T Sports

What T Sports does

T Sports is a privately held Bangladeshi sports media company headquartered in Bashundhara R/A, Dhaka, that publishes Bengali-language sports news, live scores, match highlights, player interviews, and video content across cricket, football, tennis, hockey, and international tournaments including the FIFA World Cup. The platform operates as tsports.com, supported by a dedicated content delivery network (tscdn.tsports.com) hosting images and video assets, and is distributed through a YouTube channel (@TSportsbd) that carries live event streams such as Bangladesh Futsal League fixtures. The company pursues a direct-to-consumer model with no paid subscription, no mobile app, and no public API, reaching Bangladeshi sports fans via owned website, YouTube, X (Twitter), and Google News integration.

The business model is primarily advertising-driven, with second stream revenue historically derived from sub-licensing premium broadcast rights (notably Indian Premier League rights licensed in from JioStar, holder of IPL broadcast rights). The March 2026 termination of the JioStar sub-license, triggered by T Sports' failure to meet agreed payment timelines, removed that revenue line and left domestically produced programming such as the Bangladesh Futsal League and Bangladesh Premier League cricket as the core live content. There are no disclosed funding rounds, management team, headcount, or financial figures, and no institutional investors or parent entity are identified. T Sports functions as a single-country, ad-supported digital publisher with narrow product surface, modest content differentiation via Bengali localization, and recent evidence of balance-sheet stress around premium content acquisition.

Name

T Sports

Legal name

T Sports

Website

https://www.tsports.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

T Sports is a privately held Bangladeshi digital sports media company that publishes Bengali-language sports news, live scores, highlights, and live streams via tsports.com and a co-distributed YouTube channel to Bangladeshi sports fans.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

akta.pro secondary industries

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), Sports OTT & League Pass Streaming Channels (MPABAHAJ)

Keywords

• Sports news portal
• Live sports streaming
• Sports broadcasting
• Bengali sports media
• Sports journalism

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising: The website displays third-party advertisements (evidenced by advertisement placement slots on the site) and likely generates revenue through display advertising and sponsored content placements.
2. Broadcast Rights Licensing: T Sports previously held rights to broadcast the Indian Premier League (IPL) in Bangladesh through a licensing agreement with JioStar, the rights holder. This relationship was terminated in March 2026 due to payment delays.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

T Sports operates a Bengali-language sports news website (tsports.com) and a YouTube-based live streaming channel that delivers sports news, live scores, match highlights, player interviews, and live event coverage across cricket, football, tennis, hockey, and FIFA World Cup tournaments. The platform serves Bangladeshi sports fans with daily articles, video shorts, and live streams of local events such as the Bangladesh Futsal League alongside international sports coverage.

Product overview

T Sports operates as a unified sports media platform serving the Bangladeshi audience with sports news, live scores, match highlights, and video content. The platform covers multiple sports disciplines including cricket, football, tennis, hockey, athletics, and FIFA World Cup tournaments. Content is delivered in Bengali with sections for news articles, video content, photo galleries, interviews, and lifestyle features. The platform also streams live matches through its YouTube channel integration.

Differentiator

Problem solved

Functional benefit

Products and services

• T Sports Website (tsports.com) Bangladeshi sports news portal providing live scores, match highlights, news articles, video shorts, and coverage of multiple sports including cricket, football, tennis, hockey, and FIFA World Cup, served to Bangladeshi sports fans in Bengali language.
• T Sports YouTube Channel (@TSportsbd) Live streaming channel broadcasting Bangladeshi sports events including the Bangladesh Futsal League, along with match highlights, player features, and sports commentary videos for Bangladeshi viewers.
• T Sports FIFA World Cup Coverage Bengali-language news, analysis, and visual content covering FIFA World Cup matches and stories for Bangladeshi football fans.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• JioStarminorChannel Partner/ Reseller/ Distributor · 30 March 2026JioStar, the rights holder for Indian Premier League (IPL) broadcasts, had a sub-licensing agreement with T Sports to broadcast IPL content in Bangladesh. This partnership was terminated with immediate effect on March 30, 2026, with JioStar citing T Sports' continued failure to adhere to agreed payment timelines as the reason for termination.
• YouTubecoreTechnology or IntegrationT Sports uses YouTube as an integration platform for live streaming sports events such as the Bangladesh Futsal League. The platform also embeds YouTube video content (visual shorts) directly within its website pages, and live matches are streamed simultaneously on T Sports and its YouTube channel.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Cricbuzz: A leading cricket-focused news, live scores, and video highlights portal serving South Asian audiences. Highly comparable to T Sports given its emphasis on real-time scores, ball-by-ball commentary, and video content, though T Sports extends across multiple sports rather than cricket alone.
• ESPNcricinfo: A global cricket news and live coverage platform with deep editorial coverage and live scores. Comparable as a sports news destination for South Asian fans, though it operates at much greater scale and global reach than T Sports' Bangladesh-focused portal.
• Goal.com: A leading digital football news, scores, and video platform with strong international coverage. Comparable as a vertical sports news destination that T Sports' football section competes with for Bangladeshi football fans.
• Sportskeeda: A multi-sport digital news and fan content platform covering cricket, football, and other sports. Comparable as a multi-sport ad-supported content destination serving similar sports fan segments in South Asia.

Broad incumbents

• JioStar: The merged Star India and Viacom18 sports broadcaster that owns IPL and major international sports rights. T Sports was a JioStar sub-licensee before termination; both operate in sports broadcasting for the South Asian market, with JioStar at vastly greater scale.
• Sony Sports / SonyLIV: A major Indian sports broadcasting network and OTT platform carrying cricket, football, and other sports rights. Competes for the same South Asian sports audience and operates as a broader incumbent relative to T Sports' focused DTC model.
• ESPN: A global sports media giant producing news, scores, highlights, and live coverage across all major sports. T Sports competes with ESPN for international sports news consumption among Bangladeshi users who access global sports content.
• NDTV Sports: A major Indian sports news portal covering cricket, football, tennis, and other sports. Comparable as a regional multi-sport digital news destination serving cricket-dominant South Asian audiences similar to T Sports.
• Hindustan Times Sports: The sports vertical of a leading Indian news publisher covering cricket, football, and Olympic sports. Comparable as a publisher-led sports news destination, though it benefits from the broader HT news brand versus T Sports' standalone sports focus.

Regional players

• The Daily Star Sports: The sports section of Bangladesh's largest English-language newspaper, covering domestic and international sports. Comparable as a Bangladeshi sports news outlet competing for the same local audience, though it sits within a broader general-news publisher.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TSportsbd
• YouTubeyoutube.com/@TSportsbd
• LinkedInlinkedin.com/company/tsportsbd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T Sports