European Magazine Media Association

What European Magazine Media Association does

The European Magazine Media Association (EMMA) is a Brussels-based, non-profit trade association founded in 2011 (rebranded from the European Federation of Magazine Publishers, FAEP) that represents the interests of European magazine publishers before EU institutions. EMMA's membership spans more than 15,000 publishing houses and 50,000 magazine titles across 19+ European countries, comprising national publishing associations, corporate media groups (including Bauer, Condé Nast, Hearst, Hubert Burda, Ringier, and The Economist Group), and individual publishers. The organization functions as the recognized interlocutor between the European magazine media sector and the European Commission, Parliament, and Council on legislative and regulatory matters.

EMMA's core activity is policy advocacy rather than product or technology development. Its agenda centers on EU digital regulation, including the Digital Markets Act, Digital Services Act, European Media Freedom Act, AI Act, copyright reform, and VAT treatment of press publications. The association operates through direct lobbying, coalition joint letters, public position papers, press releases, the annual European Magazine Media Night in Brussels, and member communications. Its go-to-market is institutional relationship management and coalition building with peer associations (ENPA, EPC, News Media Europe, EBU, ACT, EGTA, AER), rather than traditional sales motions.

EMMA is governed by a Board representing member countries and is led by President Mike Koedinger (Founder and CEO of Maison Moderne, re-elected May 2026), Vice-President Prof. Dr. Christoph Fiedler, Treasurer Gerald Grünberger, and Executive Director José Guimarães. Revenue derives from membership dues paid by publishing houses, national associations, and corporate members; no financial figures have been disclosed. The organization shares an Executive Director and joint advocacy infrastructure with ENPA, the European Newspaper Publishers' Association, reflecting deep operational integration with the broader European press publishing trade body ecosystem.

Name

European Magazine Media Association

Legal name

European Magazine Media Association

Website

https://magazinemedia.eu

Company type

Private

Founded year

2011

Operating status

Operating

Short description

EMMA is a Brussels-based non-profit trade association representing 15,000+ European publishing houses and 50,000+ magazine titles, advocating for magazine media interests in EU policy on digital regulation, copyright, and press freedom.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: EMMA operates as a membership-based trade association funded by dues from publishing houses, national associations, and corporate members across Europe.

Distribution channels3 records

Marketing channels6 records

Core offering

EMMA is a non-profit trade association that represents and advocates for the interests of European magazine publishers and media companies. It provides policy advocacy with EU institutions, coalition lobbying on legislation such as the Digital Markets Act, Digital Services Act, AI Act, and European Media Freedom Act, and serves as a platform for knowledge exchange among its members. Its members include publishing houses, national trade associations, and corporate media groups across Europe.

Product overview

European Magazine Media Association (EMMA) is a trade association representing European magazine publishers, not a product or technology company. EMMA advocates for the interests of magazine media publishers across Europe, promotes media pluralism and press freedom, and engages in policy advocacy with EU institutions on issues affecting the magazine publishing industry including digital regulation, copyright, and market fairness.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Representation Core membership service through which EMMA represents and advocates for the interests of European magazine publishing houses, national associations, and corporate media groups at EU institutions.
• EU Policy Advocacy and Lobbying

Quantifiable outcome

• Joint letter campaigns have successfully influenced Digital Markets Act negotiations, European Media Freedom Act, and AI Act discussions
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor, major and core.

