Taste Newberg

What Taste Newberg does

Taste Newberg, operating under the legal entity Visit Newberg, is the official online visitor resource for Newberg, Oregon, and functions as a destination marketing organization (DMO) for the broader Willamette Valley wine country region. The platform aggregates a directory of approximately 80 wineries and 200 vineyards in Yamhill County (with 700 wineries cited across the full Willamette Valley), 300+ dining locations, and 200+ lodging options, alongside activities, themed curated trails (Lavender, Truffle, Distillery, Water), and a year-round event calendar integrated with Eventbrite and Tock ticketing. Its core product is a content-and-directory website (tastenewberg.com) supported by editorial blog content, a Mailchimp-driven email newsletter, and organic social channels on Instagram, Facebook, and TikTok.

The underlying technology stack is a standard commercial CMS with third-party integrations for email marketing, social publishing, and event ticketing; no proprietary software, API, or mobile application is offered. The organization also operates a physical Visitor Information Center in downtown Newberg under partnership with the Chehalem Valley Chamber of Commerce.

Its business model is non-commercial from an end-user perspective: the website is free to visitors, with funding flowing through Visit Newberg as the DMO — most plausibly from local transient lodging tax receipts or municipal tourism budgets rather than direct user fees. Revenue is classed as advertising/tourism-promotion in nature, capturing sponsored listings, partner promotion, and event-related services, but specific revenue figures are not publicly disclosed. Customer segments are diversified across wine enthusiasts, event planners, outdoor adventure seekers, and family travelers, with no single customer (visitor or partner business) materially driving economics.

Name

Taste Newberg

Legal name

Visit Newberg

Website

https://tastenewberg.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Taste Newberg, legally Visit Newberg, is the official online visitor resource for Newberg, Oregon and the Willamette Valley wine country, serving tourists with a curated directory of wineries, restaurants, lodging, activities, events, and themed trails, funded as a destination marketing organization rather than via direct user fees.

Ownership category

akta.pro rank

Product category

Tourism Marketing Services

NAICS

Tour Operators (561520)

akta.pro primary industry

Culinary & Wine Travel Agencies (THAKAFAH)

akta.pro secondary industry

Culinary & Wine Itinerary Planning (THAKAOAJ)

Keywords

• Wine country tourism
• Destination marketing
• Visitor information
• Travel content
• Tourism promotion

Headquarters

HQ city

Newberg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Tourism Promotion Services: Taste Newberg operates as the official online visitor resource for Newberg, Oregon, funded by Visit Newberg. Revenue appears to come from tourism promotion services and partnerships with local businesses rather than direct sales.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Taste Newberg operates as the official online visitor resource for Newberg, Oregon, providing comprehensive tourism information including curated winery directories, dining guides, lodging options, outdoor activities, and event listings for the Willamette Valley wine country. Operated by Visit Newberg as a destination marketing organization, the website aggregates content about 80+ wineries, 200+ vineyards, 300+ dining locations, and 200+ lodging options, with integrated event ticketing, themed trails, trip planning tools, and editorial blog content delivered free to visitors.

