Repair + Apple Authorized Service Provider

What Repair + Apple Authorized Service Provider does

Repair+ is a privately held Apple Authorized Service Provider headquartered in Vitória, Espírito Santo, Brazil, certified by Apple since 2019. The company performs authorized in-warranty and out-of-warranty repairs across the full Apple product ecosystem — Mac, iPhone, iPad, Apple Watch, AirPods, Beats, and Apple Pencil — using genuine Apple parts and Apple-certified technicians, with every paid repair carrying a 3-month global Apple warranty valid at any authorized center in Brazil. Beyond repairs, Repair+ operates as an Authorized Apple Reseller and sells certified pre-owned (Seminovos) Apple devices reviewed to Apple Authorized Service Provider standards, plus third-party certified/homologated accessories.

The business model combines three revenue streams: one-time repair services (pay-as-you-go, quote-based pricing), hardware sales (new and certified pre-owned Apple devices, plus accessories), and recurring corporate service plans with SLA-based response times billed monthly. Distribution runs through three channels: walk-in service at the Vitória/ES physical location, mail-in repair via Brazilian postal service Correios (Sedex with insurance, excluding iPad and Mac), and dedicated corporate field sales offering pickup/return service and assisted acquisition support for B2B clients managing Apple device fleets.

Repair+ targets two equally weighted primary segments — individual Apple device owners seeking authorized repair and warranty support, and corporate/business clients requiring fleet maintenance, priority support, and customized SLAs. The company operates with 11–50 employees, is founder/self-funded with no disclosed external equity, and markets primarily through its website, WhatsApp contact, and an integrated online booking and service order tracking system.

Name

Repair + Apple Authorized Service Provider

Legal name

Repair +

Website

https://repairplus.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Repair+ is a Brazilian Apple Authorized Service Provider in Vitória, Espírito Santo, offering certified repairs, accessory sales, and corporate fleet maintenance for the full Apple product line using genuine Apple parts and Apple-certified technicians since 2019.

Ownership category

akta.pro rank

Product category

Apple Device Repair Services

NAICS

Personal and Household Goods Repair and Maintenance (8114), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)

akta.pro secondary industry

Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD)

Keywords

• Apple authorized repair
• Device repair services
• Certified pre-owned Apple
• Corporate device support
• Apple product resale

Headquarters

HQ city

Victoria

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Device Repair Services: Paid repair services for Apple devices including screen replacement, battery replacement, logic board repair, and component fixes. Services include 3-month global Apple warranty.
2. Product Resale: Sale of certified pre-owned (seminovos) Apple devices and accessories. Items undergo quality inspection to authorized Apple standards.
3. Corporate Service Plans: Customized maintenance plans for businesses with multiple Apple devices, including dedicated support and SLA guarantees.
4. Accessory Sales: Sale of Apple accessories including cases, cables, chargers, and AirTags from certified/homologated brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Repair + operates as an Apple Authorized Service Provider delivering certified repairs for the full Apple ecosystem, including Mac, iPhone, iPad, Apple Watch, AirPods, Beats, Apple Pencil, and Apple-branded accessories. The company supplements its repair business with authorized resale of new Apple products, certified pre-owned Apple devices carrying warranty, and a corporate service line offering tailored maintenance plans for organizations with multi-device Apple fleets.

Product overview

Repair+ is an Apple Authorized Service Provider offering a comprehensive portfolio of repair services for the entire Apple product ecosystem, including Mac, iPhone, iPad, Apple Watch, AirPods, Beats, and Apple Pencil. The company operates as a unified service platform combining authorized repair services (both in-warranty and out-of-warranty), authorized resale of Apple products, and certified pre-owned Apple devices. For corporate clients, Repair+ provides dedicated account management, on-site pickup and return, customized service plans with SLA commitments, and guided purchasing assistance. The company also offers mail-in repair services via Brazilian postal service (Correios) for remote customers. All repair operations follow official Apple standards using genuine Apple parts with global Apple warranty coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Repair+ Corporativo: Corporate solutions division offering priority service, dedicated account management, pickup and delivery, custom plans for businesses with multiple Apple devices, and assisted acquisition support for Macs, iPads, and premium accessories.

