TSCG (The Shopping Center Group)

What TSCG (The Shopping Center Group) does

TSCG (The Shopping Center Group) is a privately held, full-service commercial real estate investment and advisory firm founded in 1984 and headquartered in Atlanta, Georgia (300 Galleria Parkway, 12th Floor). The firm operates through 20 offices spanning the East Coast from New York to Miami and serves tenants, landlords, developers, investors, and institutional clients with four integrated service lines: Tenant Services (site selection, lease negotiations, construction management), Landlord Services (leasing, property management, disposition, investment sales), Intelligence Services (GIS-based analytics and mapping), and Investment Management. Supporting digital infrastructure includes a Property Search database of 800+ retail listings, a Tenant Portal (portal.tscg.com) for lease management, and a downloadable Marketplace for market data.

The firm generates revenue primarily through percentage-based brokerage commissions on leasing and sales transactions, supplemented by recurring property management fees and investment management advisory fees from a platform that has deployed over $2.2 billion across various market cycles. GTM is relationship-driven, executed through dedicated field sales teams embedded in each of the 20 offices, with senior brokers holding long-tenured exclusive tenant mandates. TSCG's leasing portfolio covers 61+ million square feet with 560+ exclusive tenant relationships, including represented brands such as IKEA, Guitar Center, Whole Foods, Starbucks (300+ deals by David Firestein), Amazon, Sweetgreen, Total Wine & More, Ollie's, McDonald's, and T-Mobile. Landlord-side mandates include Gatlin Development, Transformco Properties, and SJC Ventures.

TSCG differentiates through proprietary GIS technology and algorithms, supported by a 17-person Location Data team, and through long-tenured relationships cultivated over 40+ years. The firm is led by Co-Chairman and Co-CEO David Birnbrey (co-founder, with the firm since 1984), COO Bob Wordes, and President Nichole Popovics (appointed May 2026). Notable leadership includes David Firestein (EVP, founder of the merged Northwest Atlantic Real Estate Services), Lynn De Marco (Senior Managing Director of Investment Sales, $3.3B lifetime volume), and Neal Pringle (Senior Managing Director of Investment Sales and Finance, $3.5B lifetime volume). The firm expanded into New York City urban retail via the 2011 merger with Northwest Atlantic Real Estate Services and the subsequent 2012 launch of the SCG Retail division.

Name

TSCG (The Shopping Center Group)

Legal name

The Shopping Center Group

Website

https://tscg.com

Company type

Private

Founded year

1984

Operating status

Operating

Short description

TSCG is a privately held commercial real estate investment and advisory firm founded in 1984, operating through 20 East Coast offices from New York to Miami. It provides tenant representation, landlord services, GIS-based intelligence, and investment management to retailers, landlords, developers, and institutional investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Commissions: TSCG earns commissions on leasing transactions (representing both tenants and landlords), property sales, and investment transactions. As a full-service commercial real estate brokerage, their primary revenue derives from percentage-based brokerage fees on completed deals.
2. Property Management: TSCG provides property management services to landlords and developers, generating recurring management fees.
3. Investment Management: TSCG's investment management platform manages retail real estate portfolios for investors, generating advisory and management fees. The firm has deployed over $2.2 billion in various market cycles.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TSCG is a full-service commercial real estate investment and advisory firm that delivers Tenant Services (site selection, lease negotiation, construction management), Landlord Services (leasing, property management, construction, disposition), Intelligence Services (advanced analytics and digital mapping built on proprietary GIS technology and algorithms), and Investment Management (portfolio advisory, acquisitions, reporting) for retail real estate. The firm serves national and regional retail tenants, landlords, developers, investors, lenders, and institutional investors across 20 East Coast offices from New York to Miami, with 800+ listed properties, 61+ million square feet under lease, and over $2.2 billion deployed via its investment management platform.

Product overview

TSCG (The Shopping Center Group) is a full-service commercial real estate investment and advisory firm operating as a platform of integrated service modules. The core offering comprises four interconnected service lines: Tenant Services, Landlord Services, Intelligence Services, and Investment Management. Supporting these are digital platforms including a Property Search database (800+ properties), a Tenant Portal for lease management, and a Marketplace for downloadable data. With 40+ years in business and $2.2 billion in deployed investments, the firm serves tenants, landlords, developers, investors, and institutional clients across the East Coast from 20 offices.

Differentiator

Problem solved

Functional benefit

Brands

• SCG Retail: A division of TSCG focused on urban commercial real estate, based in Manhattan, specializing in tenant and landlord representation in New York City.

