THE GREATER SOUTHWEST CHAPTER CLUB MANAGERS ASSOCIATION OF AMERICA

What THE GREATER SOUTHWEST CHAPTER CLUB MANAGERS ASSOCIATION OF AMERICA does

The Greater Southwest Chapter Club Managers Association of America is a regional nonprofit professional association chapter affiliated with the national Club Management Association of America (CMAA). It serves approximately 150 active members — primarily general managers, directors of operations, and CFOs of country, golf, athletic, city, faculty, military, town, and yacht clubs — across Arizona, Nevada, and New Mexico, representing more than 80 affiliated clubs in that territory. Its core proposition is local access to CMAA's Certified Club Manager (CCM) designation (in continuous operation since 1965), the Honor Society, and the Master Club Manager (MCM) credential, combined with regional education, networking, and career-development programming.

The chapter's product surface is membership-centric rather than technology-centric: a tiered annual dues structure ($360 chapter dues for members outside the Phoenix metro area; $680 for Phoenix metro area members, which bundles chapter dues with all chapter meetings and education; student membership on request), a Members-Only Forum for peer discussion, a Member Directory, a Resource Center of governance documents and meeting materials, a Job Postings/Resume Board, a monthly digital flip-book newsletter (GSW Magazine) distributed via Heyzine, and recurring events including the annual Southwest Summit, the Hodges Golf Event, and the Annual Chapter Meeting. No proprietary technology platform is operated; the website is built on Wix and the digital stack is standard off-the-shelf community tooling.

The organization is governed by a volunteer Board of Directors (President Jason Chenney, Vice President Gregg Leonard, Treasurer Nick Gerstner, Secretary Shelly Caiazzo) and run operationally by Managing Director Gaby Speh, with a small (1-10) employee footprint. Revenue is generated primarily through recurring membership dues and supplemented by event registrations and corporate partner contributions (e.g., Shamrock Foods); member acquisition is largely community-led, drawing prospects through the national CMAA membership portal, chapter events, and organic social channels (Facebook, Instagram). As a regional chapter of a national nonprofit, it does not raise venture capital, pursue acquisitions, or operate outside its three-state Southwest remit.

Name

THE GREATER SOUTHWEST CHAPTER CLUB MANAGERS ASSOCIATION OF AMERICA

Legal name

The Greater Southwest Club Management Association of America

Website

https://greatersouthwestcmaa.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Greater Southwest Chapter CMAA is a regional nonprofit professional association serving approximately 150 club management professionals across Arizona, Nevada, and New Mexico, providing education, networking, and access to the national CMAA's Certified Club Manager (CCM) credential.

Ownership category

akta.pro rank

Product category

Club Management Professional Association Services

NAICS

Professional Organizations (813920), Business Associations (813910), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Club management association
• Professional certification programs
• Club industry networking
• Hospitality management education
• Nonprofit professional membership

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The chapter generates revenue through tiered membership dues. National CMAA dues are $500 for first year members. Chapter dues are $360 annually for general members (separate from national dues). Phoenix metro area members pay $680 annually which includes Greater Southwest dues plus all chapter meetings and education programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Greater Southwest Chapter is a regional nonprofit professional association that delivers paid membership, the Certified Club Manager (CCM) certification pathway (including Honor Society and Master Club Manager designations), recurring education seminars and networking events, and shared resources such as a member directory, member forum, resource center, and a job/resume board to club management professionals across Arizona, Nevada, and New Mexico.

Product overview

The Greater Southwest Chapter CMAA is a regional professional association chapter (not a technology product company) serving approximately 150 active members across Arizona, Nevada, and New Mexico. The organization provides a membership-based service portfolio centered on education, certification (CCM, MCM designations), networking, and career development for club management professionals. Core offerings include the Member Forum, Member Directory, Job Postings/Resume Board, CMAA Resource Center, Education & Networking Events, and the GSW Magazine Newsletter. The CMAA certification program, established in 1965, is the cornerstone of the association, with the Certified Club Manager designation being the hallmark achievement in the club management industry.

