Shrujan Trust, Living & Learning Design Centre

What Shrujan Trust, Living & Learning Design Centre does

The Living and Learning Design Centre (LLDC) is a craft museum and multi-dimensional crafts education centre operated by Shrujan Trust in Ajrakhpur village, Kutch, Gujarat, India. Inaugurated on 23 January 2016 and built on Shrujan Trust's roughly five-decade legacy in supporting Kutch artisans, LLDC is anchored by an international-standard museum whose signature exhibition 'The Living Embroideries of Kutch' showcases the textile traditions of 12 Kutchi communities. The complex functions as a single integrated destination serving cultural tourists, Kutch artisans, and educational institutions.

The product surface spans a 3-gallery museum (the original Living Embroideries gallery, the Inspiration Gallery with rotating thematic exhibitions since 2018, and the Under the Embroidered Sky gallery opened July 2022), a crafts studio for live artisan practice (weaving, block-printing, pottery, metal work), an interactive hands-on area, a library, a 126-seat A/V-equipped auditorium, an open-air cafe, and a museum shop stocking Shrujan hand-embroidery items. Supporting technology is limited to a virtual-tour platform at shrujanlldc.org/vtour and an Android ticketing app on Google Play; there is no proprietary AI, API, or integration layer.

Commercially, LLDC generates revenue through a mix of walk-in museum admissions (Rs. 200 adult, Rs. 50 child aged 5-12, free under 5), online ticket sales via tickets.shrujanlldc.org, museum-shop sales, 126-seat auditorium and venue rental for screenings/workshops, and cafe/catering. Distribution is overwhelmingly physical at the Ajrakhpur complex (15km from Bhuj), supplemented by online ticket booking and virtual tours. The unit is a private, non-profit trust with no disclosed external investors; Shrujan Trust is family-led by the Shroff family and supported by recurring partnerships with bodies such as FICCI, HMCM, IIP, Bhavan's Cultural Centre, Sahajeevan, and Kutch Artist Society for events, training, and outreach.

Name

Shrujan Trust, Living & Learning Design Centre

Legal name

Shrujan Trust

Website

https://shrujanlldc.org

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Shrujan Trust's Living and Learning Design Centre (LLDC) is a craft museum and education complex in Ajrakhpur, Kutch, India, preserving and exhibiting the embroideries and crafts of 12 Kutchi communities. It serves cultural tourists, Kutch artisans, and educational institutions through galleries, training studios, and events.

Ownership category

akta.pro rank

Product category

Cultural Heritage Museum

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Traditional & Indigenous Crafts Lessons (Heritage Skills, Folk Arts) (THAJAKAH)

akta.pro secondary industry

Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD)

Keywords

• Craft museum
• Cultural heritage preservation
• Artisan training centre
• Handicraft education
• Traditional embroidery exhibition

Headquarters

HQ city

Bhuj

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Museum Admission: Visitors pay admission fees to enter the museum galleries and experience the exhibitions. Adults pay Rs. 200 and children (5-12 years) pay Rs. 50.
2. Museum Shop Sales: The museum shop sells souvenirs and hand embroidery items from the Shrujan product line, allowing visitors to purchase authentic Kutch crafts.
3. Auditorium/Venue Rental: The 126-seater auditorium is available for booking for film screenings, seminars, workshops, and events. Catering facilities are available at reasonable rates.
4. Cafe Services: The open-air cafe serves home-cooked meals, local snacks, and beverages including masala chai. Catering for large groups is available with pre-booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

LLDC is an international-standard craft museum and multi-dimensional crafts education centre that preserves and showcases the living embroideries of Kutch from 12 different communities across three galleries. Beyond exhibitions, it operates as a visitor destination offering an auditorium, crafts studio, hands-on craft experiences, a museum shop, a cafe, a library, and supporting digital tools such as a virtual tour and ticket-booking mobile app. The centre also trains and supports craftspeople so they can earn a dignified livelihood practising traditional crafts.

Product overview

The Living and Learning Design Centre (LLDC) is a pioneering craft museum and multi-dimensional crafts education and resource centre established by Shrujan Trust in Ajrakhpur, Kutch. The core product is the LLDC Craft Museum featuring galleries showcasing the living embroideries of Kutch across 12 different Kutchi communities. The centre operates as a unified visitor destination offering multiple integrated amenities including the 126-seater auditorium for events and screenings, a crafts studio where artisans practice traditional crafts, a hands-on area for visitor craft experiences, a museum shop, and an open-air cafe. Supporting infrastructure includes a library, conference room, and virtual tour capabilities. The centre also offers a dedicated mobile app for Android devices.

