Th Trucks S.r.l.

What Th Trucks S.r.l. does

TH Trucks S.r.l. is the exclusive authorized dealer and sole importer of DAF trucks in Romania, also operating as an authorized dealer for Isuzu, Tatra Phoenix, and VDL Bus & Coach vehicles. Founded in 1997 as EVW Holding and rebranded following a 2019 partnership with TH Group, the company operates 11 DAF sales and service centers and TRP parts stores across Romania (Gilău headquarters, Arad, Bacău, Brașov, Bucharest, Craiova, Iași, Oradea, Pantelimon, Pitești) and the Republic of Moldova (Chișinău). It has consistently ranked in the top three on the Romanian new truck market and received the International DAF Dealer of the Year 2025 award.

The company sells a comprehensive portfolio of new commercial vehicles spanning DAF's New Generation XF/XG/XG+, XD/XB/XF/XG/XG+ Electric and CF Electric models, Euro 6 XF/CF/LF diesel trucks, Tatra Phoenix specialized vehicles, and VDL Futura coaches plus Citea and Citea Electric buses. The aftersales ecosystem includes genuine DAF parts, TRP parts, remanufactured components, Bandag retreaded tires, full repair and scheduled maintenance, ITS telematics and roadside assistance, tachograph service, DAF MultiSupport maintenance contracts, toll collection, and the TH Trucks University training program. The company's distribution is exclusively direct, supported by a BCR Leasing financing partnership that provides variable and fixed-rate vehicle financing with monthly commission economics to TH Trucks.

Revenue is generated through one-time vehicle sales (new and used through the EVW Trucks platform), parts and tire sales, professional service and maintenance contracts, and transaction-fee commissions from financing partnerships. Customers are primarily commercial transport companies and fleet operators (including Amazon UK and Girteka Logistics), urban and municipal transport providers requiring zero-emission solutions, and specialized heavy-duty operators. The company is privately held under TH Group, a diversified conglomerate that also includes TURBOS HOET, POLIMOB SRL, ICS EVW CAMIOANE SRL, and TURBOS HOET ROMANIA SRL.

Name

Th Trucks S.r.l.

Legal name

SC TH Trucks SRL

Website

https://thtrucks.ro

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

TH Trucks S.r.l. is the exclusive DAF truck importer and authorized dealer in Romania, also selling Isuzu, Tatra Phoenix, and VDL vehicles through 11 branches across Romania and the Republic of Moldova, serving commercial fleet operators with new vehicles, parts, service, and financing.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

General Heavy-Duty Truck & Bus Repair (Full-Service Shops) (TLAKABAA)

Keywords

• Commercial truck dealership
• Electric commercial vehicles
• Vehicle parts distribution
• Fleet maintenance services
• Commercial vehicle financing

Headquarters

HQ city

Gilau

HQ country

Romania

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. New Vehicle Sales: Sales of new commercial vehicles including DAF trucks (New Generation, Electric, Euro 6), Isuzu, Tatra Phoenix, and VDL buses/coaches. The company is the sole authorized importer of DAF in Romania.
2. Used Vehicle Sales: Sales of pre-owned commercial vehicles through the EVW Trucks platform.
3. Parts Sales: Sales of DAF parts, TRP parts, and remanufactured parts through all TH Trucks branches and online store.
4. Service and Maintenance: Repairs, maintenance, tachograph service, DAF Multisupport contracts, and toll collection services.
5. Tire Sales: Sales of Bandag tires through the EVW Tires platform.
6. Financing Partnerships: Commission revenue from BCR Leasing financing partnerships for vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

TH Trucks S.r.l. is the exclusive authorized dealer and sole importer of DAF trucks in Romania, also representing Isuzu, Tatra Phoenix, and VDL Bus & Coach. The company sells new and used commercial vehicles (including the full DAF Electric lineup, Euro 6 trucks, specialized and coach/bus models), distributes genuine and remanufactured parts, and provides repair, maintenance, telematics, tachograph, multi-support contracts, and toll collection services through a network of 11 DAF centers and TRP stores across Romania and the Republic of Moldova.

Product overview

TH Trucks S.r.l. is a commercial vehicle dealership and service provider operating as the exclusive authorized dealer and importer of DAF trucks in Romania, along with authorized dealer status for Isuzu, Tatra Phoenix, and VDL Bus & Coach. The company offers a comprehensive portfolio of new and used commercial vehicles including electric trucks (DAF XD, XB, XF, XG, XG+ Electric, CF Electric, and Hybrid), diesel trucks (DAF XF, CF, LF Euro 6, Ultimate), specialized Tatra Phoenix trucks, and VDL buses/coaches (Futura, Citea, Citea Electric). The product ecosystem is supported by an extensive parts and accessories division (DAF Parts, TRP Parts, remanufactured parts, Bandag retreaded tires), a network of 11 authorized service centers providing repairs, maintenance, ITS roadside assistance, tachograph services, DAF MultiSupport contracts, and toll collection. The company also operates TH Trucks University for staff training and provides online tools including a DAF 3D configurator. Services are offered through branches across Romania (Gilău headquarters, Arad, Bacău, Brașov, Bucharest, Craiova, Iași, Oradea, Pantelimon, Pitești) and Chișinău, Republic of Moldova.

Differentiator

Problem solved

Functional benefit

Brands

• TH Trucks University: Technical-professional training structure developed for organizational innovation and leadership development within the company.

