Stichting Kanjertraining

What Stichting Kanjertraining does

Stichting Kanjertraining is a Dutch non-profit foundation (Stichting) established in 2007 and headquartered in Almere, Netherlands. It develops and disseminates the Kanjertraining methodology, an evidence-based social-emotional learning program for children in primary and secondary education, before/after-school childcare (BSO/TSO), and families. The core pedagogy is built around the 'Kanjerpetten' (animal character hats) framework and is supported by an in-house Kenniscentrum and external researchers; the methodology has been included in the Nederlands Jeugd Instituut (NJI) database of effective youth interventions with the highest recognition (2013) and approved as suitable for bullying prevention (2014).

The product portfolio centers on KanVAS, an online tracking and advisory system for monitoring student social-emotional development, complemented by Digibord (digital classroom materials for interactive whiteboards), Het Kanjertheater (interactive theatrical performances), and the Kanjershop webshop for educational materials. The methodology is gated behind a structured teacher certification ladder: a 3-day basistraining grants Licentie A (two-year validity), the first nascholing upgrades to Licentie B (two further years), and the second nascholing grants permanent Licentie C. The Kanjervragenlijst, a four-dimension psychometric questionnaire, has been Cotan-rated since February 2013.

Kanjertraining operates a sales-led, direct go-to-market targeting Dutch schools through training programs, certification licenses, and material sales; parent and child training is offered separately with some reimbursement via Dutch health insurers. In 2025, the organization executed its first international expansion by launching in Switzerland under the 'Heldentraining' (Hero Training) brand. Revenue is generated through professional services (training), recurring license fees (Licentie A/B), and one-time/perpetual license and material sales (Licentie C, Kanjershop). As a foundation, Kanjertraining is not venture-backed, does not disclose financials, and is governed independently.

Name

Stichting Kanjertraining

Legal name

Stichting Kanjertraining

Website

https://kanjertraining.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Kanjertraining is a Dutch non-profit foundation that delivers the evidence-based Kanjertraining social-emotional learning methodology, including the KanVAS platform, Digibord classroom materials, teacher certification (Licentie A/B/C), and parent-child training, to schools, childcare providers, and families in the Netherlands and Switzerland.

Ownership category

akta.pro rank

Product category

Social-emotional training and behavioral methodology for schools

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG)

akta.pro secondary industry

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

Keywords

• Social-emotional training
• Teacher certification
• Bullying prevention
• Classroom management
• Behavioral methodology

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training and Certification: Revenue from training programs including basistraining (License A), nascholing (License B), and advanced training (License C). Training is provided for primary education, secondary education, and support staff.
2. Material Sales: Sales of Kanjertraining materials through the Kanjershop webshop including books, posters, and educational materials for use in classrooms and at home
3. License Fees: Schools pay for training licenses (Licentie A and B valid for 2 years, Licentie C is permanent) to become certified Kanjerscholen

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Stichting Kanjertraining delivers an evidence-based social-emotional training methodology for Dutch primary and secondary schools, built around Kanjerpetten (animal character hats) that teach children positive behavior, conflict resolution, and bullying prevention. Schools access the methodology through a tiered teacher training and certification program (Licentie A, B, C), supported by the KanVAS online tracking and advisory platform, classroom Digibord materials, the Kanjershop for purchasing books and posters, and the Kanjertheater for in-school performances.

Product overview

Stichting Kanjertraining offers a unified methodology for promoting positive behavior, preventing problems, and addressing conflicts in primary and secondary education. The portfolio consists of a core online platform (KanVAS) for tracking and advising, complemented by digital classroom materials (Digibord), theatrical performances (Het Kanjertheater), a webshop for training materials, and a structured licensing system for teachers consisting of Basistraining (Licentie A), Nascholing (Licentie B), and the definitive 2e Nascholing (Licentie C). The methodology includes the Kanjervragenlijst questionnaire for social-emotional assessment and parent-child training programs for home use.

Differentiator

Problem solved

Functional benefit

Brands

• KanVAS: Kanjer Volg- en Adviessysteem, an online tracking and advisory system for monitoring student behavior and progress.
• Digibord
• Kanjershop
• Kanjertheater
• Heldentraining