Differentiator

Problem solved

Functional benefit

Products and services

• LLDC Craft Museum Admission

Quantifiable outcome

• Over 900 women artisans have been honored at Shrujan events
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• FICCI (Federation of Indian Chambers of Commerce and Industry)minorStrategic or Co-development Partner · 26 November 2016A one-day craft fair was organized at LLDC campus for women members of FICCI, providing exposure to traditional Kutch crafts.
• Handicraft Mega Cluster Mission (HMCM)coreStrategic or Co-development PartnerHMCM collaborated with Indian Institute of Packaging to organize a seminar on packaging and barcoding importance and application at Shrujan LLDC.
• Indian Institute of Packaging (IIP)minorImplementation/ SI/ Consulting PartnerIIP partnered with HMCM to provide training on packaging and barcodes for Shrujan artisans.
• Bhavan's Cultural Centre, AndhericoreStrategic or Co-development PartnerLLDC organized Natya Spardha (drama competition) in collaboration with Bhavan's Cultural Centre. Competition held in Bhuj, Bhavnagar, Vadodara and Surat with 22 plays performed.
• Sahajeevan and Centre for PastoralismminorStrategic or Co-development PartnerCollaboration for Winter Festival 2023 exhibition 'Living Lightly - Journeys with Pastoralists' presenting pastoralist cultures.
• Agrocel Ind. Pvt. Ltd.minorGTM or Marketing PartnerAgrocel supported various events including Navratri Mahotsav, World Environment Day programs, and other cultural celebrations at LLDC.
• Sindhology-AdipurminorStrategic or Co-development PartnerCollaboration to study how Kutch and Sindh cultures blend and form a single entity, including Sindhi cultural presentations and performances.
• Kutch Artist SocietyminorGTM or Marketing PartnerSupported the LLDC Painting Competition: Chitranjali 2023 with over 300 participants from all over Kutch.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• National Museum, New Delhi: India's flagship national museum covering art, archaeology, and anthropology. Comparable as the broadest Indian heritage institution with paid admissions, but operates at vastly larger scale and broader thematic scope than LLDC's craft-specific Kutch focus.
• Chhatrapati Shivaji Maharaj Vastu Sangrahalaya: Mumbai's premier heritage museum covering broader history, art, and culture. Comparable as a major Indian heritage museum with multi-revenue model, though operates at significantly larger scale and broader scope than LLDC's craft-specific focus.

Direct peers

• Sanskriti Kendra Museums: New Delhi-based cultural foundation operating three museums focused on Indian craft, textiles, and everyday objects. Comparable as a private trust operating craft-focused museums with educational programming and artisan engagement.
• Salar Jung Museum: Hyderabad-based heritage museum housing one of the world's largest one-man collections. Comparable as a large-scale Indian heritage museum with admission-based visitor model and curated exhibitions of cultural artifacts.
• Calico Museum of Textiles: Ahmedabad-based textile museum operated by the Sarabhai Foundation; one of India's finest textile collections. Directly comparable to LLDC as a heritage textile/craft museum with global visitor appeal and rotating exhibitions of regional craft traditions.
• National Crafts Museum & Hastkala Academy: Government-run crafts museum in New Delhi showcasing India's diverse craft traditions including textiles. Directly comparable to LLDC as a destination museum preserving and exhibiting Indian craft heritage with craft demonstrations and artisan engagement.
• Mehrangarh Museum Trust: Heritage museum complex at Mehrangarh Fort, Jodhpur, operated by a public charitable trust. Comparable as an Indian heritage museum trust with multi-revenue model (admissions, shop, venue rental, cafe) and globally-recognized cultural significance.
• Kutch Museum: Bhuj-based government heritage museum focused on Kutch history and culture. Comparable as the regional heritage museum peer — already a documented visitor/partner of LLDC (Dr. Yagnesh Dave, in-charge curator, visited for World Museum Day programs).

Emerging players

• Calcutta Heritage Collective: Kolkata-based heritage walks and cultural tours company focused on regional craft and architectural heritage. Comparable as an emerging cultural-tourism operator bringing heritage experiences to local and international audiences through curated programming.
• Piramal Museum of Art: Mumbai-based contemporary art and craft museum housed in a restored heritage building. Comparable as a smaller-scale Indian heritage museum with paid admission, exhibitions, and educational programming targeting design and craft enthusiasts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lldc-living-and-learning-design-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shrujan Trust, Living & Learning Design Centre