Sundance Riding Stable, Inc.

What Sundance Riding Stable, Inc. does

Sundance Riding Stables, Inc. is a privately held equestrian services company operating a 200-acre facility at 9250 Nixon Rd in Grand Ledge, Michigan. The company offers a diversified portfolio of services including guided trail rides, Western riding lessons (ages 8 to adult), youth summer riding camps (ages 8-16), horse boarding (stall, paddock, and pasture options), pony parties (on-site and mobile within 30 miles), hayrides, bonfire events, and indoor arena event hosting. Infrastructure includes a 100x300 indoor arena with heated observation room (described as one of the largest in the Midwest), two outdoor arenas, an indoor round pen, and groomed off-road trails through meadows and woods.

Revenue is generated through a hybrid model combining pay-as-you-go unit pricing (trail rides at $35/hour, lessons at $75/hour, camps at $295/session, parties and event pricing) and recurring monthly subscriptions from boarding customers ($325-$450/month). The company serves five primary segments: families and recreational groups, youth aged 8-16, horse owners requiring boarding, youth organizations (Girl Scouts, Cub Scouts), and equestrian event organizers. Off-season arena utilization is monetized through hosting partnerships with the Michigan Barrel Racers Association, Michigan Ropers Association, and International Miniature Bull Riding Association during November-April.

Operations are seasonal, with trail rides operating May 1 through October 31 and lessons beginning June 1, while arena events fill the November-April window. The business runs on standard consumer technology (Google Forms, SmartWaiver, PayPal, Google Analytics, LocaliQ retargeting) with no proprietary technology, AI/ML capabilities, or digital product surface. The headcount is small (1-10 employees) and ownership is founder-held with no disclosed investors, acquisitions, or leadership changes.

Name

Sundance Riding Stable, Inc.

Legal name

Sundance Riding Stables

Website

https://sundanceridingstable.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sundance Riding Stables, Inc. operates a 200-acre equestrian facility in Grand Ledge, Michigan, offering guided trail rides, riding lessons, horse boarding, youth summer camps, and event hosting across a diversified consumer base including families, youth, and horse owners.

Ownership category

akta.pro rank

Product category

Equestrian Services

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Equestrian & Horse Trekking Centers (THAAAKAL)

akta.pro secondary industries

Horse Boarding, Livery & Stable Operations (AFAEAGAG), Sport/Show Horse Training & Performance Programs (AFAEAGAF), Equestrian & Rodeo Facilities (MPAKAEAM)

Keywords

• Equestrian trail riding
• Horseback riding lessons
• Horse boarding services
• Youth riding camps
• Pony party events

Headquarters

HQ city

Grand Ledge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Trail Riding: Hourly guided trail rides on 200 acres of scenic countryside. One-hour trail rides at $35 per person, with discounted 5-ride passes at $150. Parent-led pony rides available for children under 8 at $15-$30 depending on duration. Group reservations accepted for weekday rides.
2. Riding Lessons: Western riding lessons for beginners to advanced riders, ages 8 to adult. Individual lessons at $75/hour, boarders with their own horse at $50/hour, and 5-lesson packages at $325. Lessons offered weekdays only after Memorial Day through Labor Day.
3. Horse Boarding: Stall boarding at $450/month (includes hay, grain twice daily, daily stall cleaning), private paddock at $425/month, pasture boarding at $325/month. Overnight stalls at $30/night. All horses dewormed every 60 days. Boarders have access to groomed trails, 100x300 indoor arena, and outdoor corrals.
4. Summer Riding Camps: Week-long summer camps for children ages 8-16 at $295 per camper per session. Includes riding lessons, horse care education, arts and crafts, camp t-shirt, and Thursday pizza party with horse show. Before/after camp programs available for $30 additional.
5. Parties & Events: Pony parties at customer location at $325 for one pony (2 hours, within 30 miles), additional ponies at $75 each. Bonfire events at $20/person (under 100) or $15/person (over 100). Hayrides at $250 per wagon (approximately 1 hour, 25 person capacity). College parties and large groups require 30+ minimum attendees.
6. Gift Certificates: Gift certificates available for purchase online and at the stables, redeemable for trail rides, lessons, camps, and other services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Sundance Riding Stables operates a diversified equestrian services business on a 200-acre facility in Grand Ledge, Michigan, offering guided horseback trail rides, Western riding lessons, summer youth riding camps, full-service horse boarding (stall, private paddock, and pasture), mobile pony parties, hayrides, bonfire events, and indoor arena event hosting for rodeos, barrel racing, weddings, and corporate events. Customers include individual riders, families, horse owners, youth organizations, scout groups, and equestrian associations that utilize the facility's 100' x 300' indoor arena during the off-season.

