European Magazine Media Association
EMMA is a Brussels-based non-profit trade association representing 15,000+ European publishing houses and 50,000+ magazine titles, advocating for magazine media interests in EU policy on digital regulation, copyright, and press freedom.
- Company typePrivate
- Founded2011
- HeadquartersBrussels, Belgium
- Headcount—
- GTM typeB2B
- OfferingServices
What European Magazine Media Association does
The European Magazine Media Association (EMMA) is a Brussels-based, non-profit trade association founded in 2011 (rebranded from the European Federation of Magazine Publishers, FAEP) that represents the interests of European magazine publishers before EU institutions. EMMA's membership spans more than 15,000 publishing houses and 50,000 magazine titles across 19+ European countries, comprising national publishing associations, corporate media groups (including Bauer, Condé Nast, Hearst, Hubert Burda, Ringier, and The Economist Group), and individual publishers. The organization functions as the recognized interlocutor between the European magazine media sector and the European Commission, Parliament, and Council on legislative and regulatory matters.
EMMA's core activity is policy advocacy rather than product or technology development. Its agenda centers on EU digital regulation, including the Digital Markets Act, Digital Services Act, European Media Freedom Act, AI Act, copyright reform, and VAT treatment of press publications. The association operates through direct lobbying, coalition joint letters, public position papers, press releases, the annual European Magazine Media Night in Brussels, and member communications. Its go-to-market is institutional relationship management and coalition building with peer associations (ENPA, EPC, News Media Europe, EBU, ACT, EGTA, AER), rather than traditional sales motions.
EMMA is governed by a Board representing member countries and is led by President Mike Koedinger (Founder and CEO of Maison Moderne, re-elected May 2026), Vice-President Prof. Dr. Christoph Fiedler, Treasurer Gerald Grünberger, and Executive Director José Guimarães. Revenue derives from membership dues paid by publishing houses, national associations, and corporate members; no financial figures have been disclosed. The organization shares an Executive Director and joint advocacy infrastructure with ENPA, the European Newspaper Publishers' Association, reflecting deep operational integration with the broader European press publishing trade body ecosystem.
European Magazine Media Association firmographics
Firmographics- Name
- European Magazine Media Association
- Legal name
- European Magazine Media Association
- Website
- https://magazinemedia.eu
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- EMMA is a Brussels-based non-profit trade association representing 15,000+ European publishing houses and 50,000+ magazine titles, advocating for magazine media interests in EU policy on digital regulation, copyright, and press freedom.
- Ownership category
- akta.pro rank
Where European Magazine Media Association is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
European Magazine Media Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership dues: EMMA operates as a membership-based trade association funded by dues from publishing houses, national associations, and corporate members across Europe.
Distribution channels3 records
Marketing channels6 records
European Magazine Media Association product offering
Product offeringCore offering
EMMA is a non-profit trade association that represents and advocates for the interests of European magazine publishers and media companies. It provides policy advocacy with EU institutions, coalition lobbying on legislation such as the Digital Markets Act, Digital Services Act, AI Act, and European Media Freedom Act, and serves as a platform for knowledge exchange among its members. Its members include publishing houses, national trade associations, and corporate media groups across Europe.
Product overview
European Magazine Media Association (EMMA) is a trade association representing European magazine publishers, not a product or technology company. EMMA advocates for the interests of magazine media publishers across Europe, promotes media pluralism and press freedom, and engages in policy advocacy with EU institutions on issues affecting the magazine publishing industry including digital regulation, copyright, and market fairness.
Differentiator
Problem solved
Functional benefit
Products and services
- Membership Representation Core membership service through which EMMA represents and advocates for the interests of European magazine publishing houses, national associations, and corporate media groups at EU institutions.
- EU Policy Advocacy and Lobbying
Quantifiable outcome
- Joint letter campaigns have successfully influenced Digital Markets Act negotiations, European Media Freedom Act, and AI Act discussions
- +1 more outcomes
Companies that use European Magazine Media Association
Customer profileSegments3 records
Ideal customer profiles3 records
European Magazine Media Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
European Magazine Media Association partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor, major and core.
- FEDMA - Federation of European Direct and Interactive MarketingminorSignatory to open letter to the Council calling for simplification in support of effective privacy protection.
- WFA - World Federation of AdvertisersminorSignatory to coalition open letter on Digital Omnibus simplification.
- EDAA - European Interactive Digital Advertising AllianceminorSignatory to open letter for privacy protection and business simplification.
- ACT - Association of Commercial Television and Video on Demand ServicesmajorSignatory to joint letters on the Digital Omnibus, calling for simplification in support of effective privacy protection and competitive European businesses.
- EBU - European Broadcasting UnionmajorJoint signatory on media concerns regarding the Digital Omnibus proposal and European Media Freedom Act advocacy.
- EGTA - International Trade Body of Multiplatform TV and Audio BusinessesmajorPartner in media coalition advocating for Digital Omnibus simplification and protecting media freedom in EU regulation.
- AER - Association of European RadiosmajorJoint signatory on Digital Omnibus concerns and EMFA negotiations, representing radio broadcasters in European media policy.
- European Publishers CouncilcoreEMMA works closely with the European Publishers Council (whose members include Axel Springer, News Corp and Condé Nast) on joint advocacy campaigns, including the 2026 letter to EU regulators urging action on Google investigations under the Digital Markets Act.
