THE OTHERSIDE BOARDSPORTS, LLC.
Otherside Boardsports is a privately held watersports retailer and school in Islamorada, FL, selling new and used kiteboarding, wing foiling, paddleboarding, and foiling equipment from 20+ premium brands via a Shopify storefront and physical store, while also offering lessons, rentals, and a children's summer camp.
- Company typePrivate
- Founded2007
- HeadquartersIslamorada, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What THE OTHERSIDE BOARDSPORTS, LLC. does
Otherside Boardsports is a privately held LLC founded in 2003 (per company history; firmographics indicate 2007) and headquartered in Islamorada, Florida Keys. The company operates a single physical retail store combined with a Shopify-based e-commerce storefront (www.othersideboardsports.com) and generates revenue across four streams: retail sales of new and used watersports equipment, paid lessons (kiteboarding, wingfoiling, paddleboarding, wakeboarding, freediving), equipment rentals, and a five-day summer adventure camp for children. It employs between 11 and 50 people and distributes primarily within the 48 contiguous US states, with free shipping on orders over $99 and a price match guarantee against other authorized dealers.
The product portfolio spans eight categories (Kite, Wing, Paddle, Wake, Foil, Skate, Waterwear, Lifestyle) sourced from over 20 authorized brand partnerships including Cabrinha, Slingshot, Bote, O'Neill, North, Airush, Armstrong, Spleene, Naish, Mystic, NP, and Foilite. Pricing ranges from accessories at $5-$100 to premium equipment up to $2,600+ (e.g., Cabrinha Switchblade Apex $2,339, Slingshot foil packages $2,427), with used gear sold at 20-50% discounts. The company has no proprietary technology, no AI/ML capabilities, no patents or trademarks, and no disclosed funding; it is founder-owned with no institutional investors identified.
The customer base consists of three overlapping segments: active watersports enthusiasts (primary), families with children seeking summer camps, and Florida Keys tourists seeking lessons and rentals. Go-to-market relies on direct-to-consumer distribution via the Shopify storefront, the physical store, phone-based direct sales, and a light digital marketing mix consisting of Facebook, Instagram, and email newsletters. The company carries no enterprise or B2B contracts, making it fully exposed to individual consumer spending cycles and Florida Keys tourism seasonality.
THE OTHERSIDE BOARDSPORTS, LLC. firmographics
Firmographics- Name
- THE OTHERSIDE BOARDSPORTS, LLC.
- Legal name
- THE OTHERSIDE BOARDSPORTS, LLC.
- Website
- https://www.othersideboardsports.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Otherside Boardsports is a privately held watersports retailer and school in Islamorada, FL, selling new and used kiteboarding, wing foiling, paddleboarding, and foiling equipment from 20+ premium brands via a Shopify storefront and physical store, while also offering lessons, rentals, and a children's summer camp.
- Ownership category
- akta.pro rank
THE OTHERSIDE BOARDSPORTS, LLC. industry classification
Industry- Product category
- Watersports Retail
- NAICS
- Fitness and Recreational Sports Centers (71394), Recreational Goods Rental (532284), Scenic and Sightseeing Transportation, Water (48721)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)
- akta.pro secondary industries
- Surf Schools & Surf Camps (THAAAKAC), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)
Keywords
Where THE OTHERSIDE BOARDSPORTS, LLC. is headquartered
LocationHeadquarters
- HQ city
- Islamorada
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
THE OTHERSIDE BOARDSPORTS, LLC. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Product Sales: Retail sales of new and used watersports equipment including kiteboarding gear, paddleboards, wings, foils, wakeboards, skateboards, and waterwear. Products range from accessories ($5-$100) to premium equipment ($2,000+).
- Lessons and Instruction: Watersports lessons including kiteboarding, wingfoiling, paddleboarding, wakeboarding, and freediving. Cancellation policy indicates in-person credit card swipe required for lessons.
- Equipment Rentals: Rental services for watersports equipment at their Islamorada, FL location. Bookings available through their website.
