What Stichting Beroepseer does

Stichting Beroepseer is a Dutch non-profit foundation (Stichting) established in 2006 in Culemborg, Netherlands, operating as a knowledge institute and network organization focused on professional pride ('beroepseer') and 'good work' within the Dutch public sector. The foundation delivers its mission through four primary service lines: group coaching based on Harvard University's Good Work Project methodology (offered as the 4-session 'Goed Werk Traject' and the single-session 'Goed Werk Plaats'); empirical research and advisory services spanning government, healthcare, education, and accountancy; lectures delivered primarily by founder Thijs Jansen and other experts; and a publishing operation (Uitgeverij, established 2015) producing the Beroepseer book series of more than 20 titles, distributed through an in-house webshop and mainstream bookstores. A fifth offering, the Academie voor Ambtelijk Vakmanschap (Academy for Professional Civil Service, launched 2023), provides structured training programs developed in collaboration with VU Amsterdam and Tilburg University.

The foundation's customer base is exclusively Dutch public-sector: national ministries and agencies (Belastingdienst, Douane Nederland, DUO, Sociale Verzekeringsbank, Ministerie van EZK, RVO, Politie), municipalities (Zutphen, Midden-Groningen, Zaanstad), judiciary bodies (Openbaar Ministerie, Haags Gerechtshof), and selected public-interest institutions (Radboud UMC). The organization partners with professional associations (SAM), research funders (ZonMw), employer/employee foundations (A+O Fonds Rijk), and universities (VU Amsterdam, Tilburg University) to extend reach and credibility. Revenue is generated through book sales, fee-based training and coaching engagements, commissioned research, and lectures; pricing is not publicly disclosed and contracts appear to be project-based quotations.

Governance is overseen by an unpaid board (Chair Antoniek Vermeulen, Treasurer Corné van der Meulen, plus general members Diederik Taselaar and Tim Robbe), with Thijs Jansen transitioning from director to board secretary effective 1 January 2026 and new co-directors Marjolijn Blom and Rogier van der Wal taking operational leadership. The organization operates with 11–50 staff from a single Culemborg headquarters, is self-sustaining without disclosed external funding, and is institutionally archived by the Koninklijke Bibliotheek as part of Dutch cultural heritage since 2018.

Name

Stichting Beroepseer

Legal name

Stichting Beroepseer

Website

https://beroepseer.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Beroepseer is a Dutch non-profit knowledge institute founded in 2006 that delivers coaching, training, research, lectures, and publications on professional pride and good work to Dutch public-sector organizations, including ministries, municipalities, judiciary, and healthcare institutions.

Ownership category

akta.pro rank

Product category

Public Sector Professional Development & Training

NAICS

Management, Scientific, and Technical Consulting Services (5416), Book Publishers (513130)

SIC

Services-Management Consulting Services (8742), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Interdisciplinary/General Education & Study Skills (EDAGABAN)

akta.pro secondary industry

Operations, Quality & Process Improvement (Lean/Six Sigma) (EDAGANAH)

Keywords

• Professional development services
• Public sector training
• Group coaching programs
• Research and advisory
• Professional publications

Headquarters

HQ city

Culemborg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Publication Sales: Sale of books and publications through the organization's own webshop and distribution via regular bookstores. The foundation publishes books, essays, and articles on professionalism and professional pride (beroepseer).
2. Training and Coaching Services: Group coaching and training programs for public sector professionals. Programs include 'Goed Werk Traject' (4 sessions) and 'Goed Werk Plaats' (single sessions), as well as customized incompany training programs for organizations.
3. Research and Advisory Services: Empirical research into professionalism conducted for government agencies, healthcare, education, and accountancy sectors. Results used in lectures, Good Work programs, journalism, and universities.
4. Lectures: Lectures on professionalism, craftsmanship, professional pride, authority, and good work delivered by director Thijs Jansen and other experts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Stichting Beroepseer delivers group coaching, empirical research and advisory, lectures, and an in-house publishing program (Uitgeverij) producing the Beroepseer book series, all targeted at strengthening professional pride (beroepseer) and good work in the Dutch public sector. The Academie voor Ambtelijk Vakmanschap bundles training programs developed with universities such as Tilburg University and VU Amsterdam for civil servants.

Product overview

Stichting Beroepseer is a Dutch knowledge institute and network organization focused on professional integrity (beroepseer) in the public sector. Founded in 2006, it offers a portfolio of interconnected products and services: the Beroepseer Book Series (published through its in-house publishing house) covering professional ethics across sectors including government, healthcare, education, and accountancy; Group Coaching services (Goed Werk Traject and Goed Werk Plaats) based on Harvard University's Good Work Project methodology; Research & Advisory services conducting empirical research on professional integrity; Lectures delivered by director Thijs Jansen; and the Academy for Professional Civil Service providing workshops and training programs developed with universities. The organization serves public sector professionals, managers, administrators, and scientists seeking to strengthen professional pride and good work practices.

