What Supabets Gaming Group (pty) Ltd does

Supabets Gaming Group (Pty) Ltd is a South African online sports betting and iGaming operator, legally constituted as Portapa 2 (Pty) Ltd t/a SUPABETS® and licensed by the Mpumalanga Economic Regulator under bookmaker licence 9-2-1-00055. The company delivers a unified product portfolio spanning pre-match and live in-play sports betting, online slots, live-dealer tables, crash-style games, and the SupaNumbers lottery-style numbers product, supplemented by a Book-A-Bet custom-odds feature. Underlying technology is a self-serve online platform (supabets.co.za and gaming.supabets.co.za) that aggregates content from 16+ third-party game studios including Habanero, Pragmatic Play, Evolution, NetEnt, Red Tiger, 3Oaks, Smartsoft, Greentube, BetGames and others, rather than an in-house proprietary casino engine. Supabets also operates a physical retail store network across South Africa accessible via a public store locator, with customer support delivered through a +27 contact centre and email.

The business model is transactional: revenue is generated from the margin (overround) on sports betting odds and the house edge embedded in casino RTP percentages, with promotional spending on welcome bonuses, free bets, cashback, tournament prize pools (e.g., Lucky Races R47 million, Midweek Madness, Friday Night Jackpot Races) treated as an offset to gross win. Customer acquisition is direct-to-consumer through a self-serve online platform and physical retail, supported by an affiliate programme, content marketing via the SupaNews blog, and an active organic social presence on Facebook, Twitter/X, Instagram, LinkedIn and YouTube. The customer base is a long-tail of South African adult sports bettors and online casino players, segmented horizontally by use case rather than industry or enterprise size. The company is privately held with no disclosed institutional investors, no parent company, no subsidiaries, and no published funding rounds.

Name

Supabets Gaming Group (pty) Ltd

Legal name

Portapa 2 (Pty) Ltd

Website

https://supabets.co.za

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Supabets is a South African online sports betting and iGaming operator licensed by the Mpumalanga Economic Regulator, serving adult South African consumers with sportsbook, slots, live dealer, crash games and numbers products via an online platform and physical retail stores.

Ownership category

akta.pro rank

Product category

Online Sports Betting & iGaming

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (713210), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

Keywords

• Online sports betting
• Casino gaming
• Live in-play betting
• Numbers games
• IGaming platform

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Others

Revenue model

1. Sports Betting: Traditional sports betting where Supabets takes a margin on betting odds across pre-match and live in-play markets covering soccer, rugby, tennis, basketball, volleyball, and other sports.
2. Casino and Slots: Online casino games including slots from multiple providers (Habanero, Pragmatic Play, Evolution, NetEnt, Red Tiger, etc.), live dealer tables, and crash games with house edge built into game mathematics.
3. SupaNumbers (Numbers Games): Lottery-style numbers games where players select numbers for predetermined draws, with payouts based on odds and bet amounts.
4. Promotional Spending: Revenue is offset by significant promotional spending including welcome bonuses, free bets, cashback offers, and tournament prize pools to acquire and retain customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Supabets Gaming Group operates the SUPABETS® online sports betting and iGaming platform serving South African consumers. The platform offers pre-match and live in-play sports betting across soccer, rugby, basketball, tennis, and volleyball, complemented by an online casino featuring slots from multiple providers (Habanero, Pragmatic Play, Evolution, NetEnt, Red Tiger), live dealer table games, crash games (Aviator, JetX), and lottery-style SupaNumbers games. Distribution combines a self-serve web and mobile platform with a network of physical retail betting shops across South Africa.

Product overview

Supabets is a South African online sports betting and iGaming platform offering a unified product portfolio across sports betting, casino gaming, and numbers games. The core offering includes online sports betting with live in-play functionality, a Vegas Slots casino with games from multiple providers (Habanero, Pragmatic Play, Evolution, NetEnt, Red Tiger, and others), live dealer tables, and SupaNumbers lottery-style betting. Additional products include crash games like Aviator, branded slots like Hot Hot Supabets, and promotional features like Book-A-Bet custom odds requests and Friday Night Jackpot Races. The platform operates as a single integrated offering rather than separate modules.