Product overview

Taste Newberg is the official online visitor resource for Newberg, Oregon, operated by Visit Newberg. The platform functions as a comprehensive destination marketing website featuring a directory of over 80 wineries and 200 vineyards in Yamhill County, plus 700 wineries across the Willamette Valley. The core website serves as the main product, supported by specialized content sections including the Sip (beer, wine & spirits) directory, Dine restaurant guide, Stay lodging directory, Activities section, Events calendar, and Themed Trails (Lavender, Truffle, Distillery, Water trails). Additional features include a Plan My Trip tool and Taste Newberg Blog. The platform does not offer separate SaaS products, APIs, or software modules—it is a content and directory-based tourism platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Taste Newberg Website Comprehensive destination marketing website featuring curated directories of 80+ wineries, 200+ vineyards, 300+ dining locations, and 200+ lodging options across the Willamette Valley wine country. Includes content sections for Sip (beer, wine, spirits), Dine, Stay, Activities, themed Trails, an Events calendar, a Plan My Trip tool, and an editorial Blog. Free for visitors and serves travelers to Oregon wine country.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Chehalem Valley Chamber of CommercecoreStrategic or Co-development PartnerTaste Newberg operates the Visitor Information Center for the Chehalem Valley Chamber of Commerce, serving as the official online visitor resource for Newberg, Oregon and the Willamette Valley wine country region.
• Method OregoncoreGTM or Marketing PartnerTaste Newberg promotes the Method Oregon Grand Tasting Weekend, a three-day celebration of Oregon's sparkling wine movement featuring 40+ premier producers. This is a flagship regional wine tourism event.
• Local Wineries (80+ in Yamhill County)coreGTM or Marketing PartnerExtensive directory and promotion of 80 wineries in Yamhill County and 700 across the Willamette Valley. Featured partners include Domaine Drouhin, ROCO Winery, Rain Dance Vineyards, and many more.
• The Allison Inn & SpacoreGTM or Marketing PartnerFeatured luxury lodging partner, ranked #2 hotel in Oregon by Condé Nast. Located near 200 wineries with easy access to Portland and the coast.
• Wheel of the World PartnerminorGTM or Marketing PartnerTaste Newberg is an official Wheel of the World Partner, expanding accessibility-focused tourism offerings.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Visit Napa Valley: Visit Napa Valley is the official destination marketing organization for Napa Valley, California — the most prominent U.S. wine tourism region. Like Taste Newberg, it operates a content-driven visitor portal aggregating wineries, lodging, dining, and events for a single wine country destination.
• Sonoma County Tourism: Sonoma County Tourism is the official DMO for Sonoma County, California, providing a visitor portal with winery directories, lodging, dining, and event coverage for a major wine region. It mirrors Taste Newberg's structure of curating wine country experiences through a single regional content hub.
• Visit Willamette Valley: Visit Willamette Valley is the broader regional DMO covering the same Willamette Valley wine country that Taste Newberg serves at the Newberg sub-region level. It is the most direct overlap — same geography, same winery partners, same target visitor — making it the closest peer in scope and function.

Emerging players

• CellarPass: CellarPass is a wine experiences booking and reservation platform connecting consumers with winery tastings, tours, and events. It competes with Taste Newberg for wine traveler discovery and planning, but operates at a transactional layer across multiple U.S. wine regions rather than as a single-region DMO.
• Wine Folly: Wine Folly is a wine education and content platform that publishes guides, maps, and reviews to help consumers discover wineries and wines. It overlaps with Taste Newberg's content-driven visitor discovery mission but operates at a global, region-agnostic scale without a single-region DMO mandate.

Broad incumbents

• Travel Oregon: Travel Oregon is the statewide DMO promoting Oregon tourism across wine country, coast, Portland, and Mount Hood. It overlaps with Taste Newberg at the regional Willamette Valley level but operates at a much broader geographic and thematic scale.
• Wine Enthusiast: Wine Enthusiast is a leading global wine media brand covering reviews, travel, and consumer education across U.S. and international wine regions. It overlaps with Taste Newberg's editorial and travel content mission and even features some Willamette Valley coverage, but operates at vastly greater scale across all wine categories.
• Napa Valley Vintners: Napa Valley Vintners is the non-profit trade association for Napa Valley wineries, operating marketing programs, events (e.g., Auction Napa Valley), and consumer education. Comparable to Taste Newberg as a winery-collective-driven destination marketing entity, but with national brand recognition and larger scale.

Regional players

• Finger Lakes Wine Country: Finger Lakes Wine Country is the official DMO for New York's Finger Lakes wine region, operating a content portal with winery directories, lodging, dining, and event listings. Directly comparable to Taste Newberg as a single-region wine country DMO, though in a different U.S. geography.
• Walla Walla Valley Wine: Walla Walla Valley Wine is the wine industry alliance and visitor resource for the Walla Walla Valley AVA spanning Washington and Oregon. It functions as a wine country DMO analogous to Taste Newberg, promoting wineries, lodging, and events for a specific Pacific Northwest wine region.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TasteNewberg
• Instagraminstagram.com/tastenewberg
• TikToktiktok.com/@tastenewberg?lang=en
• LinkedInlinkedin.com/company/tastenewberg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taste Newberg