Student Motorsport

What Student Motorsport does

Student Motorsport Limited is a not-for-profit company registered in England and Wales (Company Number: 09238023), operating the Student Motorsport Competition, an educational racing series embedded as an inter-teams award within the BRSCC Nankang Tyre CityCar Cup Championship. Founded by John Paul Latham, the company was incorporated in 2017 and launched the competition in 2022 to give students from schools, colleges, universities, UTCs, and NEET training organisations hands-on motorsport experience. The platform is structured as a controlled-access, read-only information environment with no user-to-user interaction; teams access operational materials, event information, and standings via a WordPress-based website hosted on Google Cloud Platform, with content distributed through Meta Business Suite.

The core product is a multi-package competition offering tiered by team experience level: the Paddock Support Pass Package for seasoned or renewing teams, the Novice Team Support Package with enhanced administrative support, and the Team Development Package for first-time entrants. Packages include administrative fees covering third-party services such as track entry, tyres, and fuel, and are structured as multi-year contracts. Supporting offerings include an annual Pit Stop Challenge, Team Awards (Commercial Activity, Race Car Build, Sustainability), marketing and media services, and training services.

Student Motorsport generates revenue through competition entry fees and service packages, with documented late-payment interest, early-renewal and referral incentives, and ticket discounts for additional spectator passes. The company is governed under the sporting and technical regulations of BRSCC and Motorsport UK, and operates exclusively within England at circuits including Brands Hatch, Snetterton, Silverstone, and Croft. Commercial partnerships with Nankang Tyres, Raceparts, SW Motorsports, Tuff-Tile, Fleet Livery Solutions, and others supplement operational capability.

Name

Student Motorsport

Legal name

Student Motorsport Limited

Website

https://www.studentmotorsport.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Student Motorsport Limited is a UK not-for-profit that runs the Student Motorsport Competition, an educational racing series within the BRSCC CityCar Cup Championship, serving schools, colleges, and universities with tiered multi-year team packages.

Ownership category

akta.pro rank

Product category

Educational Motorsport Competition Services

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Support & Feeder Series (Developmental Championships) (MPAKAGAH)

akta.pro secondary industries

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA), Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

Keywords

• Educational motorsport competition
• Student racing series
• Motorsport training programmes
• College racing teams
• CityCar Cup series

Headquarters

HQ city

Bacup

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Competition Entry Fees and Service Packages: Student Motorsport generates revenue through three main service packages: (1) Paddock Support Pass Package for experienced teams seeking independence, (2) Novice Team Support Package providing enhanced administrative and logistical support, and (3) Team Development Package for teams with little or no prior experience. Packages include administrative fees for managing third-party services (track entry fees, tyres, fuel). The company is registered as a not-for-profit entity in England and Wales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Student Motorsport organises the Student Motorsport Competition, an educational motorsport racing series embedded within the BRSCC Nankang Tyre CityCar Cup Championship. Schools, colleges, and universities register teams that build and race CityCar Cup vehicles, with Student Motorsport providing administrative coordination, training, marketing/media services, and tiered support packages (Paddock Support Pass, Novice Team Support, Team Development). Additional offerings include the Pit Stop Challenge, Team Awards (Commercial Activity, Race Car Build, Sustainability), and post-race press conferences.

Product overview

Student Motorsport operates as a single unified educational racing series platform offering the Student Motorsport Competition as its core product. The competition runs within the BRSCC Nankang Tyre CityCar Cup Championship, where college and university teams build and race CityCar Cup cars. The company offers three distinct service packages tiered by team experience level: the Paddock Support Pass Package for independent teams, the Novice Team Support Package for teams seeking administrative assistance, and the Team Development Package providing comprehensive support. Additional offerings include the Pit Stop Challenge, Team Awards program, and Marketing/Media Services including photography, social media, and press conferences. The platform functions as a controlled-access, read-only information environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Student Motorsport Competition An educational racing series operating as an inter-teams award within the BRSCC Nankang Tyre CityCar Cup Championship, providing real-world motorsport racing experience to student teams from schools, colleges, and universities. Teams build and race CityCar Cup vehicles across the UK competition season.
• Paddock Support Pass Package Service package for seasoned or renewing teams offering core competition access and support with the Entrant primarily responsible for external arrangements, providing greater independence and control over project management and supplier relationships.
• Novice Team Support Package Package designed for new or less experienced teams, providing enhanced administrative and logistical support from Student Motorsport with fewer direct supplier interactions required from the Entrant.
• Team Development Package Comprehensive package for teams with zero or little prior motorsport background, offering the highest level of support and training and significantly reducing the administrative and logistical burden on the Entrant. Includes coordination of third-party services for an administrative fee.
• Pit Stop Challenge Annual competition component testing pit stop skills, with results and events documented across multiple years (2022-2025).
• Marketing and Media Services Photography, social media distribution, and press outreach services provided by Student Motorsport to promote Entrants and the Competition, including post-race press conferences.
• Training Services Training services delivered by Student Motorsport to equip participants with motorsport-related knowledge and skills, as outlined in chosen package offerings.
• Team Awards Programme Award categories including Commercial Activity, Race Car Build, and Sustainability, evaluated throughout the season and culminating in the BRSCC Awards.