- Summer Camp Programs: Adventure camp programs for children offering instruction in wakeboarding, freediving, skateboarding, paddleboarding, and rock climbing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories and Small Items |
| Unit Pricing | Pay-as-you-go | Paddleboards and Water Sports Equipment |
| Unit Pricing | Pay-as-you-go | Kiteboarding Kites and Foils |
| Unit Pricing | Pay-as-you-go | Waterwear and Apparel |
| Unit Pricing | Pay-as-you-go | Used/Pre-owned Equipment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
THE OTHERSIDE BOARDSPORTS, LLC. product offering
Product offeringCore offering
Otherside Boardsports is a watersports specialty retailer and school operating from Islamorada, Florida Keys. The company sells new and pre-owned kiteboarding, wing foiling, paddleboarding, wakeboarding, foiling, and skateboarding equipment, waterwear, and lifestyle apparel as an authorized dealer for brands such as Cabrinha, Slingshot, Bote, O'Neill, North, Airush, Spleene, Armstrong, Naish, and others, both through a Shopify e-commerce storefront and a walk-in retail shop. It also offers watersports lessons (kiteboarding, wingfoiling, paddleboarding, wakeboarding, freediving), equipment rentals, and an annual multi-sport children's adventure camp.
Product overview
Otherside Boardsports is a watersports specialty retailer based in Islamorada, FL, offering over 20 years of watersports experience. The company operates as both an e-commerce store and physical retail location, selling a comprehensive portfolio of watersports equipment and apparel across multiple product categories including Kite, Wing, Paddle, Wake, Foil, Skate, Waterwear, and Lifestyle. The product portfolio includes both hard goods (paddleboards, kiteboards, foils, wings, kites, wetsuits) and accessories from over 20 branded partners including Bote, Slingshot, Cabrinha, O'Neill, North, Airush, Spleene, Naish, Armstrong, Mystic, NP, and Foilite. Beyond retail, the company offers lessons, rentals, and a summer adventure camp for children. The store is built on Shopify e-commerce platform with free shipping on orders over $99 and a price match guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Kite Collection
- Wing Collection
- Paddle Collection
- Wake Collection
- Foil Collection
- Skate Collection
- Waterwear Collection
- Lifestyle Collection
- Used / Pre-owned Equipment
- Lessons and Rentals
- Otherside Adventure Camp
Companies that use THE OTHERSIDE BOARDSPORTS, LLC.
Customer profileSegments3 records
Ideal customer profiles3 records
THE OTHERSIDE BOARDSPORTS, LLC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
THE OTHERSIDE BOARDSPORTS, LLC. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- North (Watersports)coreAuthorized dealer for North brand watersports equipment including kites (Reach 2024, Orbit) and parawings. Products range from $429 (used bars) to $939 (new Reach kites).
- O'NeillcoreAuthorized dealer for O'Neill waterwear including wetsuits, boardshorts, swimwear, and apparel. Products range from $22 (hats) to $159.95 (full wetsuits).
- Slingshot SportscoreOtherside Boardsports is an authorized dealer for Slingshot Sports products including kites, wings, foil boards, and accessories. Slingshot products range from trainer kites ($139) to complete foil packages ($2,427).
- CabrinhacoreAuthorized dealer for Cabrinha kites, kiteboards, wings, and foil equipment. Products include the popular Switchblade kite ($799-$2,339), Nitro Apex, and complete foil systems.
- BOTE BoardscoreAuthorized dealer for BOTE paddleboards, water hammocks, and accessories. Products include inflatable paddleboards ($579-$799), water hammocks ($999-$1,999), and various accessories.
- AirushminorAuthorized dealer for Airush kites including the Ultra V4 9M ($629). Offers both new and used Airush products.
- Armstrong FoilsminorAuthorized dealer for Armstrong foil components including front wings ($499-$600), masts ($835-$1,499), and kit carry bags ($75).
- SpleeneminorAuthorized dealer for Spleene kiteboards including the Surf Door ($629), High Tech Door ($1,059), and Carbon Pro Door ($1,970). German-engineered products.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
THE OTHERSIDE BOARDSPORTS, LLC. competitors and assessment
Company assessmentDirect peers
- Real Watersports: Long-established specialty kiteboarding retailer offering equipment sales, lessons, and rentals across kite, wing, and foil categories. Mirrors Otherside's hybrid retail-plus-school model in a niche surf/watersports category.
- Vela Boardsports: Watersports specialty retailer focused on kiteboarding, wingfoiling, and surfing equipment and lessons. Comparable hybrid retailer/instructor model with a similar curated multi-brand portfolio.
