Sculptureum Limited

What Sculptureum Limited does

Sculptureum Limited operates a single integrated art and cultural attraction located at 40 Omaha Flats Road, Matakana, approximately one hour north of Auckland, New Zealand. Founded in 2015 by Anthony Grant and Sandra Grant, the company curates a 1.4-kilometre trail encompassing six indoor galleries, three outdoor sculpture gardens (Garden of Creative Diversity, Palm Garden, Pink Snail Garden), and more than 800 artworks drawn from both internationally celebrated artists such as Rodin, Cézanne, Giacometti, Chagall, Warhol, Picasso, Basquiat, Matisse, and Dale Chihuly, and locally produced pieces in unconventional materials. Founder Anthony Grant acts as primary artist and curator and adds new works to the collection on a recurring basis. The core technology is the curated physical experience itself — accessible flat pathways, indoor-outdoor flow, and on-site amenities (animals, food, retail) — rather than a software platform.

The business monetizes through six distinct revenue streams: tiered admission tickets (NZ$4 to NZ$49.50 by age and residency, valid for six months); the on-site Rothko Restaurant (independent reservations via SevenRooms, Thursday-Sunday lunch and dinner service with a wood-fire and fermentation-led menu led by Head Chef Neil Sapitula); the Design Store retail outlet for curated homewares and gifts; gift cards and physical vouchers; group bookings and private events (15-70 guests handled in-house, 70+ delegated to partner Source Kitchen in the Pavilion Marquee); and ancillary products such as a seasonal food truck and a commemorative book. Distribution runs through the company's website and the Rezdy booking platform for direct-to-consumer ticket sales, walk-ins at the gate, channel partnerships with five Auckland-based tour and transport operators (Auckland and Beyond Tours, Experience Kart, Your NZ Driver, Mai Ride, Matakabs), and cross-promotion with Matakana Coast Tourism and nearby vineyards and markets.

The customer base is a long-tail mix of families with children, art enthusiasts, food-and-wine diners, corporate and celebration-event groups, and Auckland-resident and inbound tourists seeking a day-trip destination. There are no disclosed enterprise anchor customers, no institutional investors, and no parent company; ownership and operating control remain with the Grant founders. The company is privately held, NZ-incorporated, and operates from a single physical site with limited operating hours (10am-4pm, closed Christmas Day), which acts as the principal structural constraint on throughput and revenue scale.

Name

Sculptureum Limited

Legal name

Sculptureum Limited

Website

https://sculptureum.nz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Sculptureum Limited operates a curated sculpture garden and indoor gallery destination in Matakana, near Auckland, New Zealand, featuring 800+ artworks across six galleries and three gardens. It serves families, art enthusiasts, corporate groups, and Auckland-area tourists via admission tickets, on-site dining, retail, and event venue hire.

Ownership category

akta.pro rank

Product category

Cultural Attraction

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industry

Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Sculpture garden attraction
• Art gallery destination
• Fine dining restaurant
• Event venue hire
• Design retail store

Headquarters

HQ city

Matakana

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Admission tickets: Entry fees for accessing sculpture gardens and galleries. Pricing varies by visitor category (NZ resident, international, child age brackets). Tickets valid for six months from booking date.
2. Rothko Restaurant dining: Fine dining restaurant operated on-site, open Thursday-Sunday for lunch (11am-3pm) and dinner (5:30pm-10pm). No admission ticket required for restaurant-only visits. Reservations strongly recommended. 15% surcharge on public holidays.
3. Design Store merchandise: On-site retail store selling curated homewares, art-inspired gifts, glassware, ceramics, and locally made products. Available exclusively at the Sculptureum location.
4. Gift vouchers: Digital gift cards and physical gift vouchers sold on-site for admission and experiences. Marketed as gift options for loved ones.
5. Event venue hire: Private event hosting for corporate functions, weddings, birthdays, and celebrations in gallery spaces, gardens, and Pavilion Marquee. Catering partnerships handle large-scale events.
6. The Sculptureum Story book: Commemorative book documenting the vision, inspiration and journey of Sculptureum. Available exclusively in-store.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Sculptureum operates a 1.4km outdoor and indoor art destination in Matakana, Auckland, featuring 800+ artworks across six galleries and three sculpture gardens. The core paid offering is admission to this 2-3 hour cultural experience, complemented by on-site Rothko Restaurant for fine dining, a Design Store for curated merchandise, gift vouchers, and private event hosting.

