Newmarket Group of Artists

What Newmarket Group of Artists does

The Newmarket Group of Artists (NGA) is a volunteer-run not-for-profit visual arts organization founded in 2009 and based in Newmarket, Ontario, Canada. It operates as a membership-based community platform serving approximately 100+ local visual artists — including painters, photographers, ceramicists, mixed media artists, jewelers, and woodworkers — along with art lovers and student members. Members pay annual fees of $36 (Individual/Art Lover) or $13 (Student), with membership running January to December on a manual reapplication basis (no auto-renew), and receive benefits including voting rights at the AGM, inclusion in an annual Member's Directory, invitations to workshops, and eligibility to participate in NGA exhibitions.

NGA's core products and programs include the flagship annual Newmarket ArtWalk (a juried fall exhibition along Historic Main Street), the Art at 395 Executive Gallery at 395 Mulock Drive hosting rotating themed exhibitions (e.g., 'Community Close to Home' running June 15 to September 11, 2026), NightMarket, Farmers Market participation, Upper Canada Mall exhibitions, the annual Holiday Art Show and Sale, and monthly NGA CONNECTIONS networking events. The Shannon Phair Arts Award ($500 plus a one-year NGA membership) is awarded annually to a graduating Newmarket high school student pursuing visual arts. Digital infrastructure consists of the NGA website, Facebook and Instagram presence, monthly email newsletters, and integration with the Toureka mobile application, which provides interactive maps, artist profiles, and route planning for the ArtWalk.

The organization's go-to-market is community-led and event-driven: artists are acquired primarily through word-of-mouth referrals, social media, and participation in NGA events, while revenue is generated via membership fees, in-kind and cash sponsorship from 20+ local businesses (including Metropolis Mercantile, Michelle's Framing, Hempen Jewellers, Koroll, and the Newmarket Public Library), and municipal partnership with the Town of Newmarket Culture Days. Governance is provided by a volunteer Board of Directors that rotates annually, with Leslie Bertin serving as President for 2026. No formal employees are disclosed, no venture or institutional funding has been raised, and financial figures are not publicly disclosed.

Name

Newmarket Group of Artists

Legal name

Newmarket Group of Artists

Website

https://newmarketgroupofartists.org

Company type

Private

Founded year

2009

Operating status

Operating

Short description

The Newmarket Group of Artists is a volunteer-run, not-for-profit visual arts organization founded in 2009 in Newmarket, Ontario, serving ~100+ local artists through annual memberships ($36/$13), the flagship ArtWalk, Art at 395 gallery exhibitions, and community events.

Ownership category

akta.pro rank

Product category

Community Arts Services

NAICS

Museums, Historical Sites, and Similar Institutions (712), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

akta.pro secondary industry

Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH)

Keywords

• Community arts organization
• Artist membership programs
• Visual arts exhibitions
• Local art gallery
• Arts nonprofit services

Headquarters

HQ city

Newmarket

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees from individual artists, art lovers, and student members. Membership year runs January 1 to December 31. No automatic renewal; all members must reapply annually. Individual/Art Lover membership is $36.00 per year and Student membership is $13.00 per year.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Newmarket Group of Artists (NGA) is a not-for-profit community arts organization that delivers artist membership programs, juried visual arts exhibitions, public art trails, and artist networking events to visual artists and art patrons in Newmarket, Ontario. Its core offerings include an annual membership program, the ArtWalk self-guided trail, gallery exhibitions at the Art at 395 Executive Gallery Show, the NightMarket, the Holiday Show, NGA CONNECTIONS networking meetings, and the Shannon Phair Arts Award.

Product overview

The Newmarket Group of Artists (NGA) is a not-for-profit arts organization that operates as a membership-based platform offering multiple interconnected programs and events. The core offerings include the annual NGA Membership Program (Individual $36/year, Student $13/year) providing workshop invitations, exhibition eligibility, and voting rights; the flagship NGA ArtWalk (annual fall juried exhibition along Main Street); the Art at 395 Executive Gallery Shows (themed exhibitions running June-January); and the Shannon Phair Arts Award ($500 for graduating Newmarket high school students). The organization also runs NGA CONNECTIONS monthly events, NightMarket, Farmers Market participation, Upper Canada Mall exhibitions, and Holiday Art Shows. A digital component includes the Toureka App for virtual ArtWalk tours. Member directories are published annually for both 2025 and 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• NGA Membership Program Annual membership tier for individual (CAD $36/year) and student (CAD $13/year) visual artists in Newmarket, Ontario, providing access to exhibitions, networking events, and listing in the Member's Directory.
• NGA ArtWalk Annual self-guided public trail featuring works by NGA member artists at venues across Newmarket, Ontario, viewable via the Toureka mobile app.
• Art at 395 Executive Gallery Show Juried gallery exhibition program at the 395 venue for NGA member visual artists, providing curated indoor exhibition opportunities.
• NightMarket Evening art market event for NGA members and the Newmarket public, providing sales and engagement opportunities outside traditional gallery hours.
• NGA Holiday Art Show Annual holiday-themed exhibition and sale featuring works by NGA member artists, held seasonally for the Newmarket community.
• NGA CONNECTIONS Events Recurring networking and community meetings for NGA members, providing peer connection, feedback, and engagement with arts supporters and sponsors.
• Shannon Phair Arts Award Member-recognition award program honouring a contribution to the NGA community by a member artist, providing peer recognition and visibility.
• NGA Member's Directory Annual printed directory of NGA member artists, distributed to local galleries, businesses, and the community to promote member visibility and discovery.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

21 partnerships are on record, tiered core and minor.