Differentiator

Problem solved

Functional benefit

Products and services

• CMAA Chapter Membership (Greater Southwest) Annual paid membership in the regional CMAA chapter covering club management professionals in AZ, NV, and NM; includes access to the member directory, member forum, resource center, bylaws, and chapter meetings (Phoenix metro tier includes all meetings and education; non-metro tier bills meetings separately).
• Certified Club Manager (CCM) Designation Program Industry-recognized certification program for club managers administered under CMAA's Professional Development Committee; confers the CCM credential and progression paths to Honor Society and Master Club Manager (MCM) designation.
• Education & Networking Events Program Annual calendar of paid and bundled chapter events for members, including the Southwest Summit, Hodges Golf Event, Annual Chapter Meeting, and multi-day education seminars, plus peer networking activities such as golf tournaments, dinners, and wine tastings.
• Job Postings & Resume Board Online jobs and resumes platform connecting clubs recruiting club management professionals with members seeking positions; includes 'Posted Resumes' and 'Job Postings' subgroups with member job posting capability.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Shamrock FoodsminorGTM or Marketing PartnerListed as a corporate partner contact. Sarah Richardson serves as the contact representative. Shamrock Foods appears as a food service provider partner for the chapter's corporate partner program supporting chapter events and education.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• American Hotel & Lodging Association (AHLA): The largest U.S. trade association for the broader lodging industry. Comparable member-based, dues-funded, education-and-certification model aimed at hospitality operators, including overlapping club and resort audiences.
• National Club Association (NCA): The leading U.S. trade association representing private clubs themselves (boards, owners, and operators) rather than just managers. Comparable industry positioning because it shares the same private club customer base and offers overlapping education, advocacy, and benchmarking services.
• PGA of America: The national professional association for golf professionals, many of whom work at the same country and golf clubs represented in the CMAA membership. Comparable professional-association structure with regional chapters, certification, and education, though focused on golf operations rather than full club management.
• Club Management Association of America (CMAA) National: The parent national professional association for club management professionals with 6,800 members and 2,500+ affiliated clubs. It is the umbrella body of which the Greater Southwest Chapter is a regional component, and it operates the CCM certification program referenced in the chapter's value proposition.

Emerging players

• Hospitality Financial and Technology Professionals (HFTP): Professional association serving finance and technology leaders across hospitality, including clubs. Comparable membership-based, certification-bearing (CHAE) model targeting an adjacent segment of the same club industry talent pool.

Direct peers

• CMAA Florida Chapter: Another CMAA regional chapter, in Florida, delivering the same core model of chapter dues, certification support, and club-management networking events. Comparable scale and mission make it a structurally identical peer.
• CMAA Texas Lone Star Chapter: A fellow CMAA regional chapter serving club management professionals in Texas, with analogous chapter dues structure, Southwest-flavored events, and CCM certification support. It is the closest geographic and operational peer to the Greater Southwest Chapter.
• CMAA Heart of America Chapter: CMAA regional chapter serving club managers in the central U.S. (Kansas, Missouri, Nebraska and surrounding states). Operates the same chapter dues/event/networking model as the Greater Southwest Chapter.
• CMAA Greater New York Chapter: A large CMAA regional chapter serving the New York metro club management community with chapter dues, events, and CCM-related programming. Operates the same value proposition as the Greater Southwest Chapter in a different region.
• CMAA New England Chapter: CMAA regional chapter covering New England club managers with analogous services — local education events, networking, and certification support. Directly comparable chapter structure and member offering.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gswcmaa
• Instagraminstagram.com/gswcmaa
• LinkedInlinkedin.com/company/the-greater-southwest-chapter-club-managers-association-of-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about THE GREATER SOUTHWEST CHAPTER CLUB MANAGERS ASSOCIATION OF AMERICA