Product overview

Sculptureum Limited operates a single unified art and garden experience in Matakana, Auckland, New Zealand. The core offering is the Sculptureum Experience—a 1.4km outdoor/indoor attraction featuring 800+ artworks across six galleries and three sculpture gardens (Garden of Creative Diversity, Palm Garden, Pink Snail Garden). Supporting offerings include Rothko Restaurant for fine dining, the Design Store for retail purchases, gift vouchers, group event hosting for 15-70+ guests, a seasonal food truck, and a commemorative book. Tickets are sold through Rezdy booking platform with a standard 2-3 hour visitor experience.

Differentiator

Problem solved

Functional benefit

Brands

• Rothko Restaurant: Fine dining restaurant located within Sculptureum, featuring wood-fire cooking and house-made fermented ingredients, led by Head Chef Neil Sapitula.
• Design Store

Products and services

• Sculptureum Experience An outdoor/indoor art destination featuring 800+ artworks across six galleries, three sculpture gardens including the Palm Garden and Pink Snail Garden, and a 1.4km accessible trail. Visitors explore sculptures made from diverse materials alongside works from celebrated artists including Rodin, Warhol, and Picasso. Tickets valid for six months from booking date.
• Rothko Restaurant An on-site fine dining restaurant led by Head Chef Neil Sapitula, featuring wood-fire cooking, fermentation techniques, and multicultural Filipino-inspired cuisine including wagyu steak and chicken feet. Open Thursday through Sunday for lunch (11am-3pm) and dinner (5:30pm-10pm). Open to general public without Sculptureum admission ticket.
• Design Store An on-site gift shop offering curated homewares, art-inspired gifts, glassware, ceramics, and locally-made products. Available exclusively at the Matakana location.
• Sculptureum Gift Vouchers Digital and physical gift vouchers for admission to Sculptureum experiences, including gardens, galleries, and Rothko Restaurant dining. Sold on-site and online.
• Group Bookings & Events Private event hosting services for groups of 15-70+ guests, utilizing six galleries, three gardens, Rothko Restaurant, and Pavilion Marquee space. Suitable for corporate events, weddings, birthdays, and team-building activities. Larger events (70+ guests) handled through partner Source Kitchen.
• The Sculptureum Story A commemorative hardcover book documenting the vision, inspiration, and journey of Sculptureum. Features striking hot pink cover with foil details. Available exclusively in-store.

Quantifiable outcome

• 800+ artworks on display
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Auckland and Beyond ToursminorChannel Partner/ Reseller/ DistributorAuckland-based tour company offering day trips to Sculptureum as part of their tourist excursion packages from Auckland to the Matakana Coast region.
• Experience KartminorChannel Partner/ Reseller/ DistributorAuckland-based tour company providing day trip transportation and tours to Sculptureum for visitors from the city.
• Your NZ DriverminorChannel Partner/ Reseller/ DistributorAuckland-based driver service offering personalized transportation to Sculptureum for visitors who want to enjoy wine over lunch or dinner.
• Mai RideminorChannel Partner/ Reseller/ DistributorLocal transport service recommended for visitors planning to enjoy Sculptureum wine over lunch or dinner at Rothko Restaurant.
• MatakabsminorChannel Partner/ Reseller/ DistributorLocal transport service recommended for visitors planning to enjoy wine over lunch or dinner at the venue.
• Source KitchencoreImplementation/ SI/ Consulting PartnerExpert event partner handling large-scale events at Sculptureum's Pavilion Marquee space. Manages events for 70+ guests and is the primary contact for celebrations requiring the marquee venue. Contact: [email protected]
• Matakana Coast TourismminorGTM or Marketing PartnerRegional tourism organization promoting the Matakana Coast area. Sculptureum cross-promotes with nearby attractions including Brick Bay, vineyards, local markets, and natural landmarks like Goat Island and Tawharanui Regional Park.

