Svensk Handel Juridik AB

What Svensk Handel Juridik AB does

Svensk Handel Juridik AB is a Swedish legal advisory firm wholly owned by the trade association Svensk Handel AB, providing specialized legal services to wholesale, retail, and e-commerce companies. Founded in 1974 and operating from offices in Stockholm (headquarters, Regeringsgatan 60) and Gothenburg (Vikatsgatan 3), the firm employs 8 lawyers and 1 paralegal. Its practice areas span commercial rental law, GDPR and data protection, commercial contracts, dispute resolution, consumer law and e-commerce, construction/contractor law, and compliance.

The firm does not operate a proprietary technology platform; service delivery is lawyer-led via direct advisory, project engagements, subscription packages, courses, and an on-site 'rent a corporate lawyer' offering. Its primary go-to-market motion is enterprise field sales routed through the Svensk Handel member network, with preferential pricing for members (2,500 SEK/hour vs. 3,500 SEK/hour for non-members) plus 15 minutes of free consultation per case. Revenue is generated through three principal streams: time-based professional services billed monthly, recurring subscription packages including quarterly advisory sessions and bundled training, and fixed-price or discounted-hourly project engagements.

The firm's customer base ranges from small family-run businesses to large international and listed corporations operating in the Swedish trade sector, with Coop Sverige AB publicly disclosed as a notable client. Its differentiator is a combination of 50+ years of sector-specific expertise, participation in developing standard commercial lease forms for Fastighetsägarna, and distribution leverage through its parent's member organization.

Name

Svensk Handel Juridik AB

Legal name

Svensk Handel Juridik AB

Website

https://shjuridik.se

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Svensk Handel Juridik AB is a Stockholm- and Gothenburg-based legal advisory firm, wholly owned by Swedish trade association Svensk Handel, providing specialized legal services — including commercial tenancy, GDPR, commercial contracts, and e-commerce law — to retail, wholesale, and e-commerce member companies.

Ownership category

akta.pro rank

Product category

Legal Advisory Services

NAICS

Offices of Lawyers (54111), Legal Services (5411), Offices of Lawyers (541110), All Other Legal Services (541199)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Corporate & Commercial Law (BPAHAAAA)

Keywords

• Legal advisory services
• Commercial tenancy law
• GDPR compliance consulting
• Retail and e-commerce law
• Contract and dispute advisory

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Legal Services - Hourly Advisory: Time-based billing for ongoing legal consultation. Standard hourly rates for non-members at 3,500 SEK/hour; discounted rates for Svensk Handel members at 2,500 SEK/hour. Billed monthly by default.
2. Subscription Legal Services: Quarterly subscription model including four 2-hour advisory sessions per year, one training module (2-hour in-person or 2x 1-hour digital sessions), 10 hours of legal advice or contract review, and discounted rates on additional services.
3. Project-based Legal Advisory: Fixed-price or discounted hourly project engagements for identified needs of larger scope. Offers predictability and upfront budgeting for clients. Can be structured as discounted hourly packages or fixed monthly costs based on estimated hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Svensk Handel Juridik AB is a Swedish legal advisory firm that provides sector-specialized legal services to trading, retail, and e-commerce companies. Core offerings include advisory on commercial tenancy, GDPR and data protection, commercial contracts, consumer and e-commerce law, construction law, compliance, and dispute resolution, delivered through hourly consulting, subscription packages, project-based engagements, on-site corporate counsel placements, and training courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Kommersiell hyresrätt (Commercial Tenancy Law)
• GDPR och dataskydd (GDPR and Data Protection)
• E-handel och konsumenträtt (E-commerce and Consumer Law)
• Kommersiella avtal (Commercial Agreements)
• Compliance (Compliance and Regulatory)
• Entreprenadrätt (Construction Law)
• Process och tvistlösning (Litigation and Dispute Resolution)
• Abonnemangstjänst (Subscription Legal Service)
• Projektrådgivning (Project-based Advisory)
• Hyr en bolagsjurist (Rent a Corporate Lawyer)
• Kurser (Courses and Training)
• Löpande rådgivning (Ongoing Advisory / Hourly Consulting)

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Coop Sverige ABminorOthers · 26 July 2023Svensk Handel Juridik acted as legal advisor to Coop Sverige AB in a supervision matter before the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten) regarding Coop's use of Google Analytics and third-country data transfers.
• Svensk Handel ABcoreStrategic or Co-development PartnerSvensk Handel Juridik AB is a wholly-owned subsidiary of Svensk Handel AB (the employer and trade organization for wholesale, retail, and e-commerce). The firm leverages its parent organization's member network, industry expertise, and brand credibility to acquire clients. Svensk Handel members receive preferential pricing on legal advisory services.
• Svensk Distanshandel ABminorOthersSvensk Distanshandel AB is listed as a company within the Svensk Handel conglomerate. Candidate data may be shared within the group when a profile matches requirements of other group companies.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Baker McKenzie (Stockholm): Global law firm with a Stockholm office serving large Swedish and international corporates on commercial, data protection, and e-commerce matters. A broader incumbent competing for large enterprise mandates; a former employer of Svensk Handel Juridik's CEO.
• DLA Piper (Sweden): Global law firm with Stockholm office providing commercial, tech, data protection, and real estate services. A broader incumbent serving larger Swedish and international corporates; competes for enterprise retail and e-commerce mandates.
• Advokatfirman Cederquist: Top-tier Stockholm law firm with broad corporate, commercial, and dispute resolution capabilities. A broader incumbent player competing for the same large Swedish corporate clients on commercial mandates; less specialized in retail-specific regulation than Svensk Handel Juridik.
• PwC Sweden (Legal): Big Four advisory firm with a legal services arm in Sweden covering compliance, data protection, and commercial contracts. A broader incumbent; a former employer of Svensk Handel Juridik's Head of Compliance & Consumer Rights.

Direct peers

• Setterwalls Advokatbyrå: Full-service Swedish law firm with a strong commercial, dispute resolution, and retail/consumer practice. Comparable to Svensk Handel Juridik in commercial law and dispute resolution capabilities, but operates at a much larger scale across multiple practice areas and serves a broader client base beyond retail.
• Bird & Bird (Sweden): International law firm with a strong tech, e-commerce, and GDPR/data protection practice in Stockholm. Closely comparable to Svensk Handel Juridik in e-commerce regulatory and data protection advisory for Swedish retail and digital businesses, though serving a broader international client base.
• Wistrand Advokatbyrå: Stockholm-based Swedish law firm with significant commercial real estate and commercial contracts practices. Comparable as a competitor for commercial lease and commercial law mandates among Swedish businesses, and a former employer of Svensk Handel Juridik's CEO.
• Delphi (Advokatfirman Delphi): Swedish mid-market law firm with strong commercial, tech, and dispute resolution practices. Comparable as a competitor for Swedish commercial mandates at similar scale and client profile to Svensk Handel Juridik's non-member segment.
• Magnusson (Advokatfirman Magnusson): Nordic law firm with offices in Sweden offering commercial, real estate, and corporate advisory. Comparable as a competitor for Swedish commercial lease and commercial contract mandates across the Nordic region.
• MAQS (Advokatfirman MAQS): Nordic law firm with a Stockholm presence covering commercial, real estate, and corporate law. Comparable as a competitor for mid-market Swedish commercial lease and commercial contract mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shjuridik

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svensk Handel Juridik AB