Products and services

• Mac repair services Certified repair service for Mac computers performed by Apple-authorized technicians using genuine OEM (original equipment manufacturer) parts, offered to individual consumers and corporate clients in Vitória, Brazil and via mail-in nationwide.
• iPhone repair services Certified repair service for iPhone devices performed by Apple-authorized technicians using genuine OEM parts, preserving original and global Apple warranty; available via walk-in at the Vitória service center or mail-in via Correios.
• iPad repair services Certified repair service for iPad tablets using genuine OEM parts under Apple's authorized service provider framework, available in-store and via mail-in.
• Apple Watch, AirPods, Beats and Apple Pencil repair services Certified repair service covering Apple Watch, AirPods, Beats headphones, and Apple Pencil, performed by Apple-authorized technicians with genuine OEM parts.
• Apple accessory repair services Certified repair service for Apple-branded accessories delivered through the Apple Authorized Service Provider framework.
• Mail-in repair service via Correios Postal mail-in channel that allows customers anywhere in Brazil to send Apple devices to Repair + for authorized repair and receive them back via Correios.
• Authorized Apple product resale Sale of new, factory-fresh Apple products through Repair +'s authorized reseller arrangement with Apple, available to consumers and corporate buyers.
• Certified pre-owned Apple products (Seminovos Apple) Resale of certified pre-owned Apple devices that come with warranty, inspected and reconditioned through the company's Apple-authorized service operations.

Quantifiable outcome

• 3-month global Apple warranty on all paid repairs, valid at any Authorized Service Center in Brazil
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Apple Inc.coreTechnology or Integration · 1 January 2019Apple Authorized Service Provider since 2019. Repair+ operates as an official Centro de Serviço Autorizado Apple, following Apple's rigorous standards for facilities, equipment, technician training, and quality processes. All repairs use genuine Apple parts and carry global Apple warranty.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Samsung Authorized Service Centers (Brazil): Samsung operates an authorized service center network in Brazil structurally analogous to Apple's AASP model. While not a direct competitor for Apple devices, it represents the most directly comparable authorized-repair economics in the Brazilian market.

Broad incumbents

• Magazine Luiza (Magalu): Magalu is a major Brazilian omnichannel retailer selling electronics, including Apple products and accessories, with growing services adjacencies. It is comparable as a broad incumbent reaching overlapping Brazilian consumer segments with Apple products and device-support offerings.
• Fast Shop: Fast Shop is a leading Brazilian electronics retailer carrying Apple products and offering complementary in-store services. It overlaps with Repair+ as a Brazil-based Apple product seller and consumer support touchpoint, though without AASP-authorized repair specialization.
• Apple Brasil (Apple Store / Apple Authorized Service): Apple's own retail and service operations in Brazil set the gold standard for genuine-parts repairs and certified support. They overlap directly with Repair+ but operate at much greater scale and with deeper geographic coverage, making them the dominant incumbent benchmark.

Direct peers

• iPlace: iPlace is one of Brazil's largest Apple Premium Resellers, offering Apple products, accessories, and authorized services. It is directly comparable as a Brazilian Apple-authorized sales and service provider with overlapping authorized resale, accessory, and device-support offerings.
• iFix Brasil: iFix Brasil is a Brazilian device repair provider offering smartphone, tablet, and computer repairs across multiple locations. It competes directly with Repair+ for walk-in repair customers, though typically without Apple Authorized Service Provider status.
• Dr. Cell: Dr. Cell is a Brazilian chain offering smartphone and tablet repair services across multiple locations. It is a direct service-model competitor for device repair customers, though it operates without Apple Authorized Service Provider status and uses non-genuine parts.
• Beep Beep Santa Ifigênia: Beep is a long-standing Apple Premium Reseller in Brazil with multiple retail locations and authorized service capabilities. It competes directly for authorized Apple device sales, accessories, and after-sales service customers in the same Brazilian market.

Emerging players

• uBreakiFix (Asurion): uBreakiFix, owned by Asurion, is a global device repair chain with a comparable walk-in and mail-in repair model for smartphones, tablets, and computers. It represents an established multi-category repair peer and benchmark for scaling consumer device repair operations.
• Trocafone: Trocafone operates a Brazilian marketplace for buying and selling refurbished smartphones, including Apple devices. It is comparable through its certified pre-owned device (Seminovos) overlap and complementary position in the device lifecycle market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/repair-plus-apple

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repair + Apple Authorized Service Provider