Products and services

• DAF XD Electric

Quantifiable outcome

• Top 3 position on Romanian new truck market
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• DAF Trucks NVcoreTechnology or IntegrationExclusive authorized dealer and sole importer of DAF trucks in Romania. TH Trucks represents the complete DAF portfolio including New Generation trucks, electric vehicles, and all service/support offerings.
• IsuzucoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Isuzu commercial vehicles in Romania, offering Isuzu's range of diesel engines and vehicles from 3.5 to 12 tons load capacity.
• Tatra PhoenixcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Tatra Phoenix vehicles in Romania, offering specialized vehicles for demanding applications including construction, mining, and heavy-duty transport.
• VDL Bus & CoachcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of VDL Bus & Coach vehicles in Romania, offering VDL Futura coaches and Citea electric buses.
• BandagcoreChannel Partner/ Reseller/ DistributorPartnership for tire sales, offering Bandag retreaded tires through TH Trucks locations and the EVW Tires platform.
• PACCARcoreStrategic or Co-development PartnerParent company of DAF Trucks. PACCAR provides technology including PACCAR EX-D2 electric motors, PACCAR Power Solutions charging stations, PACCAR Connect fleet management, and PACCAR Financial financing services.
• TH GroupflagshipStrategic or Co-development PartnerParent company/group. TH Trucks operates as part of TH Group, which also includes TURBOS HOET, POLIMOB SRL, ICS EVW CAMIOANE SRL, and TURBOS HOET ROMANIA SRL.
• PACCAR Power SolutionscoreTechnology or IntegrationProvider of smart charging stations and energy storage systems for DAF electric vehicles, supporting the transition to zero-emission transport.
• PACCAR ConnectcoreTechnology or IntegrationFleet management services platform provided by PACCAR, offering customized solutions for fleet operators.
• TURBOS HOETminorStrategic or Co-development PartnerAffiliate company within TH Group network.
• POLIMOB SRLminorStrategic or Co-development PartnerAffiliate company within TH Group network.
• ICS EVW CAMIOANE SRLminorStrategic or Co-development PartnerAffiliate company within TH Group network.
• TURBOS HOET ROMANIA SRLminorStrategic or Co-development PartnerAffiliate company within TH Group network.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• DAF Trucks NV: DAF Trucks NV is the OEM that supplies TH Trucks' exclusive inventory and technology (DAF Electric lineup, PACCAR EX-D2 motor, LFP battery systems). It is the parent brand whose strategic decisions determine TH Trucks' product roadmap, competitive positioning, and exclusive territory economics.
• PACCAR Inc: PACCAR Inc is the parent company of DAF Trucks and indirectly controls TH Trucks' exclusive dealer rights through the DAF/PACCAR ecosystem. PACCAR also supplies TH Trucks with financial services (PACCAR Financial), charging infrastructure (PACCAR Power Solutions), and fleet management (PACCAR Connect).

Others

• TURBOS HOET: TURBOS HOET is a sibling company within TH Group (TH Trucks' parent conglomerate), operating as a turbo and parts distributor across multiple European markets. It represents an internal ecosystem peer rather than a direct competitor, with potential cross-selling synergies in the same DAF/PACCAR customer base.

Direct peers

• MAN Truck & Bus Romania: TRATON Group's MAN dealer in Romania offering premium European trucks to the same enterprise fleet customers as TH Trucks. MAN provides similar full-service dealer economics with parts, service, and financing — directly competing on long-haul and construction segments.
• Iveco Romania: Iveco's authorized dealer network in Romania offers competing medium and heavy-duty trucks (S-Way, Tector, Eurocargo) to the same commercial vehicle customer base. Overlapping parts and service offerings create direct competition with TH Trucks across the medium and heavy-duty segments.
• Mercedes-Benz Trucks Romania: Daimler Truck's authorized dealer in Romania for Mercedes-Benz trucks (Actros, Arocs, Antos). Competes directly with TH Trucks in the premium heavy-duty segment with similar service, parts, and FleetBoard telematics offerings for the same Romanian customer base.
• Volvo Trucks Romania: Volvo Group's authorized dealer for Volvo Trucks in Romania, competing head-to-head with TH Trucks for fleet operator customers. Volvo Trucks offers comparable premium heavy-duty trucks (FH, FM, FMX) with similar dealer economics including financing services and DAF MultiSupport-equivalent maintenance contracts.
• Scania Romania: Scania CV Romania is the authorized Scania dealer in Romania, directly competing with TH Trucks for the same fleet operator and transport company customers. Both sell premium European heavy-duty trucks through full-service dealer networks with comparable service, parts, and financing business models.
• Renault Trucks Romania: Volvo Group's Renault Trucks dealer in Romania offering T, T High, C, and K series heavy trucks. Competes directly with TH Trucks in the same Romanian commercial vehicle market with comparable dealer service infrastructure and parts distribution.

Regional players

• Anadolu Otomotiv: Anadolu Otomotiv is the exclusive DAF dealer in Turkey, operating a similar multi-branch service network for the DAF brand in a different geography. Comparable business model as a PACCAR-aligned exclusive dealer serving a neighboring Eastern European market with similar fleet customer dynamics and Turkish road freight demand patterns.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/th-romania

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Th Trucks S.r.l.