What TRA Studio does

TRA Studio (legal name TRA Studio Architecture) is a privately held, New York City-based architecture and interior design studio co-founded by Caterina Roiatti, a Venice-trained architect, and Robert Traboscia, an environmental designer and artist. The firm delivers a unified portfolio of professional design services spanning new construction buildings, historic preservation and adaptive reuse, comprehensive interior design, and urban design and placemaking, with a stated specialization in landmark districts in Manhattan and Brooklyn. Its practice is built around navigating New York City's Landmarks Preservation Commission and Board of Standards and Appeals approval processes, integrating interior and exterior design, and combining contemporary aesthetics with historic context.

The firm generates revenue through project-based professional fees — design fees, project management fees, and consulting — priced on the scope, complexity, and scale of each engagement, with no publicly disclosed standard rates. Customer segments are concentrated in high-net-worth residential clients and NYC real estate developers (primary), with secondary work for hospitality and retail brands seeking branded environments. Its go-to-market is sales-led direct engagement, supported by a portfolio website, earned coverage in architectural publications such as Architectural Record and The Real Deal, inclusion in the AIA Guide to New York City, and industry awards including the 2024 SARA California Council Excellence Award and the 2024 Built by New York exhibition.

The firm operates from a single New York City headquarters and has no disclosed institutional investors, parent company, subsidiaries, or external funding; ownership rests with the two co-founders. The technology base is professional-services delivery rather than software or platform infrastructure, and there are no disclosed AI/ML, API, or app capabilities. Geographic reach is primarily the NYC metropolitan area (Manhattan, Brooklyn, Long Island), with project-based extensions into Southampton and a one-off urban-design proposal for 42nd Street.

Name

TRA Studio

Legal name

TRA Studio Architecture

Website

https://trastudio.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

TRA Studio is a New York City-based architecture and interior design studio co-founded by Caterina Roiatti and Robert Traboscia, specializing in new construction, historic preservation, and adaptive reuse in landmark districts for developers, high-net-worth residential clients, and select hospitality and retail brands.

Ownership category

akta.pro rank

Product category

Architecture Services

NAICS

Architectural Services (54131), Architectural Services (541310), Interior Design Services (541410)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Architectural Reconfiguration & Structural Alterations (HSAPAEAB), Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)

Keywords

• Historic preservation architecture
• Adaptive reuse design
• Interior design services
• Urban design planning
• New construction architecture

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architecture and Design Services: Professional fees for architectural design, interior design, historic preservation, and related services on a project-by-project basis. Revenue is generated through design fees, project management fees, and consulting services for residential, commercial, and cultural projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

TRA Studio is a full-service architecture and interior design firm specializing in new construction, historic preservation, and adaptive reuse, with a focus on projects in New York City historic districts. The firm delivers architectural design, interior design, historic preservation, regulatory filing (LPC/BSA), and construction management services to property developers, real estate investors, hospitality and retail brands, and high-net-worth private clients. Its portfolio includes mixed-use buildings, loft conversions, brownstone restorations, branded corporate environments, and urban design proposals.

Product overview

TRA Studio is a full-service architecture firm offering a unified portfolio of design services rather than distinct software products. The firm's core offerings span new construction (buildings like 44 Mercer, 72 Mercer, 128E28 Lofts), preservation and adaptive reuse (171 MacDougal church conversion, Cobble Hill Brownstone, Bond NoHo Hotel), comprehensive interior design services (residential lofts, commercial branded environments like Clicquot headquarters and Pearl River Mart), and urban design/placemaking (Vision 42, Park Avenue Malls, High Line Pavilion). The practice specializes in historic districts and landmark projects, particularly in New York City, with a design philosophy emphasizing integration between interior and exterior, modernist aesthetics, and contextual responsiveness.

Differentiator

Problem solved

Functional benefit

Products and services

• New Construction Buildings Architecture and design services for new building construction including mixed-use residential and commercial developments in urban NYC settings, delivered to property developers and real estate investors.
• Preservation & Adaptive Reuse Restoration and transformation of historic buildings and structures, often in landmark districts, adapting them for new uses while preserving architectural heritage. Includes LPC/BSA regulatory filings and approvals.
• Interior Design Services Comprehensive interior design spanning residential lofts, brownstones, commercial spaces, and branded environments. Specialties include loft conversions and modernist integration of interior and exterior spaces. Includes FFE and lighting design.
• Urban Design & Placemaking Large-scale urban design proposals including pedestrian plazas, linear parks, and visionary city planning concepts submitted to public or private stakeholders.

Quantifiable outcome

• New building approved unanimously at Landmarks in one Public Hearing (Bond NoHo Hotel)
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Vignelli AssociatesminorStrategic or Co-development PartnerGraphic design partnership for Zimmer + Rhode showroom project where Vignelli Associates developed the multiple logos graphic program for decorative and practical purposes.
• Charlie Sinha (Developer)coreOthersOngoing partnership with developer Charlie Sinha on multiple residential projects including 128 E 28th Street (2024) and 251-253 Fifth Avenue (approved 2022).
• PMG (Property Markets Group)coreOthersPartnership with Property Markets Group on Union Square Loft project including lobby design and residential renovation.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CetraRuddy: NYC architecture firm with strong mixed-use and residential practice including adaptive reuse. Competes for similar developer-led commissions across Manhattan and Brooklyn.
• COOKFOX Architects: NYC architecture firm emphasizing sustainable design and contextual urban projects including mixed-use residential. Overlaps with TRA Studio on developer-driven NYC infill and adaptive reuse work.
• Selldorf Architects: NYC-based architecture firm with portfolio spanning cultural, residential, and adaptive reuse projects. Comparable in design quality and project prestige but operates at larger scale with broader typology.
• Handel Architects: Large NYC architecture firm with significant mixed-use and residential practice including historic district infill projects. Competes with TRA Studio for high-profile Manhattan developer commissions but at greater scale.
• Robert A.M. Stern Architects: Established NYC architecture firm with deep residential and mixed-use practice including historic district work. Larger and broader portfolio than TRA Studio but competes for the same developer clients on landmark projects.

Direct peers

• Peter Pennoyer Architects: NYC firm specializing in classical and historic preservation architecture, including townhouse and landmark restoration. Highly comparable boutique-scale practice serving HNW clients and developers in historic districts.
• Morris Adjmi Architects: NYC-based architecture firm with a comparable focus on adaptive reuse, historic preservation, and new construction in landmark districts (especially SoHo and Tribeca). Highly comparable in scale, project type, and regulatory navigation of LPC approvals.
• Work Architecture Company: NYC architecture and urban design firm of comparable scale, working across residential, commercial, and public-realm projects with a contextual design philosophy similar to TRA Studio's.
• Leroy Street Studio: Boutique NYC architecture firm with comparable scale and focus on contextual residential, adaptive reuse, and community-oriented design. Operates in similar developer and private client segments.
• BKSK Architects: Boutique NYC architecture firm with strong expertise in historic preservation, landmark approvals, and contextual new construction. Closely matches TRA Studio's project typology and regulatory navigation profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/2686267

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRA Studio