What TANABE USA INC. does

Tanabe USA Inc. is a privately held US specialty automotive aftermarket distributor and the North American subsidiary of Tanabe Co., Ltd., a Japanese manufacturer founded in 1962 by Mr. Suteo Tanabe. From its headquarters at 1849 Western Way in Torrance, California, the company markets and distributes high-performance suspension and exhaust components manufactured exclusively at the parent company's ISO9001-certified Shiga Factory in Yasu-City, Shiga, Japan. Its product portfolio spans three coilover systems (Sustec Pro FIVE, Pro S-0C/CR, and Z40), four spring lines (DF210, NF210, GF210, and the competition-grade PRO210), the TEAS electronic active suspension controller, chassis reinforcement components (strut tower bars, under braces, sway bars), and a SUS304 stainless steel exhaust family (Medalion Touring, Concept G, Concept G Blue, Tuner Medalion). Manufacturing differentiation rests on the world's only WAFIOS cold-winding coil spring machine in Japan, patent-pending True Individual Double Shot Peening, 100% load testing, and CAD-assisted laser cutting plus robotic TIG welding for exhausts.

Tanabe makes money almost entirely through unit-priced wholesale shipments of MSRP-fixed products to a network of authorized North American dealers (with the More Japan storefront serving as an additional online channel). End pricing ranges from approximately $25 for exhaust gaskets to $2,190 for the top-tier Z40 coilover kit, with tiered pricing by application (e.g., performance applications of the Sustec Pro CR at $1,190 versus $1,090 for most fitments; tower bars from $198 to $388). The target customer base is Japanese-import and tuner car owners in the United States, segmented into automotive performance enthusiasts (primary), motorsports competitors, and import/tuner enthusiasts. Racing heritage in JGTC GT500 with the Takata Dome Racing Honda NSX, Reito MOLA GT-R, and Keihin Real Racing HSV-010 serves as engineering validation and brand credibility rather than a direct revenue stream. The company maintains a passive distribution model: no public revenue disclosure, no venture or private equity backing, no acquisitions, and warranties limited to US-spec vehicles in the United States.

Name

TANABE USA INC.

Legal name

Tanabe USA Inc.

Website

https://tanabe-usa.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Tanabe USA Inc. is the privately held Torrance, California-based North American subsidiary of Japanese specialty aftermarket manufacturer Tanabe Co., Ltd., distributing ISO9001-certified high-performance suspension, exhaust, and chassis reinforcement components to US automotive enthusiasts through authorized dealers and the More Japan online storefront.

Ownership category

akta.pro rank

Product category

Automotive Performance Parts

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Automotive Parts and Accessories Retailers (441330)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)

akta.pro secondary industries

Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE), Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

Keywords

• Automotive performance parts
• Aftermarket exhaust systems
• Coilover suspension kits
• Lowering coil springs
• Chassis reinforcement components

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Performance automotive parts sales: Tanabe USA generates revenue through the sale of high-performance automotive suspension components (coilovers, springs, chassis bracing) and exhaust systems directly to consumers and through authorized dealer networks. Products are sold at fixed MSRP price points ranging from approximately $25 for gaskets to $2,190 for complete coilover systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Tanabe USA Inc. distributes and markets high-performance automotive aftermarket parts — including stainless-steel exhaust systems, adjustable coilover suspensions, lowering and competition coil springs, chassis reinforcement components, and cooling plates — designed for owners of Japanese performance vehicles. All products are manufactured in-house at the parent company's ISO9001-certified Shiga Factory in Japan and are sold in North America through authorized dealers and the More Japan online retail store.

Product overview

Tanabe USA Inc. is an automotive aftermarket performance parts manufacturer and US subsidiary of Tanabe Co., Ltd. (Japan), operating from Torrance, California. The company offers a comprehensive portfolio of performance products centered on four core categories: (1) Exhaust Systems including Medalion Touring, Concept G, Concept G Blue, and Tuner Medalion lines, all manufactured in Japan from SUS304 stainless steel; (2) Suspension Systems comprising three coilover lines (Sustec Pro FIVE with active suspension capability, Sustec Pro S-0C for comfort, and Sustec Z40 for performance with 40-way adjustment), the TEAS electronic active suspension controller, and four spring series (DF210, NF210, GF210, and PRO210) featuring industry-leading 2100nm tensile strength; (3) Chassis Reinforcement products including Strut Tower Bars, Under Braces, and Stabilizer/Sway Bars; and (4) Engine Cooling with Cooling Plates. All products are manufactured in-house at the Tanabe Shiga Factory in Japan under ISO9001 and JISQ9001 certification standards. The company serves the motorsport and automotive enthusiast community across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Sustec: Sustec is Tanabe's suspension management brand covering performance lowering springs, adjustable coilover suspension, chassis reinforcement components including tower bars, under braces, and stabilizer/sway bars.
• Revel

Products and services

• Medalion Touring Exhaust System Premium stainless-steel exhaust system designed to minimize in-cabin noise while delivering a deep, refined tone throughout the RPM range with quiet idle and no drone; aimed at street-driven Japanese performance vehicles.
• Concept G Exhaust System Motorsport-designed exhaust system under 93 dB with quiet idle and deep aggressive exhaust note free of raspiness across all RPMs; built for spirited street and track use.
• Concept G Blue Exhaust System Extreme full turbo-back exhaust system with zero restrictions that deletes the catalytic converter; designed purely for performance with off-road use only.
• Tuner Medalion Exhaust Universal performance muffler designed for tuners seeking a performance-oriented exhaust solution.
• Down Pipe / Front Pipe / Y-Pipe / Turbine Tube Performance exhaust piping components including down pipes, front pipes, Y-pipes, and turbine tubes for various vehicle applications.
• Exhaust Baffle Removable inner silencer designed to reduce decibel output of Tanabe exhaust systems; available in multiple inlet and tip sizes for varying driving needs.
• Sustec Pro FIVE Coilover Adjustable coilover with slide-valve internal damper technology delivering 12 damper settings (16 when paired with TEAS), dual tube design, and compatibility with the TEAS active suspension controller.
• Sustec Pro S-0C (CR) Coilover Comfort-oriented adjustable coilover system using advanced KYB dampers, fully adjustable ride height, twin tube design, focused on comfort levels and direct fit for daily-driven vehicles.
• Sustec Z40 Coilover Performance-oriented adjustable coilover using advanced KYB twin-tube dampers with 40-way dampening adjustment and PRO210 springs for maximum performance and direct fit.
• TEAS (Tanabe Electric Active Suspension) Controller Programmable speed-sensing active suspension controller that reads vehicle speed and automatically adjusts dampening force, with 0.013-second actuator response and onboard flash memory storing up to 8 preset settings; compatible with Sustec Pro FIVE and Sustec Pro SEVEN coilover systems.
• DF210 Max Lowering Springs Dress-up form lowering springs with an aggressive drop for enhanced appearance and improved performance handling.
• NF210 Max Comfort Springs Normal-feeling lowering springs designed for maximum comfort while providing improved handling characteristics over factory springs.
• GF210 Max Agility Springs Grip-feeling lowering springs designed for maximum agility and handling response.
• PRO210 Max Custom Springs Fixed-diameter linear high-performance coil spring for adjustable coilover suspensions with 2100n/m tensile strength using SWI200 steel alloy, developed through JGTC and N1 endurance racing.
• Sustec Strut Tower Bar Chassis reinforcement component that reduces chassis flex at strut towers; the Tower Bar Plus variant features an oval cross-sectional shape delivering 138% torsional rigidity improvement over the standard design.
• Sustec Under Brace Chassis reinforcement component that reduces undercarriage flex; available in 2-point and 4-point configurations for improved stability.
• Sustec Stabilizer (Sway Bar) Full chromemoly steel anti-sway bar for exceptional stability and maximum tire contact patch; lightweight and rigid with neutral balance tuning.
• Cooling Plate Engine room cooling component developed during circuit testing that directs fresh air to the turbine, demonstrating a cooling effect of up to -4°C in wind speed tests.
• Exhaust Gaskets and Accessories OEM-quality exhaust gaskets (50mm–80mm, oval and triangle configurations), coilover adjustment wrench, license plate frames, lanyards, and sticker combos sold as accessories.
• Revel VLS / VLS II Gauges Wideband air/fuel ratio gauges (VLS and second-generation VLS II) sold through the related Revel USA brand for engine tuning and monitoring.

Quantifiable outcome

• Exhaust weight reduction of up to ~40% compared to factory stock exhaust systems (SUS304 stainless steel construction)
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Kayaba Industry Co. (KYB)coreTechnology or IntegrationTanabe is partnered with Kayaba Industry Co. of Japan (KYB), Japan's oldest and most celebrated dampener manufacturer, in the production and engineering of suspension components. KYB supplies dampers for Tanabe's Sustec Pro CR and Z40 coilover systems.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• KW Suspensions: KW is a German manufacturer of high-end adjustable coilover suspension systems popular with track and enthusiast drivers. It competes with Tanabe's Sustec Pro FIVE and Z40 coilovers in the premium adjustable suspension segment for sport compact vehicles.
• HKS: HKS is a leading Japanese aftermarket performance brand producing exhaust systems, coilovers, intercoolers, and engine components for JDM performance cars. Like Tanabe, HKS sells through US distribution and competes across the same enthusiast-driven product categories.
• Eibach: Eibach is a German-based manufacturer of performance springs, coilovers, and anti-roll bars distributed worldwide. It competes directly with Tanabe's Sustec spring and coilover lines, particularly in lowering springs and chassis reinforcement for sport compact platforms.
• TEIN: TEIN is a Japanese suspension manufacturer offering coilovers, lowering springs, and dampers for the same JDM tuner and motorsports segments that Tanabe targets. Both companies emphasize in-house Japanese engineering and compete head-to-head on platforms like Civic, Integra, WRX, and 86/BRZ.
• Öhlins: Öhlins is a Swedish premium suspension manufacturer producing coilovers, dampers, and steering racks for automotive and motorsports applications. It competes at the high end with Tanabe's Z40 and TEAS-equipped coilovers in the motorsport-derived enthusiast segment.
• Trust / GReddy: GReddy (Trust Corporation) is a Japanese aftermarket manufacturer of exhaust systems, suspension components, cooling products, and engine parts. It competes directly with Tanabe across exhausts, coilovers, and chassis reinforcement for import performance vehicles.

Broad incumbents

• Bilstein: Bilstein is a major German OEM and aftermarket suspension manufacturer producing shocks, struts, and coilovers. It is a broader incumbent that overlaps with Tanabe's coilover business but serves a much wider portfolio including OEM contracts and non-sport-compact segments.
• Borla: Borla is a US-based aftermarket exhaust manufacturer offering cat-back and axle-back systems for a broad range of vehicles including imports and domestics. It overlaps with Tanabe's exhaust product line but operates at larger scale across multiple vehicle segments.
• MagnaFlow: MagnaFlow is a large US aftermarket exhaust manufacturer offering stainless steel exhaust systems, catalytic converters, and mufflers. It competes with Tanabe in the import exhaust category but at significantly higher volume and broader vehicle coverage.

Emerging players

• Megan Racing: Megan Racing is a US-based value-tier aftermarket manufacturer of coilovers, lowering springs, exhausts, and chassis bracing for sport compact vehicles. It targets a similar enthusiast customer base to Tanabe but at lower price points, representing partial competitive overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/tanabeusa
• Facebookfacebook.com/tanabeusa
• Instagraminstagram.com/tanabeusa
• LinkedInlinkedin.com/company/tanabe-racing-development-usa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TANABE USA INC.