Differentiator

Problem solved

Functional benefit

Brands

• Vegas Slots: Online Vegas-style slot games
• Live Tables
• SupaNumbers
• Book-A-Bet
• Live In-Play
• Crash Games
• Hot Hot Supabets
• Supabets Slots
• Midweek Madness
• Weekend Madness
• Friday Night Jackpot
• Lucky Races
• Drops and Wins
• Flip 2 Win
• Reel Multiplier

Products and services

• Online Sports Betting Pre-match and live in-play sports betting on soccer, rugby, basketball, tennis, and volleyball with multiple betting markets, available to South African consumers aged 18+.
• SupaNumbers Lottery-style numbers betting game where players select numbers for predetermined draws, with payouts determined by odds and bet amounts.
• Vegas Slots Online casino slot games with various themes and mechanics supplied by multiple game providers including Habanero, Pragmatic Play, Evolution, NetEnt, and Red Tiger.
• Live Tables Live dealer casino games including blackjack, roulette, baccarat, and game shows streamed in real-time from providers such as Evolution and Pragmatic Live.
• Aviator Crash-style betting game where a multiplier rises as a virtual plane takes off and players must cash out before it disappears.
• Book-A-Bet Custom betting service allowing customers to request specific odds on sporting events not currently listed on the main sportsbook.
• Hot Hot Supabets Branded slot game exclusive to Supabets, developed by Habanero with a hot fruit theme.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Partnerships

Six partnerships are on record, tiered core.

• HabanerocoreTechnology or IntegrationHabanero provides slot games to Supabets casino platform including titles like Hot Hot Supabets, Mystic Fortune Deluxe, Wealth Inn, Laughing Buddha, and many more. Habanero is a major international slot game developer.
• Pragmatic PlaycoreTechnology or IntegrationPragmatic Play supplies both slot games (Gates of Olympus, Starlight Princess, Sugar Rush, Big Bass Bonanza series) and live casino games (Lucky 6 Roulette, Sweet Bonanza CandyLand, Mega Sic Bac) to Supabets.
• Evolution GamingcoreTechnology or IntegrationEvolution provides live dealer casino games and operates the NetEnt brand on the Supabets platform. Offers classic slots like Starburst, Gonzo's Quest, and many progressive titles.
• Red TigercoreTechnology or IntegrationRed Tiger (owned by Evolution) provides slot games to Supabets including Bass Boss Megaways, Gods Of Troy Megaways, Gonzo's Quest Megaways, and many other titles.
• 3OakscoreTechnology or Integration3Oaks provides slot games including 3 China Pots, Coin Up series, Aztec Fire 2, and other titles to Supabets casino.
• Mpumalanga Economic RegulatorcoreOthersRegulatory body that licenses and regulates Supabets Gaming Group operations in South Africa. License no: 9-2-1-00055. The regulator ensures compliance with gambling legislation and guidelines.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Playa Bets: South African betting operator with both retail shop presence and online sportsbook and casino. Closely mirrors Supabets' omnichannel go-to-market in ZA.
• Gbets: South African licensed online sportsbook and casino operator. Competes with Supabets across sports, slots, live dealer and promotions for the same ZA player pool.
• Tic Tac Bets: South African sportsbook and casino brand with retail and online channels. Directly comparable licensed ZA multi-product operator to Supabets.
• Easybet: South African online sportsbook and casino brand under the same group as Sportingbet SA. Comparable licensed ZA operator offering sports betting, casino and live games.
• Betway South Africa: Major international sportsbook and casino brand with a leading South African online presence. Competes head-on with Supabets in sports betting, casino and live dealer across the same ZA consumer base.
• World Sports Betting: South African-focused online sportsbook and casino operator. Comparable multi-product offering (sportsbook, casino, live dealer) and licensed by provincial regulators in the same market as Supabets.
• SunBet: Online sports betting and gaming brand of Sun International, one of South Africa's largest hospitality and casino groups. Directly competes with Supabets for SA online sportsbook and casino wallet share.
• Hollywoodbets: Largest South African retail and online sports betting and casino operator. Directly comparable to Supabets across sportsbook, casino, retail footprint and ZA-licensed operator model.
• Sportingbet South Africa: Long-established South African online sportsbook (part of the broader Sportingbet/Easybet group). Closely comparable product mix and target customer to Supabets.

Broad incumbents

• Super Group (SGHC): Listed parent of Betway and Spin, operating regulated sports betting and casino across multiple continents including South Africa. Broader, better-capitalised incumbent operating in the same SA market as Supabets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Supabets_mzansi
• YouTubeyoutube.com/channel/UC6Eu4SI5LsnPdAOvmAttW4w
• Facebookfacebook.com/supabets
• LinkedInlinkedin.com/company/supabets-gaming-group-pty-ltd
• Instagraminstagram.com/supabetsofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supabets Gaming Group (pty) Ltd