- Island Water Sports: Florida-based surf, kite, and paddle retailer and school offering lessons, rentals, and equipment sales. Comparable product mix and customer base, with multi-location Florida presence versus Otherside's single Keys location.
Regional players
- Surf Style: Florida-focused surf and beach lifestyle retailer operating multiple physical stores across the state. Overlaps with Otherside on waterwear, paddleboards, and beach apparel categories, though broader in scope and more retail-led.
- Quiet Storm Surf Shop: Independent surf and paddleboard specialty shop with lesson offerings. Comparable independent-retailer-and-school hybrid, though focused on surfing/paddleboarding rather than kiteboarding and wingfoiling.
Broad incumbents
- REI: National outdoor co-op retailer carrying paddleboards, waterwear, and selected watersports gear. Overlaps with Otherside on retail categories and competes on price selection, though REI does not specialize in kiteboarding/wingfoiling or run local lessons.
- Backcountry: Large online outdoor retailer selling paddleboards, waterwear, and watersports accessories. Competes with Otherside's e-commerce channel on selection and shipping but lacks a local lesson/rental/camp offering.
- Billabong: Global surf apparel and waterwear brand with owned DTC retail and wholesale. Overlaps with Otherside's waterwear and lifestyle categories, and competes indirectly via brand-direct pricing and surf-shop distribution.
Others
- Naish: Manufacturer of kites, wings, foils, and paddleboards. Otherside is an authorized dealer for Naish; the brand relationship is supplier-side but Naish's own DTC and dealer network competes for the same end customer spend.
- Liquid Force: Wakeboarding and watersports equipment manufacturer. Adjacent brand whose products Otherside could expand into; also a potential competitor if it pushes DTC and dealer-direct pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
THE OTHERSIDE BOARDSPORTS, LLC. social profiles
Digital presenceTHE OTHERSIDE BOARDSPORTS, LLC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE OTHERSIDE BOARDSPORTS, LLC. leadership team
Management profileNumber of profiles
THE OTHERSIDE BOARDSPORTS, LLC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE OTHERSIDE BOARDSPORTS, LLC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE OTHERSIDE BOARDSPORTS, LLC.
What does THE OTHERSIDE BOARDSPORTS, LLC. do?
Otherside Boardsports is a watersports specialty retailer and school operating from Islamorada, Florida Keys. The company sells new and pre-owned kiteboarding, wing foiling, paddleboarding, wakeboarding, foiling, and skateboarding equipment, waterwear, and lifestyle apparel as an authorized dealer for brands such as Cabrinha, Slingshot, Bote, O'Neill, North, Airush, Spleene, Armstrong, Naish, and others, both through a Shopify e-commerce storefront and a walk-in retail shop. It also offers watersports lessons (kiteboarding, wingfoiling, paddleboarding, wakeboarding, freediving), equipment rentals, and an annual multi-sport children's adventure camp.
Is THE OTHERSIDE BOARDSPORTS, LLC. a public or private company?
THE OTHERSIDE BOARDSPORTS, LLC. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was THE OTHERSIDE BOARDSPORTS, LLC. founded?
THE OTHERSIDE BOARDSPORTS, LLC. was founded in 2007. It employs 11 to 50 people.
Where is THE OTHERSIDE BOARDSPORTS, LLC. based?
THE OTHERSIDE BOARDSPORTS, LLC. is headquartered in Islamorada, United States, in the North America region.
How does THE OTHERSIDE BOARDSPORTS, LLC. make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are lessons and Instruction, equipment Rentals and summer Camp Programs.
Who are THE OTHERSIDE BOARDSPORTS, LLC.'s main competitors?
Direct peers on record are Real Watersports, Vela Boardsports and Island Water Sports. Regional players are Surf Style and Quiet Storm Surf Shop. Broad incumbents are REI, Backcountry and Billabong. Others are Naish and Liquid Force.
Does THE OTHERSIDE BOARDSPORTS, LLC. have an API?
No public API is recorded for THE OTHERSIDE BOARDSPORTS, LLC..
What industry is THE OTHERSIDE BOARDSPORTS, LLC. in?
THE OTHERSIDE BOARDSPORTS, LLC.'s product category is Watersports Retail. Its primary akta.pro industry code is CRAMABAI, Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories), with a secondary code of THAAAKAC, Surf Schools & Surf Camps. Its NAICS code is 71394 and its SIC code is 7900.