Sport BSO Fun and Friends

What Sport BSO Fun and Friends does

Sport BSO Fun and Friends is a private Dutch after-school childcare (buitenschoolse opvang, BSO) provider founded in 2021 by Karolien Janssen-Hoogeveen and headquartered at the SVC '08 football clubhouse in Wassenaar, adjacent to park Clingendael. The company serves children aged 4–12, collecting them daily by cargo bike from at least six partner primary schools in Den Haag (De Paschalisschool, De Oranje Nassau School, OBS Benoordenhout, Schoolvereniging Wolters, Montessori Waalsdorp, and an HSV VNS location), and operating in two rooms within the football club facility with access to synthetic turf pitches and indoor play areas. It is registered in the Landelijk Register Kinderopvang under LRK number 201283141 and affiliated with the Geschillencommissie for childcare dispute resolution.

The core service is a 49-week contracted BSO at a gross hourly rate of €13.00 — invoiced monthly and partially offsettable via the Dutch kinderopvangtoeslag — that bundles supervised sports and games, transport from school, meals and drinks, and holiday outings into a single subscription. Programming follows an Athletic Skills Model (ASM)-inspired versatile-movement curriculum delivered by sports-credentialed trainers (CIOS, PABO, LO, Sport & Exercise, MBO Sport & Movement, Sport Science graduates), all holding EHBO and VOG certifications. Ancillary product lines include TSO voor scholen (B2B interschool sports supervision for primary schools), Sportfeestje (children's sports parties), and Vakantiekamp (week-long vacation camps priced at €400/child).

The company runs a direct-to-consumer model with a single physical location; marketing is executed through its bilingual (Dutch/English) WordPress website, phone outreach, organized facility tours, and word-of-mouth referrals — including referrals generated by the founder's role as a gym teacher at Paschalisschool. Registration is processed via the third-party KovNet portal; the company operates no proprietary technology platform, app, or API. The team consists of the founder-owner and approximately a dozen trainers, with an active oudercommissie (parents' committee) supporting community engagement. There is no disclosed external funding, parent company, or M&A activity.

Name

Sport BSO Fun and Friends

Legal name

Sport BSO Fun and Friends

Website

https://sportbsofunandfriends.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Sport BSO Fun and Friends is a Netherlands-based, sports-themed after-school childcare provider in Wassenaar, founded in 2021, serving primary-school children (ages 4–12) from Den Haag-area schools with Athletic Skills Model programming, transport, meals, and ancillary camps and parties.

Ownership category

akta.pro rank

Product category

After-school childcare services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Child Day Care Services (8351), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL)

akta.pro secondary industries

Holiday, Inset-Day & Break Coverage Programs (Early Years) (EDACAHAK), Youth Adventure Camps & Summer Programs (THAAAOAB), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• After-school childcare
• Sports childcare
• Youth sports programs
• Dutch childcare services
• Vacation sports camps

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. After-school care (BSO) fees: Hourly fee model for after-school childcare. BSO is charged at €13.00 per hour on a 49-week contracted basis. Invoiced monthly; parents can apply for Dutch childcare allowance (kinderopvangtoeslag) to offset costs. The rate covers activities, food, drinks, transport to/from school, and holiday outings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sport BSO Fun and Friends provides sports-based after-school childcare (buitenschoolse opvang, BSO) for primary school children aged 4–12 in the Wassenaar, Den Haag, and Oegstgeest region of the Netherlands. The service is delivered on a 49-week contract at €13.00 per hour and includes supervised sport activities inspired by the Athletic Skills Model, healthy meals and drinks, transport from partner schools via cargo bike, and holiday outings. Supplementary offerings include interschool supervision (TSO) for schools, vacation sports camps, and children's sports parties, all delivered by certified sports staff from the SVC '08 club building in Wassenaar.

Product overview

Sport BSO Fun and Friends operates as a sports-based childcare service offering a unified platform of care and sports activities for children. The core product is the Sport BSO (after-school sports childcare) for children aged 4-12, which includes pickup from schools, diverse sports activities, and healthy meals. This is complemented by TSO (interschool sports supervision), Sportfeestje (sports parties), and Vakantiekamp (vacation camps). The service is inspired by the Athletic Skills Model and is delivered at the SVC '08 location in Wassenaar, with certified sports staff holding first aid certifications and conduct certificates.

