Sweden for UNHCR

What Sweden for UNHCR does

Sweden for UNHCR (Sverige för UNHCR Insamlingsstiftelse) is a Stockholm-based, Swedish-registered fundraising foundation established in 2014 under a Recognition Agreement with UNHCR (the UN Refugee Agency). Its core function is to channel private donations from Swedish individuals, corporates, and foundations to UNHCR's global humanitarian operations. In 2025 the foundation raised 427 million SEK in total revenues, of which 84% (three-year average) is forwarded to UNHCR's work for refugees, internally displaced persons, and stateless people in more than 130 countries. The foundation operates under Swedish Foundation Law, holds a 90-konto supervised by Svensk Insamlingskontroll, is a member of Giva Sverige, and is Tryggt Givande certified.

The foundation's commercial offering is a diversified donation platform: monthly giving (månadsgivare), one-time gifts, a gift shop (Gåvoshop) with symbolic certificates and seasonal items, memorial gifts (minnesgåva), stock gifts (aktiegåva), testamentary giving (testamente), philanthropy/major-gifts, foundation grants, and a personal-fundraising (DIY) tool. Distribution is multi-channel and Swedish-domestic: face-to-face street and door-to-door canvassing teams in Stockholm, Uppsala, Västerås, Eskilstuna, and Sundsvall (operating since 2011), a donor service center (Givarservice), digital giving via Swish (1239001645), Plusgiro (90 01 64-5), and Bankgiro (900-1645), plus corporate engagement led by dedicated relationship managers. Marketing and awareness are driven by a roster of seven named Swedish ambassadors, the 'Vi Var Där' podcast, traveling exhibitions (Love Always, Hoppet om ett hem), and annual journalism recognition via the Refugee Awareness Award.

The revenue model is entirely donor-funded through charitable giving. Corporate and foundation partnerships with Svenska Postkodlotteriet, H&M Group, Essity, Akelius Foundation, and Solvatten provide both financial and in-kind support tied to specific UNHCR programs and crisis responses. The underlying beneficiary base is global (refugees and displaced persons supported through UNHCR's worldwide operations), while the donor base is concentrated in Sweden. The foundation does not sell products or services in a commercial sense, has no disclosed AI/ML capabilities, and operates with a small leadership team headed by Secretary General Åsa Widell.

Name

Sweden for UNHCR

Legal name

Sverige för UNHCR Insamlingsstiftelse

Website

https://sverigeforunhcr.se

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Sweden for UNHCR is a Stockholm-based Swedish fundraising foundation established in 2014 that channels private donations from Swedish individuals, corporates, and foundations to UNHCR's global humanitarian operations, raising 427 million SEK in 2025.

Ownership category

akta.pro rank

Product category

Humanitarian Fundraising Services

NAICS

Grantmaking Foundations (813211), Human Rights Organizations (813311), Grantmaking and Giving Services (8132)

akta.pro primary industry

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

Keywords

• Humanitarian fundraising
• Refugee assistance
• Charitable donations
• Private fundraising
• Humanitarian aid

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations (Private Givers): Sweden for UNHCR raises funds from Swedish individuals through monthly giving (månadsgivare), one-time gifts via Swish/bank transfer/Plusgiro/Bankgiro, the gift shop (gåvoshop), and memorial gifts (minnesgåva). Corporate gifts, equity gifts (aktiegåva), testaments, and large philanthropy donations also contribute. All donations flow through the 90-konto (90-account) supervised by Svensk Insamlingskontroll. 84% of funds collected are forwarded to UNHCR's global operations.
2. Corporate and Foundation Partnerships: Companies and foundations (stiftelser) contribute through direct corporate gifts, product donations, matching programs, and strategic project funding. Key partners include Svenska Postkodlotteriet, H&M Group, Akelius Foundation, and Essity. These partnerships are co-developed around specific UNHCR programs and crisis responses.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Sweden for UNHCR is a Swedish nonprofit foundation that raises private donations from individuals, companies and foundations in Sweden to support the UN Refugee Agency (UNHCR) and its humanitarian operations for refugees, internally displaced people and stateless persons globally. It offers multiple donation programs including monthly giving, one-time gifts, gift shop items, corporate partnerships, philanthropic partnerships and planned giving (wills, stock gifts). Funds collected are transferred onward to UNHCR, with 84% of total revenue reported as being directed to UNHCR operations.

Product overview

Sweden for UNHCR operates a comprehensive fundraising platform for UNHCR (UN Refugee Agency), the UN's refugee protection organization. The core offering centers on donation mechanisms including monthly giving programs and one-time gifts, supplemented by a gift shop offering donation certificates and merchandise. The organization provides multiple giving vehicles including memorial gifts, stock donations, planned giving through wills, and personal fundraising tools. Corporate engagement is supported through partnership programs aligned with Global Goals. Additional brand experiences include the documentary podcast 'Vi Var Där' (We Were There) and traveling exhibitions like 'Hoppet om ett hem' (Hope for a Home) and 'Love Always' that raise awareness about refugee experiences while supporting fundraising efforts.

