Soft Surfaces Ltd

What Soft Surfaces Ltd does

Soft Surfaces Ltd is a privately-held UK specialist playground and sports surfacing contractor, incorporated in England and Wales in 1997 (Company Registration 03400473) and headquartered at Water House, 35 Water Lane, Wilmslow, Cheshire. The company designs, installs, resurfaces, and maintains safety and sports surfaces for schools, nurseries, healthcare facilities, sports clubs, residential customers, and commercial clients throughout the UK. Its core product portfolio covers EPDM rubber wetpour safety surfacing (its original and primary offering), 3G/4G/5G/6G synthetic turf sports pitches, resin-bound and resin-bonded gravel systems, MUGA (Multi Use Games Area) construction, athletics tracks, polymeric surfaces, rubber mulch, tarmacadam, and branded lines such as Rhino Mulch, Rhino Pave, and SudStone. Underlying technology rests on impact-absorbent rubber crumb systems meeting UK Critical Fall Height (CFH) standards for play areas, with bespoke graphics and custom colour configurations installed in situ; porous SUDS-compliant formulations support UK weather conditions, and sports installations include shock pad underlays plus rubber-crumb infill systems requiring periodic top-up.

The business operates a direct installation model using an in-house team of qualified installers (no third-party resellers), reaching customers nationwide through SEO-driven organic search, a content-rich website with hundreds of location-specific landing pages, video/social media presence, and case-study marketing. Revenue is generated almost entirely from project-based installation contracts quoted individually per site (based on surface type, area, specification, colours, and accessibility), billed within 30 days of completion, supplemented by post-installation maintenance, repair services, and a small line of DIY wetpour repair kits. The company holds CHAS health and safety accreditation, Construction Line pre-qualification, and API (Artificial Pitch Industry) membership, which together serve as gatekeepers for public-sector and institutional tender work. Customer concentration spans diverse verticals — education (Manchester Primary School, Bradford Academy), healthcare (Salford Royal, Hillview, St Ann's Hospitals), elite sports (Liverpool FC), automotive (Jaguar Land Rover), and residential — with no single named customer disclosed as a material revenue dependency.

Name

Soft Surfaces Ltd

Legal name

Soft Surfaces Ltd

Website

https://softsurfaces.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Soft Surfaces Ltd is a UK-wide specialist contractor (founded 1997, Wilmslow) that designs, installs, resurfaces, and maintains playground safety surfacing (wetpour), artificial sports pitches, resin-bound gravel, and MUGAs for schools, healthcare facilities, sports clubs, commercial, and residential clients across Britain.

Ownership category

akta.pro rank

Product category

Playground & Sports Surface Installation Services

NAICS

Rubber Product Manufacturing (3262)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Primers, Bonding Agents & Surface Preparation Products (IMADAOAK)

Keywords

• Playground surfacing
• Sports pitch installation
• Wetpour safety surfacing
• Resin bound surfacing
• Artificial grass installation

Headquarters

HQ city

Wilmslow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Surfacing Installation Services: One-time project-based installation of wetpour, artificial grass, resin bound, and other surfacing systems. Revenue generated through quoted project fees with payment terms of 30 days from completion.
2. Maintenance and Repair Services: Post-installation surface maintenance and repair services including cleaning, colour coating, line marking, rubber crumb top-up, and surface rejuvenation.
3. Repair Kits and Materials: Sale of wetpour repair kits and surface maintenance products for existing installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Soft Surfaces Ltd designs, supplies, installs, and maintains safety and sports surfacing systems across the UK. Core offerings include EPDM wetpour rubber playground surfacing, artificial grass (including 3G/4G/5G/6G sports pitches), resin bound and resin bonded gravel systems, rubber mulch, MUGA construction, and athletics track surfacing, delivered as turnkey installation projects with optional maintenance and repair services.

Product overview

Soft Surfaces Ltd is a specialist playground and sports surfacing contractor offering a comprehensive portfolio of surface types and installation services. The core product offerings include Wetpour (rubber safety surfacing), Rubber Mulch, Artificial Grass, Resin Bound, and Resin Bonded surfaces, alongside sports-specific solutions such as MUGA (Multi Use Games Areas), Athletics Tracks, and Tennis Court Construction. The company also provides complementary services including Playground Equipment installation, Playground Markings, and ongoing maintenance/repair services for all surface types. The company operates nationwide from their Wilmslow base, serving schools, nurseries, hospitals, and commercial clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Wetpour Safety Surfacing Porous, impact-absorbent EPDM rubber wetpour surfacing installed on-site for playgrounds and play areas, meeting UK critical fall height (CFH) standards. Customisable in multiple colours with bespoke graphics.
• Artificial Grass Installation Synthetic turf installation for leisure gardens, nurseries, schools, and sports pitches including 3G, 4G, 5G and 6G artificial pitches with rubber crumb and/or sand infill and optional shock pad underlays.
• Resin Bound Surfacing Permeable, SUDS-compliant resin bound stone/gravel surfacing for driveways, pathways, and commercial areas with custom colour and aggregate options.
• Resin Bonded Surfacing Resin bonded gravel surface where loose stone is bonded to a resin base, creating a textured, hard-wearing finish for driveways and walkways.
• MUGA Construction Design and build of Multi-Use Games Areas (MUGA) sized from 39m x 19m to 102m x 62m, suitable for football, futsal, rugby, netball, tennis, and basketball.
• Athletics Track Surfacing Synthetic athletics surfaces including long jump runways, high jump areas, and running tracks for schools and sports facilities.
• Rubber Mulch Surfacing Polyurethane-bound rubber bark (Rhino Mulch) installed in situ as a cost-effective, natural-looking playground safety surface.
• Safety Flooring Impact-absorbing flooring installations designed to reduce the risk of head injuries from falls in play areas.
• Tarmacadam Surfacing Asphalt surfacing for courts, driveways, and sports facilities, available in coloured options.
• Surface Maintenance & Rejuvenation Post-installation maintenance and rejuvenation of artificial sports pitches, including deep cleaning, colour coating, line remarking, rubber crumb top-up, and surface restoration.
• Wetpour Repair Services Professional repair services for damaged or worn wetpour surfaces, restoring safety and appearance.

Quantifiable outcome

• Wetpour surfaces typically guaranteed for 5 years with expected lifespan of 10 years with proper maintenance
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CHAS (Contractors Health and Safety Assessment Scheme)coreOthersHealth and safety accreditation scheme for construction contractors. CHAS accreditation demonstrates Soft Surfaces' compliance with health and safety standards required for playground and sports facility installations.
• Construction LinecoreOthersPre-qualification system for construction contractors used by buyers to assess contractor credentials. Soft Surfaces holds membership demonstrating their suitability for public and private sector surfacing projects.
• API (Artificial Pitch Industry)minorOthersIndustry association for the artificial pitch and surfacing sector. API membership provides industry representation and best practice guidance for artificial surface installers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Soft_Surfaces
• YouTubeyoutube.com/channel/UCWpgm7fcH6BKuZa-OPdHw5g
• Facebookfacebook.com/softsurfacesltd
• Pinterestpinterest.co.uk/softsurfaces/_saved
• LinkedInlinkedin.com/company/soft-surfaces-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soft Surfaces Ltd