Scale indicators7 records

Expansion highlights5 records

Broad incumbents

• Long Museum: A privately founded Chinese contemporary art institution with two Shanghai sites that combine major indoor galleries with outdoor sculpture installations and integrated café/retail. Comparable to Sculptureum as a privately founded, founder-led art destination combining galleries, sculpture grounds, and hospitality, though at significantly larger scale.
• Museum of New Zealand Te Papa Tongarewa: New Zealand's national museum in Wellington, combining art, history, and natural science with strong family programming and integrated retail/dining. Comparable to Sculptureum as a major NZ cultural attraction targeting families and tourists, though at much larger scale, free entry, and government-owned rather than founder-led.
• Auckland Art Gallery Toi o Tāmaki: New Zealand's largest art institution, holding the country's premier public art collection spanning historic to contemporary works. Comparable to Sculptureum as a flagship Auckland art destination and a competitor for art-enthusiast visitors, but operates as a free-to-enter civic gallery rather than a ticketed commercial attraction.
• Storm King Art Center: A 500-acre outdoor sculpture park in New York's Hudson Valley featuring monumental works by artists including Alexander Calder, Maya Lin, and Mark di Suvero. Comparable to Sculptureum as a destination-scale outdoor sculpture experience, but operates as a non-profit on a much larger footprint without integrated dining or retail of similar prominence.
• Crystal Bridges Museum of American Art: A free-admission American art museum in Bentonville, Arkansas, combining indoor galleries with 120 acres of integrated outdoor sculpture trails and nature trails. Comparable to Sculptureum in combining world-class artworks with outdoor sculpture and nature, though at much larger scale and free entry rather than ticketed commercial.

Direct peers

• Heide Museum of Modern Art: A Melbourne-area art museum combining modern-art galleries with 15 acres of sculpture gardens and an on-site café/restaurant, plus a popular design store. Directly comparable to Sculptureum's hybrid gallery-plus-sculpture-garden-plus-hospitality model, with a similar mix of family visitors and art enthusiasts.
• Gibbs Farm: A privately operated open-air sculpture park on the Kaipara Harbour near Auckland, featuring large-scale outdoor installations by artists such as Andy Goldsworthy, Anish Kapoor, and Richard Serra. The most direct NZ peer to Sculptureum: both are founder-led, sculpture-led visitor destinations in the greater Auckland region combining outdoor art with hospitality, though Gibbs Farm operates on a larger, more rural scale.
• Yorkshire Sculpture Park: A 500-acre open-air gallery in the UK combining indoor and outdoor sculpture display with artist residencies, a visitor centre, and family programming. Comparable to Sculptureum in combining indoor galleries and outdoor sculpture trails with family-friendly positioning and a mixed-revenue model (admissions, retail, events).
• Hakone Open-Air Museum: A long-running sculpture park in Hakone, Japan combining outdoor sculpture gardens with indoor Picasso and contemporary exhibitions, an on-site hot-spring footbath, and a gift shop. Closely parallels Sculptureum's hybrid gallery/garden/retail model and family-friendly positioning, though at significantly larger visitor scale.

Emerging players

• Fondation Carmignac: A contemporary art foundation on the island of Porquerolles, France, combining indoor galleries with a sculpture garden set in Mediterranean landscape. Comparable to Sculptureum's hybrid indoor-gallery/outdoor-sculpture-garden model in a destination setting, but with a single-collector curation focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sculptureum-nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sculptureum Limited