Stichting Advies- En Begeleidingscentrum Voor Het Onderwijs In Amsterdam

What Stichting Advies- En Begeleidingscentrum Voor Het Onderwijs In Amsterdam does

Het ABC is a Dutch non-profit foundation (stichting) established in 1973 that provides educational advisory and support services to schools, school boards, and educational institutions across the Amsterdam metropolitan area — from Haarlemmermeer to Zaanstad and from IJmond to Purmerend. The organization employs a multidisciplinary team of educational advisors (orthopedagogues, psychologists, linguists, and educationalists) who deliver diagnostics, coaching, training, and treatment services spanning dyslexia care, behavior and school climate, leadership and school development, giftedness and talent development, language, mathematics, early childhood education (VVE), newcomer integration, and support for ill students. Notable proprietary offerings include the Skribbel digital program for dyslexia treatment (blended paper-and-computer exercises compliant with NKD and Protocol Dyslexie standards), the Persoonlijk Dyslexie Werkboek, and operation of the Centraal Meldpunt Nieuwkomers for Amsterdam primary education alongside BBO school boards.

The organization's business model is professional services revenue, structured around project- and trajectory-based contracts with school boards and municipalities. Pricing follows a tiered payment schedule (20%/70%/balance for contracts ≥€5,000; 100% upfront below €5,000), with VAT-exclusive fees and adjustments possible during the school year. The go-to-market is sales-led via direct advisory engagement at school sites, supplemented by the RITHA Practitioner training program (€8,500; 12-month, 80% online / 20% on-site; co-delivered with Radboud Universiteit yielding both RITHA and ECHA certificates) and the multi-firm Goud Onderwijs three-year improvement program (partnered with CED-Groep, Cedin, Onderwijs Maak Je Samen, and IJsselgroep). Het ABC also acts as a Poortwachter (gateway) for subsidized dyslexia diagnostics in the municipalities of Utrecht, Gooi en Vecht, and Zwolle.

Het ABC maintains an extensive certification stack — ISO 9001, ANBI, CRKBO, NKD, Cedeo customer satisfaction recognition, Keurmerk Onderwijsontwikkeling, and practitioner registrations (SKJ, NIP, NVO) — that functions as a regulatory moat and procurement-grade credential for public-sector school contracts. The foundation is governed by a Raad van Toezicht and led by Directeur-bestuurder Minke Fuijkschot, with compensation constrained by the CAO AOJ collective labor agreement and Wet Normering Topinkomens (WNT) legislation. With headquarters in Amsterdam (Staalmanpark 10) and a regional office in Purmerend (Wielingenstraat 115), the foundation has positioned itself as an integral, quality-certified partner for sustainable school improvement across North Holland.

Name

Stichting Advies- En Begeleidingscentrum Voor Het Onderwijs In Amsterdam

Legal name

Stichting Advies- En Begeleidingscentrum Voor Het Onderwijs In Amsterdam

Website

https://hetabc.nl

Company type

Private

Founded year

1973

Operating status

Operating

Short description

Het ABC is a 52-year-old Dutch non-profit foundation providing educational advisory, coaching, diagnostics, and training services to school boards and schools across the Amsterdam metropolitan area, with specialties in dyslexia treatment, leadership development, giftedness, and newcomer integration.

Ownership category

akta.pro rank

Product category

Educational Advisory Services

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Psychoeducational & Educational Assessments (IEE Support) (EDAKACAD)

akta.pro secondary industries

Learning Disabilities & Dyslexia Schools & Programs (EDAKAAAB), Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines) (EDAFAKAG)

Keywords

• Educational advisory services
• Dyslexia treatment services
• Teacher professional development
• School improvement consulting
• Student counseling services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Educational Advisory and Support Services: Het ABC generates revenue by providing advisory, coaching, and training services to schools, school boards, and educational institutions. Services span areas including dyslexia screening (as Poortwachter), teacher professional development, leadership coaching, and tailored educational support programs. The organization operates on a project/trajectory basis with schools and school boards.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Het ABC is a non-profit educational advice and guidance center that delivers advisory, diagnostic, coaching, and training services to school boards, schools, and educational professionals across the Amsterdam region. Its offering spans dyslexia research and treatment (including the Skribbel digital method), behavior and school climate support, leadership and school development, giftedness and talent development, language and mathematics education, and newcomer/ill-student support. The organization also delivers professional development programs such as the RITHA Practitioner training in partnership with Radboud University and participates in the Goud Onderwijs school improvement program.

