Arizona Golf Classic

What Arizona Golf Classic does

Arizona Golf Classic (AGC) is a private event company based in Scottsdale, Arizona that produces executive golf tournaments and a members-only golf league for the cannabis industry. Founded in December 2021 by the Marijuana Industry Trade Association (MITA-AZ) under the name MITA Golf, AGC rebranded to its current identity in 2025-2026 and has hosted nine cumulative tournaments, with the flagship Executive Invitational held at Westin Kierland Golf Club across all 27 holes. The company's two core products are the Arizona Golf Classic Executive Invitational, a single-day shotgun-start scramble tournament drawing 250-plus cannabis executives, founders, and investors, and the Cannabis Executive Golf League (CEGL), a year-round members-only league providing 12 monthly rounds with 50-plus executive members.

AGC generates revenue through three primary streams: individual and team player registrations priced at $250 per golfer (single, pair, or foursome), tiered sponsorship packages ranging from $1,500 (Hole Sponsor) to $15,000 (Title Sponsor), and ancillary passes including $50 mixer-only passes and $75 afternoon golf add-ons. The company also operates charity components including a raffle and silent auction that benefit five Arizona veteran organizations. The underlying technology stack is a WordPress site with WooCommerce-based registration e-commerce and Google Forms for backup team registration, with no proprietary software, AI capabilities, or disclosed integrations.

The go-to-market motion is event-driven and dual-channel: self-serve ticket purchasing through the website for individual players, and direct sales outreach to cannabis brands and ancillary service providers for enterprise sponsorship packages. AGC targets four customer segments: cannabis industry executives (CEOs, founders, operators), cannabis investors and capital partners, cannabis brands seeking B2B exposure, and veteran and community organizations that benefit from the charitable mission.

Name

Arizona Golf Classic

Legal name

Arizona Golf Classic

Website

https://arizonagolfclassic.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Arizona Golf Classic (AGC) is a Scottsdale-based private event company that produces cannabis industry executive golf tournaments and a members-only executive golf league, serving 250-plus cannabis C-suite executives, founders, investors, and brand sponsors at flagship events held at Westin Kierland Golf Club.

Ownership category

akta.pro rank

Product category

Event Networking & Sponsorship Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKABAE

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

Keywords

• Cannabis executive networking
• Corporate golf tournaments
• Event sponsorship sales
• Executive golf league
• Charity golf events

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Player Registration Fees: Tournament entry fees ranging from $250 for single players to $1,000 for foursomes. Includes green fees, cart, Bloody Mary bar, driving range, drink tickets, and networking access. Winter Classic pricing at $300 per player.
2. Sponsorship Packages: Tiered sponsorship from Title Sponsor at $15,000 to Hole Sponsors at $1,500. Includes brand visibility, booth space, foursome passes, and activation opportunities. 50% deposit holds spot.
3. Mixer Passes: $50 mixer-only passes for executives who want post-tournament networking without playing golf. Includes patio access and awards ceremony attendance.
4. Afternoon Golf Add-ons: Additional golf experiences at $75 per non-veteran for afternoon tee times during Spring events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Arizona Golf Classic organizes premium cannabis industry executive golf tournaments and year-round networking events. Its flagship is the Arizona Golf Classic Executive Invitational, an annual 4-man scramble tournament at Westin Kierland Golf Club in Scottsdale with 27 activated holes, on-course brand experiences, and curated attendance limited to 250+ cannabis C-suite executives, founders, and investors. A complementary offering, the Cannabis Executive Golf League (CEGL), provides 12 monthly rounds per year for member executives. Revenue comes from tiered player registrations and corporate sponsorship packages.

Product overview

Arizona Golf Classic operates as an event and networking platform for the cannabis industry, built around two core products: the Arizona Golf Classic Executive Invitational (an annual flagship golf tournament at Westin Kierland Golf Club) and the Cannabis Executive Golf League (CEGL), a year-round membership program offering monthly executive golf rounds. The platform also encompasses sponsorship packages, individual player packages (Single Player, Two-Some, Foursome), the Happiest of Happy Hours mixer pass, and charitable components including raffles and silent auctions. The Executive Invitational serves as the primary revenue driver, while CEGL provides recurring membership value and sustained networking opportunities throughout the year.

Differentiator

Problem solved

Functional benefit

Brands

• Cannabis Executive Golf League (CEGL): A curated, members-only golf and networking league built for the top tier of Arizona's cannabis industry, providing monthly rounds and consistent executive access.

