Southern Elite Custom Homes, Llc

Name

Southern Elite Custom Homes, Llc

Legal name

Southern Elite Custom Homes, LLC

Website

https://www.sechomestn.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Custom Residential Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

Keywords

• Custom home building
• Luxury residential construction
• Home design services
• New construction sales
• Real estate brokerage

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Home Sales: One-time transaction-based revenue from building and selling custom luxury homes. Homes are sold directly by the company's licensed Realtor staff. Some projects are built on client-owned land (custom builds), while others are built on company-owned lots for direct sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Southern Elite Custom Homes designs and builds luxury custom residences throughout Middle Tennessee, engaging clients from initial design consultation through move-in. The firm operates a direct home sales program staffed by in-house licensed Realtors offering move-in ready inventory such as the Cedar Brooke Lane property in Spring Hill. Projects are concentrated in Brentwood, College Grove, Franklin, Green Hills, and Maury County, with homes ranging from 2,800 to over 12,000 square feet.

Product overview

Southern Elite Custom Homes is a luxury custom home builder based in Middle Tennessee offering a unified custom home building service. The company provides end-to-end custom home construction from initial design consultation through move-in, with projects concentrated in Brentwood, College Grove, Franklin, Green Hills, and Maury County. The portfolio includes distinct community developments (The Grove, Green Hills, Franklin, Maury County) featuring homes of varying sizes (2,800-12,000+ square feet) and price points. The company also operates a direct homes-for-sale program staffed by in-house licensed Realtors. All offerings center on the core custom home building service with no modular products or separate platform offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building Service End-to-end luxury custom home design and construction service across Middle Tennessee submarkets including Brentwood, College Grove, Franklin, Green Hills, and Maury County. Engages clients from initial consultation through move-in.
• Homes for Sale Program Direct home sales program with licensed Realtors on staff, offering move-in ready new construction homes to buyers in Middle Tennessee.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Benchmark Realty - Cool SpringsminorChannel Partner/ Reseller/ DistributorEmily Bates, Operations Manager at Southern Elite Custom Homes, is also a licensed Realtor at Benchmark Realty - Cool Springs (#112). This affiliation enables the company to sell homes directly through their team rather than using external brokers.

Scale indicators1 record

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Toll Brothers: National luxury homebuilder with active presence in the greater Nashville/Middle Tennessee market. Overlaps with Southern Elite in luxury price band and product type but operates at significantly greater scale and breadth.
• Schumacher Homes: Large national custom home builder offering on-your-lot custom builds across many U.S. markets. Useful comparator for custom-build operating model and pricing structure, though broader geography than Southern Elite.
• Ashton Woods: National production builder with operations across the Southeast including Tennessee. Adjacent comparison for new-construction home building in the same regional markets, though focused more on production than fully custom builds.

Direct peers

• Ford Classic Homes: Long-standing Brentwood-based luxury custom home builder operating in the same Middle Tennessee micro-markets (The Grove, etc.) as Southern Elite. Comparable in scale, custom product offering, and luxury buyer focus.
• Carbine & Associates: Nashville-based custom luxury home builder with comparable high-end product positioning and similar geographic concentration in affluent Middle Tennessee sub-markets.
• Willow Homes: Tennessee-based custom home builder focused on high-end builds in the greater Nashville area. Comparable in product, target buyer, and regional focus to Southern Elite Custom Homes.
• Legend Homes: Nashville-area custom and semi-custom home builder serving many of the same affluent Middle Tennessee sub-markets as Southern Elite, including Brentwood and Franklin. Highly comparable in product, price band, and target buyer.

Regional players

• Smith Douglas Homes: Southeast-focused production builder active in the Nashville metro with new-construction communities at comparable price points. Comparable in regional focus and new-construction offering, though more production-builder than fully custom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Elite Custom Homes, Llc