Canadian Embryo Transfer Association

Veterinary Professional Association Servicesceta.ca

Company typePrivate
Founded1984
HeadquartersChampaign, United States
Headcount—
GTM typeB2B
OfferingServices

What Canadian Embryo Transfer Association does

The Canadian Embryo Transfer Association (CETA/ACTE) is a Canadian non-profit association incorporated in 1984 to unite veterinarians, technicians, and organizations engaged in the livestock embryo transfer industry. It operates as the national standards-setting and representative body for embryo transfer practitioners in Canada, with administrative offices located at 1800 South Oak Street, Suite 100, Champaign, Illinois, USA, hosted by an association management services provider.

The association's core offerings revolve around a triennial practitioner certification program (required for CFIA export approval), a tiered membership program (Full, Affiliate, and Student), an annual joint convention co-hosted with the American Embryo Transfer Association (AETA), and the published Code of Practice aligned with International Embryo Technology Society (IETS) recommendations. Supporting products include the Tech Talk member forum, a triannual newsletter, and ET Activity in Canada reports compiled from certified practitioner data. Membership pricing is set in Canadian dollars with U.S. dollar equivalents: Full membership at CAD$295, Affiliate at CAD$175, and Student free; certification carries a CAD$1,000 initial fee plus CAD$500 annual maintenance, with a CAD$10 per-embryo export fee for internationally traded embryos.

Revenue mechanics are predominantly subscription-style: annual membership dues, recurring certification maintenance fees, transaction-based per-embryo export charges, and one-time convention registration revenue. The customer base is highly specialized and fragmented across individual veterinary practitioners, ET technicians, livestock seedstock producers, and veterinary students. The association's competitive position is anchored by a regulatory moat (CFIA export approval depends on CETA/ACTE certification) and a forty-year institutional community that includes board representation from CFIA and the Canadian Livestock Genetics Association (CLGA).

Canadian Embryo Transfer Association firmographics

Firmographics

Name: Canadian Embryo Transfer Association
Legal name: Canadian Embryo Transfer Association (CETA) / Association Canadienne de Transfert d'Embryons (ACTE)
Website: https://ceta.ca
Company type: Private
Founded year: 1984
Operating status: Operating
Ownership category
akta.pro rank

Canadian Embryo Transfer Association industry classification

Industry

Product category: Veterinary Professional Association Services
NAICS: Business Associations (813910), Professional Organizations (81392), Educational Support Services (61171)
SIC: Services-Membership Organizations (8600), Services-Educational Services (8200)
akta.pro industry: PRIMARYAFAEAGAK
Equine Reproduction Services (Embryo Transfer, AI, Fertility Clinics)
Agriculture & Food Production/Animal Production & Aquaculture/Equine (Horse) Breeding & Operations
SECONDARYEDADACAF
Continuing Education (CE/CPD) & Provider Accreditation Bodies
Education/Education Administration, Accreditation & Policy/Accreditation Bodies (Institutional & Programmatic)

Keywords

Embryo transfer certification
Veterinary association services
Livestock genetics standards
Continuing education conventions
Animal reproduction training

Where Canadian Embryo Transfer Association is headquartered

Location

Headquarters

HQ city: Champaign
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Canadian Embryo Transfer Association business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Revenue model

Membership Dues: Annual membership fees from Full, Affiliate, and Student members providing access to certification, publications, convention discounts, and member resources.
Certification Fees: Initial certification fees, annual certification maintenance fees, and per-embryo export fees for embryos certified for international trade.
Convention Registration: Revenue from annual joint convention with AETA through registration fees, with discounted rates for members.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Full Membership for active ET practitioners and businesses in Canada
Subscription	Annual	Affiliate Membership for non-Canadian practitioners, businesses not active in Canada, and technicians
Subscription	Annual	Student Membership for full-time students at recognized institutions
Other	Multi-year contract	Initial Certification for CETA/ACTE members
Subscription	Annual	Certification Maintenance (annual)
Transaction based/ take rate	Pay-as-you-go	Embryo Export Fee

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Canadian Embryo Transfer Association product offering

Product offering

Core offering

The Canadian Embryo Transfer Association (CETA/ACTE) is a non-profit professional association that unites veterinarians, technicians, and businesses engaged in the embryo transfer industry in Canada. It offers a triannual practitioner certification program (recognized by CFIA for embryo export approval), an annual joint convention with AETA, a Code of Practice aligned with IETS standards, member publications including a triannual newsletter and Tech Talk forum, and ET Activity in Canada reports.

Product overview

CETA/ACTE is a non-profit professional association (not a technology product company) that serves as the national body for embryo transfer practitioners in Canada. The organization's offerings consist primarily of membership services including a certification program for practitioners, annual joint conventions with AETA, industry publications (Tech Talk forum and triquarterly newsletter), ET Activity in Canada reports, and a Code of Practice. Additional member resources include student scholarships, new practitioner awards, and lifetime membership recognition. The association does not offer commercial software products or technology platforms.

Differentiator

Problem solved

Functional benefit

Products and services

CETA/ACTE Membership Program Annual membership program providing access to certification, continuing education, industry publications, convention discounts, and professional networking for embryo transfer practitioners in Canada, offered as Full, Affiliate, and Student tiers.
CETA/ACTE Certification Program Triennial practitioner certification program for embryo transfer that includes written and practical examinations, site visit, annual competency maintenance, and integration with CFIA approval for export embryo production.
Annual Joint Convention with AETA Annual three-day joint convention co-hosted with the American Embryo Transfer Association, alternating between Canada and the USA, featuring scientific sessions, pre-conference seminars, networking, and industry exhibitions.
Code of Practice Published standards and guidelines for embryo transfer procedures in Canada covering donor preparation, embryo/oocyte recovery, processing, storage, handling, records, cleaning, sterilization, and quality control, aligned with IETS recommendations.
ET Activity in Canada Reports Annual summary reports compiled from certified practitioner data, providing industry trends, volumes, and practice insights on embryo transfer activity across Canada.

