Team TOC

What Team TOC does

Team TOC is a Netherlands-based international sports event management agency headquartered in Oss and founded in 1998. The firm delivers and develops multi-sport and single-sport competitions with a structural emphasis on parasport and cycling, including flagship properties such as the European Para Championships (co-initiated by Team TOC, first delivered in Rotterdam in 2023) and the UCI Cyclo-cross World Championships / GP Adrie van der Poel, which it has delivered since 2007. Its client base spans international federations (UCI, ITF, European Paralympic Committee), national governing bodies, host-city governments, and commercial brands (Shimano, Red Bull, Rabobank, Skoda), with project mandates extending through at least 2028 across the Netherlands, Turkey, and Switzerland.

The company organizes its work around three service lines: Development (concept creation and feasibility), Consultancy (advisory on staging and operations), and Execution (full event implementation, including homologation, technical delivery, and stakeholder coordination). Internally, Team TOC has built an operational software tool called the Team TOC Event Tracker for real-time event monitoring and data collection, deployed across its own productions but not, on available evidence, commercialized externally. The asset base is human-capital-led: a core team of roughly 11 staff supplemented by a wider project-based freelance network, with no disclosed funding, investors, or external capital.

Revenue is generated on a project-by-project basis through fees for event delivery, consultancy retainers, and sponsorship/partnership orchestration with brands such as Shimano. The model is inherently episodic, with revenue tied to the calendar of large marquee events, while the multi-year EPC pipeline and cycling franchise work provides a degree of forward visibility. The firm does not disclose pricing, contract values, or financial statements, so all revenue figures are estimates; based on headcount, the scale of flagship properties, and comparable boutique sport-event operators, annual revenue is most likely in the $5M–$10M band, with the European Para Championships and UCI Cyclo-cross deliveries representing the largest individual contract anchors.

Name

Team TOC

Legal name

Team TOC B.V.

Website

https://teamtoc.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Team TOC is a Dutch sports event management agency (Oss, founded 1998) that delivers international multi-sport and cycling competitions for federations, governments, and brands, with a flagship focus on parasport.

Ownership category

akta.pro rank

Product category

Sports Event Management Services

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Championship & Cup Organizers (MPAKADAB)

Keywords

• Sports event management
• Event consultancy services
• Parasport event organization
• Cycling event management
• Corporate event activation

Headquarters

HQ city

Oss

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Services (Development, Consultancy, Execution): Team TOC generates revenue by providing end-to-end sports event services: event concept development, consultancy on sponsorship/marketing objectives, and full execution of sporting events. Revenue is project-based, derived from government contracts, sports federation mandates, and corporate sponsorship/activation agreements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Team TOC is a Dutch sports event agency that organizes and produces national and international sporting events on behalf of governments, sports federations, and corporate sponsors. Its services span three pillars — Development (event concept creation), Consultancy (advisory on marketing objectives, KPI setting, and sponsorship/contract support), and Execution (full operational delivery including permits, venues, crowd management, and logistics) — which can be combined into a single 360-degree Total Concept offering.

Product overview

Team TOC is a sports event management company offering three interconnected service pillars: Development (concept creation), Consultancy (advisory and partnership support), and Execution (full event implementation). Their Total Concept service combines all three pillars for end-to-end event delivery. They specialize in organizing international sporting events including para sports championships, cycling events, and corporate sports competitions across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Ontwikkeling (Development) Event concept development service for governments, federations, and corporate partners who need support designing a sporting event from objectives through finalized concept.
• Consultancy Advisory service supporting partners in achieving marketing objectives, setting KPIs, building governance systems, and providing guidance on contract negotiations with sports federations.
• Uitvoering (Execution) Full event implementation service where Team TOC manages all operational aspects including permits, venue setup, crowd management, transportation, and logistics.
• Totaalconcept (Total Concept) Comprehensive 360-degree event service combining development, consultancy, and execution where Team TOC handles all aspects from concept development through final event delivery.

