classes Online Islamic education platform offering Essentials basics classes ($20/mo), Advanced classes (two hours weekly, $30/mo), Arabic language classes led by Sh Mahdi Lock ($40/mo), and upcoming Sanusi Tradition course.
• La Cocina Soup Kitchen Community service initiative distributing dinners every Wednesday at 6pm in New Brunswick, providing meals and support for community members in need. Located at 367 Somerset St, New Brunswick, NJ.
• Umrah for Youth Program offering young Muslims transformative opportunities to connect with their faith through journeys to the sacred cities of Makkah and Madinah.

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• NBIC (New Brunswick Islamic Center)coreStrategic or Co-development PartnerNBIC serves as the primary venue for most Safina Society programs including NextGen, Uwaylim, Explorers, Deen Essentials, Hifz Academy, and Darul Fath Seminary. Classes are held at NBIC's North Brunswick location. This is a foundational partnership enabling the organization's educational programs.
• ArkviewcoreTechnology or IntegrationArkview (arkview.org) is the platform used to deliver Safina Society's online classes including Essentials, Advanced, Arabic, and upcoming courses. Contact email is [email protected].
• Darul Fath SeminarycoreStrategic or Co-development PartnerPart-time theological college preserving Islamic scholarship using Arabic texts. Located at NBIC, registration opens July 20. Contact: [email protected].
• La Cocina Soup KitchencoreStrategic or Co-development PartnerCommunity soup kitchen distributing meals every Wednesday at 6pm in New Brunswick. Currently under construction and seeking community support. 501(c)(3) nonprofit initiative.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Darul Qasim: Islamic seminary and educational institution based in Chicago offering traditional Islamic scholarship and seminary-level training. Comparable as a competing Islamic seminary program with similar fiqh/aqida curriculum focus.
• International Open University (iOU): Online Islamic education nonprofit delivering structured coursework to global Muslim learners. Directly comparable to Safina's Arkview platform as a low-friction online Islamic education option for adult students.
• Qalam Institute: Islamic education nonprofit delivering seminary-style courses, teacher training, and youth/adult programming. Highly comparable to Safina's multi-tier age-segmented programs and seminary offerings.
• Mishkah University: US-based Islamic university offering accredited undergraduate and graduate programs online and onsite. Comparable as an institution combining seminary-level Islamic studies with broader adult-learner online delivery.
• Zaytuna College: US-based Muslim liberal arts college offering undergraduate and seminary-level education in Islamic studies. Directly comparable as a faith-rooted Islamic higher-education institution serving similar scholar-driven curricula and community pipelines.
• Yaqeen Institute for Islamic Research: Islamic research and education nonprofit producing scholarly content, courses, and digital curricula. Comparable via its digital-first Islamic education model and content-driven community engagement, mirroring Arkview and Nothin' But Facts.
• AlMaghrib Institute: Islamic education nonprofit running intensive seminar-based and online Islamic courses across North America. Closely matches Safina's blend of in-person seminars (Darul Fath/Uwaylim) and online programming (Arkview) for adult learners.
• Bayan Claremont: Islamic graduate school in California offering master's-level Islamic studies programs. Comparable as a faith-rooted seminary delivering rigorous scholarship training in Arabic-text-based Islamic curricula.
• An-Noor Academy: New Jersey-based Islamic school offering K-12 education, including the Darul Huda Hifz program where Qari Zahid Rafique serves as director. Strongly comparable given overlapping faculty and geographic overlap in NJ.

Regional players

• Al-Madina Foundation: NJ-area Islamic community organization running educational programs, community services, and outreach in the same regional footprint as Safina Society. Comparable as a regional Islamic nonprofit competitor for community members and donors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/safinasociety
• TikToktiktok.com/@safina_society
• LinkedInlinkedin.com/company/safina-society

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safina Society