Differentiator

Problem solved

Functional benefit

Products and services

• Sport BSO (after-school sports childcare) Sports-based after-school childcare (buitenschoolse opvang, BSO) for primary school children aged 4–12, offered on a 49-week contract at €13.00 per hour. The service includes supervised sport activities inspired by the Athletic Skills Model, healthy meals and drinks, transport from partner primary schools via cargo bike, and holiday outings. Care runs from end of school day until 18:30 during school weeks, and 8:30 to 18:30 during holiday weeks and study days. Parents can offset costs via the Dutch kinderopvangtoeslag allowance.
• TSO voor scholen (Tussenschoolse Opvang) Sports interschool supervision service for primary schools where certified sports teachers deliver active sports programs during the midday school break, enabling regular teachers to take their own lunch break while children remain constructively engaged.
• Vakantiekamp (Vacation Camp) Week-long vacation sports camp for children aged 7–12, featuring daily sports activities and outings (e.g., to Duinrell), with lunch included. Pricing listed at €400 with potential Dutch childcare allowance reimbursement where eligible.
• Sportfeestje (Sports Party) Sports party service offering fun and active sports activities for children's celebrations and birthday parties, delivered by the BSO's certified sports staff.

Quantifiable outcome

• Children develop confidence, learn to handle winning and losing, and build social/emotional skills through sport
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SVC '08 (De Scheveningse Voetbal Combinatie 2008)coreOthersSport BSO Fun and Friends operates from the club building of SVC '08 in Wassenaar, adjacent to park Clingendael. They use two rooms in the club building for small-scale childcare and utilize the synthetic turf pitches for sports activities including hockey, judo, street dance, crossfit, and more. The partnership provides the physical infrastructure and sports facilities essential to the BSO's operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kids Foundation: Dutch childcare and BSO operator; relevant comparable as a broad-incumbent BSO operator competing for parent registrations under the same Dutch regulatory and subsidy regime.
• KinderRijk: Large Amsterdam-area BSO and daycare provider, member of the same regulated Dutch childcare framework (LRK). Comparable because it competes for the same parent demographic in regulated BSO services, though it lacks a sports-specific positioning.
• Puk en Flodder (Kind & Co): Dutch childcare and BSO provider operating under the same government-regulated framework; comparable as a broad-incumbent BSO competitor without specific sports positioning but addressing the same parental pain points.
• Berend Botje: Amsterdam-headquartered BSO and daycare operator with a regional presence. Comparable as another generalist BSO provider in the Dutch regulated market targeting working parents of primary school-aged children.
• Smallsteps (Partou group): Multi-location Dutch BSO and daycare provider now within Partou group; comparable as a regulated generalist BSO competitor operating under the same eligibility rules and parental subsidy framework.
• Blink Kinderopvang: Dutch childcare and BSO operator with multiple locations nationwide; comparable generalist BSO competitor operating under the same government-regulated framework with kinderopvangtoeslag eligibility.
• Partou: Largest BSO/daycare chain in the Netherlands with hundreds of locations; competes with Sport BSO Fun and Friends in the broader BSO services market but does not differentiate on a sports curriculum. Relevant as the dominant incumbent shaping competitive intensity in the South Holland region.
• Norlandia / Kindergarden: Multi-site premium Dutch BSO/daycare provider. Comparable in operating a regulated BSO under the same subsidies with similar age range; relevant incumbent competitor in the broader BSO services segment.

Emerging players

• SportCity Junior / sport-themed youth programs: Broader Dutch sports-club operator with junior/youth programming that overlaps thematically (sports-based youth activities) but operates a different delivery model (fitness clubs rather than BSO). Adjacent competitor for parent attention and youth sports spend.
• Sportief BSO concept (other Dutch operators): Dutch sport-focused out-of-school care concepts with similar positioning to Sport BSO Fun and Friends; comparable as a direct thematic peer in the niche sports-BSO segment even if exact overlap depends on geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sport-bso-fun-and-friends

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport BSO Fun and Friends