Stichting Haarwensen
Stichting Haarwensen is a Dutch nonprofit foundation that provides free, hand-knotted real-hair wigs to children (up to 18 years) who have lost hair due to chemotherapy or alopecia, fitted through a nationwide network of SEMH-certified salons and funded entirely by private donations.
- Company typePrivate
- Founded2007
- HeadquartersMijdrecht, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Stichting Haarwensen does
Stichting Haarwensen is a Dutch nonprofit foundation (Stichting) headquartered in Mijdrecht, Netherlands, founded in 2007 by Yvonne de Boer and operational since delivering its first wig on 7 April 2008. Its sole programmatic offering is the provision of free, high-quality real-hair wigs (haarwerken) to children up to 18 years of age who have lost their hair due to chemotherapy or alopecia. Each wig is handcrafted by knotting individual strands of donated human hair (minimum donor length 35 cm) into a wig base, then fitted and customized at a nationwide network of SEMH-certified hair salons (steunpunten) operating across at least seven Dutch provinces, including a most recent addition in Brielle. Production, fitting, and maintenance cost approximately €1,500 per wig, with an average throughput of roughly 4 wigs per week and 2,509+ children cumulatively served.
The foundation's revenue model is entirely donation-based, with no government subsidies and no charges to recipients. Funding streams include individual financial donations (processed via Tikkie/iDEAL), hair donations meeting the 35 cm threshold, community fundraising campaigns hosted on the haarwensen.nl action platform (typical campaigns raising €370-€1,500), corporate sponsorships (notably VriendenLoterij lottery partnership from October 2025 and the Michael Gerritsen Foundation regional partnership from January 2026), and ambassador-driven fundraising (e.g., Olympian Kimberley Bos). Donations are tax-deductible under the foundation's ANBI status (Algemeen Nut Beogende Instelling), and the organization has been a CBF Erkend Goed Doel since 2015 and SEMH-recognized since 1 January 2025.
Governance is provided by a 5-member unpaid board chaired by founder Yvonne de Boer, with operations executed by 3 paid employees plus dozens of volunteers and ambassadors. The go-to-market combines community-led awareness (word-of-mouth, media features, social channels, ambassador programs) with a direct-to-family intake funnel delivered via an online request form and in-person fittings at certified salons. There is no digital product, no software revenue, and no commercial offering; the foundation's only "customers" are recipient families, while its commercial counterparties are donors, sponsors, and certified service partners.
Stichting Haarwensen firmographics
Firmographics- Name
- Stichting Haarwensen
- Legal name
- Stichting Haarwensen
- Website
- https://haarwensen.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stichting Haarwensen is a Dutch nonprofit foundation that provides free, hand-knotted real-hair wigs to children (up to 18 years) who have lost hair due to chemotherapy or alopecia, fitted through a nationwide network of SEMH-certified salons and funded entirely by private donations.
- Ownership category
- akta.pro rank
Stichting Haarwensen industry classification
Industry- Product category
- Charitable Pediatric Hair Prosthesis Services
- NAICS
- Hair, Nail, and Skin Care Services (81211)
- akta.pro primary industry
- Wig Styling, Customization & Maintenance (HSALAAAL)
- akta.pro secondary industries
- Hair & Wig Replacement Systems (Hairpieces/Toupees) (HSALAAAK), Hair Extensions, Wigs & Hairpieces (CRABABAH)
Keywords
Where Stichting Haarwensen is headquartered
LocationHeadquarters
- HQ city
- Mijdrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Stichting Haarwensen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Others
Revenue model
- Financial Donations: Haarwensen receives money donations from individuals and companies. Donations are tax-deductible as Haarwensen is a certified ANBI (Algemeen Nut Beogende Instelling). The organization receives approximately €1,500 per wig for production, fitting, and maintenance. They give away approximately 4 wigs per week on average.
- Hair Donations: Children and adults donate their hair (minimum 35cm). Hair is hand-knotted into wigs for children who have lost their hair due to illness or treatment. The organization does not charge recipients for the wigs.
- Community Fundraising Actions: Individuals and organizations run fundraising campaigns and donate the proceeds to Haarwensen. These action pages are hosted on the Haarwensen website and allow donors to contribute to specific fundraising goals.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Stichting Haarwensen product offering
Product offeringCore offering
Stichting Haarwensen provides free, high-quality real-hair wigs (haarwerken) to children up to 18 years old who have lost their hair due to cancer treatment or alopecia. Each wig is handcrafted by knotting individual donated hairs into a wig base, and fittings are performed at a nationwide network of SEMH-certified support points (steunpunten). The cost of production, fitting, and maintenance (approximately €1,500 per wig) is covered entirely by donations.