Quantifiable outcome

• Students have gone on to work in Formula 2, the Rallycross Mini Cooper Championship, and running historic F1 cars around the world
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• BRSCC (British Racing & Sports Car Club)coreStrategic or Co-development PartnerStudent Motorsport and the Student Motorsport Competition are supported and governed by the BRSCC, a company limited by guarantee formed in 1946. The Student Motorsport Competition is embedded within the Nankang Tyre CityCar Cup Championship, a rapidly growing series launched in 2020 by the BRSCC. Student Motorsport operates under the sporting and technical regulations administered by the BRSCC for the CityCar Cup Championship.
• Motorsport UKcoreStrategic or Co-development PartnerStudent Motorsport is governed by and operates under the authority of Motorsport UK, the national membership organisation and governing body for four-wheel motorsport in the UK. As a not-for-profit organisation and founding member of the FIA, Motorsport UK establishes the overarching regulatory framework for UK motorsport.
• Nankang TyrescoreOthersNankang Tyres UK is a key commercial partner and title sponsor of the Nankang Tyre CityCar Cup Championship within which Student Motorsport operates. Nankang provides tyres for all competition vehicles.
• Acorn Printing Services / MHR TeamwearminorOthersCommercial partner providing printing services and teamwear for Student Motorsport Competition participants and events.
• Tuff-TileminorOthersTuff-Tile provides premium flooring and lighting that transformed the series' Media Awning. Partnership supports the competition's infrastructure at race events.
• Raceparts (UK) LtdminorOthersCommercial partner providing parts and supplies for Student Motorsport Competition teams.
• EGT CommunicationsminorOthersMarketing communications partner supporting Student Motorsport Competition promotion and communications.
• SW MotorsportsminorOthersSeries Parts Supplier for car conversion parts and components used by Student Motorsport Competition teams.
• James Roberts PhotographyminorOthersOfficial photography partner providing race photography coverage for Student Motorsport Competition events.
• Driven Minds WordsminorOthersContent and media partner supporting Student Motorsport Competition storytelling and communications.
• Fleet Livery SolutionsminorOthersSponsor of City College Norwich motorsport programme, providing vehicle graphics and livery for race cars.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Motorsport UK Academy: The official training and development arm of Motorsport UK offering educational pathways, training schemes, and development programmes for aspiring motorsport professionals. It is comparable to Student Motorsport as both operate under Motorsport UK governance and target the same pool of students seeking professional motorsport careers.
• BRSCC Nankang Tyre CityCar Cup Championship: The parent motorsport championship in which Student Motorsport is embedded, launched by BRSCC in 2020 using spec CityCar Cup vehicles. It is comparable as the broader series Student Motorsport operates within, with shared governing regulations, shared car spec, and shared commercial partner Nankang Tyres.

Direct peers

• Greenpower Education Trust: Greenpower runs educational motorsport challenges (Goblin, Kit Car, and Formula 24) for UK schools and colleges, where student teams design, build, and race electric vehicles. It is comparable to Student Motorsport as a UK-based, education-focused motorsport competition aimed at school and college learners.
• Formula Student: The Institution of Mechanical Engineers' Formula Student competition is the largest educational motorsport competition globally, where university teams design, build, and race single-seater cars. It is comparable to Student Motorsport as both target university/college teams with hands-on motorsport engineering experience as the core educational product.
• F1 in Schools: F1 in Schools is a global STEM challenge where student teams design, model, and race miniature F1 cars, culminating in a World Finals event. It is comparable to Student Motorsport as both use motorsport as the vehicle for educational outcomes and target school/college-aged teams with structured competitions.
• Schools Karting Championship: A UK-based karting competition organised specifically for school and college teams, providing structured inter-school motorsport competition. It is comparable to Student Motorsport as both deliver educational motorsport competition formats aimed at UK students at school and college level.
• 4x4 in Schools Technology Challenge: A UK educational motorsport initiative where student teams design and build miniature 4x4 vehicles to compete in regional and national finals. It is comparable to Student Motorsport as both target school and college teams with hands-on motorsport-themed engineering competitions and partner ecosystems.

Regional players

• Junior Saloon Car Championship: A BRSCC-run youth-focused saloon car championship for 14-17 year olds, providing entry-level competitive motorsport on UK circuits. It is comparable to Student Motorsport as another BRSCC-governed youth/entry-level championship targeting a similar UK motorsport development pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/studentmotorsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Student Motorsport