Svensk Insamlingskontroll

What Svensk Insamlingskontroll does

Svensk Insamlingskontroll is an independent nonprofit association (ideell förening) headquartered in Stockholm, Sweden, established formally in 1980 to certify and audit public fundraising through the so-called 90-account (90-konto) system. The 90-account framework itself dates to 1943 and is now embedded into Sweden's primary retail payment infrastructure: certified organisations receive seven-digit PlusGiro (Nordea) and Bankgiro (Bankgirocentralen) account numbers prefixed "90," plus a corresponding Swish mobile-payment number. The organisation's role is to verify that collected funds are used for their stated purpose, that fundraising and administrative costs remain reasonable, and that the entity meets standards such as the minimum 75% / maximum 25% purpose-to-cost ratio. As of the most recent reporting period, 481 organisations held a 90-account, collectively handling approximately SEK 25.6 billion in 2024 revenues (37.1% private donations, 24.5% government, 21.9% other including finance, 11.0% organisational, 5.5% corporate).

The organisation operates with a lean staff of roughly three full-time equivalents, including a Kanslichef (Head of Office), a Koordinator, and a Controller/Granskningsansvarig (Audit Manager). It is governed by five principals (huvudmän): the Swedish Trade Union Confederation (LO), the Swedish Confederation of Professional Employees (TCO), the Swedish Confederation of Professional Associations (SACO), the Confederation of Swedish Enterprise (Svenskt Näringsliv), and SPF Seniorerna, the senior citizens' organisation that joined as principal in 2025. Its products and services centre on the 90-account quality stamp, annual audits of all certified holders, standardised report-package templates, annual sector-wide statistics, and the recurring 90-dagen public awareness campaign. International linkage is maintained through Charity Monitoring Worldwide (formerly ICFO), the cross-national network of independent charity-monitoring organisations.

Commercially, Svensk Insamlingskontroll is fee-financed with three disclosed streams: (i) annual fees from 90-account holders calculated at 0.055% of the holder's total operating revenues (minimum 5,000 SEK ex VAT, maximum 60,000 SEK ex VAT; first-year fee waived for new entrants); (ii) one-time application/setup fees of 5,000 SEK ex VAT, with additional accounts at 1,000 SEK ex VAT each; and (iii) credit report services priced at 250 SEK ex VAT per report on board members and alternates. The go-to-market is community-led: charities apply voluntarily to obtain the certification, and the stamp is then used as a trust signal in donor communications. No public APIs, AI/ML systems, or SaaS platforms are offered.

Name

Svensk Insamlingskontroll

Legal name

Svensk Insamlingskontroll

Website

https://insamlingskontroll.se

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Svensk Insamlingskontroll is an independent Stockholm-based nonprofit association that certifies and annually audits the Swedish "90-account" quality stamp for charitable fundraising organisations, serving approximately 481 nonprofit associations, foundations, and religious communities across Sweden.

Ownership category

akta.pro rank

Product category

Charitable Compliance Certification

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAKAG

Federated Giving Organizations (e.g., United Way-type)

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

SECONDARYAFALACAF

Supplier Approval & Second-Party Audit Programs (Retailer/Brand/Manufacturer)

Agriculture & Food Production/Food Safety, Testing & Certification/Food Safety Certification Bodies (ISO 22000, FSSC 22000, BRCGS, SQF)

SECONDARYEUAHAJAI

Assurance & Verification of Sustainability Reports (Limited/Reasonable Assurance)

Energy, Utilities & Environment/Environmental Compliance, Monitoring & Consulting/Sustainability, ESG & Corporate Environmental Reporting

Keywords

• Charity certification services
• Fundraising monitoring services
• Nonprofit compliance auditing
• Charitable account certification
• Donor protection services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Annual Fees from 90-Account Holders: The primary revenue stream comes from annual fees charged to organizations holding 90-accounts. The annual fee is calculated as 0.055% of the organization's total operating revenues for the most recently reported fiscal year. The minimum annual fee is 5,000 SEK ex VAT and the maximum is 60,000 SEK ex VAT. New organizations pay no annual fee in their first year, only a setup fee.
2. Application/Setup Fees: Organizations applying for a 90-account pay a one-time setup fee of 5,000 SEK ex VAT. Additional 90-accounts for existing holders cost 1,000 SEK ex VAT per account.
3. Credit Report Services: Svensk Insamlingskontroll offers credit report ordering services for 90-account holders at 250 SEK ex VAT per credit report on board members and alternates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Svensk Insamlingskontroll operates the 90-konto (90-account) quality certification system for Swedish nonprofit associations, foundations, and religious communities engaged in public fundraising. Approved organizations receive a seven-digit PlusGiro and/or Bankgiro account beginning with 90, plus a linked Swish number, that they may use to signal credibility to donors. The organization conducts annual audits and control reviews of every certified organization, ensures that at least 75% of revenues go to stated purpose, and publishes comprehensive annual statistics on charitable giving in Sweden.

Product overview

Svensk Insamlingskontroll is a nonprofit organization that operates the 90-konto (90-account) quality certification system for Swedish charitable organizations. The core offering consists of the 90-konto certification mark, which provides a seven-digit PlusGiro/Bankgiro account beginning with 90 and optional Swish number to vetted nonprofit organizations (ideella föreningar, stiftelser, trossamfund). Supporting services include annual auditing and control of all certified organizations, comprehensive annual statistics compilation on charitable giving in Sweden, and standardized reporting templates (report package) for organizations to submit their financial data. The organization also runs the annual 90-dagen awareness campaign. There is no public-facing API, AI/ML capabilities, or SaaS platform—the organization functions as a traditional certification and monitoring body.