- European Tech AlliancemajorEMMA joined the European Tech Alliance and other groups in sending a joint letter to Commission President Ursula von der Leyen and EU antitrust chief Teresa Ribera, calling for completion of the Google investigation and deterrent fines.
- EU Travel TechminorPart of the coalition of European tech companies, startups, and publishers urging EU antitrust regulators to expedite the Google investigation.
- Belgian Startup AssociationminorSignatory to the joint letter calling for EU action on Google's search practices under the Digital Markets Act.
- German Startup AssociationminorSignatory to the coalition letter urging regulators to wrap up the two-year-old Google investigation.
- MicrosoftmajorEMMA and ENPA partnered with Microsoft to call for an Australian-style arbitration mechanism in Europe to ensure tech gatekeepers remunerate press publishers fairly for use of content, working together on solutions for fair compensation from dominant platforms.
- ENPA (European Newspaper Publishers' Association)coreEMMA works jointly with ENPA on press publisher rights, representing the vast majority of European publishers on issues including the Digital Markets Act, AI Act, European Media Freedom Act, and copyright matters. They share an Executive Director (Ilias Konteas) and issue joint press releases and position papers.
- News Media EuropemajorEMMA collaborates with News Media Europe (representing over 2,200 European titles) on media freedom, platform regulation, and press publisher rights advocacy at EU level.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
European Magazine Media Association competitors and assessment
Company assessmentDirect peers
- News Media Europe: European trade association representing over 2,200 news titles on press freedom and platform regulation. Directly comparable mission, Brussels footprint, and member base (media publishers), with formal coalition ties to EMMA.
- MPA - The Association of Magazine Media (Magazine Publishers of America): US trade association for magazine publishers. Operates the same magazine-advocacy model as EMMA on the other side of the Atlantic, serving as a clear functional peer for cross-jurisdictional comparison.
- VÖZ - Verband Österreichischer Zeitschriftenverleger: Austrian national magazine publishers' association and EMMA member. Represents a smaller-scale but functionally identical trade body, useful as a comparable for member-funded national advocacy.
- FIPP - International Federation of Periodical Publishers: Global trade body for magazine and periodical publishers. EMMA is itself a member of FIPP; FIPP provides the international counterpart to EMMA's European remit and shares the same constituency of magazine media companies.
- ENPA - European Newspaper Publishers' Association: Pan-European trade body representing newspaper publishers. The closest peer to EMMA: shares the same Executive Director, co-issues position papers, and operates adjacent advocacy on DMA, AI Act and copyright — making it both a coalition partner and the most direct functional substitute.
- ACT - Association of Commercial Television and Video on Demand Services in Europe: Brussels-based trade body for commercial broadcasters and on-demand services. Compares to EMMA as a sector-specific EU advocacy organization and a regular coalition partner on Digital Omnibus and EMFA matters.
- European Publishers Council (EPC): High-level council of European media CEOs (Axel Springer, News Corp, Condé Nast). Comparable EU-level advocacy role for magazine and newspaper publishers and a recurring co-signatory with EMMA on platform regulation matters.
- EBU - European Broadcasting Union: Largest association of national public-service broadcasters in Europe. While its members operate TV/radio rather than print magazines, EBU pursues the same EU regulatory agenda on press freedom, DMA enforcement and the EMFA and frequently co-signs with EMMA.
Emerging players
- Digital Content Next: US trade association for digital content companies. Operates a similar publisher-advocacy model focused on platform economics and policy, making it a useful comparable for EMMA's emerging digital-policy remit.
Regional players
- IFRA - World Print and Digital Forum: Global industry association for the news publishing value chain (formerly IFRA/WAN-IFRA). Comparable publisher trade body with worldwide reach, partially overlapping with EMMA on European regulatory and standards work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
European Magazine Media Association social profiles
Digital presenceEuropean Magazine Media Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
European Magazine Media Association leadership team
Management profileNumber of profiles
Profiles17 records
European Magazine Media Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
European Magazine Media Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about European Magazine Media Association
What does European Magazine Media Association do?
EMMA is a non-profit trade association that represents and advocates for the interests of European magazine publishers and media companies. It provides policy advocacy with EU institutions, coalition lobbying on legislation such as the Digital Markets Act, Digital Services Act, AI Act, and European Media Freedom Act, and serves as a platform for knowledge exchange among its members. Its members include publishing houses, national trade associations, and corporate media groups across Europe.
Is European Magazine Media Association a public or private company?
European Magazine Media Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was European Magazine Media Association founded?
European Magazine Media Association was founded in 2011.
Where is European Magazine Media Association based?
European Magazine Media Association is headquartered in Brussels, Belgium, in the Europe region.
How does European Magazine Media Association make money?
One revenue line is on record: membership dues.
Who are European Magazine Media Association's main competitors?
Direct peers on record are News Media Europe, MPA - The Association of Magazine Media (Magazine Publishers of America), VÖZ - Verband Österreichischer Zeitschriftenverleger, FIPP - International Federation of Periodical Publishers, ENPA - European Newspaper Publishers' Association, ACT - Association of Commercial Television and Video on Demand Services in Europe, European Publishers Council (EPC) and EBU - European Broadcasting Union. Digital Content Next is listed as an emerging player. IFRA - World Print and Digital Forum is listed as a regional player.
Does European Magazine Media Association have an API?
No public API is recorded for European Magazine Media Association.