Differentiator

Problem solved

Functional benefit

Products and services

• Monthly Giving Program (Bli månadsgivare) Recurring monthly donation subscription for individual donors to support UNHCR's humanitarian programs for refugees and displaced persons; managed with personal accounts and ongoing engagement via newsletter and donor service.
• One-time Donation (Ge en gåva) One-off monetary gift option for individual donors who want to make a single donation to UNHCR humanitarian programs.
• Memorial Gift (Minnesgåva) Donation made in memory of a deceased person, offered to individuals and families who wish to honor a loved one through a gift to UNHCR.
• Stock Gift (Aktiegåva) Donation channel allowing donors to give listed stocks/securities to the foundation for the benefit of UNHCR programs.
• Will/Testament Giving (Testamente) Planned giving program where donors leave a bequest to Sweden for UNHCR in their will for the benefit of UNHCR humanitarian operations.
• Symbolic Gift Shop (Gåvoshop) Online store selling symbolic gift items (such as water buckets, school meals, tents, lifesaving equipment) that correspond to set donation amounts (e.g., 200, 300, 500 SEK) donated to UNHCR.
• Personal Fundraising (Starta insamling) Self-service personal fundraising pages where supporters can launch their own fundraising campaigns for UNHCR and collect donations from their networks.
• Corporate Partnerships (För företag) Partnership program for companies that want to support UNHCR humanitarian work through corporate donations, sponsorships, employee engagement and cause-related marketing, with dedicated relationship management.
• Philanthropy and Foundations Program High-value giving program for foundations, philanthropic families and major donors seeking tailored partnerships and impact reporting with UNHCR.
• Face-to-Face (F2F) Fundraising Field fundraising service where canvassers recruit new monthly donors on the street or at doors on behalf of Sweden for UNHCR.

Quantifiable outcome

• 84% of all funds raised in Sweden go directly to UNHCR operations (three-year average)
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Svenska PostkodlotterietcoreStrategic or Co-development PartnerPostkodlotteriet funds the 'No place for abuse: Welcome Venezuela' project, a collaboration between UNHCR and Amnesty International that has helped over half a million women, girls, and LGBTQ+ people from Venezuela. The project provides protection, care, and opportunities to rebuild lives.
• H&M GroupcoreStrategic or Co-development PartnerH&M Group provides catastrophe support and construction materials for Ukraine relief operations, including winter supplies, shelter repairs, and infrastructure support for displaced communities.
• Akelius FoundationminorStrategic or Co-development PartnerAkelius Foundation supports digital language learning programs and matching donations for Sweden for UNHCR, helping refugees integrate and supporting UNHCR operations.
• EssitycoreStrategic or Co-development PartnerEssity is a catastrophe partner providing in-kind product donations including 2 million baby diapers and 1 million adult diapers for humanitarian relief operations.
• SolvattenminorStrategic or Co-development PartnerSolvatten donated 17,705 water purification containers to Uganda, providing safe drinking water for displaced populations in UNHCR-supported settlements.
• Sin Fronteras (Mexico)minorImplementation/ SI/ Consulting PartnerSin Fronteras is UNHCR's local partner in Mexico providing legal and social support to people on the move, including asylum seekers like Giovanni Rotschild from Haiti. UNHCR works with Sin Fronteras to help displaced individuals navigate the asylum system and access services.
• CaritascoreImplementation/ SI/ Consulting PartnerCaritas is UNHCR's operational partner in Ukraine, helping install water and sanitation solutions for displaced families. UNHCR and Caritas work together to support housing repairs and basic facilities in communities hosting displaced people.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• USA for UNHCR: UNHCR's largest national fundraising partner, operating an identical model: private donor fundraising, corporate partnerships, F2F, and gift programs channeled to UNHCR's global operations. Most directly comparable in mission, structure, and revenue streams.
• Norwegian Refugee Council: Major humanitarian NGO headquartered in Norway focused on displacement and refugee assistance. Comparable Nordic humanitarian NGO with similar donor base and corporate partnership approach.
• Danish Refugee Council: Denmark-based humanitarian NGO providing direct refugee assistance and raising funds in Scandinavia. Highly comparable Nordic peer in mission, donor base, and operational geography.
• UK for UNHCR: UNHCR's UK national fundraising partner. Same organizational model (foundation supporting UNHCR), with overlapping donor segments and corporate partnership approach in a Western European market.
• UNHCR Australia: UNHCR's Australian national fundraising partner, using comparable monthly giving, regular giving, and corporate partnership models to raise private funds for UNHCR's operations.
• UNHCR Canada: UNHCR's Canadian national fundraising entity. Operates the same national-affiliate model, fundraising for UNHCR's global humanitarian mandate.
• MSF Sweden (Läkare Utan Gränser): Swedish fundraising section of Médecins Sans Frontières, operating the same Swedish national-affiliate humanitarian fundraising model (F2F, monthly givers, corporate, foundations).
• Stichting Vluchteling (Dutch Refugee Foundation): Independent Dutch foundation raising private funds for UNHCR's work in the Netherlands. Closely comparable Nordic/Western European national fundraising foundation for refugee assistance.

Broad incumbents

• Save the Children Sweden (Rädda Barnen): Large established Swedish humanitarian nonprofit with overlapping private fundraising channels (F2F, monthly givers, corporate, gift shop). Competes for the same Swedish humanitarian donor wallet.
• Swedish Red Cross (Svenska Röda Korset): Major Swedish humanitarian organization with a regulated 90-konto, established F2F and corporate giving programs. Competes for Swedish humanitarian donors and corporate partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sverigeforunhcr
• Instagraminstagram.com/sverige_for_unhcr/?hl=sv

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweden for UNHCR