Differentiator

Problem solved

Functional benefit

Brands

• Academie voor Ambtelijk Vakmanschap: Educational institution within Stichting Beroepseer offering workshops, training programs, and courses for public sector organizations focused on professional civil service skills. URL: https://academieav.nl/

Products and services

• Groepscoaching (Group Coaching) Bottom-up group coaching for public sector professionals that appeals to intrinsic motivation to pursue good work, including the 4-session 'Goed Werk Traject' and half-day 'Goed Werk Plaats', based on Harvard's Good Work Project methodology.
• Onderzoek & Advies (Research & Advisory) Empirical research on professional integrity with experience in qualitative and quantitative methods, delivered for government, healthcare, education, and accountancy sectors. Findings feed lectures, Good Work trajectories, journalism, and academic publications.
• Lezingen (Lectures)
• Academie voor Ambtelijk Vakmanschap (Academy for Professional Civil Service) Comprehensive educational offering for public sector organizations including workshops, training, and learning programs developed in collaboration with VU Amsterdam and Tilburg University, providing practical tools for civil servants to work towards a credible and authoritative government.
• Beroepseer Boekenreeks (Beroepseer Book Series) A series of publications covering professional integrity topics including public administration, healthcare, education, youth care, and professional ethics, sold through the foundation's own webshop and mainstream bookstores.
• Uitgeverij (In-house Publishing House) In-house publishing house producing the Beroepseer book series and occasional publications from aligned external authors, distributed through the foundation's own webshop and mainstream bookstores.

Quantifiable outcome

• 91.8% employee participation rate in municipal training program
• +1 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• SAM (Beroepsvereniging voor uitvoerders in het publiek sociaal domein)coreStrategic or Co-development Partner · 26 January 2023Stichting Beroepseer partnered with professional association SAM and commissioned by ZonMw to develop a quality and decision framework so that scientific research results better connect with professional practice. The partnership addresses the gap between academic research and practical implementation for public professionals.
• ZonMwcoreStrategic or Co-development PartnerZonMw commissioned the SAM-Beroepseer partnership to develop an evaluation and quality framework for research into public professionals. ZonMw stimulates health research and healthcare innovation through its knowledge program 'Vakkundig aan het Werk' since 2015.
• Vrije Universiteit Amsterdam (VU Amsterdam)minorStrategic or Co-development PartnerCollaborated with VU Amsterdam to develop training programs and courses. The one-day course on democratic rule of law for civil servants was developed jointly by Stichting Beroepseer and VU Amsterdam.
• Tilburg UniversityminorStrategic or Co-development PartnerTilburg University collaborated on training program development. Director Thijs Jansen is also connected to the Tilburg Institute of Governance at the university.
• A+O Fonds RijkcoreStrategic or Co-development PartnerA+O Fonds Rijk commissioned Stichting Beroepseer to research and develop the book 'Het recht op ambtelijk vakmanschap' (The Right to Professional Civil Service). This independent foundation works with employer and employee organizations for the development of civil service professionals.
• Koninklijke Bibliotheek (KB)minorOthersSince March 2018, the website of Stichting Beroepseer has been archived by the Royal Library (Koninklijke Bibliotheek) as part of their digital preservation for Dutch cultural heritage.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Significant Synergie: Dutch consultancy specializing in public administration, policy implementation and organizational development. Comparable in delivering advisory and training to Dutch government and semi-public clients, overlapping with Stichting Beroepseer's coaching and research offerings.
• Public Profit: Dutch professional services firm focused on the social domain and public sector, providing training, research and advisory. Closely comparable service mix (training + research + advisory) to Stichting Beroepseer, though with a different thematic emphasis.
• Common Eye: Dutch knowledge institute operating as a network organization for sustainable cooperation across sectors. Comparable non-profit, mission-driven knowledge-institute model serving Dutch public and semi-public clients.
• NSOB (Nederlandse School voor Openbaar Bestuur): Dutch public administration school that delivers advanced training, research and executive development for senior civil servants. Highly comparable to Stichting Beroepseer's Academie voor Ambtelijk Vakmanschap, addressing the same Dutch public-sector learning market with a similar knowledge-institute positioning.
• A+O Fonds Rijk: Dutch knowledge and development fund for central-government personnel. Directly comparable mission (strengthening civil-service professionalism) and an existing commissioning partner of Stichting Beroepseer, giving it both overlap and ecosystem proximity.
• Montesquieu Instituut: Dutch independent knowledge institute for parliamentary democracy and rule of law. Comparable in being a Netherlands-based, mission-driven think-tank/knowledge institute producing publications and training on governance topics relevant to the same public-sector audience.

Emerging players

• The Good Project (Harvard): Harvard-based research initiative that developed the Good Work framework on which Stichting Beroepseer's group coaching methodology is built. Comparable as the originating thought leader and an indirect knowledge competitor/partner, though it does not deliver paid training services in the Netherlands.

Broad incumbents

• VNG (Vereniging van Nederlandse Gemeenten): The Dutch association of municipalities, providing broader support, training and advocacy to all Dutch local governments. Broader incumbent serving the same municipal customer base that Stichting Beroepseer targets with programs such as the Midden-Groningen engagement.
• Berenschot: Large Dutch management consultancy with a substantial public-sector practice covering organizational development, leadership and HR. Comparable as a broader incumbent delivering training, research and advisory to the same Dutch public-sector buyer set.
• BMC: Dutch consultancy dedicated to the public sector, providing advice, interim management and training to government, healthcare and education clients. Overlaps with Stichting Beroepseer's public-sector training and advisory work at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/beroepseer
• LinkedInlinkedin.com/company/stichting-beroepseer

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Beroepseer