• FEDMA - Federation of European Direct and Interactive MarketingminorStrategic or Co-development Partner · 22 May 2026Signatory to open letter to the Council calling for simplification in support of effective privacy protection.
• WFA - World Federation of AdvertisersminorStrategic or Co-development Partner · 22 May 2026Signatory to coalition open letter on Digital Omnibus simplification.
• EDAA - European Interactive Digital Advertising AllianceminorStrategic or Co-development Partner · 22 May 2026Signatory to open letter for privacy protection and business simplification.
• ACT - Association of Commercial Television and Video on Demand ServicesmajorStrategic or Co-development Partner · 9 May 2026Signatory to joint letters on the Digital Omnibus, calling for simplification in support of effective privacy protection and competitive European businesses.
• EBU - European Broadcasting UnionmajorStrategic or Co-development Partner · 9 May 2026Joint signatory on media concerns regarding the Digital Omnibus proposal and European Media Freedom Act advocacy.
• EGTA - International Trade Body of Multiplatform TV and Audio BusinessesmajorStrategic or Co-development Partner · 9 May 2026Partner in media coalition advocating for Digital Omnibus simplification and protecting media freedom in EU regulation.
• AER - Association of European RadiosmajorStrategic or Co-development Partner · 9 May 2026Joint signatory on Digital Omnibus concerns and EMFA negotiations, representing radio broadcasters in European media policy.
• European Publishers CouncilcoreStrategic or Co-development Partner · 15 March 2026EMMA works closely with the European Publishers Council (whose members include Axel Springer, News Corp and Condé Nast) on joint advocacy campaigns, including the 2026 letter to EU regulators urging action on Google investigations under the Digital Markets Act.
• European Tech AlliancemajorStrategic or Co-development Partner · 15 March 2026EMMA joined the European Tech Alliance and other groups in sending a joint letter to Commission President Ursula von der Leyen and EU antitrust chief Teresa Ribera, calling for completion of the Google investigation and deterrent fines.
• EU Travel TechminorStrategic or Co-development Partner · 15 March 2026Part of the coalition of European tech companies, startups, and publishers urging EU antitrust regulators to expedite the Google investigation.
• Belgian Startup AssociationminorStrategic or Co-development Partner · 15 March 2026Signatory to the joint letter calling for EU action on Google's search practices under the Digital Markets Act.
• German Startup AssociationminorStrategic or Co-development Partner · 15 March 2026Signatory to the coalition letter urging regulators to wrap up the two-year-old Google investigation.
• MicrosoftmajorStrategic or Co-development Partner · 22 February 2021EMMA and ENPA partnered with Microsoft to call for an Australian-style arbitration mechanism in Europe to ensure tech gatekeepers remunerate press publishers fairly for use of content, working together on solutions for fair compensation from dominant platforms.
• ENPA (European Newspaper Publishers' Association)coreStrategic or Co-development PartnerEMMA works jointly with ENPA on press publisher rights, representing the vast majority of European publishers on issues including the Digital Markets Act, AI Act, European Media Freedom Act, and copyright matters. They share an Executive Director (Ilias Konteas) and issue joint press releases and position papers.
• News Media EuropemajorStrategic or Co-development PartnerEMMA collaborates with News Media Europe (representing over 2,200 European titles) on media freedom, platform regulation, and press publisher rights advocacy at EU level.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• News Media Europe: European trade association representing over 2,200 news titles on press freedom and platform regulation. Directly comparable mission, Brussels footprint, and member base (media publishers), with formal coalition ties to EMMA.
• MPA - The Association of Magazine Media (Magazine Publishers of America): US trade association for magazine publishers. Operates the same magazine-advocacy model as EMMA on the other side of the Atlantic, serving as a clear functional peer for cross-jurisdictional comparison.
• VÖZ - Verband Österreichischer Zeitschriftenverleger: Austrian national magazine publishers' association and EMMA member. Represents a smaller-scale but functionally identical trade body, useful as a comparable for member-funded national advocacy.
• FIPP - International Federation of Periodical Publishers: Global trade body for magazine and periodical publishers. EMMA is itself a member of FIPP; FIPP provides the international counterpart to EMMA's European remit and shares the same constituency of magazine media companies.
• ENPA - European Newspaper Publishers' Association: Pan-European trade body representing newspaper publishers. The closest peer to EMMA: shares the same Executive Director, co-issues position papers, and operates adjacent advocacy on DMA, AI Act and copyright — making it both a coalition partner and the most direct functional substitute.
• ACT - Association of Commercial Television and Video on Demand Services in Europe: Brussels-based trade body for commercial broadcasters and on-demand services. Compares to EMMA as a sector-specific EU advocacy organization and a regular coalition partner on Digital Omnibus and EMFA matters.
• European Publishers Council (EPC): High-level council of European media CEOs (Axel Springer, News Corp, Condé Nast). Comparable EU-level advocacy role for magazine and newspaper publishers and a recurring co-signatory with EMMA on platform regulation matters.
• EBU - European Broadcasting Union: Largest association of national public-service broadcasters in Europe. While its members operate TV/radio rather than print magazines, EBU pursues the same EU regulatory agenda on press freedom, DMA enforcement and the EMFA and frequently co-signs with EMMA.

Emerging players

• Digital Content Next: US trade association for digital content companies. Operates a similar publisher-advocacy model focused on platform economics and policy, making it a useful comparable for EMMA's emerging digital-policy remit.

Regional players

• IFRA - World Print and Digital Forum: Global industry association for the news publishing value chain (formerly IFRA/WAN-IFRA). Comparable publisher trade body with worldwide reach, partially overlapping with EMMA on European regulatory and standards work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MagazineMedia
• LinkedInlinkedin.com/company/emma---european-magazine-media-association/?viewAsMember=true

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about European Magazine Media Association