• Town of Newmarket (Culture Days)coreStrategic or Co-development PartnerThe Town of Newmarket's Culture Days initiative partners with NGA to support cultural programming in the community. This partnership provides municipal support for arts events and helps promote NGA activities to local residents.
• Newmarket Farmers MarketminorStrategic or Co-development PartnerNGA participates in the Saturday Farmers Market in August, providing a venue for artists to engage with the community and sell their work directly to consumers.
• TourekacoreTechnology or IntegrationToureka is a mobile app that serves as a virtual tour guide for the NGA ArtWalk. The app provides interactive maps, artist profiles, route planning, and directions through Apple Maps or Google Maps. It reduces paper waste and enhances the visitor experience during the annual ArtWalk event.
• Metropolis Mercantile StoreminorGTM or Marketing PartnerLocal business sponsor for the 2025 NGA ArtWalk.
• Michelle's FramingminorGTM or Marketing PartnerLocal business sponsor for the 2025 NGA ArtWalk.
• Hempen JewellersminorGTM or Marketing PartnerLocal business sponsor for the 2025 NGA ArtWalk.
• KorollminorGTM or Marketing PartnerLocal business sponsor for the 2025 NGA ArtWalk.
• Mainstreet Realty LtdminorGTM or Marketing PartnerLocal business sponsor for the 2025 NGA ArtWalk.
• Shop Conscious FindminorGTM or Marketing PartnerLocal business sponsor for the 2025 NGA ArtWalk.
• Thrive Urban WellnessminorGTM or Marketing PartnerLocal business sponsor for the 2025 NGA ArtWalk.
• The Marc Group IncminorGTM or Marketing PartnerBusiness sponsor for the 2025 NGA ArtWalk.
• The Postmark HotelminorGTM or Marketing PartnerLocal business sponsor for the 2025 NGA ArtWalk.
• ClearbagsminorGTM or Marketing PartnerBusiness sponsor for the 2025 NGA ArtWalk.
• Trevor MorrisonminorGTM or Marketing PartnerIndividual sponsor for the 2025 NGA ArtWalk.
• International SafetyminorGTM or Marketing PartnerBusiness sponsor for the 2025 NGA ArtWalk.
• Brain Power StudiominorGTM or Marketing PartnerBusiness sponsor for the 2025 NGA ArtWalk.
• RC DesignminorGTM or Marketing PartnerBusiness sponsor for the 2025 NGA ArtWalk.
• Newmarket PL (Public Library)minorStrategic or Co-development PartnerCommunity organization partner for the 2025 NGA ArtWalk.
• Fairchance LearningminorGTM or Marketing PartnerBusiness sponsor for the 2025 NGA ArtWalk.
• Roadhouse & RoseminorGTM or Marketing PartnerLocal business sponsor for the 2025 NGA ArtWalk.
• Good Vibes on MainminorGTM or Marketing PartnerLocal business sponsor for the 2025 NGA ArtWalk.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mississauga Arts Council (MARTY): Mississauga Arts Council is a municipal arts council supporting local artists through exhibitions, events, and community programming. Closely mirrors NGA's structure, mandate, and volunteer-board governance model in another Ontario municipality.
• Toronto Outdoor Art Fair: Toronto Outdoor Art Fair is an annual juried visual arts exhibition featuring diverse artists in a public outdoor format — directly comparable to NGA's ArtWalk juried exhibition concept, though at materially larger scale.
• Arts Etobicoke: Arts Etobicoke is a Toronto-area nonprofit arts service organization offering exhibition opportunities, member support, and community programming for local artists. Closely mirrors NGA's artist-support mandate at a comparable scale.
• Visual Arts Mississauga: Visual Arts Mississauga is an Ontario-based nonprofit supporting local visual artists through exhibitions, workshops, and member programming. Directly comparable to NGA's mandate, membership structure, and community-organization model.
• Burlington Arts + Culture: Burlington Arts + Culture supports local artists through exhibitions, events, and community programming in another Ontario municipality. Similar scale and municipal-arts-council mandate to NGA.
• The Artist Project: The Artist Project is an annual contemporary art fair in Toronto connecting artists with buyers through a juried exhibition model. Highly comparable format to NGA's ArtWalk.

Others

• Craft Ontario: Craft Ontario supports craft and design artists across Ontario through exhibitions, awards, and market access. Adjacent to NGA's mandate given that several NGA members are craft-based (ceramicists, jewelers, woodworkers, textile artists).
• CARFAC Ontario: CARFAC Ontario is the provincial chapter of the Canadian Artists' Representation organization, advocating for visual artists' rights and fair compensation standards. Adjacent ecosystem player — overlapping artist constituency but distinct advocacy mandate.

Broad incumbents

• Artscape: Artscape is a larger Toronto-based nonprofit operating creative spaces, galleries, and artist residencies. Shares the nonprofit-arts-support mission but operates at materially greater scale and geographic reach than NGA.
• Ontario Arts Council: Ontario Arts Council is the primary provincial arts funding body that grants to Ontario artists and arts organizations, including grassroots bodies like NGA. Operates in the same ecosystem as a funder rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newmarket Group of Artists