Companies that use Canadian Embryo Transfer Association

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Canadian Embryo Transfer Association technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Canadian Embryo Transfer Association partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

American Embryo Transfer Association (AETA)coreStrategic or Co-development PartnerJoint Annual Convention partnership where CETA/ACTE and AETA co-host an annual convention alternating between Canada and USA. This is the primary industry event for continuing education, networking, and knowledge sharing in embryo transfer.
International Embryo Technology Society (IETS)coreStrategic or Co-development PartnerCETA/ACTE aligns its Code of Practice and certification standards with IETS recommendations. IETS manual is used as reference for embryo handling, processing, and quality control procedures.
Canadian Food Inspection Agency (CFIA)coreOthersRegulatory partnership where CFIA requires CETA/ACTE certification for practitioners to be approved for embryo export. CFIA has a non-voting representative on the CETA/ACTE Board of Directors.
European Embryo Transfer Association (AETE)minorStrategic or Co-development PartnerInternational ET association network providing peer connections and standards sharing across regions.
Canadian Livestock Genetics Association (CLGA)minorStrategic or Co-development PartnerCLGA has a non-voting representative on the CETA/ACTE Board of Directors as an advisor, representing industry liaison interests.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Canadian Embryo Transfer Association competitors and assessment

Company assessment

Emerging players

Society for Theriogenology: Society for Theriogenology is the North American veterinary specialty organization focused on animal reproduction, of which embryo transfer is a core discipline. It overlaps CETA's practitioner base and serves continuing education and certification functions in the same reproductive technology niche.

Regional players

National Association of Animal Breeders (NAAB): NAAB coordinates US artificial insemination and livestock genetics standards, with adjacent (rather than overlapping) practitioner certification in animal reproduction. It is a comparable US-based livestock-genetics standards and membership organization but focused on AI rather than embryo transfer.
Association Européenne de Transfert Embryonnaire (AETE): AETE is the European regional equivalent of CETA, providing embryo transfer practitioner coordination, scientific meetings, and standards alignment across Europe. Listed by CETA as a peer organization for standards sharing, AETE serves the same function in a different geography.

Broad incumbents

Canadian Veterinary Medical Association (CVMA): CVMA is the national professional association for Canadian veterinarians, of which CETA-certified ET practitioners are a small specialty subset. CVMA is comparable as a Canadian veterinary professional membership body, though it operates at a much broader scope.
American Association of Bovine Practitioners (AABP): AABP is the largest US professional association for bovine veterinarians, covering cattle health, reproduction, and embryo transfer as one specialty area. Comparable as a bovine-veterinary membership body with similar continuing-education and conference functions.
International Embryo Technology Society (IETS): IETS is the global scientific society for embryo transfer and related reproductive biotechnologies. CETA explicitly aligns its Code of Practice with IETS recommendations and uses the IETS manual as a reference, making IETS the standards-setting incumbent above CETA in the same industry.

Direct peers

American Embryo Transfer Association (AETA): AETA is the US national body for embryo transfer practitioners, structurally identical to CETA — same practitioner certification model, same livestock genetics focus. The two organizations co-host their annual convention, making AETA CETA's most direct counterpart and closest peer.

Others

Canadian Livestock Genetics Association (CLGA): CLGA represents Canada's livestock genetics exporters and has a non-voting representative on CETA's board. It is a partner/adjacent industry association rather than a competitor, but is closely comparable as a Canadian livestock-industry membership body focused on export promotion.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Canadian Embryo Transfer Association financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Canadian Embryo Transfer Association leadership team

Management profile

Number of profiles

Profiles9 records

Canadian Embryo Transfer Association funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Canadian Embryo Transfer Association M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Embryo Transfer Association

What does Canadian Embryo Transfer Association do?

Is Canadian Embryo Transfer Association a public or private company?

Canadian Embryo Transfer Association is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Canadian Embryo Transfer Association founded?

Canadian Embryo Transfer Association was founded in 1984.

Where is Canadian Embryo Transfer Association based?

Canadian Embryo Transfer Association is headquartered in Champaign, United States, in the North America region.

How does Canadian Embryo Transfer Association make money?

Three revenue lines are on record. Membership Dues are the primary driver. The others are certification Fees and convention Registration.

Who are Canadian Embryo Transfer Association's main competitors?

Society for Theriogenology is listed as an emerging player. Regional players are National Association of Animal Breeders (NAAB) and Association Européenne de Transfert Embryonnaire (AETE). Broad incumbents are Canadian Veterinary Medical Association (CVMA), American Association of Bovine Practitioners (AABP) and International Embryo Technology Society (IETS). American Embryo Transfer Association (AETA) is listed as a direct peer. Canadian Livestock Genetics Association (CLGA) is listed as an others.

Does Canadian Embryo Transfer Association have an API?

No public API is recorded for Canadian Embryo Transfer Association.

What industry is Canadian Embryo Transfer Association in?

Canadian Embryo Transfer Association's product category is Veterinary Professional Association Services. Its primary akta.pro industry code is AFAEAGAK, Equine Reproduction Services (Embryo Transfer, AI, Fertility Clinics), with a secondary code of EDADACAF, Continuing Education (CE/CPD) & Provider Accreditation Bodies. Its NAICS code is 813910 and its SIC code is 8600.