Products and services

• Tenant Services Comprehensive tenant representation including site selection, lease negotiations, and construction management to address all real estate challenges for retail clients.
• Landlord Services Full-service landlord representation covering leasing, property management, construction, and disposition to maximize real estate portfolio returns.
• Intelligence Services Advanced analytics and digital mapping services using GIS technology and proprietary algorithms to support data-driven retail real estate decision-making.
• Investment Management Strategic portfolio advisory, acquisitions, disposition, and reporting services as a vertically-integrated investment management platform with over $2.2 billion deployed across market cycles.
• Property Search Platform Searchable database of 800+ retail properties along the East Coast for tenants, landlords, and investors to identify opportunities.
• Tenant Portal Secure online portal for commercial tenants to manage leasing needs, accessible at portal.tscg.com.
• Marketplace Downloadable market data and analytics resources for retail real estate professionals.
• Property Management Day-to-day management, oversight, and reporting for shopping center and retail real estate assets, led by TSCG's Executive Managing Director of Property Management.
• Construction Management Retail construction management for tenant build-outs, shopping center renovations, and redevelopment projects, delivered on time and on budget.

Quantifiable outcome

• $2.2 billion deployed in various market cycles
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• CBREminorStrategic or Co-development PartnerCBRE and TSCG are co-marketing the former IKEA Memphis property (271,000 SF on ~29 acres at 7900 IKEA Way, Cordova, TN) for sale. CBRE and TSCG jointly represent the seller in this investment sales transaction.
• Sky Lake ConstructionminorStrategic or Co-development PartnerTSCG oversees the commercial development side of Sky Lake Construction's Delta Landing development in Hernando, MS — a 261-acre mixed-use development combining residential, commercial, hotel, and retail components.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm with significant retail capital markets and leasing practices. Several TSCG alumni (e.g., Justin Latone, Spencer Kinsella, Richard Taylor) previously worked at C&W, and the firms compete for similar retail investment sales and tenant rep mandates.
• Colliers International: Colliers is a global commercial real estate services platform with a strong North American retail practice. Several TSCG brokers (Matt Rotenstreich, Lane Slotin, Richard Taylor) previously worked at Colliers, and the firms compete for tenant representation and investment sales work in retail.
• CBRE Group: CBRE is the world's largest commercial real estate services firm with a full-service retail offering spanning brokerage, investment sales, property management, and valuation. TSCG regularly co-markets investment sales with CBRE (e.g., IKEA Memphis listing) and competes for national retail accounts where scale and global reach matter.
• JLL (Jones Lang LaSalle): JLL is a global full-service commercial real estate firm with retail brokerage, capital markets, and investment management capabilities. It competes with TSCG for institutional retail landlord mandates and large tenant representation assignments, particularly on national and global accounts.

Others

• Brixmor Property Group: Brixmor is a publicly traded open-air shopping center REIT and a major TSCG landlord client / competitor for institutional shopping center landlord work. It is comparable because TSCG regularly provides leasing and property management services for Brixmor-class shopping center owners.
• Phillips Edison & Company: Phillips Edison is a publicly traded net-lease shopping center REIT that uses third-party broker and property managers, including firms like TSCG. It is relevant as a recurring source of institutional landlord mandates in TSCG's core grocery-anchored shopping center niche.
• Site Centers: Site Centers is a publicly traded shopping center REIT focused on open-air retail properties. It is comparable as both a potential landlord client for TSCG's leasing services and a competitor for high-quality retail leasing mandates.

Direct peers

• Marcus & Millichap: Marcus & Millichap specializes in commercial real estate investment sales with a sizable retail and shopping center transaction practice. TSCG's investment sales division (led by Lynn De Marco, Justin Latone, Neal Pringle) directly competes with MMI for net lease and multi-tenant shopping center dispositions.
• SRS Real Estate Partners: SRS Real Estate Partners is the closest pure-play retail commercial real estate services competitor in the U.S., offering tenant representation, landlord representation, investment sales, and property management. TSCG and SRS directly compete for retail-exclusive mandates across overlapping geographies and brand tenants.
• Newmark Group: Newmark is a publicly traded commercial real estate services firm with a sizable retail capital markets and leasing practice. It competes head-to-head with TSCG on investment sales, tenant rep, and landlord rep mandates for shopping centers and high-street retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TSCG.2
• LinkedInlinkedin.com/company/35583964
• Instagraminstagram.com/tscg

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TSCG (The Shopping Center Group)