Product overview

Het ABC offers a comprehensive portfolio of educational advisory and support services rather than a traditional technology product. The core offerings include dyslexia research and treatment (using the Skribbel digital program), behavior and school climate guidance, leadership and school development, giftedness and talent development, language and mathematics education, diagnostic research, student counseling, and support for ill students and newcomers. Additionally, Het ABC delivers the RITHA Practitioner training program in partnership with Radboud Universiteit and participates in the Goud Onderwijs educational improvement program. The organization serves preschool, primary, and secondary education levels across Amsterdam and surrounding regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Dyslexia Research and Treatment (Dyslexieonderzoek en -behandeling)
• Behavior & School Climate (Gedrag & Schoolklimaat)

Quantifiable outcome

• Schools implementing Goud Onderwijs showed positive effects on reading comprehension and mathematics, with students growing more than would normally be expected. At all participating schools, the learning climate was found to be more positive and work enjoyment increased.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• CED-GroepcoreStrategic or Co-development Partner · 2 April 2024CED-Groep developed Goud Onderwijs (Goud Onderwijs) as an educational improvement trajectory based on the American Uncommon Schools formula. Het ABC partnered with CED-Groep along with Cedin, Onderwijs Maak Je Samen, and IJsselgroep to implement Goud Onderwijs in the Amsterdam region, providing large-scale quality improvements in primary and special education.
• CedincoreStrategic or Co-development Partner · 2 April 2024Five educational advisory firms (CED-Groep, Cedin, Onderwijs Maak Je Samen, IJsselgroep, and Het ABC) bundled their forces to implement Goud Onderwijs (Goud Onderwijs) across the Netherlands. Cedin trained advisors to implement the concept in their region.
• Onderwijs Maak Je SamencoreStrategic or Co-development Partner · 2 April 2024One of five educational advisory firms collaborating on Goud Onderwijs implementation. Trained advisors to implement the concept in their region alongside CED-Groep, Cedin, IJsselgroep, and Het ABC.
• IJsselgroepcoreStrategic or Co-development Partner · 2 April 2024One of five educational advisory firms collaborating on Goud Onderwijs implementation. Trained advisors to implement the concept in their region alongside CED-Groep, Cedin, Onderwijs Maak Je Samen, and Het ABC.
• Radboud Universiteit (Radboud University)coreStrategic or Co-development PartnerHet ABC is a partner in the RITHA Practitioner (Radboud International Training on High Ability) program offered by Radboud Universiteit. Het ABC lecturers are involved in the training in Amsterdam. The program leads to both an RITHA Certificate (Radboud Universiteit) and an ECHA Certificate (European Council for High Ability).
• Gemeente Amsterdam (Municipality of Amsterdam)coreStrategic or Co-development PartnerHet ABC partners with the Municipality of Amsterdam's school boards (Breed Bestuurlijk Overleg BBO) to operate the Centraal Meldpunt Nieuwkomers (Central Reporting Point for Newcomers) for primary education in Amsterdam, facilitating rapid and transparent procedures for reporting and placing newcomer students.
• Breed Bestuurlijk Overleg (BBO) AmsterdamcoreStrategic or Co-development PartnerBBO Amsterdam is the collective of school boards in primary education in Amsterdam. Together with Het ABC, BBO established the Centraal Meldpunt Nieuwkomers (Central Reporting Point for Newcomers) for primary education.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IJsselgroep: Dutch regional education advisory organization and Goud Onderwijs co-implementation partner with Het ABC. Delivers school improvement, training, and student support services to school boards in overlapping markets.
• Onderwijs Maak Je Samen: Dutch education advisory firm partnering with Het ABC in the Goud Onderwijs consortium. Offers comparable school-board advisory and professional development services across primary education in the Netherlands.
• Quriuz: Dutch education advisory and talent development firm offering school improvement, leadership coaching, and professional development services to Dutch school boards — overlapping heavily with Het ABC's portfolio.
• Bureau ICE: Dutch educational assessment provider (IEP leerlingvolgsysteem) that is referenced as a partner by Het ABC. Operates in the adjacent assessment and pupil-monitoring space for Dutch primary education.
• CED-Groep: Dutch education advisory firm that developed the Goud Onderwijs trajectory and is Het ABC's primary co-implementation partner. Operates across the same school-board and educational-improvement segments nationally.
• Cedin: One of five education advisory firms collaborating with Het ABC on Goud Onderwijs. Provides comparable school advisory, training, and diagnostics services to Dutch primary and secondary schools in overlapping regions.

Broad incumbents

• BMC: Major Dutch consulting and interim-management firm with a sizable education practice covering school-board advisory, leadership, and policy support — competes for the same school-board mandates as Het ABC at a national scale.
• APS (Algemene Onderwijsbond): Large, established Dutch education advisory and training organization offering school improvement, leadership development, and HR services nationally. Operates as a broader incumbent with overlapping service categories to Het ABC.

Others

• LOWAN: Dutch national expertise center for education of newcomers and refugees, listed as a partner network by Het ABC. Adjacent rather than directly competitive, but operates in overlapping newcomer-education advisory space.
• Radboud Universiteit (RITHA / Radboud Centre for Talent Development): Academic partner of Het ABC for the RITHA Practitioner training program. Not a direct competitor, but the developer and credentialing body for a key training revenue stream. Comparable only in the high-ability/giftedness content domain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/abc-onderwijsadviseurs

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Advies- En Begeleidingscentrum Voor Het Onderwijs In Amsterdam