Spirits and Bubbles SA (Pty) Ltd

What Spirits and Bubbles SA (Pty) Ltd does

Spirits and Bubbles SA (Pty) Ltd is a South African importer, exclusive distributor, and online retailer of premium wines and spirits, founded in September 2017 and headquartered in Sandton, Gauteng. The company holds exclusive rights to import Masottina SPA Prosecco products from Veneto, Italy (including DOCG, DOC, and Treviso classifications from the UNESCO-listed Hills of Conegliano and Valdobbiadene), and has since 2019 expanded its portfolio to include curated site-specific South African wines. Its product range is narrow, centered on three Prosecco SKUs (Riflessi DOC Brut at R210, Masottina Treviso DOC Brut at R250, Masottina Superiore DOCG Brut at R320), all vegan-friendly, with R900 as the free shipping threshold.

The business operates a three-channel go-to-market model: direct-to-consumer e-commerce via spiritsandbubbles.co.za with delivery across South Africa; distribution through a network of approximately six premium hospitality partners (Marble Meat and Flame, Dry Dock, Aurum, Kol Izakhaya, Vee and Forti Wine Bar, Thrupps and Co Grocery); and experiential services including private wine pairing dinners, corporate events, wine fairs, weekend markets, and bespoke tasting experiences. Pricing is in South African Rand inclusive of VAT, with no subscription or recurring revenue model disclosed. The company is 100% BEE Compliant, operates under liquor licence NLA1260, and is led by Managing Director Julian Naik (an admitted attorney) and COO Youven Naicker (a Chartered Accountant). It maintains a standard e-commerce platform with no proprietary technology, no disclosed funding rounds, no AI/ML capabilities, and a workforce estimated at 1-10 employees.

Name

Spirits and Bubbles SA (Pty) Ltd

Legal name

Spirits and Bubbles SA (Proprietary) Limited

Website

https://spiritsandbubbles.co.za

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Spirits and Bubbles SA is a South African importer and online retailer that exclusively distributes Masottina SPA Italian Prosecco and curated South African wines to consumers, hospitality venues, and corporate event clients across Gauteng and the Western Cape.

Ownership category

akta.pro rank

Product category

Wine and Spirits Distribution

NAICS

Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

akta.pro secondary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Imported Prosecco
• Wine distribution
• Wine retail
• Wine pairing events
• Premium spirits

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales - Wines and Spirits: Direct online sales of imported Italian Prosecco and South African wines. Products include Masottina Prosecco range (DOCG, Treviso DOC) and Riflessi Prosecco. All products imported from Veneto, Italy and distributed via direct online orders and partner network.
2. Event Services: Private wine pairing dinners, corporate events, and bespoke wine tasting experiences offered to clients. Revenue from event bookings and catering services.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Spirits and Bubbles SA (Pty) Ltd imports and exclusively distributes the Masottina SPA range of premium Italian Prosecco from Veneto, Italy, alongside a curated portfolio of South African site-specific wines. The company sells these products through its own e-commerce storefront with delivery across South Africa, through a growing network of premium hospitality partners (restaurants, wine bars, and liquor stores), and offers private wine pairing dinners and bespoke corporate wine events.

