The Fine Wine Pa Limited

What The Fine Wine Pa Limited does

The Fine Wine PA Limited is a privately held UK fine wine merchant founded in 2010 by Laura and Stuart Ealing and headquartered in Tamworth, Staffordshire. The company sells investment-grade wines across twelve-plus global regions — including Red and White Bordeaux, Burgundy, Champagne, Rhone, Italy, Spain, USA, and Australia — to a deliberately small client base of collectors, consumers, and professional traders. Beyond spot sales, it assembles and manages wine investment portfolios with multi-tier risk/return options, family/birth-year portfolios, and annual market reports, drawing on more than 25 years of founder expertise in the fine wine investment market.

The operating model is intentionally low-overhead: only the two founding directors hold secure access to company systems, and the business is run as a personal-assistant service with direct phone and email contact with Laura and Stuart Ealing. Revenue derives from three streams — wine sales priced per bottle or case in GBP (exclusive of VAT and duty), professional investment advisory fees, and bonded warehouse storage at £20 per case per year — supplemented by worldwide shipping arranged through courier partners Seabrook Export Services and Connoisseur & Davies Turner, with customs handled in-house. Distribution is direct-to-consumer via the company website, a downloadable Excel wine list, and word-of-mouth referrals, with a minor Facebook presence. The firm holds an AWRS approval (XDAW00000105686) for UK alcohol wholesale operations and operates under English law.

Name

The Fine Wine Pa Limited

Legal name

The Fine Wine PA Limited

Website

https://finewinepa.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fine Wine PA Limited is a UK boutique fine wine merchant founded in 2010, selling investment-grade wines, assembling wine investment portfolios, and offering bonded storage to a select group of collectors, consumers, and traders worldwide.

Ownership category

akta.pro rank

Product category

Fine Wine Retail and Storage

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

akta.pro secondary industries

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Fine wine trading
• Wine investment advisory
• Bonded wine storage
• Wine collection management
• International wine shipping

Headquarters

HQ city

Tamworth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Sales: Primary revenue from selling fine wines to collectors, consumers, and traders. Wines are offered per bottle or case, priced in GBP, excluding VAT and duty.
2. Wine Investment Services: Assistance with assembling fine wine portfolios for investment purposes. Provides information on portfolio levels, family portfolio options, yearly market reports, and advice on selling back to the company.
3. Storage Services: Bonded warehouse storage at £20 per year per case, keeping wines duty and tax free.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Fine Wine PA Limited is a fine wine merchant that sources and sells fine wines from major global regions (Bordeaux, Burgundy, Champagne, Italy, Spain, USA, Australia) priced per bottle or case in GBP excluding VAT and duty. Founded in 2010 by Laura and Stuart Ealing in Tamworth, Staffordshire, the company combines direct wine sales with wine investment advisory, bonded warehouse storage, free cellar appraisals, cellar purchasing services, and international shipping with customs handling.

Product overview

The Fine Wine PA (Personal Assistant) Limited is a fine wine merchant established in 2010 that operates as a single unified service offering wine trading, wine investment advisory, and storage services. The core product is fine wine trading across global wine regions (Australia, Bordeaux, Burgundy, Champagne, France, Rhone, Italy, Spain, USA, Rest of World), complemented by wine investment portfolio assembly with market data access, and bonded warehouse storage. The company maintains low overheads to offer competitive pricing on world's finest wines. No separate software products, platforms, or API offerings were identified in the source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Fine Wine Trading
• Wine Investment Advisory
• Bonded Wine Storage
• Wine Purchase Service (Cellar Buying)

Quantifiable outcome

• 10% per annum returns historically achieved in fine wine investment

Named customers3 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Seabrook Export ServicesminorChannel Partner/ Reseller/ DistributorReliable courier used for worldwide wine shipping logistics.
• Connoisseur & Davies TurnerminorChannel Partner/ Reseller/ DistributorCourier services for international wine transport and customs handling.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Liv-ex: Global fine wine trading platform and market data provider. Not a direct competitor in retail, but increasingly shapes how collectors transact and price fine wine, affecting the addressable market for boutique merchants.

Broad incumbents

• Majestic Wine: UK's largest specialist wine retailer with broad inventory including fine wines. Adjacent overlap on fine wine category, but primarily volume-driven rather than collector/investment-focused.
• The Wine Society: Large UK wine retail cooperative with broad fine wine selection. Comparable fine wine category but serves a wider mainstream customer base rather than pure collectors/investors.

Direct peers

• Octavian Vaults: UK bonded warehouse specialist providing fine wine storage and cellar management. Directly comparable to The Fine Wine PA's recurring storage revenue stream, though operates at much larger institutional scale.
• Cult Wines: Fine wine investment specialist offering managed portfolios, storage, and trading — closely aligned with The Fine Wine PA's investment advisory and storage services, though operating at larger scale with more digitized processes.
• Hedonism Wines: London-based luxury fine wine and spirits merchant serving collectors and gift-buyers. Comparable premium positioning and direct-to-collector sales model.
• Corney & Barrow: Long-established UK fine wine merchant serving collectors and trade buyers with investment-grade wines. Highly comparable business model and customer base to The Fine Wine PA.
• Berry Bros. & Rudd: Historic London fine wine merchant offering fine wines, investment services, and storage. Directly comparable to The Fine Wine PA in core product and customer segments, though at much larger scale and brand prominence.
• Justerini & Brooks: Specialist fine wine merchant focused on Bordeaux en primeur and investment-grade wines for UK collectors. Overlaps directly with The Fine Wine PA's collector and investor segments.
• Lay & Wheeler: UK fine wine merchant with strong focus on Bordeaux, Burgundy, and en primeur offerings. Comparable customer base of HNW collectors and similar curated inventory strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100090864973439
• LinkedInlinkedin.com/company/the-fine-wine-pa-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fine Wine Pa Limited