Differentiator

Problem solved

Functional benefit

Products and services

• 90-konto Quality Certification
• Annual Audit and Control Services

Quantifiable outcome

• Minimum 75% of total revenues must go to the organization's stated purpose (purpose fulfillment metric)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Charity Monitoring Worldwide (CMW)coreStrategic or Co-development Partner · 1 January 1943Formerly known as ICFO (International Committee on Fundraising Organizations), CMW is an international association of charity monitoring organizations. Svensk Insamlingskontroll is the Swedish member of CMW. Members are independent organizations that assess and monitor charities in their respective countries across twenty countries in Europe, America, Asia, and Africa. The network is committed to empowering donors, volunteers, and communities to make a difference efficiently and effectively.
• Nordea (PlusGiro)coreTechnology or IntegrationAgreement with Nordea for PlusGiro accounts bearing the 90 prefix. The first 90-accounts were opened in January/February 1944. Today the accounts are seven-digit with an extra control digit added.
• Bankgirocentralen (Bankgiro)coreTechnology or IntegrationAgreement with Bankgirocentralen since 2006 for Bankgiro accounts with the 90 prefix. Organizations with seven-digit PlusGiro accounts and Bankgiro starting with 90 have been investigated and approved by Svensk Insamlingskontroll. Since January 2024, new 90-accounts are opened exclusively as Bankgiro numbers.
• SwishcoreTechnology or IntegrationSwish numbers can be linked to 90-accounts with corresponding numbers. This enables donors to make mobile payments to charitable organizations through the Swish app.
• LO (Landsorganisationen i Sverige)coreOthersOne of the founding principals (huvudmän) of Svensk Insamlingskontroll. LO is the Swedish Trade Union Confederation and appoints one board member and one deputy member to the organization's board.
• SACO (Sveriges Akademikers Centralorganisation)coreOthersOne of the founding principals (huvudmän) of Svensk Insamlingskontroll. SACO is the Swedish Confederation of Professional Associations and appoints one board member and one deputy member to the organization's board.
• TCO (Tjänstemännens Centralorganisation)coreOthersOne of the founding principals (huvudmän) of Svensk Insamlingskontroll. TCO is the Swedish Confederation of Professional Employees and appoints one board member and one deputy member to the organization's board.
• Svenskt Näringsliv (Confederation of Swedish Enterprise)coreOthersOne of the founding principals (huvudmän) of Svensk Insamlingskontroll. Formerly SAF, the organization appoints one board member and one deputy member to the organization's board.
• SPF SeniorernacoreOthersJoined as a principal (huvudman) in 2025 following decision by the organization's other principals. SPF Seniorerna appoints one board member and one deputy member to the board.
• Integritetsskyddsmyndigheten (IMY)minorOthersSwedish authority responsible for supervising the application of data protection legislation (GDPR). Svensk Insamlingskontroll refers to IMY for credit reporting companies that have received permits to conduct credit reporting operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• European Association of Philanthropy Giving (Philea): European philanthropic infrastructure association with 250+ members across 30+ countries. Comparable as an ecosystem and standards-setting body for the European charitable sector, though operating at an international rather than national certification level.
• Fundraising Regulator (UK): Independent regulator of charitable fundraising in the UK that oversees the Fundraising Code of Practice. Comparable in mission but broader in regulatory authority than SFI, which operates on a voluntary basis in Sweden.

Direct peers

• CharityWatch: U.S. nonprofit that performs in-depth financial analysis of charities and publishes donor alerts. Comparable in being an independent watchdog providing donors with audited information on how charities use funds.
• BBB Wise Giving Alliance: U.S. nonprofit that evaluates charities against 20 standards of accountability and publishes reports donors can use to assess legitimacy. Directly comparable in mission (third-party charity trust assurance) and uses a similar vetting-and-public-reporting model.
• Charity Navigator: Largest U.S. charity-rating platform that evaluates nonprofits on financial health, accountability, and transparency. Comparable in being an independent third-party signal of charitable trustworthiness, though it relies more on rating/scoring than annual audit.
• Candid (formerly GuideStar): U.S. nonprofit information service that collects, standardizes, and disseminates data on IRS-registered nonprofits. Comparable in compiling comprehensive nonprofit-sector data and serving as a transparency layer for donors and researchers.
• Innsamlingskontrollen (Norway): The Norwegian charity-monitoring counterpart with a near-identical mandate: independent oversight of approved fundraising accounts in Norway. Operates as the closest functional twin to SFI within the Nordic region and is also a CMW/ICFO member.
• Phineo gAG: German nonprofit analytics and rating organization that analyzes the impact and effectiveness of charitable organizations. Comparable in providing independent quality assessment of the charity sector and publishing sector-wide analysis.

Regional players

• SOSTE Finnish Federation for Social Affairs and Health: Finnish umbrella organization representing NGOs in the social welfare and health fields. Comparable as a Nordic third-sector membership/coordinating body, though it is more advocacy-oriented than SFI's certification-and-monitoring remit.
• New Zealand Fundraising Institute: Industry body for professional fundraisers in New Zealand that promotes ethical fundraising standards. Comparable as a regional self-regulatory body for the charitable giving sector, though smaller and less certification-driven than SFI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/svensk-insamlingskontroll

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svensk Insamlingskontroll