Supermarket And Retailer Cc
Supermarket & Retailer (Africa) is a Johannesburg-based B2B trade media company, founded in 1955, that publishes a monthly digital magazine, an annual Buyers Guide, and a news website covering the South African supermarket and retail industry for wholesalers, retailers, and suppliers.
- Company typePrivate
- Founded1955
- HeadquartersJohannesburg, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Supermarket And Retailer Cc does
Supermarket And Retailer Cc, operating as Supermarket & Retailer (Africa), is a Johannesburg-based B2B trade media company founded in 1955 that produces editorial content and directories for the South African supermarket and retail industry. The company serves three primary customer segments — wholesalers, retailers, and suppliers — providing industry news, store trends, merchandising ideas, promotional strategies, and operating efficiency insights. Its product portfolio includes a monthly digital magazine, the annual Equipment & Services Buyers Guide, a Product Hub for new product announcements, a news website, and a newsletter subscription, distributed via its own digital storefront and social media (Pinterest).
The business operates with a lean headcount of 1-10 employees and generates revenue primarily through advertising on its website and across its publication channels, as evidenced by multiple advertiser banner placements and a dedicated "Advertise on our channel" call to action. Distribution is digital-first and domestic-focused, with a stated service footprint covering South Africa and the broader African retail sector. The company does not disclose subscription pricing, has no app, no API, no disclosed AI capabilities, no patents, no certifications, no disclosed leadership, and no disclosed parent company or funding history. The underlying technology stack appears to be a standard digital publishing platform (Joomla-based, per the asset cache paths on supermarket.co.za) rather than a proprietary content or data platform.
Go-to-market is event- and content-driven: the publication anchors audience engagement around industry trade fairs, promotional calendars, and editorial coverage of major South African retailers such as Dis-Chem, Shoprite, and Spar. As a 70-year-old niche trade publication with no disclosed ownership structure or external investment, the company resembles a long-running independent media SME rather than a venture-backed or growth-stage business.
Supermarket And Retailer Cc firmographics
Firmographics- Name
- Supermarket And Retailer Cc
- Legal name
- Supermarket & Retailer (Africa)
- Website
- https://supermarket.co.za
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Supermarket & Retailer (Africa) is a Johannesburg-based B2B trade media company, founded in 1955, that publishes a monthly digital magazine, an annual Buyers Guide, and a news website covering the South African supermarket and retail industry for wholesalers, retailers, and suppliers.
- Ownership category
- akta.pro rank
Where Supermarket And Retailer Cc is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Supermarket And Retailer Cc business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advertising: The publication generates revenue primarily through advertising, with a dedicated advertising page and multiple advertiser banners visible on the website. Companies advertise on the channel to reach industry professionals.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Supermarket And Retailer Cc product offering
Product offeringCore offering
Supermarket And Retailer (Africa) is a South African B2B trade publication that delivers industry news, store trends, merchandising insights, promotional ideas and operating efficiency information to wholesalers, retailers and suppliers through a monthly digital magazine, an Equipment & Services Buyers Guide directory, a Product Hub for new product announcements, and a continuously updated news website serving the African supermarket and retail sector.
Product overview
Supermarket & Retailer is a South African trade publication/media company offering a portfolio of content products including a monthly digital magazine, an annual Equipment & Services Buyers Guide directory, a Product Hub for new product announcements, and a news website covering the African retail industry. The company serves wholesalers, retailers and suppliers with industry news, store trends, merchandising ideas, promotional strategies and operating efficiency information.
Differentiator
Problem solved
Functional benefit
Products and services
- Supermarket & Retailer Magazine
- Equipment & Services Buyers Guide
- Product Hub
- Supermarket.co.za Website
Companies that use Supermarket And Retailer Cc
Customer profileSegments3 records
Ideal customer profiles3 records
Supermarket And Retailer Cc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Supermarket And Retailer Cc partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Supermarket And Retailer Cc competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights5 records
Customer concentration
Supermarket And Retailer Cc social profiles
Digital presenceSupermarket And Retailer Cc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supermarket And Retailer Cc leadership team
Management profileNumber of profiles
Supermarket And Retailer Cc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supermarket And Retailer Cc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supermarket And Retailer Cc
What does Supermarket And Retailer Cc do?
Supermarket And Retailer (Africa) is a South African B2B trade publication that delivers industry news, store trends, merchandising insights, promotional ideas and operating efficiency information to wholesalers, retailers and suppliers through a monthly digital magazine, an Equipment & Services Buyers Guide directory, a Product Hub for new product announcements, and a continuously updated news website serving the African supermarket and retail sector.
Is Supermarket And Retailer Cc a public or private company?
Supermarket And Retailer Cc is a private company. It is classified as unknown and is currently operating.
When was Supermarket And Retailer Cc founded?
Supermarket And Retailer Cc was founded in 1955. It employs 1 to 10 people.
Where is Supermarket And Retailer Cc based?
Supermarket And Retailer Cc is headquartered in Johannesburg, South Africa, in the Africa region.
How does Supermarket And Retailer Cc make money?
One revenue line is on record: advertising.
Does Supermarket And Retailer Cc have an API?
No public API is recorded for Supermarket And Retailer Cc.