Products and services

• Arizona Golf Classic Executive Invitational Annual 4-man scramble golf tournament at Westin Kierland Golf Club in Scottsdale featuring 27 activated holes, shotgun start format, and 4–6 hours of curated networking with 250+ cannabis C-suite executives, founders, and investors. Limited to verified cannabis industry decision-makers.
• Cannabis Executive Golf League (CEGL) Members-only golf and networking league for top-tier Arizona cannabis industry executives, offering 12 monthly rounds per year at premium Arizona courses with intentional executive pairings, priority access to AGC events, and a private member community channel.
• Single Player Golf Package Individual tournament registration for one golfer at $250, including green fees, golf cart, Bloody Mary bar, driving range access, drink ticket, VIP swag bag, sleeve of high-end golf balls, and networking access.
• Two-Some Golf Package Tournament registration for two golfers at $500 total ($250/player), including green fees, shared golf cart, Bloody Mary bar, networking access, and drink tickets.
• Foursome Golf Package Full team tournament registration for four golfers at $1,000 total ($250/player), including green fees, two golf carts, priority tee assignment, Bloody Mary bar, and four drink tickets.
• Happiest of Happy Hours Mixer Pass Post-golf executive networking mixer access at $50 per pass, held at Westin Kierland Golf Club's patio, featuring awards, raffle, silent auction, and 2 hours of executive networking without playing golf. 21+ only.
• Sponsorship Packages Tiered sponsorship opportunities including Title Sponsor ($15,000), Gold Sponsor ($7,500), Silver Sponsor ($5,500), Hole Sponsor ($1,500), and Drink Cart Sponsor, with booth placement, logo/flag branding, foursome passes, mixer passes, hole signage, and access to player emails.
• Spring Afternoon Golf Afternoon golf sessions at Westin Kierland Golf Club following the main tournament at $75 per non-veteran for afternoon tee times, with proceeds supporting Valley veteran groups. Free for veterans with ID verification.
• Raffle & Silent Auction Charity auction and raffle program featuring golf memorabilia, sports collectibles, travel packages, and cannabis industry products, with proceeds supporting veterans, seniors, and Arizona cannabis community partners.

Quantifiable outcome

• 850+ total attendance with 212 golfers and 69 companies represented at single 2025 Winter Classic event
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, minor and flagship.