Product overview
Stichting Haarwensen is a Dutch charitable foundation that provides free, high-quality real-hair wigs (haarwerken) to children up to 18 years old who have lost their hair due to cancer treatment or alopecia. The core offering consists of handcrafted wigs made from donated hair, fitted at certified support points across the Netherlands. The organization operates a hair donation program (requiring 35 cm minimum length), enables financial donations via Tikkie, and provides free fundraising action pages for supporters. All services are provided at no cost to recipients, with production costs of approximately €1,500 per wig funded entirely by private and corporate donations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 2,509+ children helped with wigs
- +2 more outcomes
Companies that use Stichting Haarwensen
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles3 records
Stichting Haarwensen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Stichting Haarwensen partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- HK Haarwerken (Hilde Kloosterman)minorNew support point in Brielle. Hilde Kloosterman joined the Haarwensen network as a hair wig specialist.
- Kimberley BosminorOlympian skeleton athlete serving as ambassador for Haarwensen. Has donated hair multiple times and raises awareness through her sporting events and social media presence. Actively fundraising through the Haarwensen website.
- Michael Gerritsen FoundationcoreThree-year partnership to support children in the Foodvalley region who have lost hair due to chemotherapy or alopecia. The foundation provides financial support enabling free wigs for children up to 18 years in the region.
- VriendenLoterijcoreOfficial partner of the VriendenLoterij lottery. Lottery participants can choose Haarwensen as their charity, with at least 40% of their stake going to the organization. Participants also receive a VIP card with museum access and discounts.
- SEMH Certified Hair Salons (Steunpunten)coreNetwork of certified hair wig salons across the Netherlands that serve as support points for wig fitting and customization. All have SEMH certification. Located in Friesland, Overijssel, Gelderland, Utrecht, Noord-Holland, Zuid-Holland, and Noord-Brabant.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
Stichting Haarwensen competitors and assessment
Company assessmentDirect peers
- Wigs for Kids: US non-profit providing handcrafted hairpieces to children who have lost their hair due to chemotherapy, alopecia, or other medical conditions. Closely mirrors Haarwensen's hand-knotted real-hair wig model and pediatric focus.
- Locks of Love: US-based non-profit providing free hairpieces to children with medical hair loss, funded by hair and monetary donations. Highly comparable mission, beneficiary profile, and donation-driven funding model to Haarwensen.
- Little Princess Trust: UK-based charity providing free real-hair wigs to children and young people who have lost their own hair through cancer treatment or other conditions. Very similar service model, beneficiary group, and donation-funded structure.
- Children With Hair Loss: US non-profit providing wigs and hair replacements to children with medical hair loss at no cost. Comparable recipient-driven, donation-funded model serving pediatric cancer and alopecia patients.
- Lolly's Locks: US charity providing high-quality wigs to children and adults experiencing medical hair loss who cannot afford them. Comparable mission targeting financial accessibility to medical wigs.
- Hair We Share: US non-profit providing free wigs to children, teens, and adults with medical hair loss using donated human hair. Closely aligned operational and beneficiary model.
Regional players
- Angel Hair Foundation: Canadian non-profit providing wigs to kids with cancer-related hair loss across Canada. Similar pediatric mission and donation-funded model but operates in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Stichting Haarwensen social profiles
Digital presenceStichting Haarwensen compliance and trust
Trust signalCompliance3 records
Stichting Haarwensen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stichting Haarwensen leadership team
Management profileNumber of profiles
Profiles7 records
Stichting Haarwensen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stichting Haarwensen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stichting Haarwensen
What does Stichting Haarwensen do?
Stichting Haarwensen provides free, high-quality real-hair wigs (haarwerken) to children up to 18 years old who have lost their hair due to cancer treatment or alopecia. Each wig is handcrafted by knotting individual donated hairs into a wig base, and fittings are performed at a nationwide network of SEMH-certified support points (steunpunten). The cost of production, fitting, and maintenance (approximately €1,500 per wig) is covered entirely by donations.
Is Stichting Haarwensen a public or private company?
Stichting Haarwensen is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Stichting Haarwensen founded?
Stichting Haarwensen was founded in 2007. It employs 1 to 10 people.
Where is Stichting Haarwensen based?
Stichting Haarwensen is headquartered in Mijdrecht, Netherlands, in the Europe region.
How does Stichting Haarwensen make money?
Three revenue lines are on record. Financial Donations are the primary driver. The others are hair Donations and community Fundraising Actions.
Who are Stichting Haarwensen's main competitors?
Direct peers on record are Wigs for Kids, Locks of Love, Little Princess Trust, Children With Hair Loss, Lolly's Locks and Hair We Share. Angel Hair Foundation is listed as a regional player.
Does Stichting Haarwensen have an API?
No public API is recorded for Stichting Haarwensen.
What industry is Stichting Haarwensen in?
Stichting Haarwensen's product category is Charitable Pediatric Hair Prosthesis Services. Its primary akta.pro industry code is HSALAAAL, Wig Styling, Customization & Maintenance, with a secondary code of HSALAAAK, Hair & Wig Replacement Systems (Hairpieces/Toupees). Its NAICS code is 81211.