Product overview

Spirits and Bubbles SA (Pty) Ltd is an online wine and spirits retailer offering a curated portfolio of premium Italian Prosecco products imported exclusively from Veneto, Italy, alongside South African wines. The core products include three Masottina Prosecco variants (Prosecco Superiore DOCG Brut, Treviso DOC Brut, and Superiore DOCG Brut) and Riflessi Prosecco DOC Brut—all vegan-friendly sparkling wines. The company also provides experiential services including private wine pairing dinners and bespoke wine events. Masottina products are sourced from the UNESCO DOCG Hills of Conegliano and Valdobbiadene, while the company distributes through a growing network of restaurant, wine bar, and retail partners across South Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Masottina Prosecco Superiore DOCG Brut Premium Italian sparkling wine from the UNESCO DOCG Hills of Conegliano and Valdobbiadene vineyards, featuring notes of golden delicious apples, lime, pink grapefruit, pears, plums, white melons, wisteria flowers and orange blossoms, with a palate of austere elegance, crystalline purity, and a soft, silky finish. Targeted at premium wine consumers and hospitality venues in South Africa.
• Masottina Prosecco Treviso DOC Brut Italian Prosecco with a nose of grapefruit, green mandarins, limes, apples, quinces, mint and fresh unripe almonds. Vegan friendly mid-tier offering targeted at premium wine consumers and on-trade hospitality venues in South Africa.
• Riflessi Prosecco DOC Brut Entry-level Italian Prosecco with intense, fruity character featuring rich scents of apple, lemon, grapefruit, wisteria in bloom and acacia flowers. Full-bodied with a pleasant and harmonious finish. Vegan friendly. Targeted at price-conscious premium wine consumers.
• Private Wine Pairing Dinners Curated private wine pairing dinners offering hand-selected wines with perfectly matched cuisine, designed for corporate gatherings, intimate celebrations, or special events. Features qualified presenters who guide guests through wine stories. Targeted at corporate clients and private hosts.
• Bespoke Wine Events Tailor-made wine experiences, brandy tastings, and curated events for small or large groups at chosen venues or exclusive locations. Targeted at corporate clients seeking unique event experiences for client entertainment or team building.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Masottina SPAcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2014Exclusive importer of Masottina SPA range of award-winning Prosecco products to South Africa. All products are fully imported from Veneto, Italy and distributed via growing network of clients. Masottina SPA is one of the best Prosecco producers in the world, with roots in 220 hectares of UNESCO DOCG Hills of Conegliano and Valdobbiadene vineyards.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wine Cellar (SA): South African online wine retailer with national delivery and curated imported/local portfolio. Comparable as a DTC specialty wine e-commerce operator with overlapping premium consumer targeting.
• Port2Port.wine: South African premium online wine retailer offering curated imported and local wines with national delivery. Comparable on DTC e-commerce model, premium positioning, and curated imported portfolio.
• Drinksify: South African online alcohol retailer offering wines and spirits with delivery. Comparable as a domestic DTC alcohol e-commerce competitor in the same regulatory environment and consumer segment.
• Norman Goodfellows: Long-established South African premium liquor and wine retailer with both online and physical store presence. Comparable as a premium specialty alcohol retailer in the same South African market with overlapping imported and local wine/spirits offerings.
• Cybercellar: South African online wine and spirits retailer with national delivery. Directly comparable as a DTC specialty alcohol e-commerce operator targeting premium consumers in the same regulatory and geographic market.

Broad incumbents

• Ultra Liquors: Large South African liquor retail chain offering wines and spirits at scale. Comparable as a wine/spirits off-premise retailer competing for the same South African consumer, though with a mass-market rather than curated positioning.
• Vinimark: One of South Africa's largest independent wine distributors, supplying retailers and hospitality venues nationwide. Comparable as a wholesale/distribution channel for South African wine and imported wines, though broader in portfolio and scale.
• DGB (Distell/DGB Wines): Major South African wine and spirits producer and distributor with extensive hospitality and retail channels. Comparable on the wine distribution and B2B hospitality supply side, though operating at materially greater scale and as a producer rather than pure importer/retailer.
• Shoprite LiquorShop: South Africa's largest grocery-affiliated liquor retail network. Comparable as a high-volume wine/spirits off-premise retailer in the same market, though competing on price and convenience rather than curation.

Regional players

• Caroline's Fine Wine (formerly Caroline's): South African fine wine retailer and importer based in Gauteng. Comparable on the premium wine import and retail model in the same regional market, with overlapping Gauteng-based consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/spiritsbubblssa
• YouTubeyoutube.com/@sandb_sa
• Facebookweb.facebook.com/SpiritsandBubblesSA
• LinkedInlinkedin.com/company/spirits-and-bubbles-sa-pty-ltd
• Instagraminstagram.com/sandb_sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirits and Bubbles SA (Pty) Ltd