• Valor Veterans Community AZcoreOthers · 9 December 2026Lead veteran charity partner for the 2026 Winter Executive Classic. Executive Director Ro Gonzales leads this organization doing meaningful work across Arizona's veteran community. AGC raises funds for five valley veteran charities through this event.
• Merging Vets and PlayersminorOthers · 9 December 2026One of five veteran charities supported by the 2026 AGC Winter Executive Classic.
• Warrior CodeminorOthers · 9 December 2026One of five veteran charities supported by the 2026 AGC Winter Executive Classic.
• Wildcat RanchminorOthers · 9 December 2026One of five veteran charities supported by the 2026 AGC Winter Executive Classic.
• Fairways for WarriorsminorOthers · 9 December 2026One of five veteran charities supported by the 2026 AGC Winter Executive Classic.
• beyondnormal. PaymentscoreGTM or Marketing Partner · 18 June 2026Gold Sponsor for 2026. A new payments venture from the team behind Supernormal., delivering payment infrastructure for cannabis operators.
• Flow ArizonaflagshipGTM or Marketing Partner · 19 May 2026Presented By sponsor for the 2026 Arizona Golf Classic Executive Invitational. Flow Arizona is a cannabis distribution company providing brand visibility as the headline sponsor of the flagship tournament.
• Supernormal.coreGTM or Marketing Partner · 19 May 2026Gold Sponsor for 2026 tournaments. A cannabis brand known for quality products, providing premium brand presence at the event.
• iKrushercoreGTM or Marketing Partner · 19 May 2026Silver Sponsor and Hole Sponsor. Three-time AGC sponsor returning for third consecutive year, using the event to debut new products like eKo Viro.
• JeetercoreGTM or Marketing Partner · 19 May 2026Joint/Blunt Cart Sponsor providing branded preroll delivery carts that roam all 27 holes during the tournament.
• Rectitude PartnerscoreGTM or Marketing Partner · 19 May 2026Drink Cart Sponsor providing on-course beverage service throughout tournament day. Also a hole sponsor.
• Westin Kierland Golf ClubcoreOthers · 19 May 2026Host venue for AGC tournaments. Top 10 public courses in Phoenix/Scottsdale by Golf Advisor, ranked among America's 9 Most Cheerful Golf Courses by Golf Digest. 27 championship holes across Ironwood, Acacia, and Mesquite courses.
• Mike RosatiminorOthers · 13 May 2026Professional photographer providing tournament coverage, with 472+ photos from the 2025 Winter Classic available for sponsor and attendee access.
• WeedWorkscoreStrategic or Co-development Partner · 1 January 2026AGC community partner focused on veteran and senior cannabis education. WeedWorks educates and empowers the 55+ community, veterans, and medical cannabis patients on the benefits of plant medicine. Partnership reflects AGC's community impact mission.
• CEGL (Cannabis Executive Golf League)coreStrategic or Co-development Partner · 1 January 2026AGC's parent organization - a members-only golf and networking league for Arizona cannabis executives. Founded 2021, provides 12 monthly rounds per year with 50+ executive members.
• SluggersflagshipGTM or Marketing Partner · 10 December 2025Presented By sponsor for the 2025 Winter Arizona Golf Classic. Cannabis preroll brand featured as the headline sponsor.
• MITA-AZ (Marijuana Industry Trade Association)coreStrategic or Co-development Partner · 1 December 2021Original founding organization. MITA-AZ launched the First Annual MITA Executive Charity Golf Tournament in December 2021, which became the foundation for AGC. AGC was formerly known as MITA Golf.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Emerald Conference: An invitation-only cannabis science and cultivation executive conference. Comparable as a curated, executive-tier cannabis industry event with limited attendance and premium positioning similar to AGC's model.
• Cannabis World Congress & Business Expo (CWCBExpo): An East Coast-focused cannabis B2B trade show with education, exhibitor, and networking components. Comparable as a cannabis industry conference organizer serving operators and ancillary businesses.
• Cannabis Beverages Expo / CannaGather: CannaGather produces curated cannabis executive networking events in multiple U.S. cities, targeting similar C-suite and investor audiences as AGC. Closest direct comparable in format (curated executive mixers) though not golf-anchored.
• Lucky Leaf Expo: A multi-city B2B cannabis trade show and conference targeting operators, investors, and ancillary service providers. Comparable as a cannabis industry event organizer with regional tour model similar to AGC's potential multi-market expansion path.
• Benzinga Cannabis Capital Conference: A cannabis executive-focused conference emphasizing investor-operator networking and deal-making. Comparable to AGC's curated executive networking focus, though Benzinga leans more on panel/content programming vs. AGC's experiential golf format.

Others

• Players Sport & Social Group / Sport & Social Clubs: Sport and social club operators running adult recreational leagues with networking and event components. Comparable in operating model (event-driven, membership-based recreational leagues) though broader audience and not cannabis-vertical.
• Marijuana Industry Trade Association - Arizona (MITA-AZ): The Arizona state cannabis trade association that founded AGC in 2021 as the MITA Executive Charity Golf Tournament. Comparable as the originating organization and ongoing affiliate, and representative of regional cannabis trade bodies that drive local industry networking.

Broad incumbents

• MJBizCon (Marijuana Business Daily): The largest annual B2B cannabis trade show in North America, hosting thousands of executives, operators, and investors. Directly comparable as a cannabis industry event and networking platform, but operates at much larger scale and broader scope rather than AGC's curated executive-only model.
• National Cannabis Industry Association (NCIA) Cannabis Business Summit: The trade association for the legal cannabis industry, producing the annual Cannabis Business Summit & Expo with policy, education, and networking components. Comparable as a cannabis B2B event organizer, though broader in audience and policy-focused rather than deal-making-focused.

Regional players

• Hempfest / Hall of Flowers: Hall of Flowers is a California-focused B2B cannabis trade event for brands and retailers. Comparable as a cannabis B2B event format, though it is regional to California rather than Arizona and is brand-retail focused rather than investor-operator focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/azgolfclassic
• YouTubeyoutube.com/playlist?list=PLMbv7frn3gLvO-MfSoFjnlAPsREjXVuWf
• Facebookfacebook.com/arizonagolfclassic
• LinkedInlinkedin.com/company/arizona-golf-classic
• Instagraminstagram.com/azgolfclassic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona Golf Classic