Product overview

Sundance Riding Stables operates a diversified equestrian service business offering trail riding, riding lessons, summer camps, horse boarding, and event hosting across a 200-acre facility in Grand Ledge, Michigan. The core offerings include guided trail rides on meadows and woods, Western riding lessons for all skill levels, overnight and day camps for youth aged 8-16, and full-service horse boarding with stall, paddock, and pasture options. Additional services include pony parties, hayrides, bonfire events, and indoor arena event hosting for rodeos, barrel racing, and equestrian competitions. The facility features a 100' x 300' indoor arena, multiple outdoor arenas, and on-site horse sales assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Trail Riding Guided horseback trail rides on 200 acres of scenic meadows and woods in Grand Ledge, Michigan. Riders are assigned horses based on their ability assessment. Open to all skill levels from beginner to expert; parent-led pony rides available for children under 8.
• Riding Lessons Western riding lessons for beginners through advanced riders, specializing in beginner instruction. Available for individuals and groups, ages 8 to adult. Individual lessons at $75/hour, boarders with own horse at $50/hour, and 5-lesson packages at $325.
• Horse Boarding Services Full-service horse boarding including stall boarding ($450/month) with hay, grain twice daily, and daily stall cleaning; private paddock ($425/month); and pasture boarding ($325/month) with heated automatic waterers and free-choice round bales. Deworming every 60 days included. Boarders have access to groomed trails, 100' x 300' indoor arena, indoor round pen, and outdoor corrals.
• Summer Riding Camps Week-long summer camps for children ages 8-16 at $295 per camper per session. Camp includes daily riding lessons, horse care education, arts and crafts, a camp t-shirt, and a Thursday pizza party with horse show and ice cream social. Before/after program available for $30 extra.
• Pony Parties and Events Pony parties at customer location ($325 for one pony for 2 hours within 30 miles; $75 each additional pony; $1/mile beyond 30 miles; $100 non-refundable deposit). Bonfire events at $20/person under 100 or $15/person over 100 (30 minimum). Hayrides at $250 per wagon with 25-person capacity. Event insurance included.
• Arena Event Hosting Large-scale arena event hosting in a 100' x 300' indoor arena with heated observation room and announcer's stand. Hosts barrel racing, roping, bull riding, horse shows, rodeos, weddings, festivals, camps, and association events such as Michigan Barrel Racers Association and Michigan Ropers Association competitions during off-season months.
• Gift Certificates Gift certificates for Sundance Riding Stables services, redeemable for trail rides, lessons, camps, and other offerings. Sold online through the website forms page and at the stables.

Quantifiable outcome

• 12 campers maximum per session
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Michigan Barrel Racers AssociationcoreOthersSundance Riding Stables hosts Michigan Barrel Racers Association events in their 100x300 indoor arena during the off-season months (November-April). The association holds competitions at the facility, utilizing the large indoor arena with heated observation room and announcer's stand.
• Michigan Ropers AssociationcoreOthersSundance Riding Stables hosts Michigan Ropers Association events during the winter/off-season months. The association utilizes the facility's large indoor arena for roping competitions and events.
• International Miniature Bull Riding AssociationminorOthersSundance Riding Stables hosts International Miniature Bull Riding Association events at their facility during the off-season arena event period.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Indian Hills Riding Stable: Midwest riding stable offering guided trail rides, lessons, and boarding. Similar operational model and seasonal footprint to Sundance.
• Wolfe Stables: Michigan-based equestrian center offering lessons, boarding, and trail riding. Direct competitor in the greater Lansing/Grand Ledge region.
• Circle B Riding Stables: Stable offering trail rides, lessons, and camps. Comparable youth camp programs and seasonal revenue model.
• Carousel Acres: Midwest riding stable offering trail rides, lessons, and pony parties. Comparable service mix and DIY marketing approach.
• Blanchard Stables: Michigan-based equestrian facility offering trail riding, lessons, boarding, and events. Comparable in service mix and regional positioning to Sundance Riding Stables.
• Paradise Horse Center: Trail riding and boarding operation in the Midwest. Similar offering structure and customer base to Sundance.

Regional players

• Cook's Pony Rides & Petting Zoo: Regional mobile pony party and petting zoo service offering on-location events. Comparable to Sundance's mobile pony party service line.
• Michigan Equestrian Center: Michigan-based equestrian facility with arena event hosting and boarding. Comparable arena-event hosting partnerships with regional associations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sundanceridingstable
• LinkedInlinkedin.com/company/sundance-riding-stable

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundance Riding Stable, Inc.