Quantifiable outcome

• European Para Championships 2023: 33 medals for Dutch athletes (17 gold, 10 silver, 6 bronze)
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

22 partnerships are on record, tiered core, flagship and minor.

• ShimanocoreStrategic or Co-development PartnerSince 2021, Team TOC serves as Shimano's strategic consultant and execution partner for the brand's sponsorship relationships with UCI, ASO, and Warner Bros. Discovery. Team TOC supports Shimano in maximizing sponsorship value, monitoring contracts, and executing brand activations at major cycling events including MTB World Cups, Tour de France, Road World Championships, and Gravel World Championships.
• Red BullcoreStrategic or Co-development PartnerTeam TOC has served as an organizing and advisory partner for multiple Red Bull cycling events, including Red Bull Fierste Ljepper 2022, Red Bull Kop over Kop (2015–2018), Red Bull Stalen Ros 2023, and Red Bull Zeepkistenrace 2017. Services include permit acquisition, event-site construction, crowd management, and strategic advice on event delivery.
• GP Adrie van der PoelcoreStrategic or Co-development PartnerSince 2007, Team TOC has been the trusted organization partner for the UCI Cyclo-cross World Championships. The collaboration has spanned multiple editions, including Hoogerheide 2028 (the fourth time Hoogerheide hosts, making it the first location ever to host four times). Team TOC is valued for reliability, expertise, and its 360-degree event approach.
• Europees Paralympisch Comité (European Paralympic Committee)flagshipStrategic or Co-development PartnerTeam TOC co-initiated and developed the concept for the European Para Championships, a multi-sport event combining multiple European championships in parasport. Team TOC was a co-creator of the event concept and served as the local organizing committee for the inaugural 2023 edition in Rotterdam. The partnership continues with Geneva 2027 as the next edition.
• KNWU (Royal Dutch Cycling Federation)coreStrategic or Co-development PartnerKNWU has partnered with Team TOC for multiple cyclo-cross world championships, including Hoogerheide 2028. Team TOC provides full organizational support including event execution, social impact programming, and creative activations.
• KNLTB (Royal Dutch Lawn Tennis Association)coreStrategic or Co-development PartnerKNLTB partnered with Team TOC to host the ITF Wheelchair Tennis Masters in Oss (2022) and Arnhem (2024), two prestigious year-end world championship tournaments for wheelchair tennis.
• Rotterdam AhoycoreStrategic or Co-development PartnerRotterdam Ahoy served as the main venue for the European Para Championships 2023, hosting multiple parasport championships across its facilities and the surrounding city center.
• UCI (Union Cycliste Internationale)coreStrategic or Co-development PartnerTeam TOC supports UCI through event delivery, consultancy, and advisory roles for cyclo-cross world championships and cycling events. The company has also supported Shimano in monitoring UCI sponsorship contracts.
• ASO (Amaury Sport Organisation)coreStrategic or Co-development PartnerTeam TOC supports Shimano's activations at ASO-organized events, including Paris-Roubaix, the Grand Départ of the Tour de France, and L'Étape du Tour Femme.
• Warner Bros. Discovery (WBD)coreStrategic or Co-development PartnerTeam TOC supports Shimano's brand activations at Warner Bros. Discovery-organized Mountain Bike World Series events, including Nové Město na Moravě, Pal Arinsal, Les Gets, and Crans-Montana.
• ITF (International Tennis Federation)coreStrategic or Co-development PartnerTeam TOC organized the ITF Wheelchair Tennis Masters in Oss (2022) and Arnhem (2024), serving as Local Organizing Committee for these world-title wheelchair tennis events.
• World Wheelchair Rugby (WWR)coreStrategic or Co-development PartnerTeam TOC served as the Local Organizing Committee for the 2025 Wheelchair Rugby European Championship in The Hague, providing full event execution for this international federation event.
• Gehandicaptensport Nederland (Dutch Disability Sports Federation)coreStrategic or Co-development PartnerA key partner for parasport events including the European Para Championships 2023, Wheelchair Rugby European Championship 2025, and European Goalball Championship 2027. Team TOC supports federation goals of promoting parasport visibility and inclusive participation.
• BrabantSportminorStrategic or Co-development PartnerRegional sports organization in North Brabant that collaborated with Team TOC on events including the European Company Sport Games and European Goalball Championship 2027.
• More2WinminorStrategic or Co-development PartnerPartnered with Team TOC on the CEP European Pétanque Championship 2022, co-developing a social program leveraging local tournaments to reduce loneliness in the community.
• Ministerie van Volksgezondheid, Welzijn en Sport (Ministry of VWS)coreStrategic or Co-development PartnerNational government ministry that sponsors and supports parasport events organized by Team TOC, including the European Para Championships 2023, European Para Youth Games 2025, and Wheelchair Rugby European Championship 2025.
• Gemeente Den Haag (Municipality of The Hague)coreStrategic or Co-development PartnerHost city for the 2025 Wheelchair Rugby European Championship at Sportcampus Zuiderpark, working with Team TOC as the Local Organizing Committee.
• Gemeente Oss (Municipality of Oss)coreStrategic or Co-development PartnerHost city and local partner for the ITF Wheelchair Tennis Masters 2022 and the confirmed host for the European Goalball Championship 2027 at Sportcentrum De Rusheuvel.
• Provincie Noord-Brabant (Province of North Brabant)minorStrategic or Co-development PartnerProvincial government partner supporting parasport and multi-sport events in North Brabant, including the European Goalball Championship 2027 and European Company Sport Games 2022.
• Provincie Gelderland (Province of Gelderland)minorStrategic or Co-development PartnerProvincial partner for the European Company Sport Games 2022, which spanned 15 sports venues across Gelderland with Papendal as the main hub.
• World BocciaminorStrategic or Co-development PartnerPartnered for the Veldhoven 2022 World Boccia Challenger, a qualifying event for the Paralympic Games 2024 in Paris.
• NOC*NSFminorStrategic or Co-development PartnerThe Dutch National Olympic Committee / Dutch Sports Federation collaborates on parasport initiatives and the European Para Championships event concept.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• European Athletics: Continental governing body that organizes European Athletics Championships and associated events. A regional institutional peer that owns event IP and competes/co-produces with agencies like Team TOC in continental championship delivery.