Products and services

• KanVAS (Kanjer Volg- en Adviessysteem) Online tracking and advisory system (Kanjer Follow-up and Advice System) that lets trained teachers monitor student social-emotional progress and receive methodology-based guidance. Sold to certified Kanjerscholen and their teachers.
• Digibord Materials Digital KanVAS assets (Digibord) suitable for projection on interactive whiteboards, providing ready-to-use classroom visuals aligned with the Kanjertraining methodology. Used by teachers in certified Kanjerscholen.
• Kanjershop (Webshop) Own e-commerce webshop (Kanjershop) where schools, teachers, and parents can purchase Kanjertraining books, posters, and educational materials for classroom or home use.
• Het Kanjertheater Interactive theatrical performances (Het Kanjertheater) delivered in schools that reinforce the Kanjertraining methodology through live, student-facing productions. Sold to primary and secondary schools as an add-on program.
• Basistraining (Licentie A) Three-day foundational teacher training program (Basistraining) that certifies educators to deliver Kanjertraining in classrooms and grants Licentie A, valid for two years. Sold to teachers and schools in primary and secondary education.
• 1e Nascholing (Licentie B) First continuing education refresher (1e Nascholing) that upgrades a teacher's Licentie A to Licentie B and extends certification validity for two more years. Sold to teachers who completed Basistraining.
• 2e Nascholing (Licentie C) Second continuing education refresher (2e Nascholing) that grants definitive Licentie C with unlimited duration, recognizing the teacher as permanently certified. Sold to teachers who completed Licentie B.
• Kanjervragenlijst Cotan-assessed questionnaire (Kanjervragenlijst) that measures Negative Intentions, Unhappy Gloomy Feelings, Restless Disruptive Behavior, and Helpful Social Behavior, used alongside teacher lists and sociograms. Used by schools implementing Kanjertraining.
• Kanjertraining voor thuis (Ouder-en-kindtrainingen) Parent and child training programs (Ouder-en-kindtrainingen) for home use, including coverage information for reimbursement from Dutch health insurers and listing of partner practices. Sold directly to parents and families.

Quantifiable outcome

• Included in database of effective youth interventions with highest possible recognition
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• CRKBOminorOthersStichting Kanjertraining is registered as a CRKBO institution (Centraal Register Kort Beroepsonderwijs), which is a quality mark for vocational and professional education institutions in the Netherlands.
• Gezonde School (Healthy School)minorOthersKanjertraining is associated with the Gezonde School (Healthy School) initiative, which promotes health and wellbeing in educational settings.
• Nederlands Jeugd Instituut (NJI)coreStrategic or Co-development PartnerThe NJI has assessed and included Kanjertraining in its database of effective youth interventions. This partnership provides scientific credibility and validation of the methodology.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Committee for Children (Second Step): Large US-headquartered nonprofit that publishes the Second Step SEL curriculum used in tens of thousands of schools globally. Broader and more resourced than Kanjertraining, with an established international footprint in K–12 social-emotional learning.

Others

• MindUP: Mindfulness-based SEL program for schools, founded by Goldie Hawn, operating through teacher training and classroom curriculum. Adjacent methodology competitor to Kanjertraining's classroom-based behavior and emotional regulation work.
• PATHS Curriculum (Chedd & Levine): Classroom-based SEL curriculum (Promoting Alternative Thinking Strategies) widely implemented in primary schools. Thematically comparable to Kanjertraining's in-class social skills and behavior curriculum, but distributed as packaged classroom materials rather than a licensed training methodology.
• Responsive Classroom: Teacher professional development and classroom practices approach for elementary educators, focused on engagement, management, and community. Adjacent to Kanjertraining in the SEL teacher-training and classroom-atmosphere niche.

Emerging players

• KiVa (University of Turku): Evidence-based Finnish anti-bullying program for schools, now expanding internationally with country-level rollouts. Comparable to Kanjertraining's bullying-prevention licensing model and increasingly competing in European education tenders.
• Olweus Bullying Prevention Program: Internationally recognized school-wide bullying-prevention methodology with certified trainer networks. Competes in the same school-bullying prevention category as Kanjertraining, with comparable licensing and teacher certification structures.
• The Incredible Years (Webster-Stratton): Parent, teacher, and child training programs for behavior management, widely used across Europe and North America. Overlaps with Kanjertraining's parent-and-child and teacher-training tracks, including ADHD/ASS-relevant modules.

Direct peers

• Kwink!: Dutch SEL methodology for primary education, implemented via school-wide curriculum and teacher training. Competes head-to-head with Kanjertraining for the same Dutch basisschoolen budgets and is often seen in municipal anti-bullying policy discussions.
• Rots en Water (Rots en Water Instituut): Dutch social-emotional and bullying-prevention training program for primary and secondary schools, also delivered through teacher certification. Direct competitor to Kanjertraining in the Dutch K–12 SEL market with similar methodology licensing model.
• PBS Nederland (Schoolwide Positive Behaviour Support): Dutch implementation of the international Positive Behaviour Support (SWPBS) framework, providing school-wide behavior training and tiered intervention support. Directly comparable to Kanjertraining as a school-led SEL and behavior methodology aimed at Dutch primary and secondary schools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Kanjertraining
• YouTubeyoutube.com/@KanjerTraining-px2rl
• LinkedInlinkedin.com/company/stichting-kanjertraining
• Instagraminstagram.com/kanjertraining?igsh=MXRmbHVqNTg1ZXZuMQ==

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Kanjertraining