Stories Coffee Company

What Stories Coffee Company does

Stories Coffee Company is a privately held specialty coffee shop and roastery operating six retail locations across the Omaha metro (114th & Davenport, 156th & Maple, Lifegate, Gretna, Q Street) and Lincoln, Nebraska. The company serves specialty coffee beverages, teas, smoothies, local craft beer and wine, craft cocktails, and made-to-order food at its retail locations, and additionally roasts and retails three single-origin coffee varieties — Guatemala Antigua, Columbia Supremo, and Costa Rica Tarrazu — through an owned e-commerce storefront. Underlying operations center on small-batch coffee roasting with regulated time and heat control, with green coffee sourced internationally and used within weeks of roasting to maximize freshness.

The business operates multiple parallel revenue streams: in-store retail coffee and food sales, a bi-weekly/monthly coffee subscription at a 5% discount, gift cards and merchandise, on-site catering with A/V-equipped conference room rentals, a 3,000-square-foot event venue at Gretna accommodating up to 100 guests, and a B2B wholesale office coffee program. Distribution spans company-owned retail, owned e-commerce, third-party delivery (Omaha Loco Delivery), and Toast-powered curbside pickup. Customers are primarily individual consumers seeking specialty coffee in a community-gathering environment, supplemented by corporate/office wholesale accounts, event hosts, and local non-profit partners that receive quarterly donations under the company's Give-Back program.

The business is owned and operated by Dan and Brooke Loutzenhiser, who acquired the company in 2017; the operating legal entity is SCC Payroll LLC. The company maintains no disclosed institutional investors, no parent company, and operates exclusively within Nebraska. Its strategic positioning blends a hospitality/community-venue model with light CPG (roasted bean retail) and venue-rental economics, anchored by repeat local foot traffic rather than national scale.

Name

Stories Coffee Company

Legal name

SCC Payroll LLC

Website

https://storiescoffeecompany.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Stories Coffee Company operates six specialty coffee shops and a small-batch roastery across the Omaha metro and Lincoln, Nebraska, serving locally roasted coffee, beverages, made-to-order food, and event/catering services to individual consumers and businesses.

Ownership category

akta.pro rank

Product category

Specialty Coffee Shops & Roastery

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee shop
• Small-batch coffee roastery
• Coffee bean retail
• Coffee subscription service
• Coffee shop catering

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Coffee Sales: Direct sales of roasted coffee beans and beverages at company-owned retail locations. Products include Guatemala Antigua, Columbia Supremo, and Costa Rica Tarrazu at $15-$16 per bag.
2. Coffee Subscriptions: Recurring subscription model offering 5% discount on coffee products delivered bi-weekly or monthly to customers.
3. Retail Merchandise: Sale of gift cards and merchandise through company shop.
4. Beverage and Food Service: In-store sales of specialty coffee, tea, smoothies, local craft beer, wine, craft cocktails, and made-to-order food at retail locations.
5. Event Rental: Private event space rentals at Gretna location - 3,000 square feet accommodating up to 100 guests for celebrations, corporate gatherings, and other events.
6. Catering Services: On-site delivery catering for events and celebrations, plus conference room rentals at 114th & Davenport location for meetings of 3-25 people or large gatherings of 50+.
7. Wholesale Office Coffee: B2B wholesale coffee supply to offices with premium local coffee delivered to workplace locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Stories Coffee Company operates coffee shops and a roastery serving specialty coffee beverages, tea, smoothies, local craft beer, wine, craft cocktails, and made-to-order food across six Nebraska locations. The company roasts specialty green coffee in small batches and retails single-origin beans (Guatemala Antigua, Columbia Supremo, Costa Rica Tarrazu) through its own e-commerce shop and a bi-weekly/monthly subscription program. It also generates revenue from gift cards, event space rental, on-site catering, and wholesale office coffee supply.