Broad incumbents

• Sportfive: Global sports rights, marketing, and event management agency serving federations and brands. A larger incumbent offering integrated rights, sponsorship, and event operations that competes with Team TOC for federation mandates.
• Octagon: Global sports marketing agency with event management and brand activation services. Comparable as a broader-scale incumbent competing for the same brand and federation event mandates as Team TOC.
• Wasserman: Global sports, music, and entertainment agency with event operations and consulting practices. Competes with Team TOC for sports marketing and event execution mandates from brands and federations.
• Infront Sports & Media: International sports marketing company with event management, media rights, and sponsorship sales capabilities. Competes with Team TOC for federation event-delivery contracts and brand activation mandates.
• IMG (Endeavor): Global sports and events business managing rights, events, and athlete representation. A broader-scale incumbent that competes with Team TOC for federation event delivery and brand activation mandates across major sports.

Direct peers

• Golazo: Belgian-Dutch sports event management agency delivering mass-participation and elite events (including UCI cycling events and corporate sport games). Directly comparable to Team TOC in offering end-to-end development, consultancy, and execution of sporting events across Benelux.
• TIG Sports: Dutch sports event and consultancy firm that organizes international sporting events and advises federations and brands. Closely comparable in size, geography, and 360-degree service model to Team TOC.
• House of Sports: Dutch sports marketing and event agency working with federations, municipalities, and brands on sports activations. Comparable to Team TOC in serving the Dutch market with event development and execution capabilities.

Emerging players

• Global Sports Events: European sports event management agency focused on bespoke international sporting events. Comparable as a smaller, specialized peer offering similar development and execution services to federations and brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/teamtocnl
• LinkedInlinkedin.com/company/teamtoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team TOC