St. Louis Brewers Heritage Foundation

What St. Louis Brewers Heritage Foundation does

The St. Louis Brewers Heritage Foundation is a 501(c)(3) nonprofit organization (Federal Tax ID 32-0489041) operating under the public brand STLBEER. Its mission is to promote the Greater St. Louis Region as a premier beer tourism destination, serving both visiting and local beer enthusiasts and the 70+ regional craft breweries operating within a 100-mile radius of St. Louis. Unlike a traditional 501(c)(6) brewers guild or trade association, the foundation is structured to provide inclusive regional promotion without lobbying activity.

The foundation's core products are digital and event-based. Its primary product is the stlbeer.org platform, which combines a comprehensive brewery directory with an interactive map, a curated news aggregation feed, an events calendar, themed beer tourism guides co-produced with local experts and influencers, and an e-commerce merchandise shop. Merchandise offerings include t-shirts (from $25) and limited-edition art prints (e.g., the 2024 STL Beer Map Art Print at $17.50 sale price). The platform is complemented by an in-person programming calendar that includes regional festivals and fundraisers such as Brew in the Lou, Rock the Hops, the Beer Mile North American Classic, the Summer SMaSH Homebrew Festival, and the Augusta Bottoms Festival. The technical stack is a standard content-management-based website; no proprietary technology, app, or API is disclosed.

Revenue is generated through four streams: merchandise sales, event admissions and festival tickets, tax-deductible donations from individuals, and sponsorships/partnerships with allied businesses and regional organizations (Missouri Craft Brewers Guild, Illinois Craft Brewers Guild, BrewHop STL, Explore St. Louis, St. Louis Magazine, Feast Magazine, and STLMade). The organization employs 1-10 staff and does not disclose revenue figures, consistent with a small community-led nonprofit. Its go-to-market is community-led: it grows reach through content, events, civic partnerships, and tourism-channel integration rather than paid acquisition.

Name

St. Louis Brewers Heritage Foundation

Legal name

St. Louis Brewers Heritage Foundation

Website

https://stlbeer.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

St. Louis Brewers Heritage Foundation is a 501(c)(3) nonprofit operating the STLBEER platform to promote Greater St. Louis beer tourism for enthusiasts and 70+ regional breweries via a brewery directory, events calendar, news feed, merchandise shop, and regional festivals.

Ownership category

akta.pro rank

Product category

Beer Tourism Promotion

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK)

akta.pro secondary industries

Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)

Keywords

• Beer tourism promotion
• Brewery directory services
• Craft beer events
• Nonprofit tourism organization
• Regional beer guides

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Merchandise Sales: Sale of branded merchandise including t-shirts, art prints, and map products through the online shop. All proceeds support the foundation's mission and programming.
2. Event Admissions: Tickets and admission fees for fundraising events, festivals, and beer-centric programming.
3. Donations: Tax-deductible donations from individuals supporting the organization's beer tourism mission. As a 501(c)3 non-profit, all donations are deeply appreciated and directly support programming.
4. Sponsorships and Partnerships: Sponsorships, partnerships, and collaborations with allied businesses to support regional beer promotion.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The St. Louis Brewers Heritage Foundation operates STLBeer.org, a digital platform that promotes the Greater St. Louis region as a premier beer tourism destination. The platform provides a directory of 70+ breweries within a 100-mile radius, curated brewing news, an events calendar, themed beer tourism guides, and an online merchandise shop. It also hosts and promotes beer-centric fundraisers, festivals, and educational events, with all shop proceeds and tax-deductible donations supporting the foundation's mission.

Product overview

STLBeer.org is a digital platform operated by the St. Louis Brewers Heritage Foundation (a 501(c)(3) nonprofit) serving as the unified online hub for St. Louis beer tourism. The platform operates as an integrated ecosystem combining a brewery directory (featuring 70+ regional breweries), a curated news aggregation service, an events calendar, beer tourism guides, and an e-commerce merchandise shop. All proceeds from the shop directly support the Foundation's mission of promoting the Greater St. Louis region as a premier beer tourism destination.

Differentiator

Problem solved

Functional benefit

Products and services

• STLBeer.org Website The primary online resource for St. Louis beer tourism, providing news, event listings, brewery directory, guides, and merchandise shop for the Greater St. Louis brewing community.
• Brewery Directory with Interactive Map A comprehensive listing of more than 70 breweries operating within 100 miles of St. Louis, browseable by neighborhood, region, or interactive map, for beer enthusiasts and tourists.
• STLBeer Merchandise Shop Online shop selling St. Louis brewery-themed merchandise including t-shirts, posters, and art prints. All proceeds support the Foundation's mission of promoting regional beer tourism.
• 2024 STL Beer Map Art Print An 18" x 24" art print on heavy matte stock featuring all breweries in operation within 100 miles of St. Louis as of 2024, illustrated by local artist Dan Zettwoch. Sold to support the foundation's mission.
• STL Beer Sports Themed Shirt Soccer-inspired t-shirt supporting STLBeer, priced from $25.00, with net profits benefiting the St. Louis Brewers Heritage Foundation's beer tourism mission.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Missouri Craft Brewers GuildcoreStrategic or Co-development PartnerMissouri Craft Brewers Guild protects and promotes independent craft beer in Missouri. The guild works to advance the interests of craft breweries throughout the state.
• Illinois Craft Brewers GuildcoreStrategic or Co-development PartnerICBG is a nonprofit organization supporting and defending the Illinois craft beer industry. Key partner for the Metro East region of the Greater St. Louis area.
• BrewHop STLcoreGTM or Marketing PartnerBrewHop STL offers St. Louis brewery tours. The St. Louis area has an amazing beer and brewing history, and BrewHop STL exists to showcase it through guided experiences.
• St. Louis MagazineminorGTM or Marketing PartnerSt. Louis Magazine is the smart, stylish, and sophisticated guide to the city connecting St. Louisans to St. Louis. Serves as a media partner for regional beer coverage.
• Feast MagazineminorGTM or Marketing PartnerFeast Magazine covers inspired food culture in St. Louis and beyond, frequently featuring local breweries and beer events.
• Explore St. LouiscoreGTM or Marketing PartnerExplore St. Louis works to attract citywide conventions, one-hotel meetings, sporting events, group tours and individual leisure travelers to St. Louis in collaboration with more than 750 regional Partners including hotels, restaurants, attractions and service providers.
• STLMade MovementminorGTM or Marketing PartnerThe STLMade movement is an initiative of Greater St. Louis, Inc., which brings together business and civic leaders to create jobs and opportunities, expand inclusive economic growth and improve St. Louis' global competitiveness.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Colorado Brewers Guild: Trade association representing Colorado's craft breweries and supporting tourism through events and guild branding. Similar mission and target audience to STLBeer, but operates as a 501(c)(6) statewide.
• Illinois Craft Brewers Guild: Strategic partner covering the Illinois side of the St. Louis metro. Regional peer whose membership and event activity directly intersects STLBeer's geographic footprint.
• Oregon Brewers Guild: Statewide craft beer guild running brewery directories, festivals, and tourism programs across Oregon. Comparable in scope and promotional function, though structured as a trade association rather than a 501(c)(3) foundation.
• Missouri Craft Brewers Guild: Strategic partner and statewide craft beer guild operating in Missouri. Adjacent model (trade association vs. nonprofit foundation) but covers overlapping breweries and shared promotional interests.
• San Diego Brewers Guild: Regional guild promoting San Diego's craft beer scene, brewery directory, and tourism. Operates a similar directory-plus-events model at scale in a different geography.

Direct peers

• Experience Grand Rapids (Beer City USA): Regional tourism body actively promoting Grand Rapids as 'Beer City USA' with brewery trail maps and curated content. Comparable in marrying a regional CVB-style promotional role with dedicated beer tourism programming.
• Cincinnati USA Regional Tourism (Beer Heritage Trail): Runs a curated regional brewery trail and tourism promotion for Greater Cincinnati's brewing heritage. Most directly comparable peer given the parallel 'city-built-on-brewing' tourism and history-preservation mission.
• Asheville Beer City USA: Community-led beer tourism promotion organization for Asheville, NC, branding the city around its craft brewing scene. Closely matches STLBeer's model of aggregating breweries, events, and tourism content for a single metro.

Emerging players

• BrewHop STL: St. Louis brewery tour operator and listed strategic partner of STLBeer. Tangentially comparable as a beer tourism monetization layer in the same geography.

Broad incumbents

• Brewers Association (CraftBeer.com): National trade association for American craft brewers that also publishes beer tourism content and event programming. A broader, well-funded incumbent that overlaps with STLBeer's mission at the national rather than regional level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/stlbeer
• Facebookfacebook.com/stlbeer
• LinkedInlinkedin.com/company/stlbeer
• Instagraminstagram.com/stlbeer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Louis Brewers Heritage Foundation