Product overview

Stories Coffee Company is a local coffee shop and roastery operating as a single unified offering across multiple Nebraska locations (Omaha, Lincoln, and Gretna). The core product is specialty coffee beverages served in-store, complemented by freshly roasted whole bean coffee sold through an online shop. The product portfolio includes three single-origin coffee varieties (Guatemala Antigua, Columbia Supremo, Costa Rica Tarrazu) available for both in-store consumption and retail purchase, along with a subscription service for recurring deliveries. Additional offerings include gift cards, catering services, event venue rental at the Gretna location, wholesale coffee for offices, and mobile ordering/pickup capabilities. The company positions itself as a community gathering space that also roasts and retails its own coffee beans directly to consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Stories Coffee Shops (In-Store Service) A local coffee shop serving freshly roasted specialty coffee beverages, teas, smoothies, local craft beer, wine, craft cocktails, and made-to-order food across six Nebraska locations. Customers can study, meet, gather, or relax in welcoming spaces.
• Guatemala Antigua Coffee Single-origin coffee from Guatemala with cupping notes of bright acidity, medium body, moderately floral aroma, nuts layered with milk chocolate and bright spices. Sold as whole bean, drip, or espresso grind at $16 per bag.
• Columbia Supremo Coffee Single-origin Colombian coffee with hints of cocoa, soft cranberry acidity, balanced medium body, and refreshing finish reminiscent of cherries. Sold at $15 per bag.
• Costa Rica Tarrazu Coffee Single-origin Costa Rican coffee with intense, fragrant aroma, well-rounded body, bright acidity, and flavors of citrus and tropical fruit. Sold at $16 per bag.
• Coffee Subscription Bi-weekly or monthly coffee subscription service offering 5% discount on all coffee products, delivering freshly roasted beans to customers.
• Gift Cards Digital gift cards available for purchase starting at $1 increments, allowing customers to give the gift of Stories Coffee to others.
• Catering Services On-site delivery catering for events and celebrations, including large gatherings of 50+ and small to medium meetings in A/V equipped conference room.
• Event Rental Space (Gretna) Private event venue rental at the Gretna location, featuring 3,000 square feet of space with capacity for up to 100 guests, suitable for graduations, showers, birthdays, weddings, corporate gatherings, and celebrations.
• Wholesale Coffee Supply Premium local coffee delivered to office workspaces for commercial accounts. Wholesale B2B subscription supply with seamless delivery to workplaces.
• Mobile Cart Espresso Service Mobile espresso cart service providing coffee on the go at off-site locations for events and gatherings.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lifegate ChurchcoreStrategic or Co-development Partner · 1 January 2017Stories Coffee Company operates a location inside Lifegate Church at 15555 West Dodge Road, Omaha. This partnership began when Dan and Brooke Loutzenhiser purchased Stories Coffee Company in 2017 and represents a strategic venue partnership for serving the church community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Architectural Coffee: Specialty coffee shop and roaster based in Omaha, Nebraska. Direct geographic competitor for the same local customer base with similar single-origin and small-batch roasting approach—highly relevant regional comparison.

Broad incumbents

• Starbucks: National coffee chain with strong Omaha/Lincoln presence. While broader portfolio, it competes for the same daily specialty coffee occasion and increasingly offers third-wave style Reserve stores that overlap with Stories' premium positioning.
• Peet's Coffee: Established specialty coffee roaster and cafe operator with national footprint. Overlaps with Stories on specialty positioning, retail cafes, and DTC bean sales, though at much larger scale and broader product line.

Direct peers

• Blue Bottle Coffee: Specialty roastery-cafe operator with strong single-origin identity and DTC subscription model. Closely comparable on vertical integration (own roastery + cafes), single-origin sourcing, and subscription revenue stream.
• La Colombe Coffee Roasters: Specialty roaster operating cafes plus wholesale and DTC subscriptions. Same vertical integration thesis as Stories—own roastery, multi-location cafes, and subscription/wholesale channels.
• Dutch Bros Coffee: Fast-growing specialty coffee chain expanding aggressively into the Omaha market. Competes for similar beverage customers with a drive-thru-led, high-volume model at lower price points.
• Stumptown Coffee Roasters: Specialty roastery-cafe with single-origin focus and wholesale B2B distribution. Comparable product mix (roasted beans, cafe service, subscriptions) and go-to-market via retail + wholesale channels.
• Black Rock Coffee Bar: Specialty coffee chain operating company-owned cafes with premium positioning. Similar business model combining retail cafes, whole bean sales, and community-focused branding—directly comparable unit economics and customer profile.
• Scooter's Coffee: Also Nebraska-headquartered specialty coffee chain with significant Omaha/Lincoln presence. Both compete directly for the same regional specialty coffee customer across retail and drive-thru formats, making it the most geographically comparable peer.

Emerging players

• Counter Culture Coffee: Specialty roaster with strong sustainability and single-origin positioning, primarily wholesale and training-focused with limited cafe footprint. Comparable on product philosophy and sourcing model, though more B2B-skewed than Stories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/storiescoffeecompany
• Instagraminstagram.com/storiescoffeecompany
• LinkedInlinkedin.com/company/stories-coffee-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stories Coffee Company