What Socalog does

SOCALOG is a privately held third-party logistics (3PL) operator headquartered in Dumb\u00e9a, Nouvelle-Cal\u00e9donie, founded in 2013 as a 100% Caledonian enterprise. The company provides outsourced logistics services to businesses operating in New Caledonia, covering end-to-end merchandise management from port reception through warehousing, order preparation, transport, distribution, packaging, labeling, cross-docking, and customs-bonded storage (EPB). It serves both local SMEs and national/international clients across verticals including aviation, energy, retail, food, pharmaceutical, and manufacturing, with named customers such as Aircalin, Total Energies, Auchan, Siemens, Miniso, GEODIS, Goodman Fielder, and Unipharma. SOCALOG also performs strategic logistics consulting engagements, including a cross-border mission in Vanuatu in 2026.

SOCALOG's technology stack is anchored by the HARDIS Reflex WMS for real-time inventory tracking, Zebra WT41N0 voice picking terminals deployed since 2015, and SCALLOG Goods-to-Man robotics \u2014 making it the exclusive SCALLOG reference site in New Caledonia. The firm operates three warehouse sites in the Noum\u00e9a periphery totaling 18,000-20,000 m\u00b2, with over 50 modern handling units (REDLIFT/FENWICK), ICPE environmental certification, EPB customs-bonded authorization, ISO 9001:2015 quality certification (since August 2020), and Supply Chain Master certification (since August 2024). Annual throughput reaches 4 million parcels, 100,000 pallets, 1,200 containers, and 2 million labeled products.

The business model combines volume-based 3PL service fees (managed services) for warehousing, handling, and fulfillment with project-based professional services fees for WMS deployment, automation installation, and strategic consulting. Pricing is quote-based and tailored to client volumes and constraints. Revenue was reported at \u20ac8M (960M FCFP) in 2018 with 53% year-over-year growth, and no updated figure has been publicly disclosed. The firm is led by CEO Amandine Dupeux and operates through direct field sales with no intermediaries, resellers, or marketplace channels.

Name

Socalog

Legal name

SOCALOG

Website

https://socalog.nc

Company type

Private

Founded year

2013

Operating status

Operating

Short description

SOCALOG is a privately held third-party logistics (3PL) operator in New Caledonia providing outsourced warehousing, distribution, customs-bonded storage, voice picking, and WMS-enabled supply chain services to local SMEs and international enterprises across retail, food, pharma, energy, and manufacturing.

Ownership category

akta.pro rank

Product category

Third-Party Logistics Services

NAICS

Process, Physical Distribution, and Logistics Consulting Services (541614)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Integrated 3PL Contract Logistics (Multi-Service) (TLAIAAAA)

akta.pro secondary industries

Asset-Based Warehousing & Distribution Centers (Owned/Leased Facilities) (TLAIAMAB), Exception Management, Track & Trace & Visibility Operations (SLA/KPI Governance) (TLAIABAF), Control Tower Technology Enablement & Integration Services (TMS/WMS/ERP Integration) (TLAIABAM)

Keywords

• Third-party logistics
• Warehousing services
• Inventory management
• Bonded storage
• Logistics consulting

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Third-Party Logistics (3PL) Services: Comprehensive outsourced logistics services including warehousing, order preparation, transport, distribution, packaging, and labeling. Revenue generated from volume-based service fees for storage, handling, and fulfillment operations.
2. Technology Deployment & Consulting: Fees for WMS implementation, IT infrastructure setup, automation deployment, and strategic consulting services including logistics audits, organizational advice, and transition management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Socalog is a 100% Caledonian third-party logistics (3PL) provider based in Nouméa, New Caledonia, offering warehousing, distribution, and inventory management services across roughly 14,000 sqm of warehouse space (including bonded EPB facilities). Beyond core logistics operations, the company deploys digital tools (WMS, voice picking, robotics) for client supply chains and provides intellectual/consulting services such as operational audits and digital transformation advisory.

Product overview

SOCALOG is a logistics operator in New Caledonia offering three integrated service lines: Operational Logistics (3PL) for warehousing, storage, order preparation, transport, distribution, and cross-docking; Tool Deployment & Digitalization including WMS implementation (Reflex WMS) and warehouse robotics; and Intellectual Services for strategic consulting and supply chain audits. The company operates across 3 sites totaling 20,000m² and holds EPB customs bonded storage status. Additional services include voice picking, labeling, and shrink wrapping.

Differentiator

Problem solved

Functional benefit

Products and services

• Operational Logistics Services (3PL) End-to-end third-party logistics (3PL) for businesses in New Caledonia, including warehousing, distribution, and inventory management across approximately 14,000 sqm of facilities, targeting consumer goods manufacturers, importers, and distributors.
• Tool Deployment and Digitalization Deployment and integration of digital logistics tools — including Warehouse Management System, voice picking, and robotics — into client warehouse operations to improve accuracy, traceability, and productivity.
• Intellectual Services and Consulting Strategic consulting, operational audits, and digital transformation advisory for logistics and distribution clients, including overseas engagements such as the ABM Vanuatu mission.
• EPB Bonded Storage Bonded (Entrepôt de Produits sous Bond / EPB) warehousing service for storage of goods under customs suspension, available to importers and distributors operating in New Caledonia.
• Shrink Wrapping (semi-automatic shrink wrapping service) Value-added packaging service using a semi-automatic shrink wrapping machine to palletize and protect goods for storage and distribution.

Quantifiable outcome

• 4,000,000 parcels prepared per year
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• HARDIS Supply ChaincoreTechnology or IntegrationSOCALOG has relied on HARDIS WMS (Reflex WMS) since its creation. This software solution manages and tracks all logistics flows in real-time, optimizes storage, ensures reliable order preparation, and improves customer service quality. The tool enables smoother, more transparent processes fully adapted to current supply chain requirements.
• SCALLOGcoreTechnology or IntegrationThrough partnership with SCALLOG, French pioneer in logistics automation, SOCALOG became the referent in New Caledonia for deploying their robotic solutions. This innovative automaton based on the 'Goods-to-Man' principle significantly increases productivity, reduces operator travel, and ensures better workplace ergonomics.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• ID Logistics: Mid-sized French-origin 3PL focused on integrated contract logistics for retail, FMCG, and consumer goods — directly comparable to Socalog's customer mix and warehousing-led operating model.
• STEF: French logistics specialist with strength in temperature-controlled and food logistics; comparable to Socalog's food/dairy book of business (Socalait, Goodman Fielder) and customs-bonded warehousing capabilities.

Broad incumbents

• DHL Supply Chain: Global contract logistics arm of Deutsche Post DHL; comparable to Socalog in warehousing, value-added services, and serving large multinational shippers in regulated and consumer verticals.
• DB Schenker: Global 3PL offering integrated contract logistics; comparable as a broad incumbent competing for the same enterprise contracts in retail, industrial, and consumer verticals.
• Kuehne+Nagel: One of the world's largest 3PLs with global integrated contract logistics; comparable as a broad incumbent serving the same multinational enterprise customers (Siemens, Auchan, Total Energies) across geographies.
• CEVA Logistics: Global 3PL with strength in contract logistics and supply chain consulting; comparable to Socalog's mix of operational 3PL plus strategic consulting/advisory services.
• GEODIS: Global 3PL with extensive Pacific and Asia-Pacific operations; comparable as a large, integrated contract-logistics provider. Notable that GEODIS is also a customer of Socalog, highlighting overlap in target enterprise accounts.
• Bolloré Logistics: Large French-headquartered logistics operator with strong Pacific and French overseas territories presence; comparable to Socalog in serving French-linked enterprise customers across the Pacific region.

Others

• Hardis Group: Provider of the Reflex WMS platform that Socalog has deployed since inception; comparable as an enabling technology partner and adjacent player in the WMS-driven 3PL ecosystem.
• Scallog: French pioneer in Goods-to-Man robotic storage solutions whose technology Socalog deploys as the local referent in New Caledonia; comparable as a robotics-enabling partner in the warehouse automation stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/socalogNC
• LinkedInlinkedin.com/company/socalog

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Socalog