The Los Angeles Theater
- Company typePrivate
- Founded1979
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Los Angeles Theater firmographics
Firmographics- Name
- The Los Angeles Theater
- Legal name
- Gay Men's Chorus of Los Angeles
- Website
- https://gmcla.org
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Los Angeles Theater industry classification
Industry- Product category
- Performing Arts (Choral Music)
- NAICS
- Musical Groups and Artists (711130), Musical Groups and Artists (71113), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Theater, Musicals & Performing Arts (THAJAFAB)
- akta.pro secondary industries
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)
Keywords
Where The Los Angeles Theater is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Los Angeles Theater business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Ticket Sales: Single tickets ($49-$129) and season subscriptions sold for main stage concerts at Saban Theatre and other venues. Revenue from concert performances.
- Membership Dues: Annual membership investment of $270 (full season) or $100 per concert installment. Members also pay for performance attire (tuxedo) and optional activities.
- Donations & Fundraising: Annual giving campaigns at various levels ($100-$249, $250-$499, $500-$999, $1,200+ Conductor's Circle), Pride Match Campaign, Planned Giving through Eternal Star Society, and one-time donations.
- Gala Revenue: Annual gala fundraiser with individual tickets ($750-$2,500) and table sponsorships ($7,500-$25,000). Includes silent and live auctions.
- Event Booking Fees: Chorus ensembles of 16-40 members available for corporate events, civic celebrations, national anthems, fundraisers, and TV/entertainment events for fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single concert tickets for main stage performances |
| Subscription | Annual | Annual membership investment for chorus members |
| One time/ perpetual license | Multi-year contract | Gala individual tickets and table sponsorships |
| One time/ perpetual license | Pay-as-you-go | Business partnership levels for concert weekends |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
The Los Angeles Theater product offering
Product offeringCore offering
The Los Angeles Theater (Gay Men's Chorus of Los Angeles) is a nonprofit choral performing arts organization that presents ticketed main stage concert seasons featuring a 200-member chorus, alongside music education outreach programs (Alive Music Project, Arts for Healing & Justice) and corporate/civic event booking services. Revenue is generated through single-ticket sales ($49-$129), season subscriptions, chorus membership dues ($270 annually), annual fundraising gala tickets and table sponsorships, donations, and event booking fees.
Product overview
Gay Men's Chorus of Los Angeles (GMCLA) is a nonprofit performing arts organization offering concert performances and community engagement programs. The organization presents three mainstage concert seasons annually (Season 47) featuring its 200-member chorus, including holiday concerts (Holiday Legends), spring performances (And The Beat Goes On), and Pride concerts (Declarations of Independence). GMCLA operates community outreach programs including the Alive Music Project for high school students and Arts for Healing & Justice for incarcerated youth. The organization also offers booking services for corporate, civic, and private events with chorus ensembles ranging from 16 to 40 members. Revenue is generated through ticket sales (via AXS Tickets), donations, gala events, and corporate partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Alive Music Project (AMP): Educational outreach program bringing interactive presentations, performances, and dialogue to middle and high school students with a message of acceptance and hope through music. Has reached over 90,000 students in the Los Angeles area.
- Arts for Healing & Justice
- Outside Voices Youth Chorus
Products and services
- Main Stage Concert Season (Season 47)
Quantifiable outcome
- Over 100,000 high school students served through Alive Music Project
- +2 more outcomes
Companies that use The Los Angeles Theater
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
The Los Angeles Theater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Los Angeles Theater partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Arts for Healing and Justice Network (AHJN)coreGMCLA is a member of the Arts for Healing and Justice Network, providing introductory music classes for incarcerated youth in Los Angeles County's juvenile correctional system. This interdisciplinary collaboration aims to build resiliency, wellness, and transform the juvenile justice system.
- City of Los Angeles Department of Cultural AffairsminorGMCLA's High School Choral Festival is made possible in part by a grant from the City of Los Angeles Department of Cultural Affairs.
- LA County Department of Arts and CultureminorGMCLA's Community Sing-in is supported by the LA County Department of Arts and Culture as part of the LA County Performing Arts Recovery Grant.
- U.S. BankminorAnd The Beat Goes On concert is sponsored in part by a grant from U.S. Bank.
- Dwight Stuart Youth FundminorGMCLA's High School Choral Festival and Alive Music Project are sponsored in part by the Dwight Stuart Youth Fund.
- AXS TicketscorePrimary ticketing platform for single concert tickets. GMCLA and Saban Theatre sell tickets exclusively through AXS Tickets (AXS.com).
- First Congregational Church of Los Angeles (FCCLA)minorWeekly Monday evening rehearsals (7-10pm) held at First Congregational Church of Los Angeles. Also hosts Community Sing-in events.
- First United Methodist Church, PasadenaminorGMCLA Community Sing-in events held at First United Methodist Church in Pasadena.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
The Los Angeles Theater competitors and assessment
Company assessmentDirect peers
- Boston Gay Men's Chorus: BGMC stages ticketed choral concerts and educational programming in the Boston market, with a comparable subscription, donation, and event-booking revenue model — directly comparable to GMCLA.
- Chicago Gay Men's Chorus: CGMC presents subscription and single-ticket concert seasons, commissions new choral works, and runs youth outreach — directly comparable to GMCLA in mission, structure, and scale.
- New York City Gay Men's Chorus: NYC's flagship LGBTQ men's chorus offers season concerts, special events, and educational outreach in a major U.S. media market — a directly comparable peer in scale, mission, and revenue model to GMCLA.
- Atlanta Gay Men's Chorus: Atlanta's LGBTQ men's chorus presents subscription concerts, educational outreach, and community programming — directly comparable to GMCLA in mission, programming, and scale.
- San Francisco Gay Men's Chorus: The San Francisco Gay Men's Chorus is one of the oldest LGBTQ choruses in the world, presenting ticketed choral concerts, commissioning new works, and running youth outreach — directly comparable to GMCLA in mission, programming, and target audience.
- Seattle Men's Chorus / Seattle Gay Men's Chorus: One of the largest community-based men's choruses in the U.S., presenting ticketed concert seasons and touring productions with a similar mix of classical, pop, and holiday programming — a close operational peer to GMCLA.
Broad incumbents
- Los Angeles Master Chorale: LA's premier professional choral ensemble performing at Walt Disney Concert Hall — a larger, broader-incumbent choral organization operating in the same LA market and venue ecosystem as GMCLA.
Others
- GALA Choruses: GALA Choruses is the international association of LGBTQ choruses that GMCLA co-founded; it sets industry standards, organizes festivals, and provides a peer network — a directly comparable ecosystem participant rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
The Los Angeles Theater social profiles
Digital presenceThe Los Angeles Theater financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Los Angeles Theater leadership team
Management profileNumber of profiles
Profiles16 records
The Los Angeles Theater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Los Angeles Theater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Los Angeles Theater
What does The Los Angeles Theater do?
The Los Angeles Theater (Gay Men's Chorus of Los Angeles) is a nonprofit choral performing arts organization that presents ticketed main stage concert seasons featuring a 200-member chorus, alongside music education outreach programs (Alive Music Project, Arts for Healing & Justice) and corporate/civic event booking services. Revenue is generated through single-ticket sales ($49-$129), season subscriptions, chorus membership dues ($270 annually), annual fundraising gala tickets and table sponsorships, donations, and event booking fees.
Is The Los Angeles Theater a public or private company?
The Los Angeles Theater is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Los Angeles Theater founded?
The Los Angeles Theater was founded in 1979. It employs 11 to 50 people.
Where is The Los Angeles Theater based?
The Los Angeles Theater is headquartered in Los Angeles, United States, in the North America region.
How does The Los Angeles Theater make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are membership Dues, donations & Fundraising, gala Revenue and event Booking Fees.
Who are The Los Angeles Theater's main competitors?
Direct peers on record are Boston Gay Men's Chorus, Chicago Gay Men's Chorus, New York City Gay Men's Chorus, Atlanta Gay Men's Chorus, San Francisco Gay Men's Chorus and Seattle Men's Chorus / Seattle Gay Men's Chorus. Los Angeles Master Chorale is listed as a broad incumbent. GALA Choruses is listed as an others.
Does The Los Angeles Theater have an API?
No public API is recorded for The Los Angeles Theater.
What industry is The Los Angeles Theater in?
The Los Angeles Theater's product category is Performing Arts (Choral Music). Its primary akta.pro industry code is THAJAFAB, Theater, Musicals & Performing Arts, with a secondary code of MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking). Its